Marketing
Retention Marketing Manager - CRM
Somerville, United States of America
SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy. Simply click APPLY ONLINE and follow the steps to upload your application.
Your Talent
2-4 years of e-mail and/or CRM marketing experience in a fast-paced, direct-to-consumer environment with a proven track record of delivering results
Familiarity and high comfort level working in email/CRM platforms and analytics tools
Experience with testing design and methodologies, personalization, and marketing automation
Experience with audience segmentation
Consumer-first mindset with a deep understanding of the digital landscape, innovations, and best practices
Keen creative eye with ability to translate business objectives into comprehensive creative briefs
Proven analytical skills with strong understanding of industry KPIs and ability to translate insights into actions
Excellent project management and organizational skills with the ability to manage multiple tasks and priorities
Solution-oriented with a penchant for strategic thinking and problem solving
Retail, sportswear, or fashion industry experience/interest highly preferred
Your Mission
The Retention Marketing Manager for the email channel is an essential part of the growing Retention team. You will be responsible for developing and executing CRM campaigns in the email channel with a primary focus on driving ecommerce business results and retaining customers in the North America (US & Canada) region. You will collaborate cross-functionally to deliver a seamless consumer experience through data-driven and personalized email campaigns that drive revenue, loyalty, and brand affinity. This is a Hybrid position with in-office expectations.
Develop and execute CRM campaigns in the email channel with a primary focus on driving ecommerce revenue and improving conversion rates
Manage end-to-end email campaign process from ideation and calendar planning to creative briefing, segmentation, regional translations, QA, deployment, CRM agency collaboration, and reporting
Sync with launch, merchandising, retail, and promotional calendars to support priority initiatives in parallel with other Retention and Performance Marketing channels
Elevate the email channel through storytelling by collaborating with internal partners to identify key brand moments and activations to highlight
Develop and implement iterative testing plans, focusing on segmentation, messaging, frequency, and personalization, to optimize campaigns to improve channel KPIs
Collaborate with site and other channel owners to prioritize and execute omnichannel tests
Analyze performance metrics and leverage business insight to identify trends and opportunities for optimizations and to drive engagement and efficiency
Provide clear communication and coordination of campaign briefs, deliverables, timelines, dependencies, and blockers
Support Senior Retention Marketing Manager on audience segmentation, channel health management, testing strategies, and lifecycle automation journeys
PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.
PUMA supports over 21,000 employees across 51 countries. The PUMA Group owns the brand PUMA, Cobra Golf and stichd, and is headquartered in Herzogenaurach, Germany.
