Visual Merchandising
Retail Marketing Manager
Kyiv, Ukraine
SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy. Simply click APPLY ONLINE and follow the steps to upload your application.
Your Talent
- At least 3 years of experience in a similar position (fashion retail is an advantage).
- Proficient user of Excel, Photoshop Illustrator, Google My Business
- English - Intermediate level (part of the interview will be conducted in English).
- Expertise: planning marketing calendars of activities, launching advertising campaigns in the retail network, coordination of promotions and services, SMM, experience in opening new stores, budgeting, coordination of visual merchandising.
- Analytical thinking, planning, organization and coordination, systematic approach to work, team training and development, understanding of fashion and sports trends, creativity, determination, energy, teamwork.
- Willingness to travel on business trips.
- Love for sports and active lifestyle!
Your Mission
Planning and coordination:
- Planning marketing activity calendars in accordance with RESEC, OSEC, Select calendars.
- Control over the timing of campaign launches, adjusting calendars.
- Preparation of seasonal plans for marketing projects and activations.
Launch of advertising campaigns in the retail network:
- Organization and control of the launch of advertising campaigns in FPS/FOC/SELECT stores.
- Control of ordering and layout of advertising materials.
- Adaptation of brand guides to local needs.
- Control of the work of visual merchandisers (VM).
- Control over the organization and holding of tenders for the production and installation of advertising.
Advertising campaigns and services:
- Launch, technical setup and support of promotions in stores.
- Informing store employees about promotions.
- Analyzing the results of advertising activities.
- Coordination of services in stores: audio/video content, aroma marketing.
Opening of new stores:
- Coordination of store layout planning and zoning.
- Ordering equipment for the opening.
- Preparation of the “Opening-box”, organization of navigation, launch of promotions.
- Setting up audio/video content services, aroma marketing in the store before the opening.
- Searching for a place for advertising, making banners and signs, preparing permits.
- Control of the overall preparation for the store opening.
SMM and work with shopping centers:
- Maintaining information about the stores in Google My Business and on the shopping center's websites.
- Informing shopping malls about promotions, interaction with marketing departments of shopping malls.
- Search for commercial locations and design of navigation in the shopping center.
- Participation in local events of the shopping center (sales night, special events, etc.).
- Preparation of content for posting on the mall's social networks.
Document management and budgeting:
- Control of document flow for all advertising campaigns and services.
- Maintaining documentation on the lease of advertising space, renewal of contracts.
- Preparation of contract templates, approval of payments, recording of expenses.
- Budget planning and control of marketing expenses during the season.
Team development and standards:
- Organizing workshops, training employees, participating in Puma College.
- Working with the VM team, developing Best Practices (presentations of launches, openings, instructions).
- Continuous improvement of the marketing department's internal processes.
PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.
PUMA supports over 21,000 employees across 51 countries. The PUMA Group owns the brand PUMA, Cobra Golf and stichd, and is headquartered in Herzogenaurach, Germany.
