Marketing
Junior Digital Activation Manager
Herzogenaurach, Germany
SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy. Simply click APPLY ONLINE and follow the steps to upload your application.
Your Talent
- Relevant education and/or experience in Brand marketing, Digital Marketing and e-Commerce.
- +1-2 years working experience in similar role or as
- Experience in working with CMS tools like SFCC and/or Sanity is a plus
- Understand Digital and E-Commerce ecosystems and experiences. Understand Go to market, Brand and Commercial objectives and needs.
- Project management skills including running small programs with cross functional teams is a plus
- Strong self organisation and self management skills
- Analytical mindset with ability to make data-driven decisions.
- Strong networking, relationships and communication skills
- Ability to work in fast pace environment, high level of self organisations/ self management
- High attention to details, hands-on problem-solving mentality, mapping blueprints.
- Fluency and work proficiency in English, additional languages are a plus
Your Mission
The person will be responsible for coordinating and executing European Digital Brand Activation campaigns across lifestyle (e.g., Select, Prime, FTW Franchises, Motorsport) and/or performance categories (Teamsport/Football, Running and Training). Primary focus will be own e-com with connection with 360 marketing plans, including in part/fully e-whls partners.
- The person is a real DOER, obsessed with quality and details of execution. A key player in the PUMA digital revolution, FASTER DIGITAL.
- Work on Planning – Aligning – Managing & Executing/Go-Live of brand first campaigns and projects with broader EU Digital Marketing and EU Category marketing teams.
- Support the set up and execution of brand priorities campaign and launches across all eCommerce and PUMA App touchpoints. Connects with e-whls last click initiative.
- Assist and manage planning and setup of creative content to support key product launches and brand initiatives in accordance with the eCommerce content strategy for Europe
- Co-driving digital content plans (including gap identification for ecom) and executions for specific business units
- Manage content checks to ensure the necessary eCommerce content is available at the right time, in the right language and with the best consumer journey
- Work and partner with category marketing, digital marketing, creative services, trading, buying and planning teams and get input on brand & commercial opportunities, key franchises and product launch performance
- Support relevancy by localizing content and activity in our top European countries
- Analyze campaign and content performance, share results and actions to improve brand and commercial KPIs
- Ensure efficient and effective delivery of services by external content providers and agencies, consultants and partners
- Support brand driven eCommerce projects that improve user experience and commerciality across eu.puma.com and e-whls on key launches – LAST CLICK focus.
- Project manage and coordinate category specific .com plans with cross functional teams independently or in assistance of leads.
PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.
PUMA supports over 21,000 employees across 51 countries. The PUMA Group owns the brand PUMA, Cobra Golf and stichd, and is headquartered in Herzogenaurach, Germany.
