Retail Management / Operations
Assistant Training Manager – Vietnam
District 1, Vietnam
SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy. Simply click APPLY ONLINE and follow the steps to upload your application.
Your Talent
- 3+ years of experience in retail training, learning & development, or sales coaching
- Experience in sportswear, fashion, or FMCG retail industries is a plus
- Strong facilitation and coaching skills with a hands-on, store-focused approach
- Knowledge of e-learning platforms and digital training tools is an advantage
- Excellent communication skills in Vietnamese & English
- Ability to work independently and collaborate with cross-functional teams
- Willingness to travel within Vietnam for in-store coaching and training sessions
Your Mission
- Responsible for supporting the development, planning, and execution of training programs for PUMA retail stores across Vietnam. This role ensures effective training delivery to enhance store performance, improve customer experience, and support the career growth of store associates
- The position works closely with retail operations teams to implement training strategies aligned with PUMA’s regional retail training framework. Assist in developing, organizing, and executing Retail Training programs in line with Vietnam's retail strategy
Retail Training Program Development:
- Deliver training across PUMA’s 5 Training Pillars: Selling Skills, Product Knowledge, Functional Training, Leadership Skills, and Brand Education. Support the localization and adaptation of global training materials to meet Vietnam’s market needs
- Conduct in-store coaching and training sessions to improve store associates' selling and service capabilities. Work closely with Store and Area Managers to identify training needs and provide appropriate solutions. Participate in new store openings to ensure proper onboarding and training of new hires
E-learning Program Management:
- Assist in managing the e-learning platform, ensuring accessibility and compliance across all stores. Monitor e-learning completion rates and effectiveness, making necessary improvements
- Support the implementation of global and local digital learning initiatives to enhance engagement
Store Manager Training & Post-Training Analysis:
- Conduct new Store Manager Induction Training and support leadership development initiatives. Analyze training effectiveness through sales results, KPIs, and staff feedback
- Provide post-training evaluations and recommend improvements for future sessions
Talent Development & Performance Support:
- Support the development of high-potential talent within PUMA Vietnam’s retail team. Assist in succession planning by identifying future leaders through training assessments
- Work closely with retail operations to ensure training impact is sustained in stores
Collaboration & Stakeholder Engagement:
- Work closely with local People & Organization (P&O) teams to align training initiatives with talent development strategies
- Partner with Store Managers, Area Managers, and Retail Operations teams to ensure training success. Collaborate with Regional Training & Global Retail Training Teams to share best practices and insights
PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.
PUMA supports over 21,000 employees across 51 countries. The PUMA Group owns the brand PUMA, Cobra Golf and stichd, and is headquartered in Herzogenaurach, Germany.
