As the Global eCom App Marketing Manager, you will define and lead our global app retention and growth strategy across all owned app communication channels. 

This role will own the end-to-end global app lifecycle roadmap, from engagement and retention strategy to reporting and analysis, vendor partnerships, and enablement of local market teams. You will work closely with global and local performance marketing teams, CRM, UX/UI, BI and Analytics, Engineering and external vendors to ensure our app ecosystem delivers measurable customer lifetime value. 

• Define and lead the global app retention and engagement strategy across push notifications, in-app messaging, and other app communication channels

• Build lifecycle frameworks covering onboarding, activation, engagement, loyalty, win-back, and reactivation

• Establish global best practices and scalable playbooks for local market execution

• Drive personalization and segmentation strategies in partnership with CRM and data teams

• Own the global app growth and retention roadmap aligned with business objectives

• Design and oversee a structured testing framework (A/B, multivariate testing)

• Collaborate with product and UX teams to improve app conversion, usability, and engagement

• Define global KPIs for app performance (retention, churn, CLTV, push engagement, revenue contribution) 

• Own strategic relationships with key marketing technology vendors, including Emarsys (ESP & customer engagement) & Branch (deep linking & attribution) 

• Act as the central point of contact for local market teams executing app campaigns

• Ensure alignment between global strategy and local execution. 

• Strong experience in CRM, lifecycle, or app marketing within eCommerce, consumer tech or fashion/ lifestyle organizations.

• Strong experience managing push, in-app messaging, and deep linking ecosystems

• Hands-on experience with marketing automation platforms (experience with Emarsys preferred) 

• Experience with mobile attribution and deep linking tools (e.g., Branch) 

• Strong analytical capability with ability to translate data into strategy 

• Experience managing cross-functional and international stakeholders.

As a Global Junior SEO Manager, you ensure that SEO initiatives are executed correctly, consistently, and at scale. Your primary focus is to support and execute SEO‑driven content strategies at scale. You will help ensure that content across all markets and platforms is search‑optimized, discoverable, and aligned with global SEO standards.

You will work closely with the SEO Manager and content stakeholders to translate strategy into high‑quality execution, making sure that content performs well in search and follows a consistent global approach across platforms. Your work ensures that CBC, PWC, and Tier 3 platforms comply with global SEO standards and that issues are identified and addressed early.

• Support the execution of global SEO strategies across platforms and regions

• Optimize existing and new content for:  Search intent, keyword targeting, internal linking, content structure and onpage best practices

• Partner with stakeholders to ensure SEO requirements are embedded into workflows

• Support the rollout of content related SEO initiatives, such as: New page types, content templates, products categorization

• Perform SEO quality assurance, ensuring alignment with global standards

• Monitor content performance and visibility, identifying opportunities for improvement

• Assist with SEO audits, documentation, and reporting, with a strong focus on content and discoverability

• Support technical SEO initiatives.

• First hands-on experience in SEO, with a strong interest in content SEO and search strategy

• Good understanding of:  Keyword research, search intent, onpage optimization, internal linking and content structure

• Comfortable working with CMSs and content platforms (e.g. CBC, PWC, or similar)

• Strong attention to detail and content quality

• Analytical mindset, able to interpret performance data and turn insights into action

• Curious, proactive, and eager to grow within a global SEO organization

• Able to collaborate effectively with content, marketing, and SEO stakeholders.

• Support the Product Line Managers in coordinating all aspects of product life cycle management

• Assist with market- and competitor studies, retail and product trend research, data collection and general day-to-day business

• Create presentations, prepare, and attend internal and external meetings / events

• Support data management of product database and benchmark analysis

• Prepare price and cost comparison, sales data and order figures

• Maintain product descriptions for the seasonal product catalogue, support with photo approvals and be the key point person for the organization of samples.

• Enrolled student in a relevant field of studies

• Excellent MS Office skills (Excel, PowerPoint)

• Fluent in English

• Organized and proactive team player with an entrepreneurial attitude

• Communicative and open-minded personality

• Interest in the sporting goods industry, especially in footwear

• Starting date: 01.05.2026; duration: 6 months.

• Deliver measurable market-share, revenue, and profit growth across Pure Player Accounts, ensuring PUMA consistently expands its commercial footprint and brand strength
• Own the full strategic and financial account planning cycle, including seasonal Go‑to‑Market targets, volume and margin planning, and SKU/assortment optimization in collaboration with Sales, Merchandising, Planning, Marketing, and Operations
• Develop and maintain high-performance partnerships with the key account, acting as the internal subject-matter expert for account performance, forecasting accuracy, and long-term business development
• Manage pre‑season and in‑season order cycles, ensuring order book quality, delivery performance, and profitability targets are met. Translate market, consumer, and competitor data into clear commercial actions that drive sell‑in and sell‑through
• Define, track, and evaluate commercial KPIs—including sales growth, margin, order compliance, forecast accuracy, sell-through, and product mix—to secure flawless execution and maximize account performance
• Contribute to continuous GTM process improvements by identifying efficiency gaps, proposing data-backed solutions, and implementing best practices that enhance speed, accuracy, and commercial impact.

• University degree in Business, Sales, Marketing, or a related discipline, combined with significant experience in an e‑commerce account, ideally in Key Account Management, Sales Management, or a comparable commercial role
• Strong analytical and data‑interpretation skills, with the ability to turn insights into strategic recommendations and measurable business outcomes
• Excellent negotiation, presentation, and communication skills in German and English, paired with a proactive, results-oriented working approach
• High relationship-building maturity and the ability to influence cross‑functional teams
• Advanced user of MS Excel, PowerPoint, and Word, with strong commercial acumen and the ability to create data-backed analyses, business cases, and account performance reviews.

The Head Office for Global Finance & Legal is charged with orchestrating the execution of strategic initiatives within the global finance and legal functions. This role encompasses managing operational rhythms, overseeing project management for key strategic priorities, drafting communications, and fostering engagement among decision-making teams. As a strategic partner to the Vice Presidents of global finance and legal, the position ensures that priorities are effectively translated into actionable initiatives and deliverables. Furthermore, it guarantees that the leadership team receives regular updates on progress and developments.

Your key responsibilities will be:

• Strategic Orchestration: Plan, prepare, and support stakeholders, meetings, milestones, and initiatives across the global finance and legal functions. Partner to Vice Presidents: Serve as a strategic partner to the Vice Presidents by orchestrating priorities, tracking execution of initiatives and targets, managing operational rhythms, crafting impactful communications, and addressing ad-hoc or high-priority requests.

• Project Management: Support and supervise projects related to strategy execution, working in collaboration with the broader team and functional experts to ensure priorities are converted into actionable initiatives and deliverables are achieved.

• Develop and maintain robust financial models to support decision-making for short-term and long-term goals.

• Communication & Information Cascade: Ensure effective communication and dissemination of information within the function, aligning closely with the senior leadership team and preparing for key meetings.

• Strategic & Financial Planning: Contribute to strategic and financial planning processes by sharing information across processes and establishing clear interaction points between process owners.

• Cross-Functional Connector: Promote cross-functional collaboration and communication by liaising within the global Head Office network.

• Governance & Reporting: Maintain executive KPIs and dashboards, coordinate cross-functional taskforces on sensitive or urgent topics, and ensure leadership receives regular updates.

Your Profile

You are a strategic, analytical, and highly collaborative well organized professional who thrives at the intersection of strategy, finance, and executive-level stakeholder management. You are comfortable working in a dynamic, global environment and enjoy acting as a connector between functions, markets, and senior leadership teams. With strong communication skills and a naturally structured way of thinking, you bring clarity to complex topics and help drive alignment across diverse stakeholders.

You excel in environments where strategic thinking and hands‑on execution come together working on a balanced mix of strategic and operational tasks. You enjoy shaping long-term plans, translating strategic priorities into actionable initiatives, and ensuring senior leaders have the insights they need to make informed decisions. A high level of financial modelling expertise is a key requirement for this position.

What You Bring

• A strategic mindset with the ability to distill complexity and develop clear, pragmatic solutions.

• Advanced financial modelling and analytical expertise, enabling you to support high‑impact decision-making.

• Proven project management skills, ideally gained in a global or matrix organization.

• Strong relationship-building capabilities and confidence in engaging senior leaders, including VPs, global function heads, and cross-market stakeholders.

• Excellent communication skills, with the ability to present complex information in a concise and compelling way for executive audiences.

• A collaborative, connector mindset that allows you to work effectively across Finance, Legal, markets, and the Head Office network.

• Comfort operating in high‑exposure environments such as Supervisory Board, Management Board, and Senior Leadership settings.

• A proactive, structured and well organized working style, ensuring smooth coordination of strategic cycles, financial planning milestones, and major project updates.

• Primary business partner and close collaboration with the global commercial leadership team as well as the VP FP&A to build acumen and drive proactive forward looking financial planning processes to safeguard the realization of operational, tactical and strategic financial ambitions

• Critically evaluate and challenge the profitability and effectiveness of PUMA's wholesale channel (incl WHS account portfolio).

• Establish key sales metrics and benchmarks to rigorously measure sales specific performance management (e.g. order book, trade terms, cost ratios, etc.).

• Enforce consistent reporting policies and practices across the global, regional, and sales organizations.

• Continuously review and improve system and data transparency and infrastructure to build enhanced transparency for business management.

• Provide operational, tactical as well as strategic guidance to commercial functions as well as analyze regional and wholesale sales teams.

• Ensure financial decisions strictly adhere to PUMA’s guidelines and policies, and proactively inform stakeholders about potential risks.

• Drive key financial processes, including performance reviews, planning, forecasting, and year-end closing.

• Responsible for all aspects of the performance management and professional development of direct reports, including recruitment, development plans, providing constructive feedback, appraisals and exit processes.

• Foster a positive and inclusive team culture by actively engaging team members, promoting open communication, and implementing initiatives that enhance employee satisfaction and well-being.

• Compliance with and implementation of legal and operational requirements regarding occupational health and safety within your own area of responsibility.

• Educational background of business studies (MBA a plus) ideally with focus of Accounting & Finance.

• 6+ years of related professional experience in similar industry (sport & fashion is a plus).

• Demonstrated ability to act as a strategic business partner to senior leadership audience.

• End-to-end Thinking to convert operational, tactical and strategic related discussions and transparency.

• Providing leadership and guidance to direct reports.

• Functional and personal leadership competencies to lead in ambiguous situations.

• Affinity and capabilities to work with reporting systems (SAP a plus) and to further develop them.

• Ability to work under pressure and to produce top notch deliverables.

• Eigenständige Mitarbeit bei der Konsolidierung von Monats-, Quartals- und Konzernabschlüssen sowie der Planung (z.B. Übernahme IC Abstimmungen, Zwischenergebniseliminierung, etc.)
• Selbständige Bearbeitung von Teilbereichen bei der Aufstellung des PUMA- Konzernabschlusses nach IFRS (u.a. Erstellung von Anhangangaben und Bearbeitung spezifischer Accounting-Themen)
• Überprüfung der Berichterstattung der Tochtergesellschaften auf Richtigkeit und Einhaltung der Bilanzierungsrichtlinien nach IFRS
• Ansprechpartner für die in- und ausländischen Gesellschaften bei Fragen der Bilanzierung und der Berichterstattung
• Entwicklung und Verbesserung von Konsolidierungs- und Berichterstattungsprozesse bei PUMA
• Unterstützung und Mitarbeit bei internen und bereichsübergreifenden Projekten
• Bearbeitung von Ad-Hoc-Anfragen & Analysen
• Ansprechpartner für andere Konzernabteilungen und für den Wirtschaftsprüfer.

• Erfolgreich abgeschlossenes Studium der Betriebswirtschaftslehre oder vergleichbare Ausbildung mit Schwerpunkt Rechnungswesen und Finanzen
• Mindestens 3 Jahre Berufserfahrung im (Konzern-)Rechnungswesen eines international ausgerichteten Unternehmens oder in einer Wirtschaftsprüfungsgesellschaft
• Spaß im Umgang mit Zahlen und der internationalen Rechnungslegung
• Sorgfältiger und strukturierter Arbeitsstil; lösungs- und praxisorientierte Arbeitsweise, Proaktivität und Teamfähigkeit
• Fließende Deutsch- und Englischkenntnisse in Wort und Schrift
• IT-Affinität; sicherer Umgang mit dem MS Office Paket, insbesondere Excel. Erfahrung mit gängigen Konsolidierungs- und Reporting-Systemen von Vorteil.

• Primary business partner and close collaboration with the Chief Commercial Officer (CCO) as well as the VP FP&A to build acumen and drive proactive forward looking financial planning processes to safeguard the realization of operational, tactical and strategic financial ambitions

• Critically evaluate and challenge the profitability and effectiveness of PUMA's sales channels

•  Establish key sales metrics and benchmarks to rigorously measure sales channel specific performance management (e.g. order book, trade terms, cost ratios, etc.)

• Enforce consistent reporting policies and practices across the global, regional, and Channel organizations

• Continuously review and improve system and data transparency and infrastructure to build enhanced transparency for business management  

• Provide operational, tactical as well as strategic guidance to commercial functions as well as analyze regional and channel sales teams

• Ensure financial decisions strictly adhere to PUMA’s guidelines and policies, and proactively inform stakeholders about potential risks

• Drive key financial processes, including performance reviews, planning, forecasting, and year-end closing

• Responsible for all aspects of the performance management and professional development of the team, including recruitment, development plans, providing constructive feedback, appraisals and exit processes

• Foster a positive and inclusive team culture by actively engaging team members, promoting open communication, and implementing initiatives that enhance employee satisfaction and well-being

• Compliance with and implementation of legal and operational requirements regarding occupational health and safety within your own area of responsibility.

• Educational background of business studies (MBA a plus) ideally with focus of Accounting & Finance

• 10+ years of related professional experience in similar industry (sport & fashion is a plus)

• Demonstrated ability to act as a strategic business partner to C‑suite leadership

• End-to-end Thinking to convert operational, tactical and strategic related discussions and transparency  

• Providing leadership and guidance to a diverse, cross-functional team

• Leadership competencies to lead even in ambiguous situations

• Affinity and capabilities to work with reporting systems (SAP a plus) and to further develop them

• Ability to work under pressure and to produce top notch deliverables.

This job opportunity will be available in full-time or part-time.

• Ensure best-in-class, conversion-driven category experiences that scale across all markets

• Own the global calendar and ensure asset coverage of all product & commercial campaigns

• Manage, develop, and evaluate category publishers

• Embed a squad-based, performance-oriented way of working

• Define master templates for categories and campaigns

• Ensure consistency, flexibility, and CMS scalability

• Partner with analytics and CRO teams to improve category conversion, engagement, and discoverability

• Embed testing and learning into category roadmaps and feedback to Brand & BU

• Act as senior decision-maker and partner to regions and stakeholders

• Resolve conflicts between category integrity and regional needs decisively.

• Strong expertise in eCommerce content ecosystems (CLP/PLP/PDP), CMS‑driven experiences, and scalable content systems

• Proven experience defining, governing, and scaling global templates, modular frameworks, and storytelling systems

• Deep understanding of conversion drivers, merchandising logic, UX best practices, and performance‑led content optimization

• Hands‑on experience using data, A/B testing, and CRO insights to guide content and planning decisions

• Confident leader with the ability to influence stakeholders across regions, functions, and levels

• Structured, decisive thinker with a strong sense of ownership and the ability to balance global scale with local relevance

• Excellent communicator and storyteller, aligning creative, commercial, and operational teams

• Experience leading and developing global or multi‑category teams in complex, matrix organizations

• 6+ years’ experience in digital content, eCommerce, experience design, or related fields; DTC, retail, fashion, or lifestyle experience preferred.