• Lead & management of PUMA Europe Social Media presence.
• Lead and develop the social media team.
• Connect between global social media strategy and local area needs across Europe.
• Optimize and drive efficiency across EU areas of Social Media channels.
• Budget planning & ongoing follow up for your field of play & responsibilities.
• Represent Europe in the global social media team.
• Planning and implementation of owned and shared social media and influencer campaigns to drive engagement and brand heat in close collaborations with Media, Influencer and category teams in Europe, global and areas.
• Lead our social media agency development content calendars & product/event rollouts. 
• Guiding and briefing Social Media campaigns to external/internal digital agencies.
• Creation of briefings for social media content productions.
• Facilitate engaging and innovative content creation for Instagram & partner channels.
• Define, work and track relevant seedings campaigns to drive organic awareness.
• Take care of tracking and reporting social media KPI & content
• Stay connected and aligned with relevant stakeholders & share relevant results proactively, (internal & external) to achieve goals.
• Plan relevant social media activations as 360 integrated marketing campaigns and part of the full marketing funnel, reflecting cross functional needs, to support sell through.
• Understand the business priorities within your field of play / category and understand the why.
• Prioritize business relevant actions & projects​ differentiation of importance & urgency.

As Senior Manager Global Retail Store Development, you will lead the planning, development and execution of physical retail environments across PUMA’s global store portfolio. You ensure all assigned projects meet the highest standards in brand expression, functionality, cost efficiency, and scalability, bringing strategic retail concepts to life in best-in-class store experiences worldwide.

Project Leadership & Execution

• Lead end-to-end delivery of global retail projects (new stores, refits, relocations, partner formats)
• Ensure consistent implementation of global retail concepts across all markets
• Manage global project pipelines from feasibility through design development, execution, and handover
• Oversee timelines, budgets, quality standards, and stakeholder alignment across all projects
• Monitor critical milestones and proactively mitigate project risks.

Strategic Development & Optimization

• Contribute to the continuous evolution of PUMA’s retail concepts based on execution learnings
• Support development of global standards, toolkits, and rollout strategies.

Design Translation & Technical Execution

• Support the translation of design concepts into practical, buildable solutions in close collaboration with all stakeholders
• Partner with Retail Concepts, VM, and Design teams to ensure design intent is maintained through execution
• Review and validate architectural drawings, technical packages, and fixture specifications
• Contribute expertise on key elements such as lighting, flooring, façade and wall treatments, as well as materials and finishes
• Create high-quality 3D visualizations of retail projects to bring concepts to life and support decision-making with the ability to deliver fast, accurate, and compelling visuals under tight timelines.

Supplier & Partner Management

• Manage external architects, general contractors, fixture suppliers, and consultants globally
• Ensure vendor performance, cost competitiveness, and quality compliance
• Support sourcing and supplier optimization initiatives.

Cost, Quality & Process Optimization

• Drive value engineering and cost optimization without compromising design intent or brand standards
• Establish and improve store development processes, toolkits, and governance frameworks
• Challenge quotations, specifications, and supplier proposals with a strong commercial mindset.

Cross-Functional Collaboration

• Partner closely with:
• Retail Concepts / Design
• Consumer In-Store Experience
• Retail Operations
• Procurement / Sourcing
• Regional / Local Market Teams
• Act as key interface between strategy, design, and physical implementation.

On-Site Execution & Travel

• Ensure strong on-site presence during critical construction phases of Key projects
• Proactively resolve project challenges directly with contractors, suppliers, and key stakeholders
• Demonstrate flexibility and willingness to travel internationally to support global project delivery.

• 5+ years of experience in retail store development, architecture, construction, or project management
• Proven track record delivering global retail rollouts / store networks
• Strong technical understanding of retail construction and fixture development
• Experience managing budgets, timelines, and external partners
• Ability to balance design intent with operational and financial realities
• Experience in global / multi-market retail environments
• Strong stakeholder management and communication skills
• Advanced 3D visualization skills to support concept translation and project alignment
• Availability to travel as required.

As Teamhead Global Retail Consumer In-Store Experience, you are responsible for defining and elevating the end-to-end physical retail experience across all global store formats. You will shape how consumers engage with the brand in-store translating strategy into immersive, scalable experiences that drive emotional connection and commercial performance.

End-to-End Consumer Journey Leadership

• Drive the end-to-end in-store consumer journey from entry to exit, defining key moments and experience standards across all formats
• Strengthen brand expression, storytelling, and commercial impact through clearly structured and differentiated experience principles
• Continuously refine the journey based on consumer insights, store performance, and market feedback.

Global Experience Playbooks & Execution

• Create and execute global in-store experience playbooks and seasonal updates
• Translate consumer and business priorities into clear, actionable, and scalable execution frameworks for markets
• Ensure consistency of experience standards while enabling local relevance.

Storytelling, Campaigns & Product Drops

• Drive immersive in-store storytelling and impactful product launches
• Partner with Marketing, Retail Operations, and regional teams to activate campaigns consistently across stores
• Define and elevate key experience moments such as landing zones, hero spaces, and seasonal storytelling touchpoints.

Performance Management & Store Excellence

• Execute regular store visits and performance reviews to assess experience quality and execution standards
• Identify improvement opportunities and provide markets with actionable feedback and enablement support
• Link in-store experience quality to commercial KPIs (e.g. conversion, UPT, sell-through).

Tools, Guidelines & Continuous Improvement

• Drive continuous improvement of in-store experience tools, guidelines, and best practices
• Elevate global consistency, productivity, and consumer engagement through structured frameworks and innovation
• Ensure all experience solutions are scalable and operationally viable.

Team Leadership & Capability Building

• Lead and develop the Consumer In-Store Experience team, ensuring clear ownership, strong collaboration, and capability growth
• Foster a culture of creativity, accountability, and operational excellence
• Deliver training and guidance to regional retail teams to build execution capability and ensure adoption of global standards.

Resource & Budget Steering

• Coordinate and steer in-store activation resources and spend (e.g. store marketing, seasonal toolkits)
• Align closely with Marketing and regional teams to ensure efficient, cost-conscious execution
• Optimize investment to maximize consumer impact and commercial return.

• 7+ years of experience in global retail, in-store experience, visual merchandising, or retail leadership
• Proven track record in driving consumer experience and commercial performance in physical retail
• Strong understanding of retail storytelling, consumer behavior, and store operations
• Experience working across global markets and managing cross-functional stakeholders
• Ability to translate strategy into scalable, executable frameworks
• Strategic mindset with strong execution focus
• Deep expertise in consumer journey design and retail experience
• Strong leadership and team development capabilities Commercial acumen with data-driven decision making
• Passion for brand storytelling, retail innovation, and consumer engagement.

As Director, Global Loyalty & Membership, you will define and lead the global strategy for our loyalty, membership and CRM ecosystem, establishing it as a core customer value add and commercial growth lever globally for our company.

This role goes beyond program management: it is about setting direction, shaping how the organization leverages loyalty to drive customer lifetime value, and ensuring it delivers measurable, enterprise-level business impact. You will connect strategy to execution, aligning teams across eCommerce, marketing, product, technology, retail, legal and regions to build a scalable, high-performing membership model that reinforces brand equity and commercial performance.

You will operate at the intersection of customer, commercial performance, and organizational alignment - translating ambition into a clear, outcome-driven roadmap and ensuring it is executed with rigor across a complex, global environment.

• Define and own the global loyalty & membership vision and multi-year roadmap, ensuring tight alignment with brand strategy, DTC growth ambitions, and long-term customer value creation
• Oversee the end-to-end design and evolution of the loyalty program, including value proposition, tiering, benefits, earn & burn mechanics, experiential vs. monetary rewards, and full member lifecycle orchestration
• Leads global CRM efforts, driving personalization, segmentation, and data‑driven decision‑making
• Build and lead a high-performing global loyalty & membership team over time, defining the right capabilities, structure, and ways of working to scale the function as a core growth engine
• Own the business case and economics: in partnership with BI and Finance, define and steer CLTV uplift, retention impact, margin dynamics, breakage, and ROI - embedding loyalty as a measurable driver of profitable growth
• Lead the integration of loyalty into the broader commercial ecosystem, ensuring it is fully embedded across CRM, paid media, onsite experience, and trading levers to unlock incremental value across the funnel
• In concert with IT & Marketing, steer platform configuration, scalability, and continuous evolution across regions, ensuring future-proof architecture and operational excellence
• Act as the global point of alignment across functions and markets, setting clear guardrails and governance while enabling local teams to execute with speed and relevance
• Establish a best-in-class performance and governance framework, with clear KPIs, reporting structures, and operating rhythms that drive accountability and transparency at all levels of the organization
• Continuously evolve the program through innovation, partnerships, and new value creation models, ensuring the proposition remains differentiated, competitive, and ahead of consumer expectations
• Lead post go-live optimization as an ongoing growth engine, leveraging data and experimentation to continuously unlock incremental value and improve performance.

• Extensive experience (10+ years) defining and leading loyalty or membership strategies at scale, ideally within global retail and eCommerce, fashion, lifestyle, or sportstyle environments
• Experience building, leading, and developing high-performing teams, with the ability to scale talent and capabilities in line with business ambition
• Strong commercial and analytical mindset, deeply fluent in CLTV modeling, cohort analysis, retention dynamics, unit economics, and margin trade-offs, with the ability to translate insight into action
• Proven track record of building and scaling programs from zero to one, with full ownership from strategy through execution and optimization
• Experience navigating and shaping complex loyalty and CRM technology ecosystems, including platform selection, integrations, and long-term scalability considerations
• Ability to operate and influence at senior leadership level, aligning diverse stakeholders across marketing, digital, finance, product, and technology through clear, data-driven narratives
• Strategic yet highly execution-oriented: able to set direction while driving delivery in a fast-paced, ambiguous environment
• Strong leadership presence with the ability to drive alignment, clarity, and momentum across global, matrixed organizations.

• Be a key part of the Global E-Commerce Content team, supporting end-to-end global photography workflows

• Partner with Product Lines and external vendors to bring products to life through seamless sample coordination and photo shoot preparation

• Ensure visual excellence by reviewing marketing mailers for product photography accuracy

• Maintain and update internal dashboards to support content operations

• Help shape the future of content creation by developing new ideas and optimizing internal photo processing tools.

• Enrolled student in Business Administration or a related field for the entire duration of the internship

• Strong organizational skills and attention to detail

• Ability to work effectively in an international team

• Ability to work independently and learn quickly

• Very good verbal and written communication skills in English

• Passion for sports fashion

• Proficiency in Microsoft Excel and PowerPoint

• Start date: 01.06.2026; Duration: 6 months.

•  Support the Global E-Commerce Content Team in setting up global content, publish and distribute to all e-commerce sites via the CMS

• Supporting the enrichment of product data and improving the usage of product data for successful filter refinements

• Assisting in ensuring product readiness from both data and content perspective

• Support the team with recurring tasks related to content setup.

• Enrolled Student in business administration, digital marketing or similar

• Very strong organizational skills and independent working method

• Hands-on mentality and quick grasp of complex processes

• Understanding of the competitive market and interest in the sports industry

• Strong communication skills in English (verbal and written) with clear and concise written messages through e-mails and reports

•  Basic knowledge in CMS systems

• Flexible and dynamic team player with the ability to interact and work with complex organizations

• Good computer knowledge (Excel, Word, PowerPoint)

• Previous experience in an Ecommerce environment is a plus

• Starting date: 15.07.2026; duration: 6 months.

• Partner closely with the Director of Marketing to own and shape the global Sportstyle category marketing strategy for priority franchises, defining annual objectives, key narratives, and activation priorities aligned to BU business goals across Specialist and Generalist distribution, including collaborations

• Translate consumer insights, cultural trends, and market intelligence into compelling, consumer‑first category narratives and activation strategies

• Act as the senior decision owner for category‑level marketing priorities, ensuring focus, clarity, and consistency across all consumer touchpoints

• Lead integrated, cross‑functional campaign planning and execution with Product, Design, Go‑to‑Market, Creative and other BU stakeholders, developing and bringing to life compelling narratives for key initiative franchises and delivering clear, inspiring marketing presentations for internal and regional use

• Drive full‑funnel marketing programs across all relevant consumer touchpoints, ensuring cohesive storytelling from awareness through conversion

• Lead and oversee seasonal category marketing deliverables including: sell‑in marketing production, seasonal showroom concepts and updates, and seasonal copy and messaging needs

• Execute category‑led brand experiences that support priority launches and franchise narratives

• Oversee the end‑to‑end development and implementation of seasonal franchise strategies, from global concept through regional execution

• Guide and support regional markets in implementing global Sportstyle strategies, balancing global consistency with local relevance

• Partner with BU marketing pillar teams (PR, Social, Seeding & Influence, and PUMA’s Internal Creative Agency) to ensure aligned and effective execution of the strategic franchise framework

• Define, track and evaluate key marketing KPIs (e.g. brand strength, campaign effectiveness, funnel performance, market adoption) in partnership with Marketing Analytics

• Ensure category marketing initiatives support commercial objectives including sell‑in readiness, launch performance and long‑term franchise growth

• Lead, coach and develop a team of category marketers, setting clear direction, performance standards and development pathways

• Establish clear ways of working and strong collaboration models across BU Marketing, Regional Marketing, Creative and Product teams.

• 6–8+ years of experience in category or integrated marketing, preferably within fashion, lifestyle or sportstyle categories

• Proven experience owning and developing annual category or franchise marketing plans at a global level

• Strong full‑funnel marketing expertise, including campaign planning, channel activation and content orchestration

• Demonstrated ability to develop and adapt category‑specific activation concepts, toolkits and launch strategies

• Experience leading complex cross‑functional collaboration with Product, Go‑to‑Market, Social, PR, Creative and Regional teams

• Strong strategic storytelling and presentation skills, with the ability to inspire senior stakeholders and regional markets

• Experience working effectively in a global, matrixed organization.

• Maintain and update data within the internal product information system 

• Create seasonal product catalogs and sales tools by preparing and entering product texts and details 

• Conduct market research and manage sample handling 

• Prepare sales data and order figures using Excel, including margin and pricing calculations 

• Support the preparation of internal product and merchandising review meetings 

• Support the development and execution of product line–specific projects.

• Enrolled student in Business, Textile Management, (Fashion) Marketing or similar for the entire duration of the internship

• Previous work experience in retail would be advantageous

• Very good MS Office skills (particularly Excel and Power Point)

• Ability to work in a fast-paced environment and produce results with a sense of urgency

• Accuracy in all tasks; self-policing and driven to produce output of the highest standard

• Hard working, upbeat and friendly team-player with excellent communication skills (in English) and a strong ability to multi-task and prioritize individual workload

• Starting date: 15.08.2025; Duration: 6 months.

As the DTC Predictive Analytics Product Owner, you will bridge the gap between business strategy and technical execution, ensuring that machine learning initiatives deliver measurable value for our Direct-to-Consumer (DTC) channels. Your mission is to define, prioritize, and drive the delivery of ML-powered products and features, collaborating closely with data scientists, engineers, and business stakeholders. You will champion a data-driven culture, foster innovation and ensure that predictive analytics solutions are scalable, and impactful.

Your Responsibilities

• Define and communicate a clear product vision and roadmap for predictive analytics initiatives, ensuring alignment with business objectives and customer needs
• Prioritize features and projects based on business impact, feasibility, and strategic value, balancing short-term wins with long-term innovation
• Stay ahead of industry trends in AI/ML, identifying opportunities to leverage emerging technologies for competitive advantage
• Act as the primary liaison between technical teams (data scientists, engineers) and business stakeholders, translating complex predictive analytics concepts into business value
• Work closely with cross-functional teams (product, marketing, operations) to gather requirements, validate hypotheses, and ensure successful product adoption
• Lead Agile ceremonies (e.g., sprint planning, backlog refinement) to ensure efficient, iterative development of predictive analytics products
• Define user stories, acceptance criteria, and success metrics for ML features, ensuring clarity and alignment across teams
• Monitor and evaluate the performance of predictive models and products, iterating based on feedback and data-driven insights.

• Bachelor’s or Master’s degree in a relevant field (e.g., Computer Science, Data Science, Business, Engineering)
• 3+ years of experience in product ownership, product management, or a related role, with a focus on AI/ML products or data-driven solutions
• Strong understanding of predictive modeling, statistical analysis, and data visualization, with the ability to engage in technical discussions
• Experience with Agile/Scrum methodologies and product ownership frameworks (e.g., Certified Scrum Product Owner, SAFe)
• Proficiency in analytics tools (e.g., Python, R, SQL, Tableau, Power BI)
• Exceptional communication and storytelling skills, with the ability to articulate complex ideas clearly to both technical and non-technical audiences
• Strong analytical and problem-solving skills, with a customer-centric mindset and a focus on delivering business value.

• Own revenue, margin, and profitability for assigned European key accounts, delivering against regional and country targets
• Own the end-to-end replenishment and availability steering for Amazon Europe, proactively identifying reorder opportunities and maximizing in-stock performance across all marketplaces
• Translate sell-through, availability, and demand signals into clear commercial actions, actively steering replenishment decisions to maximize sales while protecting margin and inventory health
• Lead Go‑To‑Market execution for assigned accounts, including line reviews, assortment planning, and distribution alignment
• Partner cross‑functionally with Planning, Supply Chain, Marketing, and Merchandising to ensure on‑time delivery, forecast accuracy, and operational excellence.

• 3–5+ years of experience in Key Account Management, Sales, or Commercial roles, ideally in fashion, sporting goods, lifestyle, or FMCG
• Proven track record managing Amazon (Vendor and/or Seller) or comparable pure player accounts, with hands-on ownership of availability, replenishment, and in-season performance
• Strong commercial and financial acumen, with experience managing revenue, margin, inventory, and profitability KPIs
• Strong analytical capability with the ability to interpret Amazon-specific KPIs (e.g., in-stock rate, Weeks of Cover, article profitability) and translate them into impactful commercial decisions
• Strong stakeholder management skills with experience working cross‑functionally and presenting to buying and senior leadership teams.

• Manage sourcing activities and vendor selection for assigned categories (e.g. tech / digital services)
• Run RFx processes and coordinate vendor onboarding
• Support contract negotiations and renewal processes
• Maintain vendor documentation and ensure compliance with internal standards
• Act as a point of contact for business teams on day-to-day procurement topics.

• Minimum of 5–6 years experience in procurement or vendor management
• Preferably with experience in technology or professional services categories
• Strong stakeholder management skills
• Ability to manage sourcing processes independently
• Structured and detail-oriented mindset.