Your mission
- Develop regional visual merchandising concepts, boards, and guidelines that translate global brand direction into commercially relevant in‑store executions.
- Adapt global VM frameworks and toolkits into regionally executable concepts aligned with seasonal priorities, launches, and brand moments.
- Balance brand storytelling with commercial needs by tailoring VM solutions for full‑price, outlet, and campaign‑driven environments.
- Design scalable VM concepts suitable for different store sizes, layouts, and retail formats.
- Ensure operational feasibility for Field VM teams and Local Retail Managers by adapting concepts to real store conditions and constraints.
- Serve as the bridge between strategic VM direction and day‑to‑day store execution to secure consistent implementation.
- Develop training materials, visual guidelines, and hero‑product education content to support store teams and elevate execution standards.
- Record and deliver VM training videos that clearly explain concepts, execution rules, and visual standards.
- Align visual merchandising plans with the regional marketing calendar, commercial activations, and collection drops in collaboration with Marketing, Sales, and Merchandising.
- Work cross‑functionally with Global VM, Regional Retail, Field VM, and store teams while continuously gathering store feedback to refine and improve VM concepts.
Your talent
A strong visual merchandising and retail marketing expertise, grounded in 5+ years of hands‑on experience developing, adapting, and implementing VM concepts across diverse retail environments.
A solid understanding of retail operations and commercial KPIs, enabling the ability to connect visual storytelling with sell‑through performance and store‑level execution realities.
A high level of creative capability, paired with a strong commercial mindset, to balance brand expression with operational feasibility and business impact.
An advanced training and communication competency, including the ability to create, present, and record clear and engaging VM training content for store and field teams.
A strong collaboration and stakeholder‑management skillset, essential for working closely with Store Teams, Field VM, Regional Retail, Marketing, and Global VM partners.
A high degree of agility and solution orientation, allowing quick adaptation of VM concepts to different store formats, operational constraints, and evolving brand priorities.
Our principles
PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.
PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000 employees worldwide.
