Your mission
Develop and implement comprehensive retail marketing plans that align with brand strategy and commercial objectives.
Tailor in‑store campaigns, promotions, and product launch activations to drive consumer engagement and increase sales.
Manage the flagship store’s marketing calendar to ensure timely and consistent rollout of all brand initiatives.
Analyze customer behavior, market trends, and competitive activities to inform retail marketing tactics and identify opportunities for improvement.
Partner with Visual Merchandising teams to ensure in‑store storytelling, signage, and displays reflect brand guidelines and deliver a premium experience.
Oversee the production of POS materials, digital content, and event assets while ensuring brand consistency across all touchpoints.
Coordinate campaign development and execution with external vendors and agencies when needed.
Collaborate closely with Retail Operations, PR, Sales, and Brand teams to maintain alignment and share insights for continuous improvement.
Support store leadership in integrating marketing activities that enhance overall retail performance.
Manage and allocate the marketing budget responsibly, and track campaign performance to optimize future initiatives.
Your talent
Strong retail marketing and campaign‑planning to design, execute, and optimize flagship‑level marketing initiatives effectively.
Solid analytical and consumer‑insight capability to interpret market trends, understand customer behavior, and translate insights into actionable strategies.
Excellent cross‑functional collaboration skills to work closely with Visual Merchandising, Retail Operations, PR, Sales, and Brand teams to ensure aligned execution.
High operational excellence and project‑management capability to manage calendars, coordinate vendors, and deliver campaigns on time and within scope.
Strong communication and stakeholder‑management skills to maintain clarity, alignment, and consistent storytelling across teams and channels.
Sound budget management and performance‑tracking skills to allocate spend efficiently and evaluate campaign effectiveness for continuous improvement.
Our principles
PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.
PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000 employees worldwide.
