Leadership

• Responsible for all aspects of the performance management and professional development of the team, including recruitment, development plans, providing constructive feedback, appraisals and exit processes
• Foster a positive and inclusive team culture by actively engaging team members, promoting open communication, and implementing initiatives that enhance employee satisfaction and well-being
• Compliance with and implementation of legal and operational requirements regarding occupational health and safety within your own area of responsibility.

Global Site Reliability & Operations Strategy

• Define and execute a global Site Reliability Engineering (SRE) and Technology Operations strategy aligned with PUMA’s D2C growth, peak trading demands, and omnichannel ambitions
• Establish reliability, availability, performance, and scalability targets across all D2C platforms (eCommerce, in-store integrations, APIs, data platforms)
• Own the end-to-end operational health of consumer-facing and business-critical platforms.

Platform Reliability, Resilience & Performance

• Drive a reliability-first mindset across engineering, embedding SRE principles such as SLIs, SLOs, SLAs, error budgets, and resilience-by-design
• Ensure D2C platforms are engineered to handle peak events (campaigns, drops, seasonal peaks) with minimal risk and rapid recovery
• Lead incident management, major incident response, root cause analysis, and post-incident reviews with a strong focus on learning and prevention
• Continuously improve platform observability, monitoring, alerting, and performance management.

Cloud, Infrastructure & Environment Operations

• Own the operational model for cloud infrastructure, environments, and platform services (prod, non-prod, CI/CD pipelines)
• Partner with Architecture, Engineering and Platform teams to ensure infrastructure and platform choices support reliability, security, and cost efficiency
• Drive infrastructure automation, scalability, and standardization across global D2C platforms
• Balance performance, availability, and cost through strong FinOps practices.

Operational Excellence & Engineering Enablement

• Build and lead global SRE and Operations teams, setting clear roles, ways of working, and on-call models
• Own the operational model for D2C workloads, environments, and platform services (prod, non-prod, CI/CD pipelines)
• Enable product and engineering teams to operate reliably at scale through shared tooling, standards, and operational best practices
• Shift operations left by embedding operational concerns early in design, development, and release processes
• Define and own runbooks, operational playbooks, and service ownership models.

Security, Risk & Compliance (in partnership)

• Partner closely with Security, Privacy, and Risk teams to ensure platforms meet compliance, data protection, and security requirements
• Ensure operational readiness for audits, penetration testing, and regulatory requirements relevant to global digital commerce
• Reduce operational risk through proactive monitoring, capacity planning, and failure scenario testing.

Vendor Management & Continuous Improvement

• Manage strategic partners and vendors supporting infrastructure, cloud services, and operations
• Continuously assess new technologies, tools, and practices to improve reliability, speed, and operational efficiency
• Define and track KPIs for platform health, availability, incident response, and operational maturity.

• Develop and execute a comprehensive European wholesale and key‑account strategy that aligns with long‑term business objectives and brand positioning.

• Identify and activate growth opportunities across markets, channels, and customer groups to drive both penetration and whitespace expansion.

• Lead high‑impact negotiations on contracts, pricing structures, trading terms, and joint business plans to create mutual value with key accounts.

• Build, manage, and elevate senior‑level relationships within strategic accounts to strengthen trust, alignment, and long‑term partnership growth.

• Oversee the full sell‑in and order‑management cycle, ensuring excellence in preseason order capture, in‑season trading, and reorder processes.

• Establish a rigorous business‑performance rhythm with regular reviews, challenging forecasts and identifying risks and opportunities early.

• Deliver annual sales, revenue, and profitability targets across wholesale and distribution channels with strong commercial stewardship.

• Monitor key performance indicators, analyze deviations, and implement corrective actions to protect and accelerate business performance.

• Ensure strategic and operational alignment across European markets to maintain consistency, capture opportunities, and drive unified customer strategies.

• Lead, inspire, and develop a high‑performing Strategic Key Accounts team, focusing on capability building and succession planning.

• Foster a culture of accountability, collaboration, and continuous improvement while promoting a positive and inclusive team environment.

• Oversee all aspects of performance management including hiring, onboarding, coaching, goal setting, reviews, development planning, and compliance.

• Translate consumer insight into strategic scenarios that shape assortment architecture, pricing strategies, account prioritization, and growth models.

• Partner with Marketing, Merchandising, Supply Chain, and Finance to ensure aligned brand execution, inventory flow, margin management, and forecasting.

• Over 10 years of progressive experience in key account management, commercial leadership, or strategic sales within sporting goods, consumer goods, retail, or wholesale environments is required.

• A proven record of leading large Pan‑European or multi‑market strategic accounts and delivering sustained revenue and profit growth is essential.

• An extensive experience negotiating high‑value commercial agreements, long‑term partnership frameworks, and joint business plans.

• Strong understanding of wholesale, distribution, and omnichannel dynamics—across commercial, operational, and financial levers—is critical.

• Demonstrated success collaborating cross‑functionally with Marketing, Merchandising, Supply Chain, Finance, and Retail is expected.

• A bachelor’s degree in Business, Sales, Marketing, or Economics is required, with an MBA or similar advanced degree preferred.

• Experience leading and developing high‑performing commercial teams in complex, matrixed international environments is necessary.

• Fluency in English is mandatory, with additional European languages considered an advantage.

• A strong strategic thinker with deep commercial acumen, strong negotiation capability, high analytical proficiency, and the ability to influence senior stakeholders.

• The role requires a future‑focused, growth‑driven mindset with strong project leadership, talent development, cross‑functional alignment, and continuous‑improvement capabilities.

• Align regional Teamsport assortments with global product guidelines across Wholesale, E‑commerce, and Retail to support European merchandising execution.

• Assist in coordinating the Go‑To‑Market process by preparing seasonal launch calendars and ensuring timely alignment with category marketing.

• Contribute data‑driven inputs for area merchandising plans, helping tailor assortments based on global direction, channel needs, and consumer insights.

• Support assortment reviews by identifying efficiency improvements, evaluating local commercial deals, and helping analyze revenues, processes, and ROI.

• Adapt global assortments and tools for European clusters by tailoring product selections to reflect local market and consumer requirements.

• Maintain accurate regional price lists, update systems accordingly, and consolidate forecasts to support timely global submissions.

• Provide data inputs for financial planning, including updates for midterm plans, budget scenarios, and category performance reviews.

• Collaborate with cross‑functional teams—Sports Marketing, Global Product, Sales, Supply Chain, and Marketing—by providing information needed for GTM preparation.

• Support operational routines by monitoring data quality, coordinating category tasks, managing SMU or collaboration requests, and preparing sales tools and product workbooks.

• Track in‑season performance, gather regional insights, and assist with adjustments, trend analysis, and improved merchandising forecasts to optimize category results

• A solid educational foundation in Business Administration, Marketing, Merchandising, Product Management, or a related field to support category and assortment work.

• A strong merchandising and category‑management expertise, built through 3–5 years of experience in retail, wholesale, or consumer‑goods environments.

• A robust understanding of assortment planning, forecasting, pricing, and product‑lifecycle fundamentals, enabling accurate and commercially sound decisions.

• A collaborative, cross‑functional skillset for working effectively with Supply Chain, Marketing, Sales, and regional or global teams within a matrix structure.

• A practical familiarity with SMUs, collaborations, and localized assortment tailoring, supporting market‑specific product adaptations.

• A solid grasp of European consumer behavior and retail/E‑commerce dynamics, informing channel‑relevant merchandising choices.

• A strong project‑management discipline and ownership mindset, paired with attention to detail, multitasking ability, and a hands‑on, continuous‑improvement approach.

• Build the annual marketing plan for respective categopry based on global guidance, aligning with Merchandise, Retail, WHS and Ecom priorities .

• Drive the integrated campaign planning and execution across the marketing, channel, media and content experts in the regional marketing team and execute in local areas with the help of the clusters and area marketing experts.  

• Drive Full-Funnel Marketing programs across all consumer touchpoints.  

• Develop and adapt category-specific activation concepts for key launches .

• Provide launch-agnostic, always-on activation and storytelling toolkits for wholesale, retail and e-commerce.  

• Execute category-led brand experiences supporting priority launches and narratives . 

• Execute local integrated marketing planning for key brand and product campaigns . 

• Execute with local European markets to drive sell-in and sell-through performance.  

• Partner with Merchandising Sports and Sales to get input on brand & commercial opportunities, category storytelling and product launch performance.  

• Identify channel marketing efficiencies and synergies to improve procedures, transparency and ROI . 

• Analyze campaign and content performance, share results and actions to improve brand and commercial KPIs.   

• Provide structured category insights to global marketing and product teams as part of commercial input and regular feedback sessions.   

• 6–8+ years of experience in category marketing, brand management, or integrated marketing within consumer, sports, lifestyle, or fashion industries. 

• Proven experience developing annual category marketing plans aligned with global strategies. 

• Strong background in full‑funnel marketing, including campaign planning, channel activation, and content orchestration. 

• Experience leading cross‑functional collaboration with Merchandising, Sales, Retail, and E‑commerce teams. 

• Demonstrated ability to develop and adapt category‑specific activation concepts, toolkits, and launch strategies. 

• Solid analytical experience evaluating campaign performance, content outcomes, and business KPIs. 

• Experience working across European markets and adapting global initiatives to regional or local needs. 

• Develop regional visual merchandising concepts, boards, and guidelines that translate global brand direction into commercially relevant in‑store executions.
• Adapt global VM frameworks and toolkits into regionally executable concepts aligned with seasonal priorities, launches, and brand moments.
• Balance brand storytelling with commercial needs by tailoring VM solutions for full‑price, outlet, and campaign‑driven environments.
• Design scalable VM concepts suitable for different store sizes, layouts, and retail formats.
• Ensure operational feasibility for Field VM teams and Local Retail Managers by adapting concepts to real store conditions and constraints.
• Serve as the bridge between strategic VM direction and day‑to‑day store execution to secure consistent implementation.
• Develop training materials, visual guidelines, and hero‑product education content to support store teams and elevate execution standards.
• Record and deliver VM training videos that clearly explain concepts, execution rules, and visual standards.
• Align visual merchandising plans with the regional marketing calendar, commercial activations, and collection drops in collaboration with Marketing, Sales, and Merchandising.
• Work cross‑functionally with Global VM, Regional Retail, Field VM, and store teams while continuously gathering store feedback to refine and improve VM concepts.

• A strong visual merchandising and retail marketing expertise, grounded in 5+ years of hands‑on experience developing, adapting, and implementing VM concepts across diverse retail environments.

• A solid understanding of retail operations and commercial KPIs, enabling the ability to connect visual storytelling with sell‑through performance and store‑level execution realities.

• A high level of creative capability, paired with a strong commercial mindset, to balance brand expression with operational feasibility and business impact.

• An advanced training and communication competency, including the ability to create, present, and record clear and engaging VM training content for store and field teams.

• A strong collaboration and stakeholder‑management skillset, essential for working closely with Store Teams, Field VM, Regional Retail, Marketing, and Global VM partners.

• A high degree of agility and solution orientation, allowing quick adaptation of VM concepts to different store formats, operational constraints, and evolving brand priorities.

• Develop and implement comprehensive retail marketing plans that align with brand strategy and commercial objectives.

• Tailor in‑store campaigns, promotions, and product launch activations to drive consumer engagement and increase sales.

• Manage the flagship store’s marketing calendar to ensure timely and consistent rollout of all brand initiatives.

• Analyze customer behavior, market trends, and competitive activities to inform retail marketing tactics and identify opportunities for improvement.

• Partner with Visual Merchandising teams to ensure in‑store storytelling, signage, and displays reflect brand guidelines and deliver a premium experience.

• Oversee the production of POS materials, digital content, and event assets while ensuring brand consistency across all touchpoints.

• Coordinate campaign development and execution with external vendors and agencies when needed.

• Collaborate closely with Retail Operations, PR, Sales, and Brand teams to maintain alignment and share insights for continuous improvement.

• Support store leadership in integrating marketing activities that enhance overall retail performance.

• Manage and allocate the marketing budget responsibly, and track campaign performance to optimize future initiatives.

• Experience with 3–5 years in retail marketing, brand activation, events, or in‑store communication—preferably within fashion, sports, or lifestyle environments. 

• Hands-on experience supporting in‑store activations, retail campaigns, and event coordination. 

• Exposure to working with Visual Merchandising, Retail Operations, PR, and Brand teams in an execution‑focused capacity. 

• Understanding of consumer behavior, retail trends, and in‑store engagement tactics. 

• Experience coordinating, budget tracking, reporting, and evaluating campaign performance. 

• Strong execution and coordination skills to support frequent in‑store activations, events, and retail campaigns. 

• Excellent organizational skills, including managing timelines, production assets, logistics, and vendor coordination. 

• Creative mindset with the ability to support storytelling, POS execution, and brand‑aligned retail moments. 

• Good communication and collaboration skills to work effectively with cross‑functional teams and external partners. 

• Comfortable handling event logistics such as materials, shipments, guest lists, and onsite support. 

• Detail‑oriented with the ability to monitor campaign performance, prepare basic reports, and support continuous improvement. 

• Ability to multitask in a fast‑paced retail environment with frequent activations and changing priorities. 

• Manage a portfolio of trend‑driven, sport‑focused, and fashion‑forward retail partners to elevate brand desirability, credibility, and cultural relevance.
• Collaborate closely with the Key Account Sales Manager to build strong joint business plans for each account.
• Develop and execute high‑impact brand activations, exclusive product drops, and collaborative initiatives that strengthen the brand’s cultural positioning.
• Partner with PR, Influencer, Social Media, Event, and Content teams to amplify cultural moments across all priority markets and channels.
• Ensure all account‑specific campaigns and programs align with global priorities, guidelines, tools, and seasonal direction while honoring local community relevance and account needs.
• Manage account activation budgets responsibly and track all campaign‑related KPIs to secure measurable brand and commercial impact.
• Act as a cultural radar by spotting emerging trends in sport, fashion, and youth culture and feeding those insights back into the organization for strategic shaping.
• Build strong, trust‑based relationships with trend accounts to enable premium execution and elevate brand heat in the cultural ecosystem.
• Work cross‑functionally to coordinate product storytelling, launch timing, and activation opportunities that best fit each account’s identity and consumer base.
• Drive disciplined execution that blends creativity with operational rigor to ensure consistent, high‑quality brand presence across all trend and sport accounts.

• A solid Key Account Management or Brand Marketing expertise, built through 3–6 years of hands‑on experience managing partners and driving joint business plans.

• A strong cultural fluency and affinity for fashion, sneakers, and youth culture, enabling authentic work with trend‑driven retail partners.

• A high creative sensibility paired with operational rigor, ensuring culturally resonant concepts while maintaining disciplined execution.

• A robust cross‑functional collaboration capability, supporting seamless work with PR, Influencer, Social Media, Event, Content, and Sales teams.

• A strong analytical and commercial acumen, enabling effective budget management, KPI tracking, and evaluation of brand and business impact.

• An insight‑driven trend‑spotting ability, continuously feeding cultural, consumer, and market insights back into the organization.

• Strong Key Account Management and Brand Marketing competence, built through 3–6 years of experience in partner‑facing and activation‑driven roles.

• Deep cultural fluency and affinity for fashion, sneakers, and youth culture to navigate trend‑driven environments authentically.

• High creative sensibility to develop culturally relevant concepts, campaigns, and product drops that resonate with style‑forward consumers.

• Balance of creativity with operational rigor, ensuring disciplined planning, structured execution, and reliable delivery across accounts.

• Strong collaboration and relationship‑building skills to work effectively with Sales, PR, Influencer, Social Media, Event, and Content teams.

• Proactive, insight‑driven mindset to identify emerging trends and translate them into actionable opportunities for the business.

• Ability to build and execute marketplace and affiliate strategy aligned with commercial and brand goals.

• Skilled in optimizing marketplace content, improving visibility, managing promotional structures, and driving revenue and ROAS improvements.

• Strong capability to analyze KPIs, validate attribution, interpret partner performance, and run continuous performance improvement cycles.

• Competence in managing networks, agencies, publishers, and marketplace partners on a daily basis through collaboration and effective communication.

• Strong negotiation ability regarding contracts, commissions, placements, and commercial opportunities.

• Ability to plan, brief, execute, and track seasonal and tactical campaigns across multiple partners and timelines.

• Comfort with digital channel tools, tracking, tagging, dashboards, and technical partner integrations.

• Strong cross‑functional working style with E‑commerce, Merchandising, CRM, Brand, Analytics, and global teams.

• Ability to brief partners, share insights, present data, and ensure consistent messaging across channels.

• Capability to adapt to dynamic marketplace environments, solve issues quickly, and improve operational excellence.

• Strong detail orientation to maintain content accuracy, detect anomalies, monitor fraud, and ensure compliance with rules and standards.

• Ability to identify, evaluate, activate, and grow partner relationships to drive long‑term value.

• Develop a European media strategy and integrated communication plans for PUMA in line with the Global Brand Comms Strategy, driving ROI, CLV and full-funnel effectiveness  

• Lead planning and buying of media campaigns across the regional and in the local areas    

• Develop (online) marketing plans / roadmaps for (digital) activation to increase brand awareness, visibility and support business needs in Europe on a country level  

• Allocate mktg. budget to media channels, set spending standards based on global frameworks and drive strategic frame for channel budget allocation across the full marketing funnel and channels.   

• Lead ROI-Analysis and Reserach/Analytics like MMM, across full marketing funnel, incl. Media and non-media channels.  

• Leverage and adapt global toolkits to regional channel/category specific toolkits   

• Execute CRM and loyalty on regional level, utilizing global MarTech capabilities for execution  

• Drive qualified, high-converting traffic via performance marketing e.g. SEA, SEO, Affiliate and CRM and monitorperformance marketing (A/B testing, landing page suggestions, etc.)  

• Manage agency relationships and ensure campaign delivery, pacing, and optimization   

• Monitor and create media coverage reports, including the evaluation of the media equivalence value  

• Identify new trends, platforms and innovations for technologies and content to drive content and campaign visibility  

• Lead, build and develop a high-performing Media team  

• Proven professional experience in Media Strategy, Media Planning & Buying, or Integrated Marketing Communications, ideally within a regional or international environment.

• Demonstrated experience developing regional media strategies aligned with global brand and communication frameworks.

• Strong experience managing media budgets, including allocation across channels and funnel stages.

• Hands-on experience with ROI measurement, marketing analytics, and effectiveness modeling (e.g., MMM, performance analysis across media and nonmedia channels).

• Experience executing and scaling digital marketing and performance marketing activities (e.g., SEA, SEO, Affiliate, CRM).

• Experience leveraging MarTech and CRM platforms to execute loyalty and customer engagement initiatives.

• Proven experience managing external agencies (media, performance, analytics) and ensuring delivery, optimization, and governance. 

• People leadership experience, including building, leading, and developing high performing teams.  

• Experience working within matrixed organizations and across regional and local market structures. 

• Ability to translate global brand and communications strategy into impactful regional media strategies. 

• Strong understanding of full funnel marketing effectiveness, including ROI and CLV drivers. 

• Proactive identification of new trends, platforms, technologies, and content innovations. 

• Strong commercial acumen with a clear focus on business impact. 

• Data-driven mindset with the ability to balance brand building and performance outcomes. 

• Continuous optimization mindset to improve efficiency and effectiveness. 

• Highly structured, organized, and detail-oriented.

• Comfortable managing complexity across markets, channels, and stakeholders 

• Resilient, adaptable, and confident operating in fast-paced environments. 

• Strong ownership, accountability, and results orientation.