Your mission
As Senior MarTech Manager, you will own how marketing technology enables growth across the customer journey: from audience strategy and activation to measurement and lifecycle orchestration.
This role exists to turn tools into outcomes. In partnership with Brand, BI & IT, you will define how the MarTech ecosystem should look like, how different components integrate, what “good” looks like at scale, and how global and regional teams activate technology consistently, intelligently, and profitably.
You will define high-impact use cases, and ensure the stack is configured, integrated, and adopted in a way that unlocks real business value. You will act as the connective tissue between digital marketing, CRM/lifecycle, analytics, data, and external partners, helping the organization move to a cohesive, AI-ready ecosystem.
Define and lead the global MarTech strategy and roadmap in support of growth, efficiency, and customer relevance
Own the business logic of the MarTech ecosystem (GMP, CDP/DMP, ESP, measurement), ensuring tools work together as a coherent system
Define, prioritize, and evolve MarTech use cases tied to audience activation, lifecycle orchestration, personalization, and incrementality
Act as the key business counterpart to agencies and vendors, challenging implementations for quality, scalability, and long-term value
Act as the super-user of the MarTech stack (e.g. CDP, SA360, Branch, GMP, ESP), driving adoption, feature utilization, and innovation
Upskill the organization by building playbooks, trainings, workflows, and activation standards
Ensure consistent tagging, taxonomy, and governance across regions and channels
Be the main fire-starter for first-party data activation, powering audience strategy, lifecycle orchestration, and the marketing flywheel
Continuously assess the MarTech landscape and guide stack evolution toward a privacy-first, AI-ready future
Stay up to date on AI, LLMs, and emerging technologies, translating them into practical MarTech use cases and working with the right vendors to bring them to life.
Your talent
7+ years of experience in MarTech within commercial marketing teams
Proven track record as a hands-on MarTech leader, driving adoption and value
Deep understanding of platforms such as CDPs, Google Marketing Platform, Branch, Emarsys and marketing automation tools
Strong grasp of data flows, identity, consent, and measurement in a privacy-first environment
Highly analytical and commercially minded, able to link MarTech capabilities to measurable growth outcomes
Confident communicator who can align senior stakeholders and challenge partners with credibility
Curious, forward-thinking, and comfortable operating in matrixed, global organizations.
Our principles
PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.
At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal opportunity - no matter your background, identity, or experience. To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.
PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000 employees worldwide.
