Your mission
As Teamhead Global Retail Consumer In-Store Experience, you are responsible for defining and elevating the end-to-end physical retail experience across all global store formats. You will shape how consumers engage with the brand in-store translating strategy into immersive, scalable experiences that drive emotional connection and commercial performance.
End-to-End Consumer Journey Leadership
- Drive the end-to-end in-store consumer journey from entry to exit, defining key moments and experience standards across all formats
- Strengthen brand expression, storytelling, and commercial impact through clearly structured and differentiated experience principles
- Continuously refine the journey based on consumer insights, store performance, and market feedback.
Global Experience Playbooks & Execution
- Create and execute global in-store experience playbooks and seasonal updates
- Translate consumer and business priorities into clear, actionable, and scalable execution frameworks for markets
- Ensure consistency of experience standards while enabling local relevance.
Storytelling, Campaigns & Product Drops
- Drive immersive in-store storytelling and impactful product launches
- Partner with Marketing, Retail Operations, and regional teams to activate campaigns consistently across stores
- Define and elevate key experience moments such as landing zones, hero spaces, and seasonal storytelling touchpoints.
Performance Management & Store Excellence
- Execute regular store visits and performance reviews to assess experience quality and execution standards
- Identify improvement opportunities and provide markets with actionable feedback and enablement support
- Link in-store experience quality to commercial KPIs (e.g. conversion, UPT, sell-through).
Tools, Guidelines & Continuous Improvement
- Drive continuous improvement of in-store experience tools, guidelines, and best practices
- Elevate global consistency, productivity, and consumer engagement through structured frameworks and innovation
- Ensure all experience solutions are scalable and operationally viable.
Team Leadership & Capability Building
- Lead and develop the Consumer In-Store Experience team, ensuring clear ownership, strong collaboration, and capability growth
- Foster a culture of creativity, accountability, and operational excellence
- Deliver training and guidance to regional retail teams to build execution capability and ensure adoption of global standards.
Resource & Budget Steering
- Coordinate and steer in-store activation resources and spend (e.g. store marketing, seasonal toolkits)
- Align closely with Marketing and regional teams to ensure efficient, cost-conscious execution
- Optimize investment to maximize consumer impact and commercial return.
Your talent
- 7+ years of experience in global retail, in-store experience, visual merchandising, or retail leadership
- Proven track record in driving consumer experience and commercial performance in physical retail
- Strong understanding of retail storytelling, consumer behavior, and store operations
- Experience working across global markets and managing cross-functional stakeholders
- Ability to translate strategy into scalable, executable frameworks
- Strategic mindset with strong execution focus
- Deep expertise in consumer journey design and retail experience
- Strong leadership and team development capabilities Commercial acumen with data-driven decision making
- Passion for brand storytelling, retail innovation, and consumer engagement.
Our principles
PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.
At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal opportunity - no matter your background, identity, or experience. To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.
PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000 employees worldwide.
