This release aligns with PUMA's ongoing willingness to celebrate and empower women in sports and culture. The JER-SHE collection takes this mission further by literally putting the power of expression in the hands of the wearer. 

PUMA’s Jer-She collection is available starting March 1, 2025, from PUMA.com, PUMA flagship stores, and selected PUMA stockists. 

Playing like everyone else? When the game gets predictable, flip the script with Neymar Jr. and LaMelo Ball. Whether you’re balling on the pitch or the hardwood, the Creativity pack is here to remind you: rules are optional, instincts are everything. Featuring fresh takes on the FUTURE 8 football boots by Neymar Jr, Melo’s signature MB.04 basketball shoes, both with matching jerseys, shorts, ¼ zip tops, training pants, hoody’s and logo tee’s in both adult and junior sizes. The collection celebrates playmakers of all kinds, whether they’re from Santos, California, or simply Not From Here.

The next-gen FUTURE 8 Creativity edition features all-new tech upgrades to give players the tools to play with freedom and unleash their creative instincts. The new Creativity edition of the FUTURE features a vibrant orange poppy base color with unique violet, pink and electric peppermint detailing to make the boot truly stand out from the crowd.

The FUTURE 8 features a FUZIONFIT³ upper, offering a snug, cushioned fit without limiting explosive movements. The upper features an elastic LYCRA® layer, 3D Fuzionpods and PWRTAPE for an adaptive fit that moves with you like a second skin, so you can create without constraints.

When you want to showcase your skills with the ball, a high-density mesh layer with GripControl Pro gives you all the ball grip and control you need to create chances or finish them off.

The brand-new FLEXGILITY outsole, circular stud layout and dual-density composition provides 360-degree agility to give players a platform to produce explosive and agile movements in all directions allowing you to create without limits at top speed.

LaMelo Ball's latest signature shoe, the MB.04 Creativity, dares players to break the mold. Rejecting predictability, the MB.04 Creativity boasts a striking mismatched design with vibrant colors, all built upon a foundation of responsive NITROFOAM™ cushioning. The shoe's 5D printed upper features a raised, tentacle-like design, while hidden "1 OF ONE" and "RARE" details showcase Melo's unique personality. His signature Wings logo adorns the heel, and the outsole features a hovering spaceship, "NOT FROM HERE" and "RARE" wording, and fiery heel accents, further emphasizing the shoe's otherworldly inspiration.

The Creativity pack ft Neymar Jr. and Lamelo Ball is available in PUMA stores, at PUMA.com, and at specialist retailers from February 13th.

The pack includes the MB.01 Baxter Stockman, a multi-colored iridescent sneaker inspired by the half-man, half-fly, mad scientist. The second limited-edition drop embodies Donatello & Raphael in a unique mismatched MB.04 design, followed by the MB.04 Leonardo & Michelangelo, with each Turtle represented through their distinct bandana colors. The final drop is a hot pink and purple MB.03 model, dedicated to alien supervillain, Krang.

The collection’s MB.01 Baxter Stockman and MB.03 Lo Krang feature PUMA Hoops’ signature technology. NITROFOAM found throughout the midsole offers superior responsiveness and comfort while remaining lightweight. For quick cuts and spot up jumpers, a full-coverage nonslip rubber compound provides enhanced durability and traction. And the shoe’s disruptive upper construction, made with breathable monomesh, provides a supportive yet ultra-lightweight feel. 

Boasting the same innovation as the MB.01 and MB.03 models, the MB.04 Donatello & Raphael and MB.04 Leonardo & Michelangelo styles come complete with a 5D printed upper – a multi-layered design that engulfs the shoe like alien tentacles – and a custom TMNT graphic at the heel. Additional design cues are inspired by Melo’s otherworldly DNA, including his signature phrases, “1 OF 1” and “RARE” hidden throughout the shoe, a hovering spaceship stamped on the outsole, and flames at the heel.

“It’s been great bringing these designs to life. Each sneaker really is 1 of 1.”  shared PUMA Hoops athlete LaMelo Ball. 

The MB.01 Baxter Stockman will mark the first release of the series, dropping on Saturday, February 1st followed by the MB.04 Donatello & Raphael on February 8th, the MB.04 Leonardo & Michelangelo on February 14th, and the MB.03 Lo Krang on February 22nd. Each style will be available at Foot Locker, Kids Foot Locker, Champs, PUMA.com, and the PUMA Flagship store.

The PUMA Hoops x TMNT collaboration also includes an apparel collection, featuring t-shirts, shorts, a hoodie, and puffer vest.

Get ready for a sneaker takeover! LaMelo is hitting the road to introduce his latest signature sneaker with PUMA on a high-energy North American tour, kicking off in Charlotte, the heart of Melo-mania, and making stops in Atlanta, Miami, and culminating in a grand finale in New York City. It's more than just the reveal of the MB.04, it's a celebration of LaMelo's meteoric rise and the undeniable impact he's made on the game.

The newest MB.04 design integrates LaMelo Ball’s personal branding, including the Phoenix logo and “1 1 1” motifs, creating a fierce and eye-catching appearance. This shoe seamlessly combines style and performance, making it a top choice for both basketball enthusiasts and fashion-forward individuals.

“The details and Easter eggs sprinkled throughout the shoe are my favorite attributes. It was a big design challenge to make a shoe that couldn’t be mirrored left to right and still make it look cohesive,” says Jeremy Salle Head of Design for PUMA Hoops. “The inspiration was based around this idea of ‘Be Melo’. The kids love Melo and a lot of them want to be just like him. It’s basically the idea of symbiosis. The kid puts on the shoe, and they are enveloped by all of Melo’s attributes, rarities and One-of-one-ness.”

Key performance features of the MB.04 silhouette include the 4D printing technology which allows zoned out durability and enhances the shoes breathability. Stylized TPU support in the forefoot have been incorporated for added stability throughout the silhouette. Each shoe includes a distinctive heel logo that connects to its colorway and story. Compression-molded EVA foam provides superior responsiveness and cushioning while maintaining a lightweight profile, an added benefit for hoopers. Engineered mesh upper, for added comfort, and a Melo-fied external heel cap have been included for a signature touch.

But the excitement doesn't stop there. To complement the on-court dominance of the MB.04, PUMA and LaMelo are also dropping a mind-blowing new colorway of the LaFrancé 1:1. This isn't just a sneaker; it's a statement. Dipped in an eye-popping all-over baby blue hue, the LaFrancé 1:1 embodies LaMelo's one-of-a-kind style with exaggerated lines and Y2K-inspired details. 

Prepare to be blown away as LaMelo and PUMA redefine what it means to be a basketball icon and a fashion trailblazer. This Hoops launch includes a variety of apparel pieces to accompany the shoe collabs. Launching on September 12th, 2024, the PUMA MB.04 and LaFrance 1of1 will be retailing for $50- $125 and will be available at Foot Locker, Kids Foot Locker, Champs Sports, PUMA.com, the PUMA mobile app, and the PUMA NYC Flagship store.

A two-time NBA All-Star for 2023 and 2024, 2024 NBA Assists Leader of the Year, All-NBA Team member in 2024, 2021 NBA All-Rookie First Team and most recently a 2024 Paris Olympics Gold Medalist for the USA Basketball Men’s Olympic Team, Haliburton has consistently showcased his elite skills on the court. Known for his exceptional passing, scoring ability, and electric style of play, Haliburton has quickly become one of the league's most exciting young players.

“I’m super excited to announce that I’ve joined the PUMA Family,” said Haliburton. “I look forward to being a part of their commitment to the next generation of basketball. PUMA’s vision and dedication to supporting athletes align perfectly with my goals, and I’m excited to represent the brand on and off the court.” 

Haliburton's signing marks a significant milestone for PUMA Hoops as the brand solidifies its position as a leader in basketball. PUMA Hoops is dedicated to empowering the next generation of basketball stars.

Haliburton will be seen on NBA courts sporting PUMA's latest performance technology shoe, the All-Pro NITRO. Designed to deliver unmatched comfort, support, and responsiveness, the All-Pro NITRO is the perfect shoe for athletes who demand the best.

Global sports brand PUMA has launched the latest chapter of its first worldwide brand campaign in 10 years “FOREVER. FASTER. – See The Game Like We Do.” The newest chapter is dedicated to establishing the brand’s position as a leader in basketball and igniting the future of its hoops division.

This 2024 Hoops campaign is all about seeing the game differently and invites all to see the game like we do: determined to win, ready to show out, and playing for the joy of the game. The campaign features PUMA Hoops athletes Breanna Stewart, Flau’jae Johnson, Scoot Henderson, LaMelo Ball, and the brand’s most recent signee Tyrese Haliburton, and draws upon each player’s unique perspective on the game. Each athlete brings their own individual story, their own crew, and a unique style of play, and together they embody the FOREVER. FASTER. mantra.

“Since the start we’ve always tried to tell the story of basketball through the lens of the player, seeing the game the way they do, both on the court and off the court. This approach has allowed us to connect those unique viewpoints with disruptive product and storytelling - impactful to anyone around the game,” says Global Head of PUMA Basketball, Max Staiger, “This Campaign, for the first time, brings together
our complete narrative showcasing how Stewie, Melo, Flau’Jae, Scoot, and Tyrese embody the PUMA Hoops’ disruptive and inclusive spirit.”

The legacy of PUMA Basketball dates back to 1973, championing some of the greatest names in basketball history and developing cutting edge performance shoes, such as the iconic Clyde model, that provided sporting excellence and helped carry legendary victories. PUMA returned to basketball in 2018, merging sport with culture while introducing a new wave of PUMA basketball athletes who are known for their talent and style on and off the court. PUMA continues to push the sport forward through cutting edge technology and product innovations, boundarypushing designs and cultivated circle of creative partners and its growing, talented athlete roster.

“This campaign is a message to the world that PUMA is doubling down on hoops,” shares Richard Teyssier, Vice President Brand and Marketing. “The campaign showcases the tenacious spirit we have for the game and the investment we are willing to make to show up as a powerhouse and continue carving our legacy. This dedicated campaign will continue to thread our message across the business and amplify our holistic vision for the brand.”

“FOREVER. FASTER – See The Game Like We Do.” debuts globally on October 18th and will launch across the entire mixed media, including out of home campaigns in New York, Los Angeles, Charlotte, and Miami, as well as across social media, TV and more. The campaign will include a hero brand film and supporting creative assets with featured athletes. An official NBA media partnership will also amplify the campaign to hoops fans worldwide.

The Stewie 3 City of Love is built for performance, featuring a high-abrasion outsole for added grip and a dual-density Profoam+ midsole for cushioning. It also boasts a drop-in mid sole for enhanced support and comfort, nitrogen foam technology for responsiveness, and a breathable, supportive upper.

The Stewie 3 City of Love launches June 28th, 2024, alongside a collection of apparel spanning cardigans, sweatpants, sweatshirts, and more. The collection will be available at PUMA.com, the PUMA mobile app, the PUMA NYC Flagship store, and at Foot Locker and Kids Foot Locker.
 

The LaFrancé silhouette represents a new take on Melo – an elevated, chunky street inspired take to off-court fashion fueled by his fierce flare and energy. Inspired by the chunky silhouettes of 90s and early 2000s skate footwear, the LaFrancé, silhouette is an off-court icon.

This supersized sneaker features exaggerated proportions, a chunky zig-zag lace closure, ultra-wide laces, and a well-padded tongue for ultimate comfort. “LF” and “La France” can be found inscripted on the mega tongue as well as imprinted into the latest silhouettes ultra-thick sole.  The classic cup sole has been spiced up with floating ovals throughout, which are decorated with iconic graphics. Upper ovals on the midsole encapsulate design aspects of a butterfly, symbolizing Melo’s 1 of 1 lifestyle.

“If you know Melo, you know he does everything large. From the chain to the logos, to the car, dude’s living large! So, we had to come through with a silhouette to fit that profile. The skate inspired, chunky upper and cup sole felt like the obvious sweet spot for Melos first lifestyle shoe.” Says PUMA Hoops very own, Noah Bice, getting real on the latest shoe design.

The "Amour" colorway boasts a fiery red upper, a nod to the overstated aesthetics of Y2K skate culture. This is just the first of many LaFrancé, colorways to come, so stay tuned. Get ready to turn heads in your next tunnel walk with the LaMelo Ball’s LaFrancé.

Launching on May 17th, 2024, The LaFrancé, will accompany a few apparel pieces including graphic tees, a mesh tank, short, and track pant, retailing for $40-$110 and will be available at PUMA.com, the PUMA mobile app, the PUMA NYC Flagship store and at Foot Locker, Kids Foot Locker, Champs and select retailers worldwide.
 

From the racetrack to the hardwood, the PUMA x PORSCHE collection embodies speed, style, and innovation. Drawing inspiration from one of the most iconic sports cars – the Porsche 911 Turbo – and Indiana's storied automotive history, this collaboration introduces a striking blend of racing-inspired graphics in bold yellow and black color-blocking.

Anchoring the collection are two high-performance PUMA Hoops shoes: LaMelo Ball’s signature MB.03 and the groundbreaking All-Pro NITRO™. 

Taking Forever Faster to the next level with the LAMELO BALL x PORSCHE MB.03. This signature shoe, in a bold yellow and black colorway, pays homage to Melo’s “01 of One” style and the iconic Porsche 911 Turbo. Packed with PUMA Hoops tech, including NITROFOAM™ for superior responsiveness and comfort, the MB.03 is designed to make a statement on and off the court. Additional performance tech points of the latest MB.03 iteration include enhanced durability grip traction and breathable monomesh upper support for an ultra-lightweight feel.

Next up we meet the PUMA x PORSCHE All-Pro NITRO™ – where an iconic carmaker meets an innovative basketball shoe. Featuring bold yellow and black accents, this shoe is more than just a colorway; it's packed with high-performance PUMA Hoops innovations like NITROFOAM™ for cushioning and stability. 

The PUMA x PORSCHE collection isn't limited to footwear; the collection also includes six apparel variations, including hoodies, jackets, graphic tees, sweatpants, and shorts. The latest collab showcases a seamless fusion of athletic prowess and automotive elegance, creating a lineup that will surely resonate with basketball enthusiasts and automotive aficionados alike. Step into the fast lane with PUMA Hoops, LaMelo Ball, and Porsche.

Set to launch on February 17th, 2024, the PUMA x Porsche collection, will retail for $45 - $175 and will be available at PUMA.com, the PUMA mobile app, the PUMA NYC Flagship store, Porsche.com, Porsche-Design.com, Porsche Design retail stores and at Foot Locker, Kids Foot Locker.