Herzogenaurach, March 23, 2023
The New PUMA Slipstream New Lux Embodies Clean Design

PUMA’s next-generation Slipstream sneaker brings ‘80s basketball to the modern day. Honoring its performance legacy, the 2023 Slipstream is a court classic reinvented.

The new Slipstream New Lux retains the court DNA of its predecessor. This fresh and refined evolution of the Slipstream embodies clean design, with a two-tone colorway that allows materials, shapes, and accents to come to the forefront. The newly reimagined upper is swept with a tonal color scheme that is expressed through a smooth leather upper, overlaid with panels in a complementary sand hue. Creating a hand-finished feel, subtle tacked stitching appears on the upper, as well as the leather tongue badge.

The PUMA Slipstream New Lux is available starting March 23, 2023 from PUMA flagship stores, PUMA.com, and selected retailers.

Notes to Editors

The original PUMA Slipstream was a high-top basketball shoe born in 1987 as a successor to the SKY LX. Presented as a performance model that was “engineered for the serious player,” the Slipstream was a pioneer for its innovative material makeups, which featured embellishments like faux snakeskin, leather, and faux fur.

A retro program in 2002 reintroduced Slipstream models like the Slipstream Snake and Slipstream Beast into the Japanese market, to appease an appetite for eye-catching designs that were popular at the time. Subsequently, the Slipstream was created in special made-in-Japan versions and other collectible editions. In 2022, PUMA brought back to Slipstream to celebrate the silhouette’s 35th anniversary. 

Somerville, Massachusetts, May 8, 2023
PUMA HOOPS AND BREANNA STEWART LAUNCH THE STEWIE 2 RUBY

Global sports brand PUMA and WNBA MVP and Champion Breanna Stewart are launching the Stewie 2 ahead of 2023 season.

Inspired by the elements of nature, the Stewie 2 outsole embodies fire, wind, and water to represent Stewie’s ability to be a force of nature both on and off the court.

 

In creating her second signature shoe with PUMA, Stewie celebrates the different areas of her life that drive her to be a force of nature. The debut colorway, Stewie 2 Ruby is named after Stewart’s daughter and is inspired by the grounding strength of motherhood.

“As I began creating my second signature shoe with PUMA, I knew I wanted to name it after my daughter, Ruby. Not only to symbolize the incredible bond I share with my daughter, but also to pay homage to the unwavering strength and resilience of mothers everywhere,“ said Stewart. “Being a mother inspires me to be the best version of myself everyday, and I hope wearing the Ruby colorway empowers others to recognize the limitless abilities and spirit within themselves.“ 

Following the momentum of Stewie’s debut signature shoe in 2022, the Stewie 2 provides the latest PUMA technology for all athletes to perform at the highest level. The performance hoops shoe features a PWRTAPE supported upper for durability and support when cutting and jumping, the midsole consists of a NITROTM -infused foam for superior responsiveness and comfort while remaining lightweight, and a high-abrasion outsole tread pattern for traction, ideal for quick cuts and spot up jumpers. A sculptural wraparound heel with flame detailing and Ruby’s birthday at the side complete this powerful silhouette for the hardwood and beyond.

A complementing apparel pack consisting of vibrant ruby red hoodies, tees, tights and shorts with allover flame graphics and Breanna Stewart and PUMA branding will launch alongside the Stewie 2 Ruby.

Find the fire within yourself in the new Stewie 2 Ruby and accompanying apparel available May 19 in North America on PUMA.com, the PUMA mobile app, at the PUMA NYC Flagship store and select retailers worldwide.

Herzogenaurach, Germany, May 23, 2023
PUMA AND RHUIGI ARE HEATING UP NEW YORK CITY WITH RJ BARRETT AND CLYDE FRAZIER

New York’s deep love for basketball is at the center of the fourth “New York Worldwide” collection between longtime collaborators PUMA and Rhuigi.

This latest drop offers up a nostalgic range of footwear and apparel fronted by New York City basketball's past and present faces: RJ Barrett and Walt "Clyde" Frazier.

 

A story that has played out in the stadiums, schoolyards, and street courts of the five boroughs, the PUMA x Rhuigi collaboration designed by West Coast-based designer Rhuigi Villaseñor derives its creative inspiration from the cultural hub of New York City, while reinterpreting the style codes of Americana.

The latest collection features a curated assortment of footwear and apparel, all inspired by classic court aesthetics. PUMA’s Clyde Mid is dressed in a classic color scheme, with authentic worn-in detailing like the shoe’s pre-yellowed sole to capture the essence of hoop nostalgia. The accompanying apparel includes a Graphic Tee, Basketball Shorts, and an Oversized Tote. Exclusive “New York Worldwide” graphics acknowledge the city's impact on global music, style, and culture, reminding us that New York is truly a state of mind.

The campaign is led by none other than NBA star RJ Barrett and of course the namesake of the PUMA Clyde, New York City icon Walt "Clyde" Frazier.

The latest PUMA x Rhuigi collection is available starting May 27, 2023 from PUMA flagship stores, PUMA.com, and PUMA stockists.

Herzogenaurach, Germany; May 29, 2023
PUMA’S SLIPSTREAM BBALL EMBRACES COURTSIDE STYLE
Made for the court, and proven in the streets, the newSlipstream BBall is an elevated evolution of PUMA’s ‘80s basketball classic.

The low-top silhouette brings the Slipstream legacy into the future, with punctuated lines, modernized details, and updated materials. PUMA’s signature Formstrip leaps off the shoe’s profile, creating a unique visual effect on the Slipstream’s upper. The reworked heel makes the Slipstream a statement shoe from all angles, while added cuts in the shoe’s upper reveal underlying color pops, adding another element to the silhouette’s modernized look and feel. Featuring a clean white upper in smooth leather, and hits of green throughout, the new Slipstream BBall is finished with a special badge on the tongue, commemorating over 30 years of basketball DNA.

PUMA celebrates the arrival of the Slipstream BBall with a sun-soaked editorial lensed by photographer Quentin De Briey, backdropped by quintessential West Coast street courts.

The PUMA Slipstream BBall is available starting June 1, 2023 from PUMA flagship stores, PUMA.com, and selected retailers.

Notes to Editors

The original PUMA Slipstream was a high-top basketball shoe born in 1987 as a successor to the SKY LX. Presented as a performance model that was “engineered for the serious player,” the Slipstream was a pioneer for its innovative material makeups, which featured embellishments like faux snakeskin, leather, and faux fur.

A retro program in 2002 reintroduced Slipstream models like the Slipstream Snake and Slipstream Beast into the Japanese market, to appease an appetite for eye-catching designs that were popular at the time. Subsequently, the Slipstream was created in special made-in-Japan versions and other collectible editions. In 2022, PUMA brought back to Slipstream to celebrate the silhouette’s 35th anniversary.

SOMERVILLE, Mass, January 19, 2022
PUMA TO LAUNCH THREE NEW MB.01 STYLES IN FEBRUARY
Latest drop to include collaboration with Warner Bros. Consumer Products based on Adult Swim’s animated series “Rick and Morty”

In December, global sports company PUMA released LaMelo Ball’s first signature shoe with the brand, MB.01. The new silhouette marked PUMA’s latest signature shoe since entering back into the basketball category in 2018.

MB.01 was co-designed by LaMelo, incorporating his personal style throughout the shoe from bold color choices to intricate unique details. The three new silhouettes set to release in February include fresh bright colors with the same artistic outline of flames shooting down from the ankle collar and the word “Rare” stamped on the shoe’s rubber bottom. Officially licensed from Warner Bros. Consumer Products, a highlight of the new drop includes limited-edition shoes and apparel inspired by Adult Swim’s hit series, “Rick and Morty.”


The latest MB.01s will continue to feature PUMA’s performance technology including Nitro Foam throughout the midsole for superior responsiveness and comfort, full coverage non-slip rubber compound for enhanced durability and traction, and breathable monomesh for a supportive and ultra-lightweight feel. The 3D-printed disruptive upper construction completes the shoe’s sleek design.

MB.01 Buzz City, named after Charlotte, North Carolina, represents LaMelo launching his NBA career with the Charlotte Hornets. This all-over black shoe features sleek teal accents that pays homage to the NBA team that drafted LaMelo in 2020. In addition to MB.01 Buzz City, there will be five accompanying Buzz City apparel pieces including: the Melo Dime Jacket, Melo Dime Pants, One of One Hoodie, One of One Pants and the Melo Fade Short-Sleeved Tee. The collection will be available February 2 on PUMA.com, at PUMA stores and at select retailers worldwide.

 

LaMelo Ball is stepping into another dimension with the MB.01 Rick and Morty. PUMA teamed up with LaMelo’s favorite Adult Swim program to create an exclusive new collection, with designs inspired by Rick and Morty. Classic streetwear pieces and the MB.01 – LaMelo’s signature PUMA shoe – are reimagined with neon colors and custom graphics. The limited-edition collab will feature the MB.01 Rick and Morty sneakers and six apparel items including: the Rick Hoodie, Rick Pant, Rick and Morty Long-Sleeved Tee, Rick and Morty Short-Sleeved Tee, Slime Onesie and the Rick and Morty Short. The MB.01 Rick and Morty collection will be available February 18 on PUMA.com, at PUMA stores and at select retailers worldwide.

 

The MB.01, Grey & Red style features an all-over grey exterior adorned with red accents throughout the shoe’s design including the flames at the ankle collar. MB.01 will be available on PUMA.com and exclusively at Champs Sports and Eastbay starting February 18.

Additional MB.01 styles will be releasing throughout 2022. 

Herzogenaurach, Germay, March 30, 2022
SLIPSTREAM LO SASHIKO
The Slipstream Mid was a basketball shoe born in 1987 as a successor to the SKY LX. It became an iconic sneaker silhouette, favored by basketball players on the courts for its performance, stability, and cushioning. Off-court, it made its way to the streets, finding a following among sneaker connoisseurs for its unique design.

Given its growing popularity, in 1988 (just one year after the basketball launch), lifestyle models such as THE BEAST and SLIPSTREAM SNAKE were also released. PUMA pioneered the lifestyle space with the two styles, using material embellishments like faux snakeskin, leather, and faux fur. These models gained notoriety in Japan, eventually leading to Made in Japan versions in the early 2000s. The Slipstream Lo version was also released as a lifestyle model, further expanding the shoe's reach, and adding to the wide range of offerings.

As the Slipstream Lo makes its return in 2022, its past connection to Japan is brought in for inspiration with the release of the Slipstream Lo Sashiko. Coming in a more sophisticated tone, the Slipstream Lo Sashiko refers to the Japanese decorative stitching technique used on blue fabric, typically with white thread. The shoe comes in a blue canvas and suede upper with white Sashiko stitching on the quarter. To add a personal touch, it also comes with scrap pieces of material in a pouch that the consumer can stitch on the upper themselves.

SOMERVILLE, MASSACHUSETTS, April 14, 2022
PUMA HOOPS RELEASES ITS LATEST MB.01 STYLE: GALAXY
PUMA is releasing its newest addition to LaMelo Ball’s signature PUMA Hoops lineup, the MB.01 Galaxy.

MB.01 Galaxy, solidifies the fact that LaMelo is “Not From Here.” Adorn with a galactic graphics, the MB.01 Galaxy features fluorescent pops of color that collide with bold co-branding like the 1 of 1 logo on the tongue and M.E.L.O along the back. The MB.01 is light-years ahead with PUMA Hoops technology, including NITRO foam in the midsole for superior responsiveness and comfort while remaining lightweight - perfect for high-energy, explosive playstyles. The silhouette also includes a specially engineered knit upper made with breathable monomesh for a supportive but ultra-lightweight feel and full coverage engineered traction with non-slip rubber for enhanced durability and traction.

In addition to the MB.01 Galaxy, PUMA will also be releasing cosmic-inspired RS-X and PUMA Suede sneakers, and apparel including a hoodie, tee, shorts and more. The collection will be available on April 29 at PUMA.com, at the PUMA NYC Flagship store and at Foot Locker, Foot Locker Canada, Kids Foot Locker and Champs Sports.

Herzogenaurach, Germany, May 6, 2022
PUMA ambassador George Russell enjoys Miami lifestyle by speedboat and hoops session with NBA player Isaiah Stewart
PUMA ambassador and Mercedes-AMG Petronas Formula One Team driver George Russell has been soaking up the unique stateside lifestyle of Miami ahead of the inaugural Miami Grand Prix. In a basketball training session with NBA player Isaiah Stewart both athletes dis-cussed their promising careers.

Before the speed and excitement of round five of the 2022 FIA Formula One World Championship,  PUMA invited George Russell on a unique day tour to get a taste of Miami life and culture.

Starting off with an adrenaline kick of a high-powered speedboat, Georg Russell had the chance to check out the shores of South Beach, mansions of Star Island, and a panorama of the downtown Miami skyline.

From the harbor, George went directly to the unique sights of the downtown Wynwood Art District, passing by the iconic large-scale art works created by some of the world’s best-known street artists.

George Russell: “I think the city is really unique. It’s's my first time here and you see how vibrant this place is, especially in this neighborhood. To come out here, experience the weather, which is great always, and see the culture is pretty special.“

In Wynwood, the Formula One driver had the chance to meet NBA player and PUMA Hoops athlete Isaiah Stewart - who currently plays as a Power Forward position for the Detroit Pistons – and to get a training session in basketball. Both athletes sat together to exchange experiences and thoughts on their rising careers as youngsters in their sports.

George Russell: „For me when I was growing up I was always the youngest and you go through this journey and I was always competing against older people and now suddenly I got to the top of Formula One and you go against the best in the business and it doesn't matter your age, you know, you got to get down to it and you got to perform.”

Isaiah Stewart: “Growing up, I've always looked up to a few basketball players and, you know, to finally share the court and play against them, it´s surreal. Though once you go out it is definitely a nice time to compete against those basketball players you have been idolizing back in the days.”

Currently placed fourth in the championship, Russell is heading into the first-ever Miami Grand Prix with extreme focus and the promise of continued push for results, with the Silver Arrows team bringing some updates to his Mercedes-AMG F1 W13 E Performance car for the coming races.

Somerville, Mass. July 8, 2022
PUMA HOOPS AND BREANNA STEWART UNVEIL THE STEWIE 1
Today, Global sports company PUMA along with WNBA MVP and champion and Olympic gold medalist Breanna “Stewie” Stewart announced the upcoming Stewie 1, the first new women’s signature basketball sneaker in over a decade.

The Stewie 1 embodies Breanna’s fierce-yet-humble nature with its Quiet Fire colorway—a striking combination of neon yellow and contrasting black. The aggressive flame molding morphs into the calming ripples of water in the midsole showcasing the duality of Stewie’s game and personality, while a North Star-inspired upper captures the Forward’s brilliant talent and is a nod to her high school team.

 

Stewie’s signature sneaker is the latest in PUMA’s commitment to growing equality for women athletes. The brand officially launched a Women’s Hoops category in 2021 with iconic Creative Director June Ambrose and they’re continuing their progress through the division. In launching the Stewie 1, Breanna is taking the next step in inspiring a generation of young athletes to believe that a signature shoe is a possibility, no matter who you are or where you are from.

 

"Working with PUMA to craft the first women’s signature basketball sneaker in the last 12 years was an honor,” said Breanna Stewart. “I hope that this is the first in a legacy of signature sneakers to come for women athletes across all sports and serves as inspiration for all young people that this, along with any achievement, is possible.”

The Stewie 1 provides multi-zoned monomesh layers for targeted support, breathability and comfort along with NITRO Foam technology for superior responsiveness and cushioning while remaining lightweight, and a Molded Heel Counter for additional stability and lockdown marked with scars to represent Stewie’s two Achilles surgeries.

“Throughout her career, Breanna has always been a champion for athletes both on and off the court,” said Adam Petrick Chief Brand Officer at PUMA. “A signature sneaker was long overdue, and our team at PUMA has been proud to work with her to see this come to life. Just as importantly, we are excited to see athletes of all ages, backgrounds and genders wearing The Stewie 1 as a reminder that equal representation and access is a must in sports.”

An apparel pack consisting of nine items will also launch in tandem with the Stewie 1, inclusive of the Stewie Packable Jacket, Stewie Packable Snap Pant, Stewie Sports Bra, Stewie Shorts, Stewie Crewneck, Stewie Legging, Stewie Graphic Tee, AOP Graphic Tee, and Stewie Jersey. Stewie’s first product collaboration with PUMA – an apparel capsule titled Overdue – was unveiled in October 2021 as a teaser for what’s to come. The performance packed kick is unmatched on all fronts. Retailing for $35-$140, the Stewie 1 and accompanying apparel will be available this fall in North America on PUMA.com, at the PUMA NYC Flagship store and select retailers.

The PUMA Hoops roster includes WNBA athletes Skylar Diggins-Smith, Jackie Young, Katie Lou Samuelson and NaLyssa Smith.

 

Somerville, Massachusetts, October 13, 2022
MELO SEASON CONTINUES: PUMA HOOPS LAUNCHES THE MB.02
PUMA Hoops and LaMelo Ball are releasing the MB.02, the second iteration of LaMelo Ball’s signature basketball shoe with the global sports brand. Coming off the heels of the successful MB.01 launch last year, the MB.02 explodes onto the scene with epic proportions and superior responsiveness.

Additional technology of the MB.02 includes a full-coverage engineered, nonslip rubber compound with a feather tread pattern for enhanced durability and traction with a nod to Melo’s signature wings making the MB.02 ideal for quick cuts and spot up jumpers. Tonal metallic accents add a hint of luster to these court-ready kicks, while instantly recognizable “1 of 1” branding reiterates that nothing else even comes close to the MB.02.

“Working with PUMA to design the second version of my signature shoe is something I am incredibly proud of,” said LaMelo Ball. “When creating the MB.02, we took the designs to the next level to reflect my personal style with the flames, RARE and 1 of 1 graphics and bold colors. I’m excited to see fans experience the MB franchise in a new way with the launch of MB.02.”

 

 

The MB.02 retails for $130, and will be available starting October 21 at PUMA.com, the PUMA mobile app, the PUMA NYC Flagship store and at Foot Locker, Kids Foot Locker and Champs Sports.

SOMERVILLE, Massachusetts, November 15, 2022
CHILDHOOD DREAMS: PUMA HOOPS AND KYLE KUZMA CO-CREATE COLLECTION MADE WITH MORE SUSTAINABLE MATERIALS
PUMA Hoops and Washington Wizards forward and entrepreneur Kyle Kuzma, have co-created a collection which includes styles made with more sustainable materials such as recycled and plastic-free fabrics and takes inspiration from Kuzma’s youth and early basketball aspirations.

The collection combines nostalgic nods to the ‘90s —from color blocking to cargo pockets—with more sustainable fabrics and dye practices. Apparel pieces in the collection are made using plastic-free RE:Place fabrics or at least 20% recycled materials.

In addition, PUMA will donate $10,000 to One Tree Planted in an effort to provide 10,000 trees to a project in Kuzma’s home state of Michigan. This donation connects to Kuzma's belief that a better future blossoms by planting the seed. It’s this optimism rooted in action that’s inspired Kyle Kuzma to create his Childhood Dreams collection with PUMA.

The Childhood Dreams collection consists of apparel and footwear including: the Childhood Dreams Hoodie, Childhood Dreams Cargo Trouser, Childhood Dreams Varsity Jacket, Childhood Dreams Ralph Sampson Mule and more. The collection, which retails for $40-$250 will be available starting November 18 on PUMA.com, the PUMA mobile app and at the PUMA NYC Flagship Store.

As part of PUMA’s Forever Better sustainability strategy, the company aims to increase the proportion of more sustainable raw materials in its products. This includes committing to sourcing cotton, polyester, leather, down feathers, and cardboard from certified sources and increasing the percentage of recycled materials throughout its product range.

 

Childhood Dreams Product Details:

CHILDHOOD DREAMS RALPH SAMPSON MULE
An iconic style gets the slip-on treatment in the Childhood Dreams Ralph Sampson Mule. This easy on-off backless design features a suede upper and sand-hue rubber midsole, adding a chill vibe to any look. Exposed stitching and a triangular tongue patch that boasts the collection name are elevated accents. So, step in and kick back.

CHILDHOOD DREAMS HOODIE
With bold, tattoo-like lettering over a rendering of children, who represent the future of a more sustainable world, the Childhood Dreams Hoodie makes a stylish and sustainable statement from every angle with its plastic-free French terry fabric. Three curved PUMA cats create a circular emblem at the chest, while a double band arm detail and kangaroo pocket add a utilitarian twist.
FOREVER BETTER: Made with plastic-free French terry as a step toward a better future.

CHILDHOOD DREAMS SS TEE
Three curved PUMA cats create a circular emblem at the chest of the Childhood Dreams SS Tee, while a larger graphic—complete with arched arrows—on the back makes a bold statement about being green. Literally.

CHILDHOOD DREAMS PANT
A streamlined style with understated branding, the Childhood Dreams Pant serves as a versatile base to many a fit with its clean and contemporary aesthetic. Made from plastic-free French terry and featuring an elastic-free hem, this elevated must-have walks the line between sporty and sophisticated while also being more sustainable.
FOREVER BETTER: Made with plastic-free French terry as a step toward a better future.

CHILDHOOD DREAMS LONG SLEEVE
Featuring the collection name in a curvy font atop classic PUMA branding, the Childhood Dreams Long Sleeve exudes a slightly psychedelic, 3D vibe. The classically cool crewneck offers a laid-back look with its soft color palette.

CHILDHOOD DREAMS CARGO TROUSER
Featuring a cool utilitarian vibe, the Childhood Dreams Cargo Trouser puts a contemporary spin on a classic pant style. Those ubiquitous side pockets get a fashionable upgrade thanks to contrasting fabric blocking, while front seams create a pleated effect. Ankle tabs and a drawstring waist check the function box, while welt pockets are a sharp detail.

CHILDHOOD DREAMS SS TEE
In a refreshing, water-inspired shade of blue, the Childhood Dreams SS Tee keeps things monochromatic with its bold teal typeface. A pop of orange contrasts the tonal T-shirt, which pairs perfectly with other pieces from Kyle Kuzma’s conscious collection.

CHILDHOOD DREAMS VARSITY JACKET
In a neutral color palette, the Childhood Dreams Varsity Jacket goes from sporty staple to elevated essential. With all the markings of the team-touting original, including a snap front, embroidered chest, and contrasting sleeve, collar, and hem, this reworked retro style is sure to be on heavy rotation.

CHILDHOOD DREAMS AOP SHORT
Featuring an abstract camo-inspired print redone in palm leaves and a color block side panel, the reversible Childhood Dreams AOP Short puts a tropical spin on a pinnacle b-ball style. Vibrant coral trim adds to the beachy vibe. For a more minimalistic look, opt for the solid color side. A drawstring elastic waist stays true to the silhouette’s sporty origins.
FOREVER BETTER: Made with 100% recycled material excluding trims & decorations as a step toward a better future.

CHILDHOOD DREAMS FZ HOODIE
Featuring the collection name in a tonal green curvy font with a coral PUMA cat serving as the “R,” the Childhood Dreams Long FZ Hoodie exudes a slightly psychedelic, 3D vibe. A full-zip front makes this brushed fleece staple the perfect layering piece, while a kangaroo pocket and drawstring hood are functional features.
FOREVER BETTER: Made with at least 70% recycled material as a step toward a better future.

 

The Childhood Dreams TRC Blaze Court will be worn by Kyle Kuzma in the upcoming NBA season and will be available for purchase later in 2023.

Herzogenaurach, Germany, January 22, 2021
PUMA heats up the grid with Scuderia Ferrari collection Spring / Summer 2021

Global sports company PUMA celebrates the renewal of the contract with Scuderia Ferrari as official team- and the racewear supplier going hand in hand with the launch of the Scuderia Ferrari collection Spring / Summer 2021. The range is featuring latest technologies and a blend of motorsport and fashion characteristics.

Right from the start of Formula 1 in 1950 Ferrari has been firing up the engines battling competitors for the top spot. Since 2004 PUMA is part of the heritage of the most successful motorsport team in F1 history as supplier for race- and teamwear. The licensing partnership between Scuderia Ferrari and PUMA was recently renewed to presume the successful collaboration for another long-term contract. The collection made for Ferrari is inspired by the blurred colors of the racing car mixed up with the contours and shape of the bodywork. A blend of simple and bold elements combined with color to create contrasting graphics injects the portfolio with some remarkable characteristics. The range includes statement pieces like the Graphic Tee referring to the legacy of the Italian motorsport brand. The XTG line puts Scuderia Ferrari in the spotlight by stylish lettering on the apparel. The footwear portfolio is heating up the tarmac with innovations like the latest PUMA sole technology XETIC included in the PUMA x Ferrari RCT Xetic Forza.



Be part of a unique fuel driven legacy and get your PUMA x Scuderia Ferrari Collection Spring / Summer in PUMA and Ferrari stores and online on puma.com and the Ferraristore.com now.

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