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HERZOGENAURACH, GERMANY , 1 SEPTEMBER 2023
CELEBRATE THE 50TH ANNIVERSARY OF WALT “CLYDE” FRAZIER’S SIGNATURE SHOE WITH PUMA HOOPS CLYDE’S CLOSET

The PUMA Hoops brand announces the celebration of the 50th anniversary of Walt “Clyde” Frazier’s signature shoe with Clyde’s Closet – a retroinspired collection worthy of the man they call “Mr. Cool.” This collection features retro-inspired animal prints and banner-worthy design elements that pay tribute to the storied career and fashion-forward mind of NBA Hall of Famer Walt “Clyde” Frazier.

The Dapper Defender. The OG Superstar. Mr. Cool. Walt Frazier goes by many names, but he is best known as “Clyde.” His silky smooth on-court presence was matched only by the sartorial splendor of his off-court style. Clyde’s Closet, PUMA Hoops’ newest collection celebrates the 50th anniversary of Frazier working with PUMA to design The Clyde – his gamechanging signature shoe.

The Clyde’s Closet All-Pro NITRO features NITRO™ SQD FOAM: A soft inner layer of NITRO™ foam providing forefoot cushioning and responsiveness for every step on the court while a firm outer layer of NITRO™ foam delivers targeted lateral stability for those multi-directional movements. Multi-zoned materials for targeted support and breathability are seen throughout the upper of the silhouette, along with a cord lock-down lacing system within the forefoot for lateral stability for targeted support. 

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In addition to the Clyde All–Pro, Clyde’s Closet collection will also include an eleven-piece apparel pack spanning a cozy bomber jacket, joggers, printed animalistic jersey shorts, eye-catching graphic Clyde tees, and a trend-setting dime jacket and pant duo. The collection is available for purchase on September 1st at PUMA.com and the PUMA app.

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SOMERVILLE, MASSACHUSETTS, AUGUST 31, 2023
PUMA HOOPS LAUNCHES LAFRANCÉ COLLECTION WITH LAMELO BALL

PUMA Hoops and LaMelo Ball are unveiling the LaFrancé Collection created in collaboration with LaMelo Ball’s official lifestyle brand specializing in designer streetwear and sportswear. The PUMA x LaFrancé collection represents an elevated, luxurious twist for the PUMA brand, weaving in a dramatic, yet romantic, take to on-court and off-court fashion.

Taking inspiration from traditional French floral patterns, the debut PUMA x LaFrancé collection will feature fleur-de-lis graphics complemented by fluorescent slime and alien claw marks. Spanning 8 apparel pieces and two footwear styles including a limited MB.03 LaFrancé. This collection debuts the MB.03, LaMelo Ball’s third signature sneaker with PUMA. The limited-edition MB.03 LaFrancé is the first of many MB.03 colorways on the horizon. 

The limited-edition collection will set the tone and sole for the upcoming season. Fresh from the alien underground, this collection reflects designs inspired by Ball’s special abilities that make him out of this world both on and off the court. The MB.03 LaFrancé is designed to look like it has been through an extreme journey, with claw marks and acid bath effects. In addition to the MB.03 LaFrancé, the collection also includes a RS-X LaFrancé for more of a lifestyle feel, and apparel including branded jersey, hoodie, shorts, jogger pants, and two graphic tees.

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“I am excited to bring my two worlds together, PUMA and La Francé and unveil this collection to my fans which I helped design. The pieces in the collection are perfect for on and off the court style” said LaMelo Ball.

Set to launch on October 6th, 2023, The PUMA x LaFrancé collection, will retail for $40-$125 and will be available at PUMA.com, the PUMA mobile app, the PUMA NYC Flagship store and at Foot Locker, Kids Foot Locker.

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SOMERVILLE, MASS. – OCTOBER 7, 2021
PUMA X BLACK FIVES LAUNCH NEW VINTAGE-INSPIRED COLLECTION RELEASING OCTOBER 8

Global sports company PUMA will be launching their second PUMA x Black Fives collection in its ongoing partnership with the Black Fives Foundation, whose mission is to research, preserve, showcase, teach and honor the pre-NBA history of African Americans in basketball.

The new collection celebrates the way teams in the Black Fives Era expanded their reach beyond neighborhoods where they began, into cities and towns throughout the United States. On the courts of these big cities and remote towns alike, they played an instrumental role in popularizing the game while providing essential cultural inspiration to Black communities across America. The collection is a reminder of their pioneering efforts, which paved the way for the success and appeal of the modern game today.

This seven-piece collection encompasses vintage-inspired designs with historical graphics and authentic logos maintained by the Foundation. Banner graphics showcase Black Fives teams along with cities they played in across the U.S. from Los Angeles to New York.

Items in the collection include multi-colored hoodie and sweatpants, shorts, T-shirt, long-sleeved T-shirt, cardigan, and a black Suede Mid Black Fives, which includes a pop of color on the sole and team logos on the formstrip.

 

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The collection launches globally October 8 on PUMA.com, at PUMA stores and select retailers worldwide.

 

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SOMERVILLE, MASSACHUSETTS, JULY 31ST, 2023
INTRODUCING THE ALL-PRO NITRO FEATURING NITRO SQD TECHNOLOGY

PUMA Hoops is releasing its latest basketball silhouette, the All-Pro NITRO. The next generation of PUMA Hoops shoes are designed to maximize all aspects of your game. Available in a Lime Squeeze colorway, the All-Pro NITRO is a direct descendant of the original Clyde All Pro NITRO, which was released in 2021.


The All-Pro NITRO is the first PUMA Hoops shoe to feature NITRO™ SQD foam: a soft inner layer of NITRO™ foam for cushioning combined with a firm outer layer of NITRO™ foam for multi-directional movements. The silhouette also includes a specially engineered knit upper made with multi-zoned materials for targeted support, a supportive but breathable fit as well as cord lock-down lacing system in the forefoot for lateral stability which extends down through the shoe.

Meant for explosive energy on the court and will be available starting on August 1st at PUMA.com, the PUMA mobile app, the PUMA NYC Flagship store and at Foot Locker, Kids Foot Locker and Champs Sports. 

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SOMERVILLE, MASSACHUSETTS, JULY 19TH, 2023
PUMA HOOPS LAUNCHES ITS LATEST STEWIE 2: WATER

PUMA is releasing its newest addition to Breanna Stewart’s Signature PUMA Hoops lineup, the Stewie 2 Water.

The Stewie 2 Water design continues the elements of nature story and signifies how Stewie's game flows smoothly throughout every level of her life, both on and off the court. The silhouette features zoned monomesh layers for targeted support, PWR TAPE support structures for stability, a TPU caged formstrip for added durability, and a nitro-infused foamed midsole for superior cushioning and responsiveness. The shoe collection incorporates Stewart's iconic branding, further enhancing its uniqueness and connection to the renowned basketball player.

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PUMA

In addition to the Stewie 2 Water, PUMA will be releasing an apparel collection to accompany the shoe release. The collection will include an anorak, woven jogger, tank, tee, hoodie, and leggings. It will be available for purchase on August 4th and can be found on PUMA.com and the PUMA App. For more information, please visit PUMA.com.

Boston, massachusetts, USa - may 21, 2019
PUMA expands basketball roster with top wnba picks jackie young and katie lou samuelson

No. 1 and No. 4 selections from the 2019 WNBA Draft join the PUMA family

Today, sports company PUMA announced the signing of the No.1 and No. 4 overall picks from the 2019 WNBA Draft Jackie Young and Katie Lou Samuelson to its basketball roster. With this signing, PUMA now boasts the #1 overall pick in the last two pro basketball drafts, 2018 NBA Draft (DeAndre Ayton) and the 2019 WNBA Draft (Jackie Young).

Jackie Young, a guard out of the University of Notre Dame, was selected first overall in the 2019 WNBA Draft by the Las Vegas Aces. Young reached the NCAA Tournament championship twice during her time at Notre Dame, and recorded over 1,000 points throughout her collegiate career. She averaged 14.3 points, 7.0 rebounds and 5.3 assists per game throughout the 2018-19 season. Young is the second Notre Dame alum to sign with PUMA basketball, joining Skylar Diggins-Smith. 

“It was clear to me that PUMA had a real vision for their product and a commitment to center women in their basketball strategy, so this partnership made sense,” said Jackie Young.  “I’m proud to be a foundational member of their legacy in our game.”

Katie Lou Samuelson, a guard out of the University of Connecticut, was selected fourth overall in the 2019 WNBA Draft by the Chicago Sky. During her time at UConn, Samuelson was twice named AAC Player of the Year, as well as the 2017 AAC Tournament Most Outstanding Player. She ranks 5th overall in career points in UConn women’s basketball history and 2nd overall in career three-point field goals. 

“It’s exciting to be part of the PUMA family, and I am eager to work with them to grow our game,” said Katie Lou Samuelson. “I was drawn to the way they're merging basketball and lifestyle and their vision for standing out and elevating women in the game matched my values and goals.”

The signings come as PUMA continues their resurgence in the basketball market after launching the brand’s first basketball shoe in 20 years – the Clyde Court Disrupt – in October 2018. Young and Samuelson join a PUMA Basketball roster that includes Deandre Ayton, Marvin Bagley III, DeMarcus Cousins, Rudy Gay, Danny Green, Kevin Knox, Michael Porter Jr, Terry Rozier, Sterling Brown, Skylar Diggins-Smith and Zhaire Smith.

“We take great pride in being able to add exceptional elite athletes to our PUMA family, and we are honored to add Jackie and Katie Lou to our Basketball program,” said Adam Petrick, Global Director of Brand and Marketing.  “As important partners, they will play a role in helping us to shape our involvement in both the league and the sport overall. This is a great day for our brand.” 

PUMA AND J.COLE ANNOUNCE OFFICIAL PARTNERSHIP

TV SPOT WILL AIR DURING 2020  NBA ALL-STAR GAME

Today, global sports company PUMA officially announced a multi-year partnership with Grammy-winning artist J.Cole with a short film and TV commercial that was concepted and co-directed by Cole himself. The theme of the spot speaks to never abandoning one’s dream, despite the obstacles faced or time passed. The commercial was a joint PUMA x Dreamville production and will air during Sunday’s NBA All-Star game on TNT.

PUMA has tapped Cole because of his connection to basketball, fashion and music culture. “Our partnership with Cole is deep-rooted,” said Adam Petrick, Global Director of Brand & Marketing at PUMA. “Cole’s involved in product creation, marketing campaigns and cultural guidance. He is going to be a key player in many of the things we do at PUMA moving forward and we’re excited to work with him not only on a product level but even more importantly as one of our athletes.  Cole sits at the intersection of music and sport and represents everything that PUMA stands for as a brand.”

 

This announcement comes right before PUMA’s newest Hoops silhouette, the Sky Dreamer, hits shelves on February 13. The Sky Dreamer is a relaunch of the original style, the Sky LX, worn on-court in the ‘80s.  It now returns to basketball nearly four decades later with a heritage-inspired mid-top silhouette infused with a touch of today’s style, including a Dreamville “Dreamer” emblem, which draws inspiration from Cole’s brand, Dreamville. This new sneaker will be worn on and off the court by PUMA Hoops athletes and has already been spotted on J.Cole over the past few months.   The Sky Dreamer is the first of many Hoops products that Cole will be involved in before dropping his own Dreamer footwear and apparel coming later this year with PUMA.

 

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herzogenaurach, germany, august 24, 2021
PUMA SIGNS NBA GUARD KILLIAN HAYES TO THE PUMA HOOPS FAMILY

PUMA today announced the signing of Killian Hayes, one of France's most promising young athletes, who will serve as a global ambassador for the brand. The Detroit Pistons NBA player becomes PUMA’s first men's basketball ambassador in France, which is part of PUMA’s plan to grow its basketball roster worldwide.

Killian Hayes, born in Florida, has spent majority of his life growing up in France where his father played basketball professionally. Killian who identifies as a Franco-American player, has made a name for himself in the U.S., when he was selected seventh overall in the 2020 NBA Draft by the Detroit Pistons. He currently holds the accolade as the highest drafted Frenchman in the history of the NBA.

PUMA returned to basketball in 2018, introducing a new wave of PUMA basketball athletes who are known for their play on the court and their personal style. Hayes will help heighten the brand’s presence of basketball in France through several activations and projects. He will be wearing various PUMA Hoops styles including the new Fusion Nitro Spectra. 

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Somerville, Massachusetts, May 20, 2022
PUMA WELCOMES TOP WNBA PICK NALYSSA SMITH TO THE PUMA HOOPS FAMILY
Today, global sports company PUMA has announced the signing of the No. 2 overall pick from the 2022 WNBA draft NaLyssa Smith to its basketball roster.

“I am thrilled to be joining the PUMA Hoops family and to rock PUMA both on and off the court,” said Smith. “PUMA’s dedication to being a champion for women athletes along with being disruptive in the basketball sneaker space mixing sport innovation with style made this a perfect fit for me. I couldn’t be more excited to start my rookie season being part of such an iconic brand and joining an incredible roster of PUMA Hoops athletes.”

Smith graduated from Baylor in 2021, where she gained numerous accolades including the 2021 Wade Trophy Winner, 2021 All-American first team, 2019 NCAA Champion, and 2018 McDonald’s All American. She started her rookie season earlier this May with the Indiana Fever adding her talents to PUMA’s roster of young WBNA and NBA athletes including LaMelo Ball, Breanna Stewart, Skylar Diggins-Smith, Deandre Ayton, Katie Lou Samuelson, RJ Barrett and more.

The signing comes as PUMA continues its commitment to pushing women’s sports forward. In partnership with PUMA Hoops Creative Director June Ambrose, the brand officially launched its Women’s Hoops category in December 2021 with a basketball-inspired lifestyle collection, PUMA High Court, coached and designed by June Ambrose.

In 2020, PUMA launched the SHE MOVES US platform, this year PUMA expanded the SHE MOVES US platform with a focus on its top female sports ambassadors, celebrating the women who have moved sports forward to inspire other women around the world. Smith will be featured in PUMA Hoops campaigns and product launches tied to SHE MOVES US.

Somerville, MA and New York, NY, November 14, 2022
PUMA AND FOOT LOCKER, INC. EXPAND PARTNERSHIP TO REACH NEXT-GENERATION CUSTOMERS THROUGH BASKETBALL AND OTHER ELEVATED COLLABORATIONS
The strengthened partnership will enable both companies to reach new audiences while redefining brand-retailer collaboration.

“PUMA’s long-standing relationship with Foot Locker has played an instrumental role in our ability to drive innovation and push the boundaries of sports, fashion, and technology globally,” said Bob Philion, President of PUMA North America. “Our enhanced partnership not only provides us with additional opportunities for collaboration and growth, but it will enable us to provide even greater experiences and inclusion for our evolving customer base around the world.” Through this strengthened partnership, PUMA and Foot Locker have planned a series of exclusive collections and product collaborations with highly influential ambassadors reaching Gen Z and Gen Alpha. Specifics include:

  • expanding the basketball and classics categories with continued exclusive access to the LaMelo Ball Signature program, which launched with the MB.02 in October with additional iterations launching later this month and in December;
  • launching the first-ever PUMA x POKÉMON collaboration. PUMA and Foot Locker Inc. are partnering with The Pokémon Company International and Niantic, publisher of the popular Pokémon GO mobile game, to turn, for the next six months, 400 Foot Locker, Champs Sports, and Kids Foot Locker stores across the U.S. and the PUMA NYC Flagship store into Gyms and Poké Stops in Pokémon GO. Foot Locker, Champs Sports & Kids Foot Locker are the exclusive destination in North America for the PUMA x POKÉMON collaboration, available now.
  • PUMA x PAW PATROL™, a new collection of playful and sporty styles for kids will be available at exclusively at Kids Foot Locker and Foot Locker in North America starting November 25.
  • creating and launching upcoming athlete capsules with Mikey Williams;
  • building exclusive product programs to be released in the coming months with social media star and music artist Dixie D’Amelio and hip-hop artist Cordae;
  • launching PUMA x CoComelon, a new collaboration coming out next Spring and inspired by CoComelon’s favorite characters, which will create a close connection with the younger generation available exclusively at Kids Foot Locker.

“We are very excited to build on our already strong partnership with PUMA,” said Andrew Gray, Executive Vice President, Global Lockers and Champs Sports, Foot Locker, Inc. “By expanding and strengthening our collaboration with PUMA, we continue to advance our strategy to diversify our product selection and bring new and innovative products to our consumers.” In addition to building hyper-relevant creative partnerships and product collections, PUMA and Foot Locker will continue to advance shared marketplace opportunities, which include:

  • adding hype drops and marketplace exclusivity through franchises, such as the RSX, shared marketing partnership investments, and elevated in-store and online experiences for PUMA and Foot Locker customers; 
  • Investing in product creation and marketing to help support Foot Locker’s Leading Education & Economic Development (LEED) Initiative, the company’s commitment to invest in, amplify, and empower the Black community, and PUMA’s REFORM platform to drive social change.

PUMA and Foot Locker have jointly supported a portfolio of ambassadors, athletes, and brands to create exclusive product concepts and market activations across the Foot Locker portfolio. This collaboration has brought together product, marketing, digital, and customer experience in innovative new ways including launches such as L.O.L Surprise.

Shop the latest PUMA collections now at Foot Locker.

 

Somerville, Massachusetts, February 9, 2023
PUMA AND BALMAIN ANNOUNCE SECOND COLLABORATION
For his second Balmain x PUMA collaboration, Balmain Creative Director Olivier Rousteing has skillfully melded Parisian luxury heritage and American basketball excitement into an incredible slam dunk.

Balmain x PUMA’s newest collection centers around a special take on the historic Parisian house’s Balmain Court. For the limited-edition collaboration, the house’s basketball sneakers have been transformed with a golden Balmain tongue label, Balmain x PUMA heel webbing and one-of-a-kind Balmain basketball shoe box. These special-edition Balmain Courts make very clear the distinctive luxury fashion-meets-sports blend of this partnership, pairing the finest Italian leathers with the latest groundbreaking performance materials—including high- rebound ProFoam and high-abrasion rubber for multi-directional traction. 

 

The capsule’s clothing designs give a distinctive Parisian savoir-faire twist to a host of familiar American silhouettes, including the court-ready Balmain warm-ups and uniforms, as well as Balmain x PUMA cap and tees. There’s also a special varsity jacket design riffing on the signature Balmain Teddy jackets often spotted on the house’s runways during Paris Fashion Week. But it’s clear that the sure-to-be instant classic of this collection has to be the sleek, black-and-gold, Balmain-logo’d basketball.

Professional basketball players Skylar Diggins-Smith and Kyle Kuzma will be featured in the upcoming campaign for the Balmain x PUMA collab, with Kuzma premiering his favorite designs on February 8th before the Wizards vs Hornets match-up. 

 

The limited-edition PUMA x Balmain Court will be available globally on PUMA.com, Balmain.com and at the PUMA NYC flagship store, beginning February 18th. The limited-edition PUMA x Balmain clothing designs will be available from February 18th on Balmain.com and at the Balmain flagships in Paris, Milan, Las Vegas, Los Angeles, New York City and Miami. It will also be carried at Harrods Men (London), Printemps Homme (Paris) and Saks (New York).

 

Somerville, Massachusetts, February 15, 2023
ANIMATE YOUR GAME IN THE MB.02 RICK AND MORTY

Global sports company PUMA, in partnership with Warner Bros. Discovery Global Consumer Products, is continuing the adventures with a second installment of LaMelo Ball’s collaboration with beloved Adult Swim show, Rick and Morty.

Inspired by the dynamic duo’s interdimensional escapades, the MB.02 Rick and Morty features neon hues and mismatched right and left foot colorways.

The MB.02 Rick and Morty is reflective of the characters’ multifaceted personalities and features innovative PUMA Hoops tech including a NITRO foam-infused midsole for superior responsiveness and comfort while remaining lightweight—perfect for high-energy, explosive playstyles.

 

Additional items in the limited collection include a tee, zip up and shorts featuring iconic graphics to ensure the collection pieces look out of this world.

 

Animate your game, on Earth or in an alternate dimension in the new MB.02 Rick and Morty. The limited collection will be available globally on February 17 on PUMA.com, the PUMA mobile app, at the PUMA NYC flagship store and online and in-store at Foot Locker.

 

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