Hali 1 Opal
Somerville, MA – September 15, 2025
PUMA AND TYRESE HALIBURTON CONFIRM THE HALI 1: OPAL, A SIGNATURE SHOE DESIGNED BY SALEHE BEMBURY

PUMA Hoops and Indiana Pacers superstar Tyrese Haliburton today announced the launch of the Hali 1, Opal colorway. Haliburton’s first-ever signature basketball shoe. 

A groundbreaking collaboration with renowned designer Salehe Bembury, the Hali 1 in the striking blue colorway, seamlessly blends premium design with elite performance, creating a masterclass in form and function for the player who embodies style, confidence, and unstoppable performance.

Driven by the mind of a playmaker and the eye of a trendsetter, Tyrese Haliburton envisioned the Hali 1 as the epitome of "luxe performance." This vision has been brought to life through Salehe Bembury’s signature futuristic aesthetic merges advanced NITROTM performance technology with premium craftsmanship.

The silhouette of the Hali 1 draws direct inspiration from the smoothness of Haliburton’s playstyle. Bembury’s design language introduces unexpected lines, amplified PUMA Cat branding, Tyrese’s signature logo on the tongue, and Salehe’s signature textures, creating a visually dynamic shoe that stands out both on and off the court. It’s a testament to the fusion of eye-catching design and uncompromising technology, crafted to elevate your game. 

To complement the launch, Bembury’s creative storytelling will also redefine the consumer experience. The campaign introduces Hali Mart, a surreal and immersive grocery-shopping world that mirrors Haliburton’s unique personality and playful approach to the game. In partnership with Foot Locker, Hali Mart will open for one day only in Indianapolis on September 25, giving fans an exclusive first look. A total of 317 pairs of the Hali 1 "Opal" will be available at the pop-up - an intentional nod to Indianapolis’ iconic area code - before the wider global release.

The Hali 1 retails for $130 and will be available starting on September 26, 2025 at Foot Locker, Kids Foot Locker, Champs Sports, PUMA.com, the PUMA mobile app, and the PUMA NYC and Las Vegas flagship stores.

TYRESE HALIBURTON
Somerville, Massachusetts - 8. Oktober 2024
NBA-Topathlet Tyrese Haliburton wird PUMA Markenbotschafter

Das Sportunternehmen PUMA gab heute die Verpflichtung des NBA-All-Stars Tyrese Haliburton als Markenbotschafter bekannt. Haliburton bringt sein außergewöhnliches Talent und seine unvergleichliche Energie zu PUMA Hoops.

Als zweifacher NBA-All-Star 2023 und 2024, NBA-Assist-Leader 2024, Mitglied des All-NBA-Teams 2024, NBA-All-Rookie First Teams 2021 und zuletzt als Goldmedaillengewinner der Olympischen Spiele 2024 in Paris mit den USA hat Haliburton seine außerordentlichen Fähigkeiten auf dem Spielfeld immer wieder unter Beweis gestellt. Haliburton, der für sein außergewöhnliches Passspiel, seine Scoring-Fähigkeiten und seinen dynamischen Spielstil bekannt ist, hat sich schnell zu einem der spannendsten jungen Spieler der Liga entwickelt.

"Ich bin begeistert, dass ich Teil der PUMA-Familie geworden bin", sagte Haliburton. "Ich freue mich darauf, mich mit PUMA für die nächste Generation des Basketballs zu engagieren. PUMAs Vision und Engagement für die Unterstützung von Sportlern deckt sich perfekt mit meinen Werten, und ich freue mich darauf, die Marke auf und neben dem Platz zu repräsentieren."
 

Die Partnerschaft mit Haliburton ist ein wichtiger Meilenstein für PUMA Hoops und festigt die Position der Marke im Basketball. PUMA Hoops hat es sich zur Aufgabe gemacht, die nächste Generation von Basketball-Stars zu fördern.
 

TYRESE HALIBURTON

"Seit dem ersten Tag haben wir uns bei PUMA immer auf die nächste Generation des Basketballs konzentriert. Tyrese definiert nicht nur seine eigene Generation, sondern prägt auch die Zukunft des Spiels für die, die nach ihm kommen", sagte Max Staiger, Global Head of Basketball bei PUMA. "Wir sind sehr dankbar für die Chance, mit Tyrese zusammenzuarbeiten, um unsere einzigartige „Next-Gen“ Strategie im Basketball weiterzuentwickeln."

Haliburton wird in der NBA in PUMAs neuestem Performance-Schuh, dem All-Pro NITRO, zu sehen sein. Der All-Pro NITRO wurde entwickelt, um unübertroffenen Komfort, Stabilität und Reaktionsfähigkeit zu bieten. Der perfekte Schuh für Sportler, die das Beste brauchen.

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SOMERVILLE, MASSACHUSETTS, AUGUST 30TH, 2023
PUMA HOOPS BRINGS THE HEAT WITH STEWIE 2: FIRE

PUMA is releasing the newest iteration of Breanna Stewart’s Signature Stewie 2 collection with the brand, the Stewie 2 Fire. Stewie is a force to be reckoned with, both on and off the court. Her second signature shoe, the Stewie 2, celebrates the different areas of her life that drive her to be a force of nature.

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The Stewie 2 Fire is a bold, vibrant, fiery design, drawing inspiration from Stewie’s fierce nature on the court. This powerful silhouette signifies Stewie’s great ability to catch fire from anywhere on the court. The latest silhouette features strategic PWRTAPE reinforcements, a NITRO™-infused midsole, and a high-abrasion outsole with a sculpted wraparound heel. The bright yellow, NITRO™ infused foamed midsole is showcased in the collection’s signature ‘caution yellow’, which is sure to stop competitors in their tracks.

To accompany the Stewie 2 Fire, PUMA will be releasing the perfect warm-up piece, the Fire Pullover Hoodie in black with an oversized fit, drawcord, and a cozy kangaroo pocket which is designed with 20% recycled materials.

Bring the heat with The Stewie 2 Fire. Available for purchase on September 8th and can be found on PUMA.com and the PUMA App. For more information, please visit PUMA.com.

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HERZOGENAURACH, GERMANY , 1 SEPTEMBER 2023
CELEBRATE THE 50TH ANNIVERSARY OF WALT “CLYDE” FRAZIER’S SIGNATURE SHOE WITH PUMA HOOPS CLYDE’S CLOSET

The PUMA Hoops brand announces the celebration of the 50th anniversary of Walt “Clyde” Frazier’s signature shoe with Clyde’s Closet – a retroinspired collection worthy of the man they call “Mr. Cool.” This collection features retro-inspired animal prints and banner-worthy design elements that pay tribute to the storied career and fashion-forward mind of NBA Hall of Famer Walt “Clyde” Frazier.

The Dapper Defender. The OG Superstar. Mr. Cool. Walt Frazier goes by many names, but he is best known as “Clyde.” His silky smooth on-court presence was matched only by the sartorial splendor of his off-court style. Clyde’s Closet, PUMA Hoops’ newest collection celebrates the 50th anniversary of Frazier working with PUMA to design The Clyde – his gamechanging signature shoe.

The Clyde’s Closet All-Pro NITRO features NITRO™ SQD FOAM: A soft inner layer of NITRO™ foam providing forefoot cushioning and responsiveness for every step on the court while a firm outer layer of NITRO™ foam delivers targeted lateral stability for those multi-directional movements. Multi-zoned materials for targeted support and breathability are seen throughout the upper of the silhouette, along with a cord lock-down lacing system within the forefoot for lateral stability for targeted support. 

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Copyright-Puma

In addition to the Clyde All–Pro, Clyde’s Closet collection will also include an eleven-piece apparel pack spanning a cozy bomber jacket, joggers, printed animalistic jersey shorts, eye-catching graphic Clyde tees, and a trend-setting dime jacket and pant duo. The collection is available for purchase on September 1st at PUMA.com and the PUMA app.

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SOMERVILLE, MASSACHUSETTS, AUGUST 31, 2023
PUMA HOOPS LAUNCHES LAFRANCÉ COLLECTION WITH LAMELO BALL

PUMA Hoops and LaMelo Ball are unveiling the LaFrancé Collection created in collaboration with LaMelo Ball’s official lifestyle brand specializing in designer streetwear and sportswear. The PUMA x LaFrancé collection represents an elevated, luxurious twist for the PUMA brand, weaving in a dramatic, yet romantic, take to on-court and off-court fashion.

Taking inspiration from traditional French floral patterns, the debut PUMA x LaFrancé collection will feature fleur-de-lis graphics complemented by fluorescent slime and alien claw marks. Spanning 8 apparel pieces and two footwear styles including a limited MB.03 LaFrancé. This collection debuts the MB.03, LaMelo Ball’s third signature sneaker with PUMA. The limited-edition MB.03 LaFrancé is the first of many MB.03 colorways on the horizon.

The limited-edition collection will set the tone and sole for the upcoming season. Fresh from the alien underground, this collection reflects designs inspired by Ball’s special abilities that make him out of this world both on and off the court. The MB.03 LaFrancé is designed to look like it has been through an extreme journey, with claw marks and acid bath effects. In addition to the MB.03 LaFrancé, the collection also includes a RS-X LaFrancé for more of a lifestyle feel, and apparel including branded jersey, hoodie, shorts, jogger pants, and two graphic tees.

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PUMA Copyright

“I am excited to bring my two worlds together, PUMA and La Francé and unveil this collection to my fans which I helped design. The pieces in the collection are perfect for on and off the court style” said LaMelo Ball.

Set to launch on October 6th, 2023, The PUMA x LaFrancé collection, will retail for $40-$125 and will be available at PUMA.com, the PUMA mobile app, the PUMA NYC Flagship store and at Foot Locker, Kids Foot Locker.

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SOMERVILLE, MASS. – OCTOBER 7, 2021
PUMA X BLACK FIVES LAUNCH NEW VINTAGE-INSPIRED COLLECTION RELEASING OCTOBER 8

Global sports company PUMA will be launching their second PUMA x Black Fives collection in its ongoing partnership with the Black Fives Foundation, whose mission is to research, preserve, showcase, teach and honor the pre-NBA history of African Americans in basketball.

The new collection celebrates the way teams in the Black Fives Era expanded their reach beyond neighborhoods where they began, into cities and towns throughout the United States. On the courts of these big cities and remote towns alike, they played an instrumental role in popularizing the game while providing essential cultural inspiration to Black communities across America. The collection is a reminder of their pioneering efforts, which paved the way for the success and appeal of the modern game today.

This seven-piece collection encompasses vintage-inspired designs with historical graphics and authentic logos maintained by the Foundation. Banner graphics showcase Black Fives teams along with cities they played in across the U.S. from Los Angeles to New York.

Items in the collection include multi-colored hoodie and sweatpants, shorts, T-shirt, long-sleeved T-shirt, cardigan, and a black Suede Mid Black Fives, which includes a pop of color on the sole and team logos on the formstrip.

 

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The collection launches globally October 8 on PUMA.com, at PUMA stores and select retailers worldwide.

 

PUMA
SOMERVILLE, MASSACHUSETTS, JULY 31ST, 2023
INTRODUCING THE ALL-PRO NITRO FEATURING NITRO SQD TECHNOLOGY

PUMA Hoops is releasing its latest basketball silhouette, the All-Pro NITRO. The next generation of PUMA Hoops shoes are designed to maximize all aspects of your game. Available in a Lime Squeeze colorway, the All-Pro NITRO is a direct descendant of the original Clyde All Pro NITRO, which was released in 2021.


The All-Pro NITRO is the first PUMA Hoops shoe to feature NITRO™ SQD foam: a soft inner layer of NITRO™ foam for cushioning combined with a firm outer layer of NITRO™ foam for multi-directional movements. The silhouette also includes a specially engineered knit upper made with multi-zoned materials for targeted support, a supportive but breathable fit as well as cord lock-down lacing system in the forefoot for lateral stability which extends down through the shoe.

Meant for explosive energy on the court and will be available starting on August 1st at PUMA.com, the PUMA mobile app, the PUMA NYC Flagship store and at Foot Locker, Kids Foot Locker and Champs Sports. 

PUMA
SOMERVILLE, MASSACHUSETTS, JULY 19TH, 2023
PUMA HOOPS LAUNCHES ITS LATEST STEWIE 2: WATER

PUMA is releasing its newest addition to Breanna Stewart’s Signature PUMA Hoops lineup, the Stewie 2 Water.

The Stewie 2 Water design continues the elements of nature story and signifies how Stewie's game flows smoothly throughout every level of her life, both on and off the court. The silhouette features zoned monomesh layers for targeted support, PWR TAPE support structures for stability, a TPU caged formstrip for added durability, and a nitro-infused foamed midsole for superior cushioning and responsiveness. The shoe collection incorporates Stewart's iconic branding, further enhancing its uniqueness and connection to the renowned basketball player.

PUMA
PUMA

In addition to the Stewie 2 Water, PUMA will be releasing an apparel collection to accompany the shoe release. The collection will include an anorak, woven jogger, tank, tee, hoodie, and leggings. It will be available for purchase on August 4th and can be found on PUMA.com and the PUMA App. For more information, please visit PUMA.com.

Boston, massachusetts, USa - may 21, 2019
PUMA expands basketball roster with top wnba picks jackie young and katie lou samuelson

No. 1 and No. 4 selections from the 2019 WNBA Draft join the PUMA family

Today, sports company PUMA announced the signing of the No.1 and No. 4 overall picks from the 2019 WNBA Draft Jackie Young and Katie Lou Samuelson to its basketball roster. With this signing, PUMA now boasts the #1 overall pick in the last two pro basketball drafts, 2018 NBA Draft (DeAndre Ayton) and the 2019 WNBA Draft (Jackie Young).

Jackie Young, a guard out of the University of Notre Dame, was selected first overall in the 2019 WNBA Draft by the Las Vegas Aces. Young reached the NCAA Tournament championship twice during her time at Notre Dame, and recorded over 1,000 points throughout her collegiate career. She averaged 14.3 points, 7.0 rebounds and 5.3 assists per game throughout the 2018-19 season. Young is the second Notre Dame alum to sign with PUMA basketball, joining Skylar Diggins-Smith. 

“It was clear to me that PUMA had a real vision for their product and a commitment to center women in their basketball strategy, so this partnership made sense,” said Jackie Young.  “I’m proud to be a foundational member of their legacy in our game.”

Katie Lou Samuelson, a guard out of the University of Connecticut, was selected fourth overall in the 2019 WNBA Draft by the Chicago Sky. During her time at UConn, Samuelson was twice named AAC Player of the Year, as well as the 2017 AAC Tournament Most Outstanding Player. She ranks 5th overall in career points in UConn women’s basketball history and 2nd overall in career three-point field goals. 

“It’s exciting to be part of the PUMA family, and I am eager to work with them to grow our game,” said Katie Lou Samuelson. “I was drawn to the way they're merging basketball and lifestyle and their vision for standing out and elevating women in the game matched my values and goals.”

The signings come as PUMA continues their resurgence in the basketball market after launching the brand’s first basketball shoe in 20 years – the Clyde Court Disrupt – in October 2018. Young and Samuelson join a PUMA Basketball roster that includes Deandre Ayton, Marvin Bagley III, DeMarcus Cousins, Rudy Gay, Danny Green, Kevin Knox, Michael Porter Jr, Terry Rozier, Sterling Brown, Skylar Diggins-Smith and Zhaire Smith.

“We take great pride in being able to add exceptional elite athletes to our PUMA family, and we are honored to add Jackie and Katie Lou to our Basketball program,” said Adam Petrick, Global Director of Brand and Marketing.  “As important partners, they will play a role in helping us to shape our involvement in both the league and the sport overall. This is a great day for our brand.” 

PUMA AND J.COLE ANNOUNCE OFFICIAL PARTNERSHIP

TV SPOT WILL AIR DURING 2020  NBA ALL-STAR GAME

Today, global sports company PUMA officially announced a multi-year partnership with Grammy-winning artist J.Cole with a short film and TV commercial that was concepted and co-directed by Cole himself. The theme of the spot speaks to never abandoning one’s dream, despite the obstacles faced or time passed. The commercial was a joint PUMA x Dreamville production and will air during Sunday’s NBA All-Star game on TNT.

PUMA has tapped Cole because of his connection to basketball, fashion and music culture. “Our partnership with Cole is deep-rooted,” said Adam Petrick, Global Director of Brand & Marketing at PUMA. “Cole’s involved in product creation, marketing campaigns and cultural guidance. He is going to be a key player in many of the things we do at PUMA moving forward and we’re excited to work with him not only on a product level but even more importantly as one of our athletes.  Cole sits at the intersection of music and sport and represents everything that PUMA stands for as a brand.”

 

This announcement comes right before PUMA’s newest Hoops silhouette, the Sky Dreamer, hits shelves on February 13. The Sky Dreamer is a relaunch of the original style, the Sky LX, worn on-court in the ‘80s.  It now returns to basketball nearly four decades later with a heritage-inspired mid-top silhouette infused with a touch of today’s style, including a Dreamville “Dreamer” emblem, which draws inspiration from Cole’s brand, Dreamville. This new sneaker will be worn on and off the court by PUMA Hoops athletes and has already been spotted on J.Cole over the past few months.   The Sky Dreamer is the first of many Hoops products that Cole will be involved in before dropping his own Dreamer footwear and apparel coming later this year with PUMA.

 

PUMA
herzogenaurach, germany, august 24, 2021
PUMA SIGNS NBA GUARD KILLIAN HAYES TO THE PUMA HOOPS FAMILY

PUMA today announced the signing of Killian Hayes, one of France's most promising young athletes, who will serve as a global ambassador for the brand. The Detroit Pistons NBA player becomes PUMA’s first men's basketball ambassador in France, which is part of PUMA’s plan to grow its basketball roster worldwide.

Killian Hayes, born in Florida, has spent majority of his life growing up in France where his father played basketball professionally. Killian who identifies as a Franco-American player, has made a name for himself in the U.S., when he was selected seventh overall in the 2020 NBA Draft by the Detroit Pistons. He currently holds the accolade as the highest drafted Frenchman in the history of the NBA.

PUMA returned to basketball in 2018, introducing a new wave of PUMA basketball athletes who are known for their play on the court and their personal style. Hayes will help heighten the brand’s presence of basketball in France through several activations and projects. He will be wearing various PUMA Hoops styles including the new Fusion Nitro Spectra. 

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Somerville, Massachusetts, February 15, 2023
ANIMATE YOUR GAME IN THE MB.02 RICK AND MORTY

Global sports company PUMA, in partnership with Warner Bros. Discovery Global Consumer Products, is continuing the adventures with a second installment of LaMelo Ball’s collaboration with beloved Adult Swim show, Rick and Morty.

Inspired by the dynamic duo’s interdimensional escapades, the MB.02 Rick and Morty features neon hues and mismatched right and left foot colorways.

 

The MB.02 Rick and Morty is reflective of the characters’ multifaceted personalities and features innovative PUMA Hoops tech including a NITRO foam-infused midsole for superior responsiveness and comfort while remaining lightweight—perfect for high-energy, explosive playstyles.

 

Additional items in the limited collection include a tee, zip up and shorts featuring iconic graphics to ensure the collection pieces look out of this world.

 

Animate your game, on Earth or in an alternate dimension in the new MB.02 Rick and Morty. The limited collection will be available globally on February 17 on PUMA.com, the PUMA mobile app, at the PUMA NYC flagship store and online and in-store at Foot Locker.

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