Lead. Inspire. Succeed.
Assistant Store Manager – PUMA Homebush

PUMA Homebush is a fast-paced, high-energy environment where results, teamwork, and passion lead the way. Not to mention, the largest retail footprint in the southern hemisphere. Our team are on the hunt for a driven Assistant Store Manager ready to take charge and help lead this powerhouse to new heights.

• Lead with Purpose: Support the Store Manager in creating a high-performance culture.

• Drive Results: Hit and exceed sales, service, and KPI targets.

• Develop Talent: Coach, mentor, and grow a passionate team.

• Own the Floor: Champion the customer experience and energise the sales environment.

• Keep Us Running: Oversee ops, manage stock, and support loss prevention.

• Step Up: Take charge in the Store Manager’s absence and keep the momentum strong.

We’re after more than experience, we want energy, leadership, and a passion for winning. As Assistant Store Manager at PUMA Homebush, you’ll inspire your team, lead from the front, and help drive one of our top-performing stores.

• Leadership Experience: 2–4 years in retail management, ideally in apparel or footwear.

• Sales-Driven Mindset: Proven ability to smash targets while delivering standout customer service.

• High Energy & Flexibility: Adaptable, proactive, and ready to lead in a fast-paced environment.

• Customer Focus: You know how to connect, engage, and build loyalty.

• Availability: Ready to work weekends, evenings, and retail peak periods—when it counts most.
   

Why Run with PUMA?

• Competitive salary + performance bonuses

• Career growth & leadership development

• Generous PUMA product discounts

• Fun, fast-paced team culture

• Opportunity to lead one of Oceania’s best-performing stores

Ready to level up?
Apply now and bring your leadership game to PUMA Homebush.

Retail Area Manager - Queensland, Western Australia, New South Wales & ACT

Big responsibility. Bigger impact. One iconic brand.

PUMA Australia is on the hunt for a passionate, people-first leader to take the reins of our Queensland, Western Australia, New South Wales & ACT regions. This is your chance to drive performance, empower teams, and bring our brand to life on the frontlines of sport and style.

What You’ll Own

Get ready to lead with purpose, energy, and serious influence.
This is your chance to take full ownership of a high-performing region. From driving numbers to coaching teams, you’ll be at the forefront of delivering results and elevating the customer experience. Every day will be different - but every day will count.

• Lead & inspire: Recruit, train, and develop high-performing Store Managers and teams who bring passion to the floor every day
• Drive results: Smash KPIs, maximize profitability, and deliver unforgettable customer experiences across your stores
• Champion the brand: Execute marketing activations, uphold premium visual standards, and ensure every store reflects our iconic style
• Innovate daily: Use analytics, customer insights, and local knowledge to identify new business opportunities and ways to level up
• Get stuck in: Oversee Loss Prevention and day-to-day operations to keep every store performing at its peak

The Perks of PUMA

At PUMA, we don’t just build careers - we create moments, growth, and momentum.
When you join us, you join a community of bold thinkers and doers who aren’t afraid to move fast and dream big. And with a brand-new HQ on the horizon, the future’s looking even brighter.

• A passionate and inclusive workplace culture that celebrates individuality and collaboration
• The opportunity to be part of a globally iconic brand with serious street cred
• Access to global learning & development programs
• Career growth opportunities locally and internationally
• Access to exclusive events and functions with our strategic business partners
• A front-row seat to our move into a next-gen HQ in Cremorne in early 2026

Now is the perfect time to join our dynamic team as we step into this thrilling new chapter. If you’re ready to work with a global leader in sports and fashion while being part of an inspiring new workspace, we want to hear from you!

What You Bring

We’re looking for a game-changer - someone who thrives on people, performance, and progress.
You’ll bring experience, energy, and leadership to the table - plus the drive to keep our region performing at its peak. If you’re a natural motivator and results just seem to follow you, we want to meet you.

• 4 - 5 years of multi-site retail management (apparel/footwear preferred)
• Proven ability to smash sales targets while building a high-performance culture
• Strong budget control, strategic planning and a guru at accurate forecasting, tracking, and management of financial accruement across the region
• Next-level communication, coaching and motivational skills
• A sharp commercial mind with the drive to innovate and execute
• Strong planning, organizational and time management skills
• A love for people, progress, and sport culture

Step Into Something Bigger

Ready to make your mark? If you're all about leading from the front, growing future talent, and making PUMA the fastest sports brand in the world - apply now and bring your energy to your region.

PUMA – Australia

What Success Looks Like

Success is measured by consistent commercial performance and disciplined in‑market execution that elevates the brand and deepens customer partnerships.

• Sales and margin targets achieved across the territory

• Seasonal pre‑book order conversion aligned to growth priorities

• High‑quality customer engagement and call cycle compliance

• Strong sell‑through supported by best‑in‑class visual merchandising

What You’ll Bring

You combine proven sales capability with commercial acumen and a genuine passion for golf. You’re organised, influential and confident representing a global performance brand in a field‑based role.

Education & Experience

• Bachelor’s degree in Business, Marketing, Sports Management or related field (preferred)

• 2–3 years of sales experience in sporting goods, golf or apparel

• Track record of achieving sales targets and managing a territory effectively

Industry Knowledge

• Understanding of golf industry trends, equipment and retail dynamics

• Familiarity with seasonal go‑to‑market processes and merchandising best practices

Skills & Competencies

• Strong negotiation and influencing skills

• Excellent communication and presentation abilities

• Highly organised with strong time management and planning skills

• Proficiency in Microsoft Office and CRM systems

Personal Attributes

• Self‑motivated and results‑driven with a proactive mindset

• Able to work independently while collaborating effectively with internal teams

• Willingness and ability to travel extensively for a field‑based role

• Passion for golf and sport, with a commitment to representing the brand professionally

Why Join COBRA PUMA Golf

Work with a globally recognised, performance‑driven brand. Build a genuine career in sport, contribute to category growth and bring premium products to life in‑market. Competitive salary, tools of trade and performance incentives included, with opportunities to develop within a global organisation that values innovation, individuality and bold thinking.

Ready to apply?
Submit your application and help drive the next chapter of COBRA PUMA Golf in Australia.