Director Digital & Performance Marketing

• 10 years’ relative experience
• Degree in Business, Marketing or similar field, Master’s degree preferred
• Proven track record delivering digital and performance marketing, marketing campaigns, platforms, tactics and technologies
• Specific experience in CRM, Loyalty and emerging AI technology
• Experience using industry leading tools and platforms
• Demonstrated success working in matrix organizations, agile groups; ability to prioritize, multitask, and manage ambiguity
• Proven ability to build and lead a high-performing team, fostering a collaborative and inclusive environment that drives innovation and achieves exceptional results.
• Excellence in budget management and financial acumen
• High level of comfort to deal with unanticipated changes (adaptability)
• Passion for innovation and creative thinking, relentless drive to deliver tangible business results
• A hands-on leader willing to get into the details developing people and projects
• Outstanding communication and interpersonal skills a must.    
• Detail oriented and organized. Strong planning, organizational and implementation skills.

The Director Digital and Performance Marketing is a results-driven leader obsessed with delivering digital communications that inform and excite current and future consumers.  Oversees PNA (US and Canada) digital disciplines across acquisition, retention, affiliate and social channels.  

• Develop and execute a comprehensive digital and performance marketing strategy to drive acquisition, retention, affiliate and measurable revenue growth with a focus on consumer LTV
• Oversee calendar and campaign planning, execution and optimization across all digital channels: email, app, social, programmatic display, and paid search
• Ensure marketing strategies are aligned with PNA business objectives and established KPI’s
• Reinforce and establish data-driven mindset that turns into measurable actions using automation, AI and consumer insights to validate strategies and tactics
• Challenge norms and hypothesis through focused A/B testing and measures
• Partner with marketing counterparts on full-funnel digital media consumer journey plans and work hand in hand with brand marketing team to develop synergistic marketing plans that drive the brand forward
• Partner with eCommerce to implement best practices, pilot new strategies and localize activities within the performance marketing framework
• Lead and inspire the digital and performance marketing team by fostering a culture of collaboration, accountability and excellence in execution
• Be the financial expert to optimize marketing spends, achieve ROAS targets and make critical financial decisions that affect the company’s top and bottom line; present results and recommendations to upper management
• In partnership with Vice President Marketing DTC and Vice President DTC Ecommerce, develop the annual marketing planning and budget process ensuring marketing's goals are aligned with regional and global objectives including building financial plans for marketing channels with specific KPI’s
• Work cross-functionally with relevant counterparts to deliver a cohesive translation of the integrated brand strategy into integrated digital marketing plans and campaigns that connect with consumer experience(s) to increase awareness, consideration and conversion
• Provide expertise, vision and leadership to define and implement customer relationship marketing programs and initiatives that successfully build profitable, long-term customer value.
• Support the Vice President Marketing DTC to maximize vendor and agency relationships, including scope development and continuous optimization