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Personal Development

Welcome to PUMA

Getting you up to speed is essential for a fast-paced company like PUMA. Our onboarding programs provide you with what it takes to succeed at PUMA, giving you the basics on our structure, processes, instruments, and most importantly, our culture and the fast connection with colleagues and internal stakeholders.

PUMA onboarding starts even before you begin: We offer you different programs to get you into a perfect starting position. Like when you're moving to another location, we're right there by your side, helping you find a home and settle in, assisting you with the opening of a new bank account, and much, much more. At your very first day, you are given access to the PUMA Learning Platform to get ahead. Its varied offering of challenging interactive courses, learning videos and literature on the essentials around PUMA help you push sport and culture forward with true Speed and Spirit. At work, we offer a buddy program at some locations to match our PUMA rookies with a veteran to show the ropes and get you up to speed with work – PUMA-style. 

And because we’re driven, we have made it our mission to inject development in every aspect of our game. Take the chance to own your performance, and grab the best career and development opportunities. Our integrated and consistent talent management drives our performance and development culture, where PUMA identifies and promotes talents within and beyond teams, regardless of level and even across functions. Because talent should be recognized and in the long term, experience shared growth with us as a brand. This is how we drive PUMA forward. For this, we follow the '70-20-10 model' based on our experiences of the past years, which have proven that these principles are the golden rules for professional development.

What that Means for You?

70.00 %

On the Job

With challenging project work, enriching your job, travel, and giving you the chance to prove your skills as manager and coach, you're on the best way to personal growth.

20.00 %

Learning from Others

PUMA's personal development is about learning from others, whether they're colleagues or customers. This is all about communicating, networking, and learning from feedback, workshops, coaching and mentoring.

10.00 %

Training and Self-Study

Through training and self-study in e-learning, in-house trainings, reading books or evening studies, you give your abilities your own finishing touches.

Isabella Quarterone

“I’ve been a Formula 1 fan since I can remember and that brought me to PUMA. I grew and learned a lot as a professional and person working alongside an international team. Lifetime experience.”

Shawna Sherman

“PUMA has provided me with what is hands-down the best training in all of retail. Not only have I learned the operational aspects of the business, the company has invested in my interpersonal and leadership skills."

Rocío Gonzalez

“At PUMA, I have strengthened my most important values: determination, commitment and confidence. I face challenges by applying them and instill them in my team to encourage communication and passion.”

Cindy Clarke-Henry

“I was always driven by my love for the product and passion for the brand. As a Streetwear/Fashion enthusiast my current position is perfect, I love it!“

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Isabella Quarterone
Manager Global Social Media

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Shawna Sherman
Regional Manager – West Coast

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Rocío Gonzalez
 Senior Director Finance LATAM

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Cindy Clarke-Henry
Senior Teamhead Sportstyle (South Africa)

PUMA employee

"I’ve been enveloped in an atmosphere of encouragement and support for my entire career, and PUMA has done an exceptional job of ensuring that I’ve never felt alone or unprepared in my pursuits for next. I’ve taken part in incredible T&D programs that have inspired and invigorated me personally and professionally. At every turn, my journey feels like a new and exciting adventure has just begun."

Rhonda Gueruela

General Manager

PUMA employee

"I found a culture that thrives on boldness, creativity, and speed at PUMA. I’ve had the freedom to innovate, lead, and bring ideas to life in agile, impactful ways. Collaboration fuels progress, and every product tells a story - not just of sport, but of style, sustainability, and spirit."

Ben Le

Director Development Footwear

PUMA employee

"PUMA believed in me from the start - first as an intern in Brazil, then as a Senior Manager in Germany, and now in Mexico. With inspiring mentors, a global team, and real challenges, I’ve grown professionally and personally. I feel supported wherever I go. At PUMA, new ideas aren’t just welcomed - they’re valued."

Gabriela Ferreira de Lima

Specialist Merchandising Footwear

PUMA employee

"One thing I really appreciate about PUMA is the trust - in people, in potential, and in me. That kind of support gives me the confidence to show up as my best self, even when things get tough. It’s what helps me stay focused, keep growing, and turn uncertainty into opportunity."

Cornelius Wolf

Senior Director Development Apparel