• Directly responsible for ensuring the Store consistently achieves or exceeds sales, KPIs and profitability goals through the effective use of short and long term planning, expense control, sales and service
• Guarantee consistently high standards of customer experience within the Store in accordance with PUMA’s Cornerstones and service standards
• Responsible for recruitment, training, development and succession of high performing, results driven Associates
• Accountable for payroll control and service driven scheduling in order to maintain a highly profitable location while providing the highest levels of service to customers
• Directly responsible for ensuring that all training programs, both Domestic and Global, are fully implemented, functional and results driven within the store
• Analyze customer profiles, buying trends, and competitive information to impact and drive business. Communicate and provide feedback to Area/District Manager
• Implement, manage and monitor Loss Prevention education, training and awareness programs
• Directly responsible for execution and processing of both incoming and outgoing merchandise
• Directly responsible for Loss Prevention compliance within store
• Achieve or exceed all Inventory and Shrink goals; oversee and manage Physical Inventory counts
• Manage and communicate merchandise opportunities to Area or District Manager
• Communicate, manage and execute all Marketing opportunities and events within budget and according to all Policies & Procedures
• Develop and maintain strong communication with local PR and marketing
• Participate in new store openings and/or store closings; travel may be required
• Attend Store Manager Meetings as well as all offsite training and position related meetings as required by Area/District Manager; travel may be required
• Ensure execution and maintenance of all Visual Directives as well as guaranteeing the visual presentation of the Store always meets or exceeds PUMA standards
• Maintain physical condition of Store according to relevant guidelines and communicate maintenance needs in a timely manner 
• Required to comply with all operational core competencies and key accountabilities
• Execute all requirements necessary to maintain a safe and compliant working environment for all Store Associates
• Required to work non-traditional hours; weekends, evenings, holidays; overtime may be required

• Two to four years of management experience in a focused, customer service oriented retail environment (preferably apparel/footwear) with results driven track record
• Proven ability to exceed sales while meeting payroll goals, demonstrated ability to identify, hire, train, develop and retain top talent Associates as well as teams, ability to reason through complex issues, demonstrates effective communication, ability to present information to large groups
• Strong interpersonal, communication and motivational skills
• Strong organizational and time management skills
• Practical experience in Project Management, skills in implementing communications methods and event management
• Commercial acumen
• Interest in innovation and change
• Leadership
• PC-skills, MS-Office Knowledge, Lotus Notes, Internet

To manage Store Development activities within the region including franchise store and company owned stores but not limited to:

• Support & assist for incoming store projects drawings – ensuring design and lay-out in line with Global guidelines and principles.
• Coordination with landlord, mall management and submission for all approval process and site visit prior to opening.
• Maintain and Manage Store Databases – ensure and provide accurate and timely information

Maintain library of installation guides and fixture components for all existing and active store concepts

Project Design Support

• Support & assist for incoming store projects drawings (new, relocations, refurbishments), including design lay-out, installation and time lines, ensuring that design and lay-out is done in line with Global guidelines and principles
• Ensure the design process incorporates PUMA Retail Standards, including SKU capacity  vs Sales Plan

Coordination Management, Guidance & Support

• Coordination with landlord, mall management and submission for all approval process.
• Coordinate with all vendors to ensure that all aspects of the opening are considered in the planning process.
• Provide guidance and support to ensure that Project Plans are realistic and enables timely opening of the store, incorporating visual merchandising and operational set-up. Ensure that all countries, including distributor countries, within the Region have up-to-date information on all current store concepts, design guidelines and –principles.

• A bachelor’s degree or relevant diploma, with 4–5 years of experience in a similar project management role within architecture, design, or construction, preferably with a retail focus.
• Strong understanding of Interior & Store Design and construction processes.
• Proficiency in MS Office, AutoCAD and other design software.
• Fluency in English is essential.
• Strong analytical thinking and problem-solving skills, a customer-focused approach, and the ability to work in a structured and organized manner.

We are looking for a dynamic Sports Marketing leader to shape and execute local strategies that connect deeply with Malaysian consumers through key sports and cultural touchpoints with a focus on driving PUMA’s performance categories, specifically Running and Training, while fostering a strong network of ambassadors, athletes, teams, and federations to establish brand leadership in Malaysia. This role will be pivotal in driving strategy, establishing partnerships, and executing impactful activations that resonate.

The ideal candidate will possess deep industry knowledge, a strategic mindset, and a proven ability to lead projects and teams while delivering measurable business results.

Task 1: Develop and Drive the Performance Portfolio Strategy

• Create and execute integrated marketing and communication plans for the Performance portfolio categories (Run/ Train /Teamsports) that align with Global and SEA marketing seasonal initiatives, ensuring seamless connection to product stories and business goals.
• Build a robust portfolio of ambassadors, athletes, and teams that amplify category storytelling and enhance PUMA’s reputation as the preferred brand in these categories.
• Anticipate market trends and consumer behaviors to develop future-forward strategies that keep PUMA competitive and innovative.

Task 2: Agency Collaboration and Partnership Activation

• Lead and manage relationships with creative, content, PR, and event agencies, ensuring alignment with PUMA’s brand vision and marketing objectives.
• Oversee the development and execution of marketing communication plans, leveraging digital, social, and PR channels to showcase key partnerships and amplify brand visibility.
• Evaluate agency performance and outputs, providing clear feedback to ensure timely delivery, brand consistency, and campaign effectiveness.

Task 3: Consumer-Focused Activations and Engagement

• Plan and lead impactful GTM plans for Performance business unit, including events, sponsorships, and community engagements that drive brand visibility and product adoption.
• Work closely with cross-functional teams (Retail, Wholesales, E-commerce) to integrate activations into broader consumer touchpoints.
• Oversee the development of creative assets and digital content to amplify storytelling across owned and earned media platforms.

Task 4: Team Leadership and Collaboration

• Manage and mentor the Assistant Manager (Federation & Teamsports), ensuring alignment and seamless execution of football and basketball portfolios.
• Collaborate with regional and global teams to align on strategy and access resources, knowledge, and best practices.
• Act as the primary point of contact for performance marketing, providing strategic guidance and ensuring high standards of execution across the team.

Task 5: Cross-Functional Collaboration and Strategic Reporting

• Collaborate closely with Merchandising, Go-To Market and Sales teams to ensure alignment on marketing initiatives and brand messaging.
• Present reports, campaign insights, and strategic recommendations to Marketing Teamhead, driving informed decisions to refine and enhance performance marketing efforts.
• Act as the key liaison between local and regional teams, ensuring clear communication, resource alignment, and adherence to global and regional directives.

Education: Bachelor's Degree in Marketing/Sports Management or relevant studied.

Professional: 5-6 years of experience in sports marketing, preferably with a background in running categories. Proven track record in developing and executing strategies that drive engagement and growth.

IT Skills: MS Office (Powerpoint and Excel knowledge is a must).

Language Skills: English and local language.

Strategically manage and promote sales culture within a District of 8-12 stores to achieve or exceed sales, KPI’s, and profitability goals to position PUMA to be the Fastest Sports Brand in the world.

Task 1: Deliver on Set Targets and KPIs

• Deliver on set retail P&L and KPI targets and identify opportunities and initiate plans to improve and grow the business by increasing store productivity (e.g. Conversion Rate, UPT, ATV, Sales per hour and sqm).
• Increase comp sales of all PUMA stores by setting & driving SMART targets and implementing operating plans locally.
• Closely monitor business performance and take necessary action.
• Proactively manage Store-related OPEX with particular emphasis on Personnel Expenses.

Task 2: Operations Standards / Store Management

• Adopt and implement global/regional Operational Tools and Standards.
• Execute country-specific operational policies and procedures (per Global Retail Operation Manual) to ensure they are compliant with International/Global Retail standards.
• Deliver all operational standards for store openings (with Daily Game Plan), closings, relocation, upgrades, stock replenishment, inventory management, staff roster etc, to ensure smooth implementation and that budgets and timelines are met.
• Coach and lead local Retail Operations Teams to ensure Area- and Store Managers’ capabilities and competencies are developed and comply with International/Global standards.
• Manage all operational aspects of store inventories, including defining in-store shipment processes, coordinating stock takes and ensuring data integrity. Work with Merchandise and Planning team to manage store inventory level to ensure optimal stock to support sales targets.
• Manage country loss prevention standards and ensure that shrink goals are met and security is to PUMA standard.
• Execute VM guidelines in accordance with Global VM Survival Guide and RESEC.
• Guide, coach and train retail staff in all aspects of retail operations and retail training, working with close co-operation with the Country Retail Trainer. Support retail field training programs and roll-out of training initiatives.
• Execute the Customer Experience Program and use it to improve Retail Sales and customer service standards.
• Tailor Regional and International operational initiatives to meet Country needs including translation of material and execute these according to designated timeline and budget.

Task 3: Cross Functional Relationship

• Work effectively with Retail support functions for country specific projects and needs.
• Establish collaborative and effective relationships with Country Retail Manager, Retail Training, Retail Marketing, Merchandising Manager, E-Commerce Director etc.

Task 4: Process Improvement

• Set and implement best practices on Operations Management via cross-functional and cross-channel collaboration. Drive process improvements and strategic priorities in the country.

Task 5: Teams

• Drive and coach country Operations teams to ensure that they are motivated and capable of managing the business effectively.
• Work closely with Country Retail Training teams to identify the relevant developmental needs for store teams to ensure that training programs are targeted, relevant and conducted effectively.
• Work closely with country support functions and wholesale teams.
• Identify talent within the staff pool and develop them as part of succession planning.
• Develop strong store management team and secure succession plan through effective hiring, development, training and staff retention programs.

Education: Bachelor 'degree in business management or equivalent studied.

Professional: Functional: Minimum 5 years retail operations experience and 2-3 years from a similar position with a Global Brand in a customer service-oriented environment (preferably apparel/footwear/sports/outdoor)

Leadership: Minimum 2 years of managerial experience. Experience in managing multiple stores required.

IT Skills: MS Excel; Basic computer skills in MS Word, PowerPoint

Language Skills: Excellent verbal and written communication skills including English at business level

• Directly responsible for ensuring the Store consistently achieves or exceeds sales, KPIs and profitability goals through the effective use of short and long term planning, expense control, sales and service
• Guarantee consistently high standards of customer experience within the Store in accordance with PUMA’s Cornerstones and service standards
• Responsible for recruitment, training, development and succession of high performing, results driven Associates
• Accountable for payroll control and service driven scheduling in order to maintain a highly profitable location while providing the highest levels of service to customers
• Directly responsible for ensuring that all training programs, both Domestic and Global, are fully implemented, functional and results driven within the store
• Analyze customer profiles, buying trends, and competitive information to impact and drive business. Communicate and provide feedback to Area/District Manager
• Implement, manage and monitor Loss Prevention education, training and awareness programs
• Directly responsible for execution and processing of both incoming and outgoing merchandise
• Directly responsible for Loss Prevention compliance within store
• Achieve or exceed all Inventory and Shrink goals; oversee and manage Physical Inventory counts
• Manage and communicate merchandise opportunities to Area or District Manager
• Communicate, manage and execute all Marketing opportunities and events within budget and according to all Policies & Procedures
• Develop and maintain strong communication with local PR and marketing
• Participate in new store openings and/or store closings; travel may be required
• Attend Store Manager Meetings as well as all offsite training and position related meetings as required by Area/District Manager; travel may be required
• Ensure execution and maintenance of all Visual Directives as well as guaranteeing the visual presentation of the Store always meets or exceeds PUMA standards
• Maintain physical condition of Store according to relevant guidelines and communicate maintenance needs in a timely manner 
• Required to comply with all operational core competencies and key accountabilities
• Execute all requirements necessary to maintain a safe and compliant working environment for all Store Associates
• Required to work non-traditional hours; weekends, evenings, holidays; overtime may be required

• Two to four years of management experience in a focused, customer service oriented retail environment (preferably apparel/footwear) with results driven track record
• Proven ability to exceed sales while meeting payroll goals, demonstrated ability to identify, hire, train, develop and retain top talent Associates as well as teams, ability to reason through complex issues, demonstrates effective communication, ability to present information to large groups
• Strong interpersonal, communication and motivational skills
• Strong organizational and time management skills
• Practical experience in Project Management, skills in implementing communications methods and event management
• Commercial acumen
• Interest in innovation and change
• Leadership
• PC-skills, MS-Office Knowledge, Lotus Notes, Internet