Purpose & Overall Relevance

• This role plays an instrumental part in the way the brand is portrayed and leveraged in association with HYROX partnership within the China market and ensures on a day-to-day basis that we continue to raise the awareness and image of PUMA as a leading brand in Elite Performance.
• He/she will be the key person to drive business for all HYROX licensed merchandise and return on investment, esp. in DTC and gym channel.
• Key driver and implementer of the global HYROX plans into local level.
• To optimize and leverage the relationship between PUMA and local gyms/athletes, and furthermore implement the mutually agreed local & global strategy, driving return on investment and delivering towards the brands position as “HYROX official”.
• Creation and implementation of a mutually agreed local strategic partner plan (following global plan) that forms the guiding principle for how PUMA manages, leverages and commercializes the association, ultimately delivering against agreed KPI’s (qualitative and quantitative)
• Drive and coordinate the process towards optimizing the activation and events.

Key Responsibilities

• Support Performance category lead, on annual planning of HYROX on:
  • related projects esp. in gym/DTC,
  • SPOMA assets (athletes, gyms) management,

with effectively manage and implement relevant budgets.

• Work with team to ensure full alignment with all relevant functions on both global and local level including but not limited to: local entities and sales forces, and all other relevant stakeholders.
• Ensure proper implementation of the HYROX Partnership Strategy in the local market and use of contractual entitlements with strong focus on consumer activation and topics (i.e. CRM, digital / social media etc).
• Constant tracking and analysis of HYROX business as well as local trend in cross-fit market.

• Resolute and a good problem solver, driven to succeed and deliver against expectations
• Strong project management skills
• Fluent in English and Chinese
• Strong market and industry awareness
• Good negotiation and interpersonal skills
• University degree,
• Minimum 10 years’ working experience in Marketing, preferably with experience in Sports Marketing,
• With in-house working experience of Sportswear brand(s),   

• Partner closely with the Director of Marketing to own and shape the global Sportstyle category marketing strategy for priority franchises, defining annual objectives, key narratives, and activation priorities aligned to BU business goals across Specialist and Generalist distribution, including collaborations

• Translate consumer insights, cultural trends, and market intelligence into compelling, consumer‑first category narratives and activation strategies

• Act as the senior decision owner for category‑level marketing priorities, ensuring focus, clarity, and consistency across all consumer touchpoints

• Lead integrated, cross‑functional campaign planning and execution with Product, Design, Go‑to‑Market, Creative and other BU stakeholders, developing and bringing to life compelling narratives for key initiative franchises and delivering clear, inspiring marketing presentations for internal and regional use

• Drive full‑funnel marketing programs across all relevant consumer touchpoints, ensuring cohesive storytelling from awareness through conversion

• Lead and oversee seasonal category marketing deliverables including: sell‑in marketing production, seasonal showroom concepts and updates, and seasonal copy and messaging needs

• Execute category‑led brand experiences that support priority launches and franchise narratives

• Oversee the end‑to‑end development and implementation of seasonal franchise strategies, from global concept through regional execution

• Guide and support regional markets in implementing global Sportstyle strategies, balancing global consistency with local relevance

• Partner with BU marketing pillar teams (PR, Social, Seeding & Influence, and PUMA’s Internal Creative Agency) to ensure aligned and effective execution of the strategic franchise framework

• Define, track and evaluate key marketing KPIs (e.g. brand strength, campaign effectiveness, funnel performance, market adoption) in partnership with Marketing Analytics

• Ensure category marketing initiatives support commercial objectives including sell‑in readiness, launch performance and long‑term franchise growth

• Lead, coach and develop a team of category marketers, setting clear direction, performance standards and development pathways

• Establish clear ways of working and strong collaboration models across BU Marketing, Regional Marketing, Creative and Product teams.

• 6–8+ years of experience in category or integrated marketing, preferably within fashion, lifestyle or sportstyle categories

• Proven experience owning and developing annual category or franchise marketing plans at a global level

• Strong full‑funnel marketing expertise, including campaign planning, channel activation and content orchestration

• Demonstrated ability to develop and adapt category‑specific activation concepts, toolkits and launch strategies

• Experience leading complex cross‑functional collaboration with Product, Go‑to‑Market, Social, PR, Creative and Regional teams

• Strong strategic storytelling and presentation skills, with the ability to inspire senior stakeholders and regional markets

• Experience working effectively in a global, matrixed organization.