Your mission
Define and drive the global DTC retail merchandising strategy and assortment architecture across Full Price and Factory Outlets, delivering consumer‑relevant assortments that balance brand intent, commercial performance, and scalability across diverse markets
Own and lead the global DTC Commercial Calendar, setting clear seasonal frameworks, milestones, and decision gates to ensure disciplined execution, transparency, and strong alignment between Global, Regions, and Countries
Establish and execute robust seasonal buy governance by defining global planning KPIs, decision standards, and buy review routines that align commercial objectives with local market demand, store formats, and channel priorities
Drive inventory health and margin performance through a clear weeks‑of‑cover and availability strategy, enabling optimal in‑store availability while improving stock efficiency and margin delivery across regions
Serve as the senior global owner of the FOC GTM process, acting as the key interface between Countries and Business Units to ensure high‑quality inputs, fact‑based trade‑off decisions, and consistent global rollout into retail execution
Lead cross‑functional alignment with Global GTM, Marketing, Business Units, Countries, Retail Operations, and Retail Training to translate merchandising priorities into compelling campaign storytelling, store activation, and associate enablement—while feeding consumer, store, and commercial insights back into actionable BU inputs
Drive strong financial governance and investment discipline for global DTC retail merchandising budgets
Lead, develop, and inspire the Global DTC merchandising teams, strengthening functional capabilities, succession pipelines, performance management, and a collaborative culture that connects global strategic direction with strong local retail execution.
Your talent
Proven senior retail merchandising leader (15+ years plus experience) with good experience leading large, diverse global teams
Deep expertise in global retail assortment strategy, store typology, and floor‑set execution
Strong commercial and financial acumen, with a demonstrated track record on disciplined investment decisions at global level
Demonstrated ability to directly lead and inspire global merchandising teams while indirectly influencing cross‑functional and regional teams, creating alignment, engagement
Ability to partner closely with Senior Leadership and C‑Level to challenge, influence, and co‑create strategic decisions with clarity, data, and commercial judgement.
Our principles
PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.
At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal opportunity - no matter your background, identity, or experience. To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.
PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000 employees worldwide.