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Merchandising / Buying, Herzogenaurach, Germany

Director Global Retail Merchandising

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy. Simply click APPLY ONLINE and follow the steps to upload your application.

Your mission

  • Define and drive the global DTC retail merchandising strategy and assortment architecture across Full Price and Factory Outlets, delivering consumer‑relevant assortments that balance brand intent, commercial performance, and scalability across diverse markets

  • Own and lead the global DTC Commercial Calendar, setting clear seasonal frameworks, milestones, and decision gates to ensure disciplined execution, transparency, and strong alignment between Global, Regions, and Countries

  • Establish and execute robust seasonal buy governance by defining global planning KPIs, decision standards, and buy review routines that align commercial objectives with local market demand, store formats, and channel priorities

  • Drive inventory health and margin performance through a clear weeks‑of‑cover and availability strategy, enabling optimal in‑store availability while improving stock efficiency and margin delivery across regions

  • Serve as the senior global owner of the FOC GTM process, acting as the key interface between Countries and Business Units to ensure high‑quality inputs, fact‑based trade‑off decisions, and consistent global rollout into retail execution

  • Lead cross‑functional alignment with Global GTM, Marketing, Business Units, Countries, Retail Operations, and Retail Training to translate merchandising priorities into compelling campaign storytelling, store activation, and associate enablement—while feeding consumer, store, and commercial insights back into actionable BU inputs

  • Drive strong financial governance and investment discipline for global DTC retail merchandising budgets

  • Lead, develop, and inspire the Global DTC merchandising teams, strengthening functional capabilities, succession pipelines, performance management, and a collaborative culture that connects global strategic direction with strong local retail execution.

Your talent

  • Proven senior retail merchandising leader (15+ years plus experience) with good experience leading large, diverse global teams

  • Deep expertise in global retail assortment strategy, store typology, and floor‑set execution

  • Strong commercial and financial acumen, with a demonstrated track record on disciplined investment decisions at global level

  • Demonstrated ability to directly lead and inspire global merchandising teams while indirectly influencing cross‑functional and regional teams, creating alignment, engagement

  • Ability to partner closely with Senior Leadership and C‑Level to challenge, influence, and co‑create strategic decisions with clarity, data, and commercial judgement.

Our principles

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.

At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal opportunity - no matter your background, identity, or experience. To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.

PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000 employees worldwide.

Want to join our team?

PUMA Headquarter Herzogenaurach

Herzogen­aurach

The PUMA corporate Headquarters are located in Herzogenaurach or Herzo, as we like to call our hometown, located in southern Germany close to Nuremberg.  Every day, more than 1000 colleagues walk through our doors, ready to push sport and fashion forward.  And if you’re lucky, you just might run into Usain Bolt or Antoine Griezmann walking down the hall.

PUMA Headquarter Herzogenaurach

Shape PUMA Merchandising

PUMA encourages your passion for sports – we live it ourselves. That's particularly true for PUMA Merchandising, where it's essential to make the connection between market needs and product development. With creative solutions, we channel market and consumer needs into PUMA products.

Merchandising / Buying, Bengaluru, India

Senior Associate Footwear (Sportstyle)

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy. Simply click APPLY ONLINE and follow the steps to upload your application.

Your mission

Reporting to: Teamhead Buying B2B eCom & Bodywear

Position Summary:

  • At PUMA, the Senior Executive – Product (Sportstyle Footwear) drives the creation of trend-led, consumer-first footwear ranges.

  • Owns key franchises and supports seasonal line planning aligned with global direction and local relevance.

  • Collaborates cross-functionally to translate insights, culture, and trends into commercially successful products.

  • Plays a key role in delivering impactful launches, including new concepts and strategic collaborations.

Key Objectives:

  • Drive seasonal product strategy and line planning for Sportstyle Footwear, aligned with global direction

  • Own and grow key franchises, ensuring strong commercial performance and brand relevance

  • Translate consumer insights, market trends, and competitor analysis into actionable product opportunities

  • Collaborate with design, merchandising, and marketing to deliver cohesive and impactful ranges

  • Lead end-to-end product lifecycle of heat drops—from concept to launch and in-season performance tracking

  • Identify and execute high-impact collaborations and special projects to elevate brand heat

  • Monitor sell-through, feedback, and KPIs to continuously optimize product and range decisions

Key Performance Indicators:

  • Market Research

  • Trend Analysis

  • Range Planning

  • Product Development

Organizational Relationships:

  • Internal : Buying Team, Marketing Team & VM team, Sourcing and RCC

  • External : Partners – Sneaker Accounts

Your talent

Eligibility Criteria And Functional  Competencies Required:

  • UG/PG from renowned Fashion Institute

  • 1-4 years experience

  • Keeps a sharp pulse on sneaker culture, fashion trends, and competitive landscape

  • Basic understanding of footwear construction, range building, and franchise management

  • Ability to decode consumer needs and translate them into relevant product opportunities

  • Delivers end-to-end product launches with strong attention to detail and timelines

Our principles

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.

At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal opportunity - no matter your background, identity, or experience. To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.

PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000 employees worldwide.

Want to join our team?

PUMA India

India

Welcome to Bangalore, India, one of the liveliest places in the world. With its lively mix of nationalities, PUMA feels right at home.

PUMA Headquarter Herzogenaurach

Shape PUMA Merchandising

PUMA encourages your passion for sports – we live it ourselves. That's particularly true for PUMA Merchandising, where it's essential to make the connection between market needs and product development. With creative solutions, we channel market and consumer needs into PUMA products.

Merchandising / Buying, Bengaluru, India

Senior Associate Merchandising Store Allocation SIS

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy. Simply click APPLY ONLINE and follow the steps to upload your application.

Your mission

Reporting to: Assistant Manager Merchandising Store Allocation SIS

Position Summary: Manage Merchandising and store allocation for FP Stores.

Key Objectives:

  • Own in‑season trading and performance management, ensuring the right stock is available at the right place and right time to maximize sales achievement.

  • Partner closely with Visual Merchandising (VM) and Retail Operations to ensure seamless execution of seasonal rollouts in line with commercial plans.

  • Ensure timely launch of new‑season merchandise, with accurate and on‑schedule distribution to all designated doors as per the allocation plan.

  • Execute precise replenishment strategies and maintain healthy SKU‑level inventory to minimize lost sales and improve stock efficiency.

  • Manage RTVs to warehouse and inter‑store stock consolidation to reduce slow‑moving inventory, optimize stock turns, and improve store‑level assortment.

  • Collaborate with the Buying team to ensure purchases are placed in the right stores / price pockets based on demand forecasting and strategic inputs

  • Drive weekly and monthly performance reporting, delivering actionable insights and presenting results in sales reviews to enable target achievement.

  • Continuously refine allocation, replenishment, and system/tool inputs to improve efficiency and move toward an ideal SKU‑level inventory state.

Key Performance Indicators:

  • Net Sales Achievement

  • Gross Profit :Delivered vs Plan

  • Sell Through Achievement

  • Markdown :As per Budget

  • Optimal Stock Cover

Organizational Relationships:

Internal

  • Operations

  • Sales

  • Buying

  • Planning

  • Warehouse

External

  • Franchise Partners

Your talent

Eligibility Criteria And Functional  Competencies Required:

  • Graduate from a reputed institute

  • 2-3 years experience in Retail Merchandising

  • Strong Communication, presentation and organizational skills

  • Advance proficiency in excel

  • Strong analytical and numerical ability

  • Ability to multitask and prioritize based on business needs

  • High learning agility, open to adopting new tools and technologies.

Our principles

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.

At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal opportunity - no matter your background, identity, or experience. To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.

PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000 employees worldwide.

Want to join our team?

PUMA India

India

Welcome to Bangalore, India, one of the liveliest places in the world. With its lively mix of nationalities, PUMA feels right at home.

PUMA Headquarter Herzogenaurach

Shape PUMA Merchandising

PUMA encourages your passion for sports – we live it ourselves. That's particularly true for PUMA Merchandising, where it's essential to make the connection between market needs and product development. With creative solutions, we channel market and consumer needs into PUMA products.

Merchandising / Buying, Bengaluru, India

Senior Associate Merchandising Store Allocation FP Stores

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy. Simply click APPLY ONLINE and follow the steps to upload your application.

Your mission

Reporting to: Senior Manager Merchandising FP Stores

Position Summary: In this role, you will work in close collaboration with the Buying & Sales team to assess market demand and optimize inventory planning, ensuring the right assortment is available at the right location and in the appropriate quantities. The role is responsible for managing trading performance and stock allocation of PUMA counters across Shop in Shops (SIS), including key partners like Kapsons,Iconic,Inc5,Regal. Through regular performance analysis the position delivers actionable insights that support efficient execution and contribute to overall business growth and profitability.

Key Objectives:

In-Season Merchandising & Analysis:

  • Analyzing regular sales data and replenishing required stock

  • Ensure timely dispatch of incoming new season stock to respective stores as per the launch plan.

  • Prepare a rolling monthly inventory forecast and ensuring the inventory is maintained as per budget. Track variance if any and suggest remedial measures.

  • Reviewing business performance and defining the course of action

  • Collaborate closely with sales, buying, and operations teams, maintaining a strong connection with the product line and customer trends to develop effective allocation strategies.

  • Collaborate with Visual Merchandising (VM), Retail Operations, and Sales teams to ensure seasonal rollouts are aligned and implemented as per plan.

  • Manage RTV (Return to Vendor) to the warehouse and facilitate stock consolidation between stores to reduce slow-moving merchandise and improve store assortment.

Assortment Planning & Performance Monitoring:

  • Prepare seasonal assortment plans, ensuring the right mix at Division Category, MRP band, and product type level

  • Monitor style performance through regular tracking of Rate of Sale (ROS) and Sell-Through.

  • Collaborate closely with the retail sales team to identify operational gaps and implement corrective actions.

  • Monitor daily business performance and profitability through key performance indicators (KPIs).

  • Maintain optimal stock cover across stores.

Key Performance Indicators:

  • Net Sales

  • Stock Cover

  • Sell Thru %

  • Markdown (Discount%)

Organizational Relationships:

Internal:

  • Buying Team

  • Sales team

  • Operations Team

  • Finance Team

  • VM & Project Team

External:

  • Partners

Your talent

Eligibility Criteria And Functional  Competencies Required:

  • MBA / MFM / Engineering from a reputed institute with 1–3 years of relevant experience in retail merchandising, planning.

  • Strong proficiency in Microsoft Excel’ is a must.

  • Excellent analytical and numerical skills.

  • Strong communication and interpersonal skills for stakeholder management

  • Self-motivated and driven; capable of working independently with minimal or no supervision.

  • Ability to multitask and prioritize work based on business needs.

  • Analytical and inquisitive mindset with a keen eye for detail.

  • Willingness to learn and adapt to new technologies/tools as required by the business.

Our principles

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.

At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal opportunity - no matter your background, identity, or experience. To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.

PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000 employees worldwide.

Want to join our team?

PUMA India

India

Welcome to Bangalore, India, one of the liveliest places in the world. With its lively mix of nationalities, PUMA feels right at home.

PUMA Headquarter Herzogenaurach

Shape PUMA Merchandising

PUMA encourages your passion for sports – we live it ourselves. That's particularly true for PUMA Merchandising, where it's essential to make the connection between market needs and product development. With creative solutions, we channel market and consumer needs into PUMA products.

Merchandising / Buying, Selangor, Malaysia

Assistant Manager/Manager, MONO Merchandising

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy. Simply click APPLY ONLINE and follow the steps to upload your application.

Your mission

This role is to own and drive in season trading performance across mono brand retail channels, ensuring optimal inventory balance, timely product rollouts, and strong commercial execution. Provide end to end oversight of stock flow and trading activities across all Mono Doors, including Full Priced Stores (FPS), Factory Outlet Concepts (FOC), and Black Doors (BD), if applicable. Act as a key commercial partner to Merchandising, Logistics, VM, and Store Operations, translating data insights into actionable decisions that maximize sell through, reduce inventory risk, and support business targets. Lead Indonesia market operations with a strong understanding of local consumer behavior, store dynamics, and trading opportunities, ensuring alignment between regional strategies and local execution. Serve as a point of accountability for trading accuracy, operational discipline, and in season responsiveness.

Task 1:  Inventory Management & Trading Optimization
-Take ownership of in season inventory health across stores and warehouses, ensuring optimal stock levels by store, channel, and category. 
-Analyze and interpret detailed sizing curves, allocation effectiveness, and sell through performance to drive data led allocation and replenishment decisions. 
-Review historical sales, stock aging, and seasonality trends to identify inventory risks, opportunities, and corrective actions early. 
-Lead and execute stock consolidation and inter store transfers to minimize slow moving inventory and improve stock productivity. 
-Monitor sell through, weeks of cover, and turnover KPIs, and proactively recommend markdown, replenishment, or promotional actions where required. 
-Partner closely with the Merchandising Planner to ensure accurate demand forecasting, reorder decisions (if applicable), and smooth stock flow throughout the season.
 

Task 2: Logistics & Supply Chain Coordination
-Act as the key trading counterpart to the Country Logistics team, aligning on seasonal buy volumes, delivery phasing, and launch requirements.
-Provide forward‑looking delivery forecasts and proactively identify capacity or timing risks that may impact store execution.
-Track shipment status, escalate delays promptly, and develop contingency plans to mitigate trading impact.
-Coordinate delivery schedules to ensure alignment with monthly launches, promotional calendars, and markdown cycles.
-Support continuous improvement of logistics processes to enhance speed, accuracy, and reliability of stock delivery.

Task 3: In‑Season Rollout, Pricing & Execution Excellence
-Ensure accurate and timely setup of pricing in all systems before product launch.
-Manage and validate in‑season price changes, including internal and external price updates, markdowns, and promotional pricing.
-Own the end‑to‑end execution of monthly launches, ensuring products are correctly ranged, priced, delivered, and visible in stores.
-Maintain seasonal assortment accuracy, updating plans in line with in‑season changes, trading feedback, and supply constraints.
-Oversee stock replenishment logic to maintain healthy store stock levels while respecting store capacity and display limits.
-Monitor incoming stock closely and proactively flag at‑risk SKUs due to shipment delays or timing misalignment.
-Evaluate promotional effectiveness and Key Item (KI) performance, providing clear post‑analysis insights and recommendations.

Task 4: Cross‑Functional Collaboration & Market Leadership
-Work closely with Visual Merchandising and Store Operations to ensure strong execution of new launches and key trading moments.
-Actively participate in monthly DTC trading meetings, contributing insights, risks, and action plans.
-Conduct quarterly store walks / retail visits, using on‑the‑ground insights to refine allocations, replenishment, and execution strategies.
-Partner with Merchandising Planning to ensure alignment on seasonal strategy, promotions, inventory risks, and stock flow priorities.
-Influence stakeholders through clear communication, data‑backed recommendations, and solution‑oriented thinking.
 

Your talent

Education: Bachelor’s degree in Business Management, Retail Management, or a relevant studied.

Professional: A minimum 6 years of relevant experience in retail, merchandising, trading, or operations within a fashion, branded, or consumer retail environment. Demonstrated experience managing in‑season trading activities, inventory flow, and cross‑functional collaboration. Prior exposure to multi‑store, mono‑brand, or regional retail operations is an advantage.
 

IT Skills: Strong computer skills including MS Excel, Word, Power Point,

Language Skills: English - able to present insights clearly and communicate effectively across cross‑functional and regional teams. 
 

Our principles

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.

At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal opportunity - no matter your background, identity, or experience. To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.

PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000 employees worldwide.

Want to join our team?

PUMA Southeast Asia

South East Asia

There's so much to do and so much to see in South East Asia – like PUMA SEA

PUMA Headquarter Herzogenaurach

Shape PUMA Merchandising

PUMA encourages your passion for sports – we live it ourselves. That's particularly true for PUMA Merchandising, where it's essential to make the connection between market needs and product development. With creative solutions, we channel market and consumer needs into PUMA products.

Merchandising / Buying, Somerville, United States of America

Analyst Allocations DTC

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy. Simply click APPLY ONLINE and follow the steps to upload your application.

Your mission

  • Exercises independent judgment in determining appropriate stock levels by analyzing current business trends and forecasts for each store and product type.
  • Optimize product orders with consideration for several parameters, including, but not limited to store’s physical capacity, store’s daily receiving capacity, and distribution centers’ production capacity.
  • Develop and execute product flow plans by considering distribution schedules, inventory capacity constraints and sales plans.
  • Work closely with Merchandising, Planning and Store Operations teams to ensure merchandise strategies are executed in a timely manner. Orders are executed or adjusted based on a variety of factors including, but not limited to, promotional changes, marketing initiatives, etc.
  • Collaborate with and influence multiple stakeholders to execute launches of new styles as inventory becomes available.
  • In depth analysis of store activity against strategic plan to identify variances and opportunities.
  • Issue transfers as needed to capitalize on top sellers and/or to ensure stores have capacity to continue receiving goods.
  • Leveraging historic product data and input from field to identify store-specific trends and upcoming events that would influence allocations.
  • Assist in various tasks, including store support for special projects.
  • Analyze sales to stock ratios to ensure stores have the correct balance of inventory. 
  • Ensure purchase orders are completely fulfilled and shipped in a timely manner.

Your talent

  • 2+ years retail experience preferred.
  • Highly proficient in Microsoft Office, particularly in Excel.
  • Strong written and verbal communication skills required.
  • Prior analytical experience.
  • Ability to resolve or effectively escalate issues.
  • Ability to handle multiple demands calmly and efficiently, while maintaining high attention to detail.
  • Must be self-motivated and a team player.
  • Ability to exercise independent judgement, with sound decision making skills.
  • Must be able to multitask and be extremely organized.

The hiring range base pay for this position is $57,000-$75,810 + Bonus + Benefits

(Benefit Summary Corporate) 

Pay may vary depending on job-related knowledge, skills, and experience.

Our principles

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.

At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal opportunity - no matter your background, identity, or experience. To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.

PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000 employees worldwide.

Want to join our team?

Somerville

Boston MA

The large running presence in Boston drives our passion to be to the Fastest Sports Brand in the World.

PUMA Headquarter Herzogenaurach

Shape PUMA Merchandising

PUMA encourages your passion for sports – we live it ourselves. That's particularly true for PUMA Merchandising, where it's essential to make the connection between market needs and product development. With creative solutions, we channel market and consumer needs into PUMA products.

Merchandising / Buying, Kolkata, India

Area Visual Merchandising - East

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy. Simply click APPLY ONLINE and follow the steps to upload your application.

Your mission

Reports to: Senior Regional Visual Merchandiser (West and East).


Location: Pune

Position Summary: To ensure enhancement of visual representation of the store by continuously updating the look and feel of the store.

  • Maintaining RESEC Campaigns, Zoning and Key initiative roll-out

  • Elevated shopping experience and customer readiness of stores focus on store visits and audit

  • Fostering VM creativity at stores - Focus on VM training to guide store team to understand brand guidelines and help create an attractive, engaging store environment. Enhancing brand image, improve customer experience and drive sales

  • Responsible for sharing monthly beat plan covering all formats of stores

  • Innovation and creativity for the lighthouse stores

Key Objectives:

  • Provide support through regular physical & virtual audits and trainings to store teams to ensure brand and visual merchandising standards are understood and consistently upheld

  • Order and coordinate installation of VM supplies for seasonal / monthly changes for all stores in the region.

  • Train Store Management and Support teams on merchandising standards, proper fixture utilization and techniques

  • Organizing and sending weekly/monthly reports to the Head Office and implementing feedback

  • Maintain/ building a vendor base for various branded supply elements for the region

  • Fostering VM creativity at stores through VM training, competition, store audits and VM captains

  • Supporting Key initiatives roll outs by covering all store formats.

  • Effective budget allocation / Align with over all business goals.

Key Performance Indicators:

  • Net Sales

  • Stock Cover

  • Budget efficiency

  • Constant upliftment of look & feel of stores

Organizational relationships:

  • Internal: Visual Merchandising Team, Sales Ops Team, Projects team and Merchandising Team

  • External: Hangers Vendors, Mannequin Vendors and Print media vendors

Your talent

Eligibility Criteria And Functional Competencies Required:

  • Proven work experience as a Visual Merchandiser or Visual Manager

  • Demonstrable visual design skills with a strong retail merchandising portfolio

  • Solid experience in field visual merchandising, including window displays, signs, interior displays and space utilization

  • Proficiency in Microsoft presentation & excel, Photoshop, Illustrator and other visual design tools

  • Knowledge of current visual merchandising trends and best practices

  • Knowledge of photography

  • Creative and innovative thinker

  • Ability to analyze sales merchandising reports and survey results

  • Bachelors/Masters degree in visual merchandising, fashion merchandising, exhibition design, visual communications or similar

  • Acing Number game- analyzing and tracking of the executions done

  • A proficient communicator.

Our principles

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.

At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal opportunity - no matter your background, identity, or experience. To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.

PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000 employees worldwide.

Want to join our team?

PUMA India

India

Welcome to Bangalore, India, one of the liveliest places in the world. With its lively mix of nationalities, PUMA feels right at home.

PUMA Headquarter Herzogenaurach

Shape PUMA Merchandising

PUMA encourages your passion for sports – we live it ourselves. That's particularly true for PUMA Merchandising, where it's essential to make the connection between market needs and product development. With creative solutions, we channel market and consumer needs into PUMA products.

Merchandising / Buying, Herzogenaurach, Germany

Junior Manager Merchandising FTW & APP Lifestyle

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy. Simply click APPLY ONLINE and follow the steps to upload your application.

Your mission

  • Support the execution of the European Lifestyle merchandising strategy by aligning assortments with global directives and preparing basic analytical inputs related to brand heat, demand, and range efficiency.

  • Leads the implementation and rollout of the kids’ apparel & footwear business, working in tight alignment with partners to secure flawless execution.

  • Assist with seasonal GTM coordination, including maintaining launch calendars, updating timelines, and ensuring information flow between Merchandising and Category Marketing.

  • Support merchandising and financial planning by gathering data, updating assortments, maintaining price lists, consolidating forecasts, and preparing basic reports and budget documentation.

  • Help localize global assortments to cluster needs by updating templates, product lists, ERP data, and ensuring accuracy across documents and systems.

  • Provide cross‑functional support (Global Product, Sales, E‑Com, Retail, Marketing, Supply Chain, Analytics) by sharing updated product information, coordinating inputs, and maintaining reports and process documentation.

  • Support SMU and collaboration initiatives by preparing product lists, briefing templates, sample orders, catalogues, and sales tools.

  • Monitor in‑season performance through report updates and tracking weekly sales movements, highlighting key observations to Senior Merchandising stakeholders.

  • Collect market, consumer, and performance insights, supporting range planning discussions and decision‑making with Global GTM teams.

  • Assist with operational and administrative merchandising tasks, including showroom preparation, system maintenance, data quality improvements, and day‑to‑day team support.

  • Support creation of Regional GTM materials by gathering content, updating presentations, and preparing inputs for Sales and Marketing meetings under direction of the Team Head Merchandising Planning & Operations.

Your talent

  • Bachelor’s degree in Business Administration, Marketing, Merchandising, Fashion Management, Economics, or a related field.

  • Internships or working student experience in merchandising, product management, retail, sales, buying, planning, or marketing is a strong plus.

  • Basic understanding of product lifecycle management, consumer trends, and the sporting goods or fashion/lifestyle industry.

  • Experience working with Excel / Sheets, basic data analysis, and using digital tools for product management.

  • First exposure to a multinational or cross‑functional environment is beneficial but not required.

  • Strong interest in products, consumers, and market dynamics.

Our principles

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.

At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal opportunity - no matter your background, identity, or experience. To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.

PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000 employees worldwide.

Want to join our team?

PUMA Headquarter Herzogenaurach

Herzogen­aurach

The PUMA corporate Headquarters are located in Herzogenaurach or Herzo, as we like to call our hometown, located in southern Germany close to Nuremberg.  Every day, more than 1000 colleagues walk through our doors, ready to push sport and fashion forward.  And if you’re lucky, you just might run into Usain Bolt or Antoine Griezmann walking down the hall.

PUMA Headquarter Herzogenaurach

Shape PUMA Merchandising

PUMA encourages your passion for sports – we live it ourselves. That's particularly true for PUMA Merchandising, where it's essential to make the connection between market needs and product development. With creative solutions, we channel market and consumer needs into PUMA products.

Merchandising / Buying, Herzogenaurach, Germany

Teamhead Retail Allocation & Store Planning

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy. Simply click APPLY ONLINE and follow the steps to upload your application.

Your mission

  • Lead allocation, replenishment, and store planning across all European retail stores (Full Price & Factory Outlets) to maximize sell-through, full-price realization, and inventory productivity. Ensure optimal product flow and store-specific assortments aligned with local consumer demand and store formats.
  • Define allocation strategy for Full Price Stores and Factory Outlets across Europe
  • Drive optimal initial allocation, replenishment, and stock rebalancing between stores
  • Ensure size and depth accuracy at store level to maximize conversion
  • Adapt allocation flows based on store performance, climate zones, and local demand
  • Implement test-and-react mechanisms across store clusters
  • Own store clustering and grading (flagship/brand stores vs outlet)
  • Define assortment depth and breadth per store format
  • Align product allocation with store capacity, layout, and VM guidelines
  • Differentiate clearly between Full Price (brand, newness, full-price sell-through) and FOC (clearance, aged stock optimization, margin recovery)
  • Lead allocation strategy for Factory Outlet stores as a separate business model (S, M, L segmented)
  • Optimize flow of aged inventory and carry-over stock into outlets
  • Balance sell-through vs margin recovery in outlet channel
  • Ensure clean segmentation between FP and FOC assortments
  • Partner with merchandising on FOC-specific range planning
  • Own and optimize allocation tools and systems for retail stores
  • Drive automation and simplification of allocation processes
  • Implement data-driven allocation logic (store grading, demand signals)
  • Standardize processes across European markets
  • Lead European store allocation team
  • Develop a high-performance, commercially driven team culture.

Your talent

  • 8–12+ years in retail allocation, merchandising, or planning
  • Strong experience in store-based retail (Full Price + Outlet)
  • Proven leadership across multi-country European retail environments
  • Deep understanding of store economics & retail KPIs
  • Strong analytical and decision-making skills
  • Experience with allocation systems (SAP, Oracle, Blue Yonder, etc.)
  • Ability to manage complex store networks and product flows
  • Strong commercial operator, not just planner
  • Thinks in store realities (space, traffic, conversion)
  • Balances brand vs clearance (FP vs FOC) effectively
  • Drives speed, simplicity, and accountability across markets.

Our principles

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.

At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal opportunity - no matter your background, identity, or experience. To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.

PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000 employees worldwide.

Want to join our team?

PUMA Headquarter Herzogenaurach

Herzogen­aurach

The PUMA corporate Headquarters are located in Herzogenaurach or Herzo, as we like to call our hometown, located in southern Germany close to Nuremberg.  Every day, more than 1000 colleagues walk through our doors, ready to push sport and fashion forward.  And if you’re lucky, you just might run into Usain Bolt or Antoine Griezmann walking down the hall.

PUMA Headquarter Herzogenaurach

Shape PUMA Merchandising

PUMA encourages your passion for sports – we live it ourselves. That's particularly true for PUMA Merchandising, where it's essential to make the connection between market needs and product development. With creative solutions, we channel market and consumer needs into PUMA products.

Merchandising / Buying, Somerville, United States of America

Lead Merchandising DTC Apparel

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy. Simply click APPLY ONLINE and follow the steps to upload your application.

Your mission

  • Lead seasonal merchandising strategy for DTC Apparel, building customer-centric assortments sourced from the global design range and regional design development, tailored specifically to the North American eCommerce and Flagship consumer. Ensure strategies align to global brand priorities, DTC channel objectives, and Open-To-Buy (OTB) targets, reflecting the brand’s premium positioning at the consumer touchpoint.
  • Own in-season assortment management, maintaining depth, balance, and flow.
  • Partner closely with the Planning team to forecast demand, buy the line, and translate department-level strategies into actionable financial plans. Ensure inventory, margin, and volume targets are optimized while supporting key growth and brand initiatives.
  • Analyze and interpret sales, inventory, and market data to deliver clear insights, actionable recommendations, and in-season trading strategies. Apply strong analytical rigor and business acumen from a buying perspective to drive performance and support decision-making at pace.
  • Develop, own, and present GTM milestone materials, clearly articulating seasonal strategies, product priorities, and key initiatives to senior leadership and cross-functional stakeholders with clarity, influence, and commercial storytelling.
  • Collaborate directly with Regional Product Line Management and Design to influence the creation of DTC-specific product extensions of key brand strategies, ensuring alignment to brand voice, assortment architecture, and the specific needs of the North American consumer.
  • Partner cross-functionally with Planning, Marketing, Digital, Retail Operations, and Supply Chain to identify and implement efficiencies that drive profit optimization, speed to market, and improved execution across the DTC ecosystem.
  • Collaborate with Retail and Wholesale Merchandising teams to ensure consistent product storytelling, aligned strategies, and integrated category presentations across footwear, apparel, and accessories—elevating the overall brand experience for the consumer.
  • Work closely with Marketing and Product teams on a consistent cadence to maximize product visibility and impact during key selling windows, launches, and seasonal moments through aligned storytelling and activation priorities.
  • Maintain a deep understanding of the competitive landscape, including trend evolution, pricing architecture, product segmentation, marketing strategies, and key items, identifying whitespace and growth opportunities to inform assortment and pricing decisions.

Your talent

  • Bachelor’s degree in Business, Marketing, Merchandising, or a related field.
  • 8-10 years of experience in Merchandising and Buying within a DTC, Retail, or Wholesale environment, with a strong emphasis on Apparel with willingness to expand and grow into other divisions of the business.
  • Highly developed business acumen and command of retail math, with the ability to link strategy to financial outcomes.
  • Proven ability to lead through influence, demonstrating strong partnership, collaboration, and stakeholder management skills; prior people management or mentoring experience a plus.
  • Exceptional analytical capability, with a data-driven mindset and confidence translating insights into commercial actions.
  • Advanced Excel and PowerPoint skills, including pivot tables, formulas, and the ability to clearly communicate complex ideas through compelling presentations.
  • Strong written and verbal communication skills, with experience presenting to senior leadership.
  • Excellent organizational and project management skills, including the ability to prioritize workload, manage multiple timelines, and meet deadlines in a fast-paced environment.
  • Creative, strategic thinker with an eye for product storytelling, assortment flow, and impactful presentation.
  • Demonstrated ability to work cross-functionally and confidently across multiple product divisions, with deep apparel expertise and versatility collaborating with footwear and accessories teams.
  • Results-driven, adaptable, and comfortable making decisions in an evolving DTC and consumer-focused landscape.

The hiring range base pay for this position is $90,200-$122,430 + Bonus + Benefits

(Benefit Summary Corporate) 

Pay may vary depending on job-related knowledge, skills, and experience.

Our principles

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.

At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal opportunity - no matter your background, identity, or experience. To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.

PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000 employees worldwide.

Want to join our team?

Somerville

Boston MA

The large running presence in Boston drives our passion to be to the Fastest Sports Brand in the World.

PUMA Headquarter Herzogenaurach

Shape PUMA Merchandising

PUMA encourages your passion for sports – we live it ourselves. That's particularly true for PUMA Merchandising, where it's essential to make the connection between market needs and product development. With creative solutions, we channel market and consumer needs into PUMA products.

Merchandising / Buying, Herzogenaurach, Germany

Manager Go-To-Market Sportstyle Footwear

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy. Simply click APPLY ONLINE and follow the steps to upload your application.

Your mission

  • Translate BU strategy into an aligned global merchandising approach, contributing to portfolio focus, range optimization, and defined global footprints across markets and channels

  • Collect, consolidate, and apply consumer, trend, market, and channel insights to inform seasonal planning, assortment decisions, and strategic trade‑offs

  • Contribute to multi‑year franchise and lifecycle planning, supporting line planning, forecasting, and roadmap development from incubation through scale

  • Drive the creation and roll‑out of seasonal playbooks and global assortment plans in close collaboration with Product and Marketing to support sales targets and KPIs

  • Support volume planning and allocation across markets and channels, partnering with Commercial teams to balance global direction with local needs

  • Monitor in‑season performance and market feedback, leveraging WHS and DTC data to highlight opportunities, recommend actions, and support monthly performance recaps and teardowns.

Your talent

  • 4+ years of experience in merchandising, GTM, commercial planning, or related roles, ideally within a consumer‑centric or global matrix organization

  • Strong capability to work with consumer, market, and performance data and translate insights into clear recommendations and actions

  • Experience collaborating across Product, Marketing, and Commercial teams, with an understanding of interconnected end‑to‑end GTM processes

  • Solid planning and organizational skills, with exposure to assortment planning, forecasting, and seasonal execution cycles

  • Comfortable managing multiple stakeholders and projects, balancing strategic direction with operational execution

  • A proactive, curious mindset with the ability to learn quickly, communicate clearly, and operate effectively in a dynamic, global environment.

Our principles

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.

At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal opportunity - no matter your background, identity, or experience. To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.

PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000 employees worldwide.

Want to join our team?

PUMA Headquarter Herzogenaurach

Herzogen­aurach

The PUMA corporate Headquarters are located in Herzogenaurach or Herzo, as we like to call our hometown, located in southern Germany close to Nuremberg.  Every day, more than 1000 colleagues walk through our doors, ready to push sport and fashion forward.  And if you’re lucky, you just might run into Usain Bolt or Antoine Griezmann walking down the hall.

PUMA Headquarter Herzogenaurach

Shape PUMA Merchandising

PUMA encourages your passion for sports – we live it ourselves. That's particularly true for PUMA Merchandising, where it's essential to make the connection between market needs and product development. With creative solutions, we channel market and consumer needs into PUMA products.

Merchandising / Buying, Istanbul, Türkiye

Merchandising Executive FPS & ECOM

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy. Simply click APPLY ONLINE and follow the steps to upload your application.

Your mission

  • Proactively monitor in-season inventory to mitigate risks of understock or overstock, ensuring product availability aligns with consumer demand.
  • Drive the strategy to hit end-of-season Sell-Through (ST%) targets through precise tracking and corrective actions.
  • Execute seasonal "inline" product buys in strict alignment with regional targets and historical performance data.
  • Design and implement stock promotions and price reductions that align with Gross Margin (GM) objectives and stock-turn targets.
  • Identify and prioritize top-performing items to maximize profitability through strategic replenishment and visibility.
  • Manage in-season markdowns and promotional activities to clear aging stock while protecting brand equity.
  • Coordinate the rollout of special collections in strict adherence to global launch dates and marketing calendars.
  • Close relationship with Full Price Retail Stores, weekly/bi-weekly store visits
  • Stakeholder Communication: Prepare and present comprehensive buy plans and follow-up reports to both local leadership and global counterparts.

Your talent

  • 2-3 years of experience in the Retail industry (fashion/sportswear preferred)
  • University Degree, preferably in a Business-related field
  • Fluency in English
  • Excellent interpersonal relations & communication skills.
  • Service-oriented and open personality.
  • Ability and willingness to collaborate with a diverse workforce, intercultural understanding.
  • Ability to work well under pressure, to manage a variety of tasks at the same time and within a dynamic organization.
  • Proven MS Office skills including Word, Excel, PowerPoint

Our principles

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.

At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal opportunity - no matter your background, identity, or experience. To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.

PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000 employees worldwide.

Want to join our team?

PUMA Turkey

Turkey

Join PUMA Turkey in Istanbul, where Europe and Asia meet. Feel our energy and get moving with us.

PUMA Headquarter Herzogenaurach

Shape PUMA Merchandising

PUMA encourages your passion for sports – we live it ourselves. That's particularly true for PUMA Merchandising, where it's essential to make the connection between market needs and product development. With creative solutions, we channel market and consumer needs into PUMA products.

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