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Herzogenaurach, Germany, February 10, 2023

PUMA’S ICONIC “SUPER PUMA” CARTOON ENTERS THE VIRTUAL WORLD WITH DEBUT PFP NFT PROJECT

Sports company PUMA has given its iconic cartoon mascot “Super PUMA” a digital makeover as part of a new PFP NFT, which celebrates the company’s 75th anniversary in a fun and innovative way.

"Super PUMA" was a comic book, which the company originally released in the 1970s. Living as a unique digital piece of art which can use used as a profile picture on social media, the reinvigorated comic character will highlight PUMA's historic moments in sports, while also creating an original storyline.

As the virtual space is becoming increasingly important for young and tech-savvy audiences, PUMA has launched several Web3 projects, culminating in its New York Fashion Week show in September 2022, a highly anticipated return for the company that showcased its digital innovations.

“PUMA’s growing Web3 community played an important role in the launch of this new project,” said Adam Petrick, Chief Brand Officer at PUMA. “We listened to what our community wanted, and the Super PUMA PFP NFT is the result of that. It’s a great project to kick off our 75th anniversary as an expression of our brand mantra – Forever Faster – leaning on our history and heritage to push sport and culture forward through design and innovation.”

The Super PUMA PFP NFT will be complementary to PUMA’s other ongoing NFT project, the Nitro Collection, which will continue to be PUMA’s vehicle to release new, innovative shoe styles.

Current Nitro Collection NFT holders will continue to get first access to PUMA’s next futuristic wave of footwear and receive a PFP NFT for every Nitro Collection NFT they have. Additionally, as part of PUMA’s partnership with 10KTF, the Super PUMA PFP NFT will be part of the 10KTF ecosystem. 10,000 Super PUMA PFP NFTs will be available in total. In late February, all Nitro Collection NFT holders will be airdropped a Super PUMA PFP, an additional 4,000 Super PUMA PFPs will be sold publicly for non-NITRO holders, while the remaining 2,000 will be saved for PUMA’s partnership with 10KTF.

Additionally, the Super PUMA NFT will be a 10KTF partner collection. PUMA will be the first traditional brand to have a PFP in the 10KTF ecosystem. This will allow holders to place their Super PUMA on 10KTF blanks and participate in 10KTF missions.

The Super PUMA PFP NFT announcement marks the one-year anniversary since PUMA became one of the first brands to register its ENS domain, Puma.eth in February 2022. Furthermore, it marks the first of several digital innovations that the brand plans to release this year, as it continues to use Web3 as a vehicle for its “FOREVER.FASTER.” mission. This will include new and innovative phygital product offerings and collaborations with credible brand partners through growing partnerships.

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Herzogenaurach, October 11, 2022

Keep your head in the game: PUMA and Modibodi® introduce Period Pep Talks designed to keep women and girls in sport

Global sports company PUMA and absorbent apparel brand Modibodi®, have developed a series of Period Pep Talks with world-class female athletes - designed to encourage women and girls to stay in sport.

As part of the Period Pep Talk campaign, PUMA and Modibodi have designed a revolutionary new patent-pending period activewear collection. Launching this October, the new range will help women, girls and people who menstruate to feel comfortable and confident playing sport and being active during their period.

Period Pep Talks are a response to a globally commissioned report* that uncovered 1 in 2 girls quit sport due to periods. The talks feature world-class athletes including NRLW star Tiana Penitani, European sprinter Jodie Williams, and former professional race car driver Naomi Schiff, who directly address young girls and teens who are considering leaving the sport they love due to puberty and menstruation. The athletes share their own stories and experiences to help encourage girls to keep their head in the game.

“The data from our global report in May 2022, showed women and girls believe periods need to be more openly discussed in the sports world. That’s why we are proud to partner with PUMA to create the Period Pep Talks, working with their athletes to raise this issue in our global consciousness,” says Sarah Forde, Modibodi Head of Sustainability and Public Affairs.

According to PUMA Athlete Tiana Penitani: “I remember hitting puberty and finding it so hard to play on the field. The bulkiness of pads, the discomfort of tampons and the fear of leaking every month made me really nervous to play. One of the things I love about the new PUMA x Modibodi activewear is how they are designed to support the body whilst menstruating and in movement so you can play without fear of leaking or the discomfort of disposables. It's so freeing!”

PUMA Athlete Jodie Williams says: “I think it’s important for female athletes to share their stories and be as open as we can to help destigmatise the challenges of menstruating whilst competing. This is a global issue and one that will take us all speaking out to break down the taboo. The PUMA x Modibodi Period Pep Talks are an awesome way to connect with girls who are considering dropping out of sport and help to normalise menstruation. We need to tackle the stigma that women can't be active on their periods or when experiencing any of life’s leaks.”

PUMA Athlete Naomi Schiff says: “It is such a shame that the stigma around periods has and continues to hold girls back when it comes to sport. The PUMA x Modibodi collaboration not only brings innovation to the activewear market but it gives us girls and women wearable options that make it easier to be active at any point during a cycle. It also opens up the opportunity for a bigger change in the cultural conversation around the perceptions of periods in sport.”

The ground-breaking range combines Modibodi’s unique patent pending Activewear Technology with world-class expertise from PUMA. With a design showcasing innovation at its very best, the collection consists of two styles of activewear: leggings and cycle shorts with both styles available in two colours; aubergine and black.

This is the second installment from the PUMA x Modibodi powerhouse collaboration, after launching their first period and leak-proof underwear range in May this year.

“With 50 per cent of girls experiencing discomfort from disposable menstrual products like pads and tampons when participating in sport or physical exercise, we felt it was important to design a range of leak-proof activewear that would make playing sport on your period more comfortable, more protected, and more possible than ever,” says Erin Longin, Global Director Running and Training business unit at PUMA.

The PUMA x Modibodi activewear collection is available in selected stores and online at modibodi.com and puma.com.

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Herzogenaurach, Germany, November 19, 2022

PUMA TECH: SHAPED BY THE FUTURE, MADE FOR THE WILD

With as much focus on preserving the present day through sustainable and conscious materials as facilitating our step into the future with technical builds, PUMATECH both protects and innovates.

Visible functionality defines an apparel line that is as prepared for the street as it is for the natural elements. Wherever you are, PUMATECH is built to last using fabrics like Sympatex and Primaloft as well as Grid Pattern technology.

Ranging from boundary-breaking outerwear to everyday staples, the collection presents a chance to build an entire wardrobe focused on style, functionality, and the future of our planet.