Herzogenaurach, Germany, 19 June, 2023
PUMA appoints Shirley Li as General Manager China

Sports company PUMA has appointed Shirley Li as its new General Manager in China as part of the company’s strategy to strengthen its business in this important market.

Shirley, a native Chinese who joined PUMA in early 2023 as Commercial Director, has more than 20 years of industry experience and gained a deep understanding of the Chinese market and consumer. Before joining PUMA, Shirley worked as VP Wholesale at adidas and she holds a law degree from Fudan University. She replaces Philippe Bocquillon, who will move into the role of PUMA’s Area Manager for Greater China, which includes China, Taiwan and Hong Kong.

Philippe will also take on the position of General Manager Hong Kong, while Paul Yu will remain General Manager of Taiwan. Both, Shirley and Paul, will report to Philippe.

“I am very excited that we will open a new chapter for PUMA China under the new leadership of Shirley,” said Arne Freundt, PUMA CEO. “I am very confident that under her leadership we will rebound strongly in China which is one of our key strategic priorities. I want to thank Philippe for more than 10 years as General Manager of PUMA China. He has done a great job under often very challenging circumstances and I wish him all the best for his new role as Area Manager.”

 

David Lu will further strengthen PUMA China’s top management by replacing Shirley as Commercial Director. He has been with PUMA since March 2023 and has worked in the fashion and sports industry for more than 15 years. Most recently, he worked as the General Manager of Retail Operations at Levi’s.

All of these changes will become effective July 1, 2023.

Herzogenaurach, Germany, January 20, 2022
PUMA named Top Employer 2022 in 16 countries
Sports company PUMA has been named Top Employer in the Asia Pacific region for the first time in 2022 and has added a third consecutive Top Employer title in Europe.

The Top Employer certification highlights PUMA’s engagement to provide an attractive workplace for its employees.

“Putting our employees, their needs, and goals first has always been our top priority,” says Dietmar Knoess, Global Director of People and Organization at PUMA. “The pandemic is challenging for all of us. However, we will always strive to become better, so we can continue providing a workplace environment that our employees can thrive in.”

The Top Employers Institute certifies companies based on their information in the Human Resources Best Practices survey, which includes six overarching dimensions and 20 areas. This includes talent strategy, personnel planning, onboarding, training & development, performance management, executive development, compensation & benefits and corporate culture among others.

The Institute highlighted PUMA’s policies committing to social and environmental performance, the alignment of HR practices with sustainability principles and the incentivization of PUMA’s employees to support environmental goals. The design of PUMA’s workspaces and the ability of employees to manage their work hours and location were also mentioned as important criteria which made the company a Top Employer.


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