The Managing Board and the Supervisory Board have based their decision to support the Offer and to recommend to the PUMA Shareholders to accept the Offer on several considerations, including without limitation the following:

• The Managing Board and the Supervisory Board consider the Offer Price of EUR 330,00 per PUMA Share offered by the Bidder to be fair within the meaning of Section 31 para. 1 of the Takeover Act. The Offer Price exceeds the historical market prices of the PUMA Share; furthermore, the fairness of the Offer Price from a financial point of view is supported by the two Fairness Opinions provided by the investment banks Lehman Brothers and UBS. Potential synergies resulting from the future co-operation between PPR and PUMA have not been taken into consideration, it being understood that it is not intended to achieve synergies by way of shutdowns of business locations or reduction of staff.
• By combining the businesses of PUMA AG and PPR Group the market position of PUMA AG as the leading enterprise in the sportlifestyle sector is strengthened in the long term and a platform for the further worldwide development of the Company and the implementation of its business strategy is created. Through the combination with PPR, the PUMA Group does not only secure the support of a financially solid international group, but also profits from the global orientation of PPR Group, its comprehensive portfolio in the premium brand segment and PPR’s know-how and its numerous resources in the areas of international products, sales, multi-brand management, design and procurement. The Managing Board and the Supervisory Board are of the opinion that both groups complement each other very well with respect to their orientation and strategy and that PPR Group, being one of the internationally leading groups in fashion and trade, is an ideal partner for PUMA AG. Therefore, the Managing Board and the Supervisory Board are of the opinion that the completion of the Offer is in the best interest of PUMA AG and the PUMA Group.
• The Bidder has declared that PPR does not plan any staff reduction at PUMA AG as a consequence of its acquisition of control over the Company and that PPR does not intend to endeavour to procure any material changes to the terms and conditions of employment of PUMA AG and the current employee representation and employee structure at PUMA AG.

Melody Harris-Jensbach graduated at the Parson School of Design in New York and has considerable experience in the fashion industry, especially in the area design and product management, as well as managing global premium- and lifestyle brands such as Viventi by Bernd Berger, Laurel by Escada and Esprit Women’s Wear.

From 1998 to 2003 she held the position as Design Director Women’s Wear and has been member of the Senior Management of Esprit since then. In 2003 she took on the responsibility as International Product Director Women. She was responsible for the successful implementation of the market needs of all Woman’s segments in international key markets. In 2005 she also took over the Woman’s Casual Division, the Core Business of Esprit, which she manages up to today.

Melody Harris-Jensbach is American, married and has lived in Germany for more than 22 years. Based on her international work experience and her comprehensive know-how in the lifestyle and fashion industry, not only does she have the required qualification and expertise for taking over the position of Martin Gaensler in the PUMA Board, but she will also contribute to the further long-term development of PUMA.

Over his 25 year career with PUMA, Martin Gaensler has been serving as a Member of the Board since 1993 and since 1998 as Vice Chairman, overseeing Research, Development and Design as well as Sourcing. Based on his future personal plans he will retire from the business this year.

Jochen Zeitz, CEO and Chairman of PUMA AG: “With the appointment of Melody Harris-Jensbach we are delighted to not only have an excellent manager on board but also for the first time a female member joining the PUMA Board of Management. With her comprehensive experience and know-how in managing brands from the lifestyle and premium segment she will further strengthen the PUMA team and also contribute in supporting PUMA’s company strategy to become one of the most desirable Sportlifestyle companies.”

Martin Gaensler, Vice Chairman of the PUMA Board: “With the appointment of Melody as Member of the PUMA Board of Management, PUMA emphasizes and strengthens the global positioning of the company especially with regards to the future emerging markets and strategies. I am convinced that Melody will lead the PUMA Creative Team exceptionally well and also introduce important new elements for the future success. I could not wish for a better successor for my position.”

Melody Harris-Jensbach, future member of the PUMA Board: “It is an honor to become a part of such a dynamic corporation and I am looking forward to my new position. I can assure that the PUMA product philosophy and strategy will be continued with the same ‘heart and soul’ that makes this brand so desirable. I am proud to contribute my experience and talents that will support the success and continued global growth of PUMA.”

The change is based on the resolutions of PUMA AG’s shareholders’ meeting of 11 April 2007. The shareholders’ meeting had appointed Lindenberg, Stahl and Herz with the proviso that their appointment should end upon the expiry of the day on which the clearance of the business combination of PPR S.A. and PUMA AG pursuant to the EU Merger Control Regulation had been announced by the European Commission. At the same time, François-Henri Pinault, chairman of the administrative board of PPR S.A., Jean-François Palus, Chief Financial Officer of PPR S.A. and Grégoire Amigues, director for strategy and business development of PPR S.A. had been appointed with effect as from the beginning of the day following the day on which the EU merger clearance has been announced.

The term of office of these three shareholder representatives in the supervisory board will expire by the end of the shareholders’ meeting resolving on the discharge for the financial year 2011.

Jochen Zeitz, CEO and Chairman, PUMA AG: “We are pleased that the PUMA shareholders have with their vote supported the junction of PUMA with the PPR group and set the basis for a successful cooperation. With the support of PPR we will use the large potential of our brand and the emerging possibilities on a long-term basis and will invest into brand-building, enabling us to further strengthen our position as the leading company in the Sportlifestyle market.”

PUMA has become a member of the PPR group. PUMA will announce its financial results for the 2nd Quarter and First Half-Year of 2007 on August, 9. PPR will announce its consolidated financial results for the First Half-Year on August, 31. Additionally, PPR will inform about sales of the PPR group including PUMA on July, 26.

Appointment marks the first time a European manager is named to the Board of Directors of the US Premium brand

Jochen Zeitz, CEO and Chairman of PUMA AG, has been appointed as a member of the Board of Directors of Harley-Davidson, Inc. Zeitz becomes the first European Manager to join the Board of Directors of the US premier motorcycle manufacturer that currently comprises 10 members.

James Ziemer, President and CEO Harley-Davidson, Inc.: “Jochen brings a wealth of international consumer products business expertise and strong leadership in international financial management, marketing and brand management. Harley-Davidson is a premium brand and the ultimate choice in motorcycling and we are focused more than ever on retail excellence and ensuring that our products lead and define the heavyweight motorcycle industry. Jochen will be a great asset and contributor to these efforts.”

Jochen Zeitz, CEO and Chairman: “I am delighted to have been appointed to the Board of Directors of a company, which reveals an unprecedented success story. Harley-Davidson has evolved in the same direction as PUMA, developing from a supplier of functional products to a global premium brand, with a dynamic company history that combines extraordinary styling with modern lifestyle thereby fascinating customers from all over the world”.

Consolidated sales increase currency adjusted more than 3%

Highlights Q2

• Consolidated sales increase currency adjusted more than 3%
• Gross profit margin above 52%
• EBIT margin 11% versus 13% last year
• EPS at € 2.82 versus € 3.12

Highlights First Half-Year

• Global brand sales at € 1.4 billion
• Consolidated sales up over 5% currency adjusted
• Gross profit margin remains at 52%
• EBIT at € 196 million, representing 16% of sales versus 17% last year
• EPS at € 8.84 compared to € 8.95

Outlook 2007

• Orders up 0.5% currency adjusted
• Management confirms sales and earnings growth in the low single-digits for FY 2007

Sales and Earnings Development

Global brand sales at € 1.4 billion in first half

PUMA’s brand sales, which include consolidated sales and license sales, reached € 621.9 million during Q2, thus marking a currency adjusted increase of 4.2% (0.4% in Euro).

During the first six months, brand sales rose 6.7% currency adjusted (2.0% in Euro) to € 1,384.0 million. Like-for-like, footwear sales increased 5.9% to € 780.2 million, Apparel improved by 7.2% to € 479.0 million and Accessories rose by 10.8% to € 124.7 million.

Licensed business up 12% after six months

In Q2, the licensed business increased by 8.5% currency adjusted to € 79.1 million and by 12.2% to € 185.4 million after six months.

The company realized a royalty and commission income in Q2 of € 8.8 million versus € 7.3 million in the prior year, an increase of 21.4%. Year-to-date, royalty and commission income was up 17.4% to € 18.5 million.

Consolidated sales up more than 5% after six months

In Q2, consolidated sales grew 3.1% currency adjusted. Due to the continued strength of the Euro currency, Sales were slightly down in Euro terms 0.7% to € 542.8 million. In the EMEA and Asia/Pacific regions sales increased currency adjusted in high single-digits, whereby the Americas declined low double-digits versus last year. In total, Footwear was up 1.1% to € 320.9 million, Apparel improved by 6.8% to € 185.6 million and Accessories by 2.7% to € 36.3 million on a currency neutral basis. Sales in Q2 were positively affected by early shipments in June.

Sales in the first six months were up 5.5% currency adjusted to € 1,198.6 million. In segments, Footwear increased 5.5% to € 734.4 million, Apparel 5.8% to € 386.2 million and Accessories 3.8% to € 78.0 million.

Gross profit margin remained at 52%

The gross profit margin reached 52.2% in Q2 and for the first half compared to 51.4% and 51.9% respectively. In the first half, the Footwear and the Apparel margins increased from 51.8% to 52.1% whereby Accessories increased from 53.5% to 53.8%. Due to the continued weakness of the US-Dollar versus the Euro and therefore a better hedge than last year, gross profit margin was positively affected by approximately 100 basis points.

SG&A

SG&A expenses increased in Q2 by 4.6% to € 220.6 million and by 2.9% to € 427.9 million during the first half. As a percentage of sales, the cost ratio increased from 38.6% to 40.6% and from 35.0% to 35.7% respectively. The increase in cost ratio is due to continuous investments in brand and infrastructure according to budget. In addition, some one-time costs were booked in Q2.

For the first half, Marketing/Retail expenses were almost flat and accounted for € 207.4 million or 17.3% of sales. Product development and design expenses rose by 6.2% to € 28.6 million or to 2.4% of sales. Other selling, general and administrative expenses were up 5.5% to € 191.8 million, or from 15.3% to 16.0% of sales.

EBIT at € 196 million

In Q2, EBIT was down by 11.9% to € 61.0 million and by 2.8% to € 195.9 million after six months. This resulted in an EBIT margin of 11.2% and 16.3% respectively.

Including the interest result of € 2.5 million in Q2 and € 4.8 million for the first half, pre-tax profit decreased by 11.0% to € 63.5 million and by 2.3% to € 200.7 million respectively. The tax ratio was calculated at 28.7% versus 29.0% during the six month period.

Earnings per share

Net earnings decreased by 9.9% to € 45.2 million in Q2 and by 1.0% to € 141.7 million in the first half. The net return amounts to 8.3% versus 9.2% and 11.8% versus 12.0% respectively.

Earnings per share in Q2 reached € 2.82 versus € 3.12 last year. Year-to-date earnings per share were down only slightly by 1.2% to € 8.84 compared to € 8.95. Diluted earnings per share were calculated at € 2.81 compared with € 3.03 and € 8.82 versus € 8.81 respectively.

Net Assets and Financial Position

Equity ratio at 60%

As of June 30, 2007, total assets climbed by 20.0% to € 1,830.6 million and the equity ratio reached 60.3% after 63.1% in the previous year.

Working capital

Inventories grew 17.0% to € 389.2 million and receivables were up 12.9%, reaching € 453.8 million. As expected, the inventory situation improved versus the last quarters. The increase in receivables is mainly due to the sales increase in particular in June due to the mentioned early shipments. Total working capital at the end of June totaled € 516.4 million versus 468.5 million last year, an increase of 10.2%.

Capex/Cashflow

For Capex, the company spent € 35.7 million versus € 81.4 million last year, whereas € 4.9 million versus € 47.2 million were related to acquisitions.
Free Cashflow amounts to € 64.5 million compared to € -99.1 million last year or € 69.4 million versus € -51.9 million excluding acquisition costs. Thereof, the company distributed € 39.9 million as dividend and invested € 41.6 million for the share-buy-back program.

Cash position

Total cash end of June stood at € 443.1 versus € 354.5 million last year. Bank debts were up from € 48.5 million to € 59.8 million. As a result, the net cash position improved from € 306.0 million to € 383.3 million year-over-year despite the above mentioned out-flows.

Own Shares/ Subscribed Capital

Effective April 10, 2007 all own shares were cancelled and share capital was reduced accordingly. As of today, the company has no treasury stocks in its balance sheet. Subscribed capital consists of 16,020,964 shares end of period.

Regional Development

Sales in the EMEA-region reached € 282.9 million in Q2, a currency adjusted increase of 9.4%. In particular, the EMEA-region was positively affected by early shipments in June as mentioned above. Year-to-date, sales increased by 8.7% to € 643.8 million.

Gross profit margin reached 53.9% compared to 55.0% last year. Orders on hand were slightly up 0.6% to € 568.1 million. It should be considered that end of June orders already include a higher share of next year shipments versus last year.

As expected, Q2 sales in the Americas were down 11.1% currency adjusted reaching € 145.3 million. First half sales decreased 3.1% to € 319.7 million. The gross profit margin, however, increased by 190 basis points to 49.6%. The order volume was down by 11.8% to € 241.1 million.

Due to the already announced business related adjustment with one key account that had seen a significant sales increase in the prior years, as well as a continuous moderating environment in the US mall business sales in the US market were down 20.3% in Q2 and 10.4% after six months. Orders for the US decreased 16.2% to $ 211.1 million at the end of June.

In Q2, the Asia/Pacific-region increased sales currency adjusted by 9.1% to € 114.5 million and 8.8% in six months reaching € 235.1 million. The gross profit margin was up by 60 basis points and reached 51.2%. Orders on hand were up 20.4% and totaled € 191.9 million with a strong increase in the Chinese market.

Outlook 2007

Orders up 0.5% currency adjusted
Total orders on hand as of June increased currency adjusted 0.5% but decreased in Euro terms 1.8% and totaled € 1,001.2 million. However, a higher share of orders for deliveries in the following year is already included. Orders for the second half of 2007 show a decline of approximately 2% currency neutral.

In terms of product segments, Footwear orders were down by 6.3% currency adjusted to € 616.0 million. Apparel orders increased 16.2% to € 328.8 million and Accessories 1.0% to € 56.3 million.

Management confirms sales and earnings growth in the low single-digits
Management confirms sales and earnings growth in the low single-digits for FY 2007 with an estimated gross profit margin between 50%-51%. Royalty and commission income should only be slightly above last year which is mainly due to the expiration of the license contract in Korea.

The total cost ratio is expected to be around or above 35% of sales mainly due to already announced investments in relation to the Volvo Ocean Race participation as well as other planned SG&A initiatives. As a result, EBIT should almost develop in line with sales providing an EBIT margin nearly on last year’s level. Tax rate is estimated at or around 29%.

Jochen Zeitz, CEO: “We are encouraged by our Q2 results, which show continued growth despite difficult comps due to last year’s World Cup. Even if the year 2007 remains challenging we will continue to invest in brand initiatives in order to tap into the significant long-term brand potential.”

François-Henri Pinault, Chairman and CEO of PPR and Chairman of the Supervisory Board of PUMA:
“We are happy to announce Jochen Zeitz’s appointment to the Executive Committee and the Board of Directors. This step allows the use of the qualitative synergies between the PPR brands and PUMA and therefore further supports the successful collaboration between PUMA and PPR.”

Jochen Zeitz, CEO and Chairman: “I am delighted to have been appointed to the Executive Committee and the Board of Directors of PPR. This step will reinforce PUMA’s position within the PPR Group and the support of PPR’s Executive Committee gives us the possibility to further strengthen our position as one of the most desirable Sportlifestyle companies.”

Jochen Zeitz, CEO and Chairman: “We support the aim of Peace One Day and want to make a contribution to the generation of global peace on one day. Within our commitment, we will develop a special charity football collection, available in 2008. We are delighted to be a strong and long-term partner of this exemplary initiative.”

PUMA has a proven track record in fundraising initiatives such as supporting the United for Africa charity during the World Cup. Peace One Day is another important charity organization that PUMA can help by offering its expertise in Sportlifestyle and creating desirable products to benefit the cause.

On September 21st, 2007 PUMA will announce plans for its Peace One Day football collection, which will be unveiled at the African Cup of Nations in January 2008. PUMA’s already established relationships with its African football teams ensures this exciting football collection will be seen on some of Africa’s leading players throughout the tournament – during which a key part of shooting the second Peace One Day documentary takes place. An exclusive press screening of the first award-winning documentary will be organized by PUMA prior to the Royal Albert Hall event.

The PUMA Peace One Day collection consists of a specific designed Peace One Day football and accessories and will be sold world wide beginning in May 2008 – with the goal that all products related to this fundraising will ultimately be sourced and manufactured in Africa .

Peace One Day founder Jeremy Gilley states, “One thing I’ve learned is that football and other sports have the potential to bring people and communities together in a fun and meaningful way. With the help of Puma we will take the message of Peace Day to hundreds of millions of people over the coming years. Through One Day, One Goal we will work to create football matches in every country of the world on 21 September.”

Stefano Caroti previously held a number of senior executive positions at Nike in Sales, Product, Marketing and General Management. Most recently, Stefano was Vice President for EMEA Commerce at Nike’s European headquarters in the Netherlands, where he was responsible for the entire wholesale and retail business in the EMEA region, managing a Euro 4 billion business. Stefano Caroti is Italian, married and has two children. He graduated at Middlebury College in Vermont, USA und started his career in the sporting goods industry in 1985 in Germany.

In addition, as of January 1st, 2008 Antonio Bertone (35), currently Group Functional Director Brand and Marketing at PUMA, will be appointed as Chief Marketing Officer (CMO) and Reiner Seiz (44), currently General Manager Global Sourcing and Logistics at PUMA, will be appointed as Chief Supply Chain Officer (CSO). In their new positions as Deputy Members of the Board of Management both of them will continue to be in charge of their current responsibilities.

Antonio Bertone started working for PUMA’s product and marketing departments in 1994, and since then has become instrumental in the repositioning of the PUMA brand. His creative vision resulted in the introduction of many of PUMA’s Sportlifestyle collections. Today, Antonio Bertone oversees PUMA’s global brand and marketing initiatives.

Reiner Seiz joined PUMA in 1989 in the design and development department and took over his first sourcing assignments in 1993. Today Reiner Seiz is responsible for leading the PUMA World Cat sourcing organizations and with his excellent knowledge of the global sourcing market he managed to build a global sourcing structure and a network of suppliers.

Jochen Zeitz, Chairman and CEO: “We are delighted to welcome Stefano Caroti to the PUMA team. Stefano brings excellent international sales know-how and strong management skills to take on this newly created function as CCO within the Board of Management. With the announcement of Antonio Bertone and Reiner Seiz as Deputy Members of the Board of Management, two additional key functional areas are now well-represented in PUMA’s top management team and will therefore support and strengthen the PUMA brand and company. All three will strongly contribute in supporting PUMA’s global expansion strategy.”

Stefano Caroti, future member of the Board of Management: “I very much look forward to my appointment as Member of the Board of Management and will put in a lot of effort and investment into the new position to capitalize the major opportunities in front of us. I am excited to be working with the PUMA team and contribute to the continued growth of PUMA.”

With this expansion PUMA has successfully completed the re-organization of the Board of Management as part of PUMA’s Phase IV strategy under the leadership of the Chairman and CEO Jochen Zeitz. The current function of the PUMA Group Executive Committee will be terminated.

In addition Melody Harris-Jensbach (46) has been appointed as Deputy CEO of PUMA AG. As a member of the PUMA Board of Management she will take on the responsibility for the areas Product, Product development, Design, Business Unit Management and Worldwide Sourcing for the PUMA Retail Business from January 1st, 2008 and take over the position as Deputy CEO of Martin Gaensler.

Jochen Zeitz was appointed as Chairman and CEO of PUMA AG in 1993 and since then has lead the company through the different phases of the company development: Following Phase I of the restructuring of the company (1993-1997), Phase II with investments into the brand was introduced (1998-2001), followed by Phase III referred to as Momentum (2002-2005). In 2006 Phase IV characterized by company expansion was introduced.