1. Brand Heat
The strength of PUMA’s brand? We draw from our unique heritage in sports and our high credibility in the latest lifestyle trends. To stay on this track, we strengthen our position as a sports brand through partnerships with some of the most elite athletes, such as sprint legend Usain Bolt and star footballer Neymar Jr.. To connect with young trend-setting audiences, we have also developed a unique way of working with ambassadors from the worlds of culture and fashion such as Cara Delevingne and Dua Lipa.