• Two to four years of management experience in a focused, customer service-oriented retail environment (preferably apparel/footwear) with results driven track record

• Proven ability to exceed sales while meeting payroll goals, demonstrated ability to identify, hire, train, develop and retain top talent Associates as well as teams, ability to reason through complex issues, demonstrates effective communication, ability to present information to large groups

• Responsible for ensuring the Store consistently achieves or exceeds sales, KPIs and profitability goals through the effective use of short- and long-term planning, expense control, sales and service

• Guarantee consistently high standards of customer experience within the Store in accordance with PUMA’s Cornerstones and service standards

• Responsible for assisting with the recruitment, training, development and succession of high performing, results driven Associates

• Accountable for payroll control and service driven scheduling in order to maintain a highly profitable location while providing the highest levels of service to customers

• Responsible for ensuring that all training programs, both Domestic and Global, are fully implemented, functional and results driven within the Store

• Analyze customer profiles, buying trends, and competitive information to impact and drive business

• Manage and monitor Loss Prevention education, training and awareness programs

• Directly responsible for Loss Prevention compliance within store

• Manage and achieve or exceed all Inventory and Shrink goals; oversee and manage Physical Inventory counts

• Directly responsible for execution and processing of both incoming and outgoing merchandise

• Manage and communicate merchandise opportunities to Store Manager

• Communicate, manage and execute all Marketing opportunities and events within budget and according to all Policies & Procedures

• Develop and maintain strong communication with local PR and marketing · Participate in new store openings and/or store closings; travel may be required

• Attend all offsite training and position related meetings as required by Store Manager; travel may be required

• Ensure execution and maintenance of all Visual Directives as well as guaranteeing the visual presentation of the Store always meets or exceeds PUMA standards

• Maintain physical condition of Store according to relevant guidelines and communicate maintenance needs in a timely manner

• Required to comply with all operational core competencies and key accountabilities

• Execute all requirements necessary to maintain a safe and compliant working environment for all Store Associates

• Required to work non-traditional hours; weekends, evenings, holidays; overtime may be required

Education: Bachelor’s degree, preferably with business degree

Professional Minimum 5 years retail / merchandising experience in a fashion / branded / ecommerce environment)

IT Skills: Strong computer skills including MS Excel, Word, Power Point.

Language Skills: Excellent written and verbal communication skills. Good English written/verbal skills required (PUMA Group language is English)

Together with the Director of Buying and Merchandising and SEA Channel Manager, this role will be responsible for delivering a buy strategy per season and building the most profitable, balanced, customer focused range for the country which reflects the PUMA Brand Strategy and supports any key country strategies.
Accountable for managing the in-season trading of the business in a way where inventory is managed efficiently and required trading decisions are made and communicated to stakeholders.

Execution of seasonal buy for FPS, FOC and ECOM

• Execute seasonal buy in accordance with OTB & Budget

• Define assortment based on Country/ Channel/market/ platform/ customer profile, participate in seasonal preline/ kickoff/ tradeshow meetings to ensure product relevance.

• Ensure timely submission of seasonal orders.

• Manage the right product mix with targeted division/product category in mind.

• Ensure the buy based on analysis of the historical data/sell through.

• Define product strategy by sales channel to achieve optimal sell through results

• Deliver seasonal line to ensure gross margin, sell through performance and healthy stocks inventory.

• Present seasonal collection performance vs expectations and in analyzing consumer buying patterns, predicting future trends

• Propose Country requirement and pricing against competition.

Effective and efficient in-season rollout

• Ensure Country/ channel/ platform seasonal rollout is aligned with Global/ SEA direction.

• Be close to market to monitor direct competitors against Brand's position in terms of pricing, product, technology, Hero items.

• Ensure timely rollout of monthly launches and product assortment plan prior launch of a season.

• Touch base weekly/monthly with both Offline and ECOM OPs to reaffirm on RESEC/ OSEC & Banner and promotion roll out

Align best practices across territory

• Adhere to existing best practices and ensure it is consistently rolled out in different participating platform/s

• Ensure that functional work processes are clearly defined.

Pre-season Planning

• Together with Channel Manager and Planning Manager, review Sales, Inventory, Profit and OTB Budgets vs actual performance by channel and division and evaluate the achievability of budget targets for future seasons using the OTB tool. Present risks and opportunities to and sign off any changes with Head of Buying and Merchandising.

• Together with Planning Team to determine OTB’s for future seasons making sure it allows efficient cover of Inventory while delivering profit and minimizing End Inventory. Present to and sign off with the Head of Buying and Merchandising.

• Review store base grading by analyzing historical sales, SKU efficiency, and specific store needs as well as strategy. Work with Visual Merchandising on capacity planning to make sure the stores have the right amount of SKUs per space/concept at any point in time. Hand over the SKU targets to Merchandising to make sure the needed capacity is fulfilled and to prevent over-capacity.

• Provide appropriate top line and style level reporting and analysis for Buying team to be able to make educated buy decisions.

• Create achievable seasonal top-line plans for individual platforms and category sales and options in the Range Plan tool based on brand strategy, country strategy, history and range strategy.

• Create bottom-up plans by style including grading, start and end weeks, ROS, MD and end Inventory in the Range Plan tool based on historical analysis. Ensure plans reflect the types of items planned i.e. best seller's vs interest pieces to make sure inventory is managed effectively. Ensure these plans reflect the created top line plans.

• Present the buy plans including current trading trends, OTB for future seasons, Range Plan analysis and VLP together with Country Buying and Merchandising Team and Channel and Planning Team in Monthly and half yearly Global meetings.

• Ensure size level analysis performance on Gender/ BU/ class level and create sized buy plans for ordering on style level.

In-season Planning

• Drive weekly, monthly, quarterly and seasonal reporting and analysis and present these during weekly trading meetings. Drive the discussion together with Channel and planning Team on actions needed based on trading.

• Review weekly sales at style level and make trading decisions for promotions, MD, price changes, re-buy needs, stock transfers etc.

• Review the plans for upcoming seasons against actual situation and create final store plans and stock flow for allocation. Review allocation plans prepared by allocation team and discussed changes needed or pending issues.

• Manage markdown/ promotion/ discount budget together with Channel and Planning Team, making sure the correct flow and level of MD is applied. Make sure the exit strategy is followed thereafter MD and seasonal change-over takes place as planned.

• Together with Planning Team, manage the re-forecasting of sales, inventory, profit and OTB weekly at top line and concept level for each channel and division based on current trading using rolling up to Quarterly level for the OTB tool. Present changes, opportunities, concerns, or solutions to Head of Buying and Merchandising.

• Oversee the placement of orders and track deliveries and stock flow to Warehouse.

• Ensure an efficient inventory flow between channels and locations; transfers in and out, store vs warehouse, and that any opportunities are fulfilled. Inform channels of changes in inventory forecasts that will directly affect KPI’s.

• Manage promotion execution together with Central Buying, Planning and operation team.

Process improvement

• In conjunction with Retail Buying and Merchandising Team, work on improving the processes and tools used.

• Ensure existing tools are compatible with country needs and systems. In the absence of set templates, drive the introduction and implementation of such tools.

Strategy

• Create extensive Lessons-learnt analyses for previous seasons to be used as a basis of strategy for future seasons.

• Provide feedback and input into the Country Retail Strategy process to ensure that the strategy is market relevant and addresses the right areas of the brand and business.

• In conjunction with Channel Team, create buy Strategies that are in line with the Brand and Country Strategies and specific to store- and market needs, highlighting risks and opportunities.

Building the Team

• Train and lead Buying and Merchandising Team on full spectrum if buying across different regions and platform. Ensuring allocation plan and inventory situation are at optimal level in accordance to sales plan.

• Train and lead analysis Team, providing deep dive analysis on pricing and promotion. Reflect studies into the buy for future seasons and events planning

Education: Bachelor’s degree or above in Business Administration or Economic

Professional: Minimum 5 years of relevant experience in Sales and Customer Service. and experience working for Retail Business / Sporting Goods / Fashion / Electronic.

IT Skills: Excel (Vlookup, Pivot, if Power Query), Outlook, and SAP / Power BI

Language Skills: English (Business Level)

Support retail customer and Puma Commercial team (Sales / Marketing / Retail / Visual and Merchandising) to achieve financial goal and mid / long term business growth by providing competitor movement / analyze historical sell out and Monitor consumer / shopper / Customer trend with suggested action plan for retail customer / Puma team.

Sales Management & Leadership

• Achieving growth and hitting sales targets by successfully managing the sales team

• Designing and implementing a strategic sales plan that expands company’s customer base and ensure its strong presence.

• Own recruiting, objectives setting, coaching and performance monitoring of sales representatives.

Business Development & Strategy

• Identify emerging markets and market shifts while being fully aware of new products and competition status.

• Build and promote strong, long-lasting customer relationships by partnering with them and understanding their needs.

Sales & Forecasting

• Present sales, revenue and expenses reports and realistic forecasts to the management team.

• Analysed Historical sell out data, and inventory Structure. - Understand product Flow in each season.

• Provide forecast sales and Stock movement with proper action plan if needed.

Product Launch & Management

• Manage launching new product/ Inventory and shipment process.

• Monitor campaign / product launch and shipment to ensure all pre-order have been pick on time.Work closely with operation / merchandising for product delivery process status.