• Bachelor’s degree or above.
• Previous branded retail experience preferred (ideally in sporting goods industry in Thailand).
• Experience in working with a sports/fashion branded environment
• Knowledge and experience with merchandising systems is preferable
• Minimum 5-7 years of experience is preferred.
• Excellent in MS Excel & Powerpoint.
• SAP knowledge Experience in working with merchandising system
• Fluently in English

Country Merch will be responsible for planning and managing country product range to deliver the country’s business goals and objectives, based on SEA Category Merchandising/local team’s strategy and guideline.He/she will be closely engaged with Stakeholders from cross functions – Wholesale/DTC channels and marketing team to achieve the country’s business objectives through differentiated product offerings for maximum sell-thru and brand desirability. This will include providing customer centric product information, business trend/competitors’ analysis and differentiation strategy and tactics with Sell Thru data support to produce the most competitive country level product assortment.

Task 1: Assortment Planning & Management

• Redefine country business priorities based on the market relevancy and marketing investment, in line with PUMA SEA’s overall growth strategy.
• Build Thailand range with competitive pricing – responsible for delivering the target margin and meet SKU efficiency.
• Drive differentiation among key customers across all the Distribution Channels
• Provide seasonal analysis based on GTM timeline to provide puma products and competitors market insights.
• Manage country level GTM timeline

Task 2: Country GTM Alignment

• Proactively engage with internal cross function teams and external customers to provide advanced level of product information, including customer facing during business review and tradeshow, key customer analysis, competitor overview, sales tools (preparing digital catalog  and sell-in decks) and tradeshow set-up.
• Collaborate with the Marketing and VM teams to complete the WS product launch plan then transfer the information to the Sales team to achieve the WS goals (including marketing activity execution and various product activation).
• Work closely with product operations team and monitor the delivery schedule on floor to align with marketing grid and product ISD launches.
• Monitor closely with operations to ensure on time delivery and alert related parties in case of late arrival of key initiatives products.

Task 3: Country/Customer Specific Product Development

• Propose, plan and execute country/customer specific products to gain market share/mind share within key distribution. Exclusive, SMU, collabs and any gap fillers are included.

Task 4: Merchandising Operations:

• Maintain Product Master line list with up-to-date data.
• Review and manage local pricing (inline and non-inline), ISD and order windows, together with necessary functions within the country
• Prepare and conduct national sales meetings, key accounts pre-line meeting and trade shows as per GTM timeline.
• Own and execute day-to-day merchandising operations
• Prepare and conduct national sales meetings, key accounts pre-line meeting and trade shows as per GTM timeline.
• Own and execute day-to-day merchandising operations.

• Bachelor’s degree or above, preferably in business and economics.

• Minimum 2-3 years of relevant experience in the e-commerce industry

• Experience working for marketplaces, enablers, or fashion brands

• English - Proficient

The primary role of this position requires the ability to manage the day-to-day operations of ecommerce business. This role requires a data-driven mindset, can-do attitude, strong attention to detail, and the ability to collaborate cross-functionally to ensure smooth e-commerce operations.

Task 1: Sales Management

• Monitor sales trends across PUMA’s ecommerce channels to identify areas for improvement and growth opportunities

• Conduct regular benchmarking of competitor performance, campaign mechanics, and fashion trends to uncover new opportunities for PUMA.

Task 2: Communication and Collaboration

• Liaise with internal teams (e.g., logistics, content, marketing, operations, and training) to align day to day ops, key campaigns, timely execution of ecommerce mechanics such as vouchers, flash sales, and short video activation.

• Coordinate with external partners, marketplace reps, and enablers for campaign alignment, product exposure, and livestream technical setup.

Task 3: Livestream Management

• Plan and manage livestream sessions, including scheduling, product arrangements, and performance tracking across Shopee and TikTok channels.

• Evaluate livestream performance using key data metrics such as GMV, CR%, traffic, GPM, etc., and provide actionable recommendations to drive sales.

• Coordinate with content creators, hosts, and internal creative teams to ensure engaging and brand-consistent livestream executions

Task 4: Reporting

• Maintain detailed records of sales performance (e.g., total GMV, live GMV, expenses).

• Manage administrative responsibilities, including reviewing and processing billing documents from various vendors and marketplaces.

• Support monthly/quarterly business reviews with consolidated summaries

• Two to four years of management experience in a focused, customer service-oriented retail environment (preferably apparel/footwear) with results driven track record

• Proven ability to exceed sales while meeting payroll goals, demonstrated ability to identify, hire, train, develop and retain top talent Associates as well as teams, ability to reason through complex issues, demonstrates effective communication, ability to present information to large groups

• Strong interpersonal, communication and motivational skills

• Strong organizational and time management skills § Practical experience in Project Management, skills in implementing communications methods and event management

• Commercial acumen § Interest in innovation and change

• Leadership

• PC-skills, MS-Office Knowledge, Lotus Notes, Internet

Strategically manage and promote sales culture within a Retail Store to achieve or exceed sales, KPIs, and profitability goals to position PUMA as the most desirable sports lifestyle brand in the world.

• Directly responsible for ensuring the Store consistently achieves or exceeds sales, KPIs and profitability goals through the effective use of short- and long-term planning, expense control, sales and service.

• Guarantee consistently high standards of customer experience within the Store in accordance with PUMA’s Cornerstones and service standards

• Responsible for recruitment, training, development and succession of high performing, results driven Associates

• Accountable for payroll control and service driven scheduling in order to maintain a highly profitable location while providing the highest levels of service to customers

• Directly responsible for ensuring that all training programs, both Domestic and Global, are fully implemented, functional and results driven within the store

• Analyze customer profiles, buying trends, and competitive information to impact and drive business. Communicate and provide feedback to Area/District Manager

• Implement, manage and monitor Loss Prevention education, training and awareness programs

• Directly responsible for execution and processing of both incoming and outgoing merchandise

• Directly responsible for Loss Prevention compliance within store

• Achieve or exceed all Inventory and Shrink goals; oversee and manage Physical Inventory counts

• Manage and communicate merchandise opportunities to Area or District Manager

• Communicate, manage and execute all Marketing opportunities and events within budget and according to all Policies & Procedures

• Develop and maintain strong communication with local PR and marketing · Participate in new store openings and/or store closings; travel may be required

• Attend Store Manager Meetings as well as all offsite training and position related meetings as required by Area/District Manager; travel may be required

• Ensure execution and maintenance of all Visual Directives as well as guaranteeing the visual presentation of the Store always meets or exceeds PUMA standards

• Maintain physical condition of Store according to relevant guidelines and communicate maintenance needs in a timely manner

• Required to comply with all operational core competencies and key accountabilities

• Execute all requirements necessary to maintain a safe and compliant working environment for all Store Associates

• Required to work non-traditional hours; weekends, evenings, holidays; overtime may be required

• Bachelor’s degree with 1–3 years of experience in HR or administrative roles. 

• Good command of English, both written and spoken. 

• Proficient in MS Office; experience with Canva or similar design tools and HR systems (e.g., Workday) is a plus. 

• Strong coordination, communication, and interpersonal skills. 

• Detail-oriented, energetic, and proactive with a positive attitude; able to multitask, take initiative, and collaborate effectively within a team. 

Executive, People & Organization (P&O) oversees the delivery of daily HR and administrative support across multiple functions, including Recruitment & Onboarding, Employee Benefits, Employee Engagement & Employer Branding, Training &Development, Compliance, Travel Coordination, and General Administration. 

Recruitment and Onboarding

• Coordinate the entire recruitment process, including job postings, candidate screening, interviews, offer preparation, and onboarding. Prepare and manage new hire documentation and access cards and maintain accurate onboarding and employee records.

Employee Benefits 

• Prepare and track employee benefits. Coordinate with employees and vendors to ensure accurate and timely support. 

Employee Engagement & Employer Branding 

• Organize engagement activities, CSR initiatives, and events. Create posters and materials and share internal and external communications to support engagement and strengthen employer branding.

Training, Development & Compliance 

• Organize training programs, including participant enrollment and vendor coordination. Maintain comprehensive training records and ensure timely submission of reports to the Department of Skill Development. Additionally, ensure all HR practices comply with local labor laws and internal policies. 

Travel & Expatriate Support 

• Coordinate travel bookings, insurance, accommodation, and invitation letters. Assist expatriates with visa processing and related administrative arrangements.

General Administration 

• Supervise office supplies, coordinate with vendors, and support general tasks as assigned.

• Bachelor’s degree or higher 

• Minimum 5-7 years of relevant experience in visual merchandising preferably in fashion or sport industry.  

• Proven track record in Visual Merchandising & Window Display in prior companies. 

• Good leadership and coaching skills 

• PC-skills, MS-Office Knowledge, Strong in all design programs (intermediate level up) Outlook, Internet, SAP, BI, Adobe Photoshop, Illustrator, 3D-Sketch up 

• Fluent spoken and written in both English and Thai 

• Manage and achieve or exceed for retail store target  

• Support line manager, colleague in terms of Puma’s VM standard execution and support sale achievement and enhance customer shopping experience.  

• Monitor all VM Tools & graphic expenses. 

• Monitor on time VM Tools delivery to ensure store set up on time as target

• Directly responsible for graphic design, Window display and all in-store set up on time and execute up to Puma’s VM standard guideline for both FPS & FOC & Wholesale Partners 

• Cooperate with retail merchant & marketing team on monthly Resec ( Product Calendar), create and initiate display plan to promote key initiatives and communicate to all relate parties e.g. merchant, marketing training, store operation, partner stores, etc.  

• Coach champion VM to store staff and ensuring in-store set up are up to standard all the time 

• Participate in new store openings and/or store closings; travel may be required. 

• Required to work non-traditional hours; weekends, evenings, holidays; overtime may be required. 

• Supervise all jobs and assignments of sub-ordinates to deliver as target  

• Provide coaching to team member to ensure VM Skills are up to Puma Standard 

Education: Bachelor’s degree, preferably with business degree

Professional Minimum 5 years retail / merchandising experience in a fashion / branded / ecommerce environment)

IT Skills: Strong computer skills including MS Excel, Word, Power Point.

Language Skills: Excellent written and verbal communication skills. Good English written/verbal skills required (PUMA Group language is English)

Together with the Director of Buying and Merchandising and SEA Channel Manager, this role will be responsible for delivering a buy strategy per season and building the most profitable, balanced, customer focused range for the country which reflects the PUMA Brand Strategy and supports any key country strategies.
Accountable for managing the in-season trading of the business in a way where inventory is managed efficiently and required trading decisions are made and communicated to stakeholders.

Execution of seasonal buy for FPS, FOC and ECOM

• Execute seasonal buy in accordance with OTB & Budget

• Define assortment based on Country/ Channel/market/ platform/ customer profile, participate in seasonal preline/ kickoff/ tradeshow meetings to ensure product relevance.

• Ensure timely submission of seasonal orders.

• Manage the right product mix with targeted division/product category in mind.

• Ensure the buy based on analysis of the historical data/sell through.

• Define product strategy by sales channel to achieve optimal sell through results

• Deliver seasonal line to ensure gross margin, sell through performance and healthy stocks inventory.

• Present seasonal collection performance vs expectations and in analyzing consumer buying patterns, predicting future trends

• Propose Country requirement and pricing against competition.

Effective and efficient in-season rollout

• Ensure Country/ channel/ platform seasonal rollout is aligned with Global/ SEA direction.

• Be close to market to monitor direct competitors against Brand's position in terms of pricing, product, technology, Hero items.

• Ensure timely rollout of monthly launches and product assortment plan prior launch of a season.

• Touch base weekly/monthly with both Offline and ECOM OPs to reaffirm on RESEC/ OSEC & Banner and promotion roll out

Align best practices across territory

• Adhere to existing best practices and ensure it is consistently rolled out in different participating platform/s

• Ensure that functional work processes are clearly defined.

Pre-season Planning

• Together with Channel Manager and Planning Manager, review Sales, Inventory, Profit and OTB Budgets vs actual performance by channel and division and evaluate the achievability of budget targets for future seasons using the OTB tool. Present risks and opportunities to and sign off any changes with Head of Buying and Merchandising.

• Together with Planning Team to determine OTB’s for future seasons making sure it allows efficient cover of Inventory while delivering profit and minimizing End Inventory. Present to and sign off with the Head of Buying and Merchandising.

• Review store base grading by analyzing historical sales, SKU efficiency, and specific store needs as well as strategy. Work with Visual Merchandising on capacity planning to make sure the stores have the right amount of SKUs per space/concept at any point in time. Hand over the SKU targets to Merchandising to make sure the needed capacity is fulfilled and to prevent over-capacity.

• Provide appropriate top line and style level reporting and analysis for Buying team to be able to make educated buy decisions.

• Create achievable seasonal top-line plans for individual platforms and category sales and options in the Range Plan tool based on brand strategy, country strategy, history and range strategy.

• Create bottom-up plans by style including grading, start and end weeks, ROS, MD and end Inventory in the Range Plan tool based on historical analysis. Ensure plans reflect the types of items planned i.e. best seller's vs interest pieces to make sure inventory is managed effectively. Ensure these plans reflect the created top line plans.

• Present the buy plans including current trading trends, OTB for future seasons, Range Plan analysis and VLP together with Country Buying and Merchandising Team and Channel and Planning Team in Monthly and half yearly Global meetings.

• Ensure size level analysis performance on Gender/ BU/ class level and create sized buy plans for ordering on style level.

In-season Planning

• Drive weekly, monthly, quarterly and seasonal reporting and analysis and present these during weekly trading meetings. Drive the discussion together with Channel and planning Team on actions needed based on trading.

• Review weekly sales at style level and make trading decisions for promotions, MD, price changes, re-buy needs, stock transfers etc.

• Review the plans for upcoming seasons against actual situation and create final store plans and stock flow for allocation. Review allocation plans prepared by allocation team and discussed changes needed or pending issues.

• Manage markdown/ promotion/ discount budget together with Channel and Planning Team, making sure the correct flow and level of MD is applied. Make sure the exit strategy is followed thereafter MD and seasonal change-over takes place as planned.

• Together with Planning Team, manage the re-forecasting of sales, inventory, profit and OTB weekly at top line and concept level for each channel and division based on current trading using rolling up to Quarterly level for the OTB tool. Present changes, opportunities, concerns, or solutions to Head of Buying and Merchandising.

• Oversee the placement of orders and track deliveries and stock flow to Warehouse.

• Ensure an efficient inventory flow between channels and locations; transfers in and out, store vs warehouse, and that any opportunities are fulfilled. Inform channels of changes in inventory forecasts that will directly affect KPI’s.

• Manage promotion execution together with Central Buying, Planning and operation team.

Process improvement

• In conjunction with Retail Buying and Merchandising Team, work on improving the processes and tools used.

• Ensure existing tools are compatible with country needs and systems. In the absence of set templates, drive the introduction and implementation of such tools.

Strategy

• Create extensive Lessons-learnt analyses for previous seasons to be used as a basis of strategy for future seasons.

• Provide feedback and input into the Country Retail Strategy process to ensure that the strategy is market relevant and addresses the right areas of the brand and business.

• In conjunction with Channel Team, create buy Strategies that are in line with the Brand and Country Strategies and specific to store- and market needs, highlighting risks and opportunities.

Building the Team

• Train and lead Buying and Merchandising Team on full spectrum if buying across different regions and platform. Ensuring allocation plan and inventory situation are at optimal level in accordance to sales plan.

• Train and lead analysis Team, providing deep dive analysis on pricing and promotion. Reflect studies into the buy for future seasons and events planning