• Bachelor’s degree or above, preferably in business and economics.

• Minimum 2-3 years of relevant experience in the e-commerce industry

• Experience working for marketplaces, enablers, or fashion brands

• English - Proficient

The primary role of this position requires the ability to manage the day-to-day operations of ecommerce business. This role requires a data-driven mindset, can-do attitude, strong attention to detail, and the ability to collaborate cross-functionally to ensure smooth e-commerce operations.

Task 1: Sales Management

• Monitor sales trends across PUMA’s ecommerce channels to identify areas for improvement and growth opportunities

• Conduct regular benchmarking of competitor performance, campaign mechanics, and fashion trends to uncover new opportunities for PUMA.

Task 2: Communication and Collaboration

• Liaise with internal teams (e.g., logistics, content, marketing, operations, and training) to align day to day ops, key campaigns, timely execution of ecommerce mechanics such as vouchers, flash sales, and short video activation.

• Coordinate with external partners, marketplace reps, and enablers for campaign alignment, product exposure, and livestream technical setup.

Task 3: Livestream Management

• Plan and manage livestream sessions, including scheduling, product arrangements, and performance tracking across Shopee and TikTok channels.

• Evaluate livestream performance using key data metrics such as GMV, CR%, traffic, GPM, etc., and provide actionable recommendations to drive sales.

• Coordinate with content creators, hosts, and internal creative teams to ensure engaging and brand-consistent livestream executions

Task 4: Reporting

• Maintain detailed records of sales performance (e.g., total GMV, live GMV, expenses).

• Manage administrative responsibilities, including reviewing and processing billing documents from various vendors and marketplaces.

• Support monthly/quarterly business reviews with consolidated summaries

Qualifications:

• Two to four years of management experience in a focused, customer service-oriented retail environment (preferably apparel/footwear) with results driven track record

• Proven ability to exceed sales while meeting payroll goals, demonstrated ability to identify, hire, train, develop and retain top talent Associates as well as teams, ability to reason through complex issues, demonstrates effective communication, ability to present information to large groups

• Strong interpersonal, communication and motivational skills

• Strong organizational and time management skills § Practical experience in Project Management, skills in implementing communications methods and event management

• Commercial acumen § Interest in innovation and change

• Leadership

• PC-skills, MS-Office Knowledge, Lotus Notes, Internet

Strategically manage and promote sales culture within a Retail Store to achieve or exceed sales, KPIs, and profitability goals to position PUMA as the most desirable sports lifestyle brand in the world.

• Directly responsible for ensuring the Store consistently achieves or exceeds sales, KPIs and profitability goals through the effective use of short- and long-term planning, expense control, sales and service.

• Guarantee consistently high standards of customer experience within the Store in accordance with PUMA’s Cornerstones and service standards

• Responsible for recruitment, training, development and succession of high performing, results driven Associates

• Accountable for payroll control and service driven scheduling in order to maintain a highly profitable location while providing the highest levels of service to customers

• Directly responsible for ensuring that all training programs, both Domestic and Global, are fully implemented, functional and results driven within the store

• Analyze customer profiles, buying trends, and competitive information to impact and drive business. Communicate and provide feedback to Area/District Manager

• Implement, manage and monitor Loss Prevention education, training and awareness programs

• Directly responsible for execution and processing of both incoming and outgoing merchandise

• Directly responsible for Loss Prevention compliance within store

• Achieve or exceed all Inventory and Shrink goals; oversee and manage Physical Inventory counts

• Manage and communicate merchandise opportunities to Area or District Manager

• Communicate, manage and execute all Marketing opportunities and events within budget and according to all Policies & Procedures

• Develop and maintain strong communication with local PR and marketing · Participate in new store openings and/or store closings; travel may be required

• Attend Store Manager Meetings as well as all offsite training and position related meetings as required by Area/District Manager; travel may be required

• Ensure execution and maintenance of all Visual Directives as well as guaranteeing the visual presentation of the Store always meets or exceeds PUMA standards

• Maintain physical condition of Store according to relevant guidelines and communicate maintenance needs in a timely manner

• Required to comply with all operational core competencies and key accountabilities

• Execute all requirements necessary to maintain a safe and compliant working environment for all Store Associates

• Required to work non-traditional hours; weekends, evenings, holidays; overtime may be required

• Bachelor’s degree or above.
• Previous branded retail experience preferred (ideally in sporting goods industry in Thailand).
• Experience in working with a sports/fashion branded environment
• Knowledge and experience with merchandising systems is preferable
• Minimum 5-7 years of experience is preferred.
• Excellent in MS Excel & Powerpoint.
• SAP knowledge Experience in working with merchandising system
• Fluently in English

Country Merch will be responsible for planning and managing country product range to deliver the country’s business goals and objectives, based on SEA Category Merchandising/local team’s strategy and guideline.He/she will be closely engaged with Stakeholders from cross functions – Wholesale/DTC channels and marketing team to achieve the country’s business objectives through differentiated product offerings for maximum sell-thru and brand desirability. This will include providing customer centric product information, business trend/competitors’ analysis and differentiation strategy and tactics with Sell Thru data support to produce the most competitive country level product assortment.

Task 1: Assortment Planning & Management

• Redefine country business priorities based on the market relevancy and marketing investment, in line with PUMA SEA’s overall growth strategy.
• Build Thailand range with competitive pricing – responsible for delivering the target margin and meet SKU efficiency.
• Drive differentiation among key customers across all the Distribution Channels
• Provide seasonal analysis based on GTM timeline to provide puma products and competitors market insights.
• Manage country level GTM timeline

Task 2: Country GTM Alignment

• Proactively engage with internal cross function teams and external customers to provide advanced level of product information, including customer facing during business review and tradeshow, key customer analysis, competitor overview, sales tools (preparing digital catalog  and sell-in decks) and tradeshow set-up.
• Collaborate with the Marketing and VM teams to complete the WS product launch plan then transfer the information to the Sales team to achieve the WS goals (including marketing activity execution and various product activation).
• Work closely with product operations team and monitor the delivery schedule on floor to align with marketing grid and product ISD launches.
• Monitor closely with operations to ensure on time delivery and alert related parties in case of late arrival of key initiatives products.

Task 3: Country/Customer Specific Product Development

• Propose, plan and execute country/customer specific products to gain market share/mind share within key distribution. Exclusive, SMU, collabs and any gap fillers are included.

Task 4: Merchandising Operations:

• Maintain Product Master line list with up-to-date data.
• Review and manage local pricing (inline and non-inline), ISD and order windows, together with necessary functions within the country
• Prepare and conduct national sales meetings, key accounts pre-line meeting and trade shows as per GTM timeline.
• Own and execute day-to-day merchandising operations
• Prepare and conduct national sales meetings, key accounts pre-line meeting and trade shows as per GTM timeline.
• Own and execute day-to-day merchandising operations.

• Two to four years of management experience in a focused, customer service-oriented retail environment (preferably apparel/footwear) with results driven track record

• Proven ability to exceed sales while meeting payroll goals, demonstrated ability to identify, hire, train, develop and retain top talent Associates as well as teams, ability to reason through complex issues, demonstrates effective communication, ability to present information to large groups

• Strong interpersonal, communication and motivational skills

• Strong organizational and time management skills § Practical experience in Project Management, skills in implementing communications methods and event management

• Commercial acumen § Interest in innovation and change

• Leadership

• PC-skills, MS-Office Knowledge, Lotus Notes, Internet

Strategically manage and promote sales culture within a Retail Store to achieve or exceed sales, KPIs, and profitability goals to position PUMA as the most desirable sports lifestyle brand in the world.

• Directly responsible for ensuring the Store consistently achieves or exceeds sales, KPIs and profitability goals through the effective use of short- and long-term planning, expense control, sales and service.

• Guarantee consistently high standards of customer experience within the Store in accordance with PUMA’s Cornerstones and service standards

• Responsible for recruitment, training, development and succession of high performing, results driven Associates

• Accountable for payroll control and service driven scheduling in order to maintain a highly profitable location while providing the highest levels of service to customers

• Directly responsible for ensuring that all training programs, both Domestic and Global, are fully implemented, functional and results driven within the store

• Analyze customer profiles, buying trends, and competitive information to impact and drive business. Communicate and provide feedback to Area/District Manager

• Implement, manage and monitor Loss Prevention education, training and awareness programs

• Directly responsible for execution and processing of both incoming and outgoing merchandise

• Directly responsible for Loss Prevention compliance within store

• Achieve or exceed all Inventory and Shrink goals; oversee and manage Physical Inventory counts

• Manage and communicate merchandise opportunities to Area or District Manager

• Communicate, manage and execute all Marketing opportunities and events within budget and according to all Policies & Procedures

• Develop and maintain strong communication with local PR and marketing · Participate in new store openings and/or store closings; travel may be required

• Attend Store Manager Meetings as well as all offsite training and position related meetings as required by Area/District Manager; travel may be required

• Ensure execution and maintenance of all Visual Directives as well as guaranteeing the visual presentation of the Store always meets or exceeds PUMA standards

• Maintain physical condition of Store according to relevant guidelines and communicate maintenance needs in a timely manner

• Required to comply with all operational core competencies and key accountabilities

• Execute all requirements necessary to maintain a safe and compliant working environment for all Store Associates

• Required to work non-traditional hours; weekends, evenings, holidays; overtime may be required

• Bachelor’s degree or higher 

• Minimum 5-7 years of relevant experience in visual merchandising preferably in fashion or sport industry.  

• Proven track record in Visual Merchandising & Window Display in prior companies. 

• Good leadership and coaching skills 

• PC-skills, MS-Office Knowledge, Strong in all design programs (intermediate level up) Outlook, Internet, SAP, BI, Adobe Photoshop, Illustrator, 3D-Sketch up 

• Fluent spoken and written in both English and Thai 

• Manage and achieve or exceed for retail store target  

• Support line manager, colleague in terms of Puma’s VM standard execution and support sale achievement and enhance customer shopping experience.  

• Monitor all VM Tools & graphic expenses. 

• Monitor on time VM Tools delivery to ensure store set up on time as target

• Directly responsible for graphic design, Window display and all in-store set up on time and execute up to Puma’s VM standard guideline for both FPS & FOC & Wholesale Partners 

• Cooperate with retail merchant & marketing team on monthly Resec ( Product Calendar), create and initiate display plan to promote key initiatives and communicate to all relate parties e.g. merchant, marketing training, store operation, partner stores, etc.  

• Coach champion VM to store staff and ensuring in-store set up are up to standard all the time 

• Participate in new store openings and/or store closings; travel may be required. 

• Required to work non-traditional hours; weekends, evenings, holidays; overtime may be required. 

• Supervise all jobs and assignments of sub-ordinates to deliver as target  

• Provide coaching to team member to ensure VM Skills are up to Puma Standard