Support the Project Manager in planning, coordinating, and executing retail expansion projects (new stores, SIS, and maintenance). Ensure timely delivery, cost efficiency, compliance with brand standards, and effective coordination with all stakeholders.

Project Planning & Scheduling

• Assist in preparing project schedules, timelines, and resource allocation.

• Support feasibility studies and site assessments, collecting and compiling necessary data.

Coordination & Stakeholder Management

• Liaise with internal teams (Design, Operations, VM, Marketing, Finance) and external partners (vendors, landlords, contractors, mall management, agencies).

• Organize and support project meetings, including scheduling and preparing minutes.

Vendor & Contractor Support

• Assist in supervising vendors and contractors for fit-out, civil, MEP, signage, and branding works.

• Ensure vendors follow Puma’s construction and brand standards.

Execution & Quality Monitoring

• Conduct site visits to track progress against schedules.

• Report deviations, risks, and issues, escalating them to the Project Manager.

• Support quality checks for construction, finishing, and compliance with health & safety.

Documentation & Reporting

• Maintain accurate project documentation, trackers, and reports (status, cost, completion).

• Prepare handover reports, photos, and snag lists for closures.

Budget & Cost Support

• Assist in monitoring project expenses, SIS costs, and maintenance budgets.

• Compile data on costs and prepare reports for Project Manager review.

Maintenance and SIS Support                                                                                       

• Coordinate small-scale SIS setups and store maintenance (electrical, signage, minor civil works).

• Log and follow up on maintenance tickets with vendors.

• Bachelor’s degree in Project Management / Civil Engineering / Architecture / Construction Management (for construction or retail projects)

• Strong project coordination and scheduling skills

• Knowledge of construction / retail fit-out processes and standards

• Budget tracking and cost control

• Vendor and stakeholder management

• Problem-solving and decision-making under pressure

• Excellent communication and presentation skills

• Attention to detail and strong sense of ownership

• Communication in English

Country Merch will be responsible for planning and managing country product range to deliver the country’s business goals and objectives, based on SEA Category Merchandising/local team’s strategy and guideline.He/she will be closely engaged with Stakeholders from cross functions – Wholesale/DTC channels and marketing team to achieve the country’s business objectives through differentiated product offerings for maximum sell-thru and brand desirability. This will include providing customer centric product information, business trend/competitors’ analysis and differentiation strategy and tactics with Sell Thru data support to produce the most competitive country level product assortment.

Task 1: Assortment Planning & Management

• Redefine country business priorities based on the market relevancy and marketing investment, in line with PUMA SEA’s overall growth strategy.
• Build Thailand range with competitive pricing – responsible for delivering the target margin and meet SKU efficiency.
• Drive differentiation among key customers across all the Distribution Channels
• Provide seasonal analysis based on GTM timeline to provide puma products and competitors market insights.
• Manage country level GTM timeline

Task 2: Country GTM Alignment

• Proactively engage with internal cross function teams and external customers to provide advanced level of product information, including customer facing during business review and tradeshow, key customer analysis, competitor overview, sales tools (preparing digital catalog  and sell-in decks) and tradeshow set-up.
• Collaborate with the Marketing and VM teams to complete the WS product launch plan then transfer the information to the Sales team to achieve the WS goals (including marketing activity execution and various product activation).
• Work closely with product operations team and monitor the delivery schedule on floor to align with marketing grid and product ISD launches.
• Monitor closely with operations to ensure on time delivery and alert related parties in case of late arrival of key initiatives products.

Task 3: Country/Customer Specific Product Development

• Propose, plan and execute country/customer specific products to gain market share/mind share within key distribution. Exclusive, SMU, collabs and any gap fillers are included.

Task 4: Merchandising Operations:

• Maintain Product Master line list with up-to-date data.
• Review and manage local pricing (inline and non-inline), ISD and order windows, together with necessary functions within the country
• Prepare and conduct national sales meetings, key accounts pre-line meeting and trade shows as per GTM timeline.
• Own and execute day-to-day merchandising operations
• Prepare and conduct national sales meetings, key accounts pre-line meeting and trade shows as per GTM timeline.
• Own and execute day-to-day merchandising operations.

• Bachelor’s degree or above.
• Previous branded retail experience preferred (ideally in sporting goods industry in Thailand).
• Experience in working with a sports/fashion branded environment
• Knowledge and experience with merchandising systems is preferable
• Minimum 5-7 years of experience is preferred.
• Excellent in MS Excel & Powerpoint.
• SAP knowledge Experience in working with merchandising system
• Fluently in English

Strategically manage and promote sales culture within a Retail Store to achieve or exceed sales, KPIs, and profitability goals to position PUMA as the most desirable sports lifestyle brand in the world.

• Directly responsible for ensuring the Store consistently achieves or exceeds sales, KPIs and profitability goals through the effective use of short- and long-term planning, expense control, sales and service.

• Guarantee consistently high standards of customer experience within the Store in accordance with PUMA’s Cornerstones and service standards

• Responsible for recruitment, training, development and succession of high performing, results driven Associates

• Accountable for payroll control and service driven scheduling in order to maintain a highly profitable location while providing the highest levels of service to customers

• Directly responsible for ensuring that all training programs, both Domestic and Global, are fully implemented, functional and results driven within the store

• Analyze customer profiles, buying trends, and competitive information to impact and drive business. Communicate and provide feedback to Area/District Manager

• Implement, manage and monitor Loss Prevention education, training and awareness programs

• Directly responsible for execution and processing of both incoming and outgoing merchandise

• Directly responsible for Loss Prevention compliance within store

• Achieve or exceed all Inventory and Shrink goals; oversee and manage Physical Inventory counts

• Manage and communicate merchandise opportunities to Area or District Manager

• Communicate, manage and execute all Marketing opportunities and events within budget and according to all Policies & Procedures

• Develop and maintain strong communication with local PR and marketing · Participate in new store openings and/or store closings; travel may be required

• Attend Store Manager Meetings as well as all offsite training and position related meetings as required by Area/District Manager; travel may be required

• Ensure execution and maintenance of all Visual Directives as well as guaranteeing the visual presentation of the Store always meets or exceeds PUMA standards

• Maintain physical condition of Store according to relevant guidelines and communicate maintenance needs in a timely manner

• Required to comply with all operational core competencies and key accountabilities

• Execute all requirements necessary to maintain a safe and compliant working environment for all Store Associates

• Required to work non-traditional hours; weekends, evenings, holidays; overtime may be required

• Two to four years of management experience in a focused, customer service-oriented retail environment (preferably apparel/footwear) with results driven track record

• Proven ability to exceed sales while meeting payroll goals, demonstrated ability to identify, hire, train, develop and retain top talent Associates as well as teams, ability to reason through complex issues, demonstrates effective communication, ability to present information to large groups

• Strong interpersonal, communication and motivational skills

• Strong organizational and time management skills § Practical experience in Project Management, skills in implementing communications methods and event management

• Commercial acumen § Interest in innovation and change

• Leadership

• PC-skills, MS-Office Knowledge, Lotus Notes, Internet