The Director of Engineering - Core Commerce Platform owns the technology foundation that powers every commercial transaction in our DTC ecosystem. This role carries direct product technology accountability for a portfolio of mission-critical commerce capabilities.

This is a platform-first, API-first engineering leadership role. You will architect and deliver a composable commerce foundation built on best-in-class packaged solutions and open-source technologies ensuring every capability is pluggable, scalable, and reusable across channels. AI-native engineering is not optional: you will embed intelligent automation, agentic workflows, and AI-driven decision-making into the commerce engine itself.

As PUMA continues to scale its DTC Engineering organization, our leaders are expected to be visible culture builders. These roles are office-based and require regular in-person collaboration to accelerate decision-making, strengthen team cohesion, foster innovation, and build a world-class engineering capability from the ground up.

Key Responsibilities & Scope of Ownership:

• Basket & Checkout - cart management, checkout orchestration, address, tax, and shipping services.

• Payments - payment gateway integrations, payment method management, fraud signals, refunds, and reconciliation.

• Cross Channel Inventory Availability - A centralized availability layer acting as the single source of truth across all channels, governed by real-time ATP calculation and network/channel segmentation.

• Omnichannel Order Management System (OMS) - order lifecycle, inventory allocation, split fulfilment, returns and exchanges.

• Post-Order - fulfilment tracking, consumer notifications, returns portal, and post-purchase experience.

• Membership & Loyalty - tier management, points engine, rewards redemption, and member identity.

• Social & Agentic Commerce - conversational commerce, social checkout integrations, AI agents for purchase assistance and order management.

API-First & Composable Commerce Architecture

• Define and execute a composable, API-first commerce architecture ensuring every capability is exposed as a clean, versioned, and well-documented API consumable by any channel (web, mobile, voice, agentic).

• Own the composable commerce reference architecture for DTC: MACH-aligned (Microservices, API-first, Cloud-native, Headless) services that integrate seamlessly with SFCC, Fluent Commerce, and APIGEE.

• Design for pluggability that ensures payment providers, fulfilment partners, and loyalty engines can be swapped or extended with minimal coupling.

• API governance - versioning strategy, deprecation policy, and contract testing.

Technology Vision & Product Roadmap Delivery

• Own the technology strategy and engineering roadmap for the Core Commerce Platform, delivered in partnership with the product organisation.

• Translate business requirements for checkout optimisation, payment success rates, loyalty growth, and fulfilment efficiency into technical solutions.

• Balance investment between packaged solution capabilities (SFCC, Fluent Commerce) and custom open-source components by making principled build/configure/extend/buy decisions.

• Lead the technical strategy for Social Commerce integrations (Instagram, WhatsApp commerce, TikTok Shop) and Agentic Commerce.

Packaged Solutions & Open-Source Engineering

• Technical & strategic ownership of Fluent Commerce OMS configuration, customisation, and integration including order routing rules, inventory network design, SLA management.

• Lead Salesforce Commerce Cloud (SFCC) platform engineering for commerce services.

• Drive payments engineering: integration with payment gateways (e.g. Adyen, Razorpay), tokenisation, alternative payment methods, and reconciliation.

• Lead the Membership & Loyalty platform - ensure real-time points, tier transitions, and reward redemption work at scale.

AI-Native Commerce Engineering

• Embed AI natively into the commerce platform: intelligent checkout assistance, AI-powered fraud scoring, automated order exception handling, and demand-aware inventory allocation.

• Lead the technical design and delivery of Agentic Commerce capabilities.

• Partner with the Consumer Intelligence & Engagement team to ensure commerce events feed personalisation and intelligence loops.

• Apply AI to operational excellence - anomaly detection in payment flows, automated reconciliation, smart fulfilment routing.

Scalability, Reliability & Governance

• Own SLAs, SLOs, and SLIs for all Core Commerce Platform services by ensuring 99.99%+ availability for checkout and payments during peak commerce events.

• Lead capacity planning, load testing, chaos engineering, and disaster recovery for commerce-critical services.

• Establish security standards for PCI-DSS compliance in payments, data encryption, and consumer PII protection across commerce services.

• Drive engineering standards and governance across the organisation's codebases and third-party integrations.

Key Requirements:

• 15+ years of engineering experience, with 5+ years leading platform or commerce engineering organisations with direct product delivery accountability.

• Deep expertise in composable commerce architecture - microservices, event-driven systems, API-first design, and MACH principles.

• Deep architectural and implementation experience with Order Management Systems - ideally Fluent Commerce, or strong equivalent (Salesforce OMS, IBM Sterling, Kibo).

• Salesforce Commerce Cloud (SFCC) platform engineering background will be a plus.

• APIGEE (or equivalent API gateway) experience - design, governance, traffic management, and developer portal management.

• Payments domain expertise - gateway integrations, PCI-DSS compliance, 3DS2, tokenisation, alternative payment methods.

• Proven track record of driving innovation, with a strong architectural understanding of how to integrate LLMs and agentic frameworks into enterprise transactional systems.

• Strong open-source engineering background - comfortable selecting, extending, and contributing to open-source commerce and platform components.

• Experience in Membership & Loyalty platforms - points engines, tier logic, reward fulfilment.

• Experience with Social Commerce integrations (Instagram, WhatsApp, TikTok) and/or conversational/agentic commerce implementations.

• Familiarity with GraphQL Federation for composable API delivery across commerce services.

• Track record of managing high-availability commerce systems through peak trading events (e.g. Black Friday, sale events).

• PCI-DSS, ISO 27001, or equivalent security compliance experience.

Key Technologies:

• OMS: Fluent Commerce (preferred), Salesforce OMS, or equivalent

• Commerce Platform: Salesforce Commerce Cloud (SFCC / PWA Kit / OCAPI / SCAPI)

• API Management: APIGEE (API gateway, developer portal, OAuth, rate limiting)

• Payments: Adyen / Razorpay, PCI-DSS, 3DS2, tokenisation

• Loyalty Platform: Antavo or SaaS loyalty engine

• AI/Agentic: LLM integration, agentic frameworks (LangGraph, AutoGen), AI ops

• API Design: GraphQL (GQL), OpenAPI / REST, event-driven (Kafka / SNS)

• Infrastructure: Kubernetes, cloud-native (AWS / GCP / Azure), CI/CD, observability

Leadership Expectations:

At PUMA, Directors are expected to operate as enterprise leaders who shape strategy, build capability, and create an environment where teams can deliver exceptional outcomes at speed and scale. Successful leaders combine commercial acumen, technical excellence, and people leadership while embodying the mindset and behaviours that define PUMA's culture.

Strategic Thinking & Vision

• Translate ambitious business goals into clear, executable technology strategies and roadmaps.

• Demonstrate the courage to challenge conventional thinking and advocate for innovative solutions that create long-term value.

• Operate effectively in ambiguity, providing clarity, direction, and confidence for teams and stakeholders.

• Balance immediate business priorities with long-term scalability, sustainability, and consumer impact.

Ownership & Accountability

• Take end-to-end ownership of outcomes, driving execution with determination and a relentless focus on results.

• Set high standards for quality, reliability, and operational excellence while fostering a culture of accountability.

• Navigate setbacks and changing priorities with resilience, maintaining momentum through complexity and uncertainty.

• Make difficult decisions when required and stand behind them with conviction and integrity.

People & Team Leadership

• Build, develop, and retain diverse, high-performing teams capable of delivering at scale.

• Foster an environment of trust, inclusion, collaboration, and mutual respect where individuals can thrive.

• Create opportunities for learning, growth, and continuous development while empowering teams with autonomy and accountability.

• Celebrate successes, recognise contributions, and cultivate a culture where high performance and enjoyment go hand in hand.

Collaboration & Stakeholder Management

• Build strong partnerships across Product, Design, Data, Marketing, Operations, and Business teams to achieve shared outcomes.

• Influence effectively across all levels of the organisation through credibility, transparency, and strong communication.

• Demonstrate confidence in decision-making while remaining open to challenge, feedback, and diverse perspectives.

• Lead with a team-first mindset, breaking down silos and enabling collaboration across functions and geographies.

Innovation & Continuous Learning

• Champion modern engineering practices, AI-native ways of working, and a culture of experimentation.

• Encourage curiosity, learning, and thoughtful risk-taking to unlock new opportunities for consumers and the business.

• Create space for innovation while maintaining a disciplined approach to execution and delivery.

• Continuously raise the bar on engineering excellence, operational maturity, and consumer experience.

Commercial & Consumer Mindset

• Understand the connection between technology decisions, consumer experience, and business performance.

• Make decisions that balance innovation, speed, quality, and commercial impact.

• Maintain a strong consumer-first perspective, ensuring technology investments create meaningful value for consumers.

• Demonstrate sound judgment and confidence when translating business priorities into engineering outcomes.

Building PUMA's Future

• Act as a visible culture builder and role model as PUMA continues to scale its DTC Engineering organisation.

• Embrace the opportunity to build teams, capabilities, and ways of working from the ground up.

• Lead with energy, optimism, and purpose, inspiring others to contribute to a shared vision and ambitious goals.

• Foster an environment where bold thinking, determination, collaboration, and enjoyment are all essential ingredients of success.

The Director of Engineering - Consumer Intelligence & Engagement is a product-aligned technology leader with direct accountability for engineering delivery across the capabilities that define how consumers discover, engage with, and respond to our brand. This role owns the full product technology lifecycle, from architecture decisions and roadmap execution to engineering standards and platform health.

Your organisation is the layer of intelligence and engagement that activates our core commerce capabilities: shaping what consumers see, how content reaches them, how products are discovered, and how campaigns convert. AI is a key enabler across this organisation: you will apply AI to enhance personalisation, accelerate content workflows, improve product discovery, and build smarter campaign targeting, but strong software engineering depth across these product domains remains the primary craft.

As PUMA continues to scale its DTC Engineering organization, our leaders are expected to be visible culture builders. These roles are office-based and require regular in-person collaboration to accelerate decision-making, strengthen team cohesion, foster innovation, and build a world-class engineering capability from the ground up.

Key Responsibilities & Scope of Ownership:

• Personalisation - consumer segmentation, behavioural targeting, AI-driven product recommendations, and next-best-action experiences.

• Content Management - content modelling, authoring workflows, and multi-channel distribution via headless CMS (Sanity); AI-assisted content enrichment and generation.

• Product Detail & Listing Pages (PDP/PLP) - page architecture, attribute rendering, media delivery, sorting, filtering, and AI-enhanced product presentation.

• Product Discovery - search (keyword and AI-assisted semantic), browse, faceted navigation, and ranking logic.

• Consumer Communication - email, push notifications, SMS, and in-app messaging delivery, personalisation, and orchestration.

• Promotions & Campaigns – personalised promotions, offer management, campaign targeting, scheduling, and performance instrumentation.

Technology Vision & Product Roadmap Delivery

• Own the technology strategy and engineering roadmap across all Consumer Intelligence & Engagement capabilities, in close partnership with the product organisation.

• Act as the primary technology partner to product owners and business stakeholders including participating in discovery, sprint planning, OKR definition, and roadmap prioritisation.

• Drive end-to-end delivery accountability: architecture decisions, engineering execution, quality assurance, release management, and production health across the full capability portfolio.

• Make principled build/configure/integrate decisions across the stack by balancing SFCC platform capabilities, Sanity content workflows, GraphQL API design, and custom development.

• Establish a technology vision that progressively embeds AI as an engineering accelerator and product differentiator across each capability domain.

Personalisation & Product Discovery Engineering

• Lead the engineering design and delivery of personalisation capabilities such as consumer segmentation logic, affinity modelling integrations, and real-time recommendation surfaces on PDP, PLP, homepage, and campaign pages.

• Own the product discovery engineering stack: search indexing, query understanding, faceted navigation, and results ranking - integrating AI-powered relevance signals to measurably improve discovery outcomes.

• Build the technical foundation for A/B testing, multivariate experimentation, and feature flagging across personalisation and discovery surfaces, enabling rigorous data-driven optimisation.

• Define and own the data contract between consumer event infrastructure and personalisation/ranking systems, including schema standards, latency requirements, and completeness in partnership with data engineering and analytics.

Content Management & PDP/PLP Engineering

• Own the engineering of content management infrastructure including Sanity CMS content modelling, editorial workflows, content delivery APIs, and multi-channel distribution.

• Lead PDP and PLP engineering: page composition, product attribute rendering, media and asset delivery, enriched content blocks, and SEO-critical technical requirements.

• Leverage AI to accelerate and enrich content workflows - automated product description generation, attribute enrichment, image tagging, and content QA tooling built on top of LLM APIs.

• Ensure content and product page experiences are performant, accessible, and composable by building reusable ReactJS front-end components that other product teams can extend.

Promotions, Campaigns & Consumer Communications

• Lead the engineering of promotions and campaign management - rules engine configuration and extension within SFCC, offer scheduling, eligibility logic, and storefront rendering of promotional content.

• Own the technical architecture for consumer communication systems - integration with messaging platforms (email, push, SMS), personalisation of communication content, and event-triggered automation.

• Apply AI to campaign and promotions engineering: intelligent audience segmentation, send-time optimisation, and AI-assisted copy generation for targeted consumer communications.

• Instrument campaigns and promotions with robust analytics and tracking, ensuring business teams have accurate, real-time visibility into performance and conversion.

AI-Enabled Engineering

• Champion AI as a pragmatic engineering enabler using AI-assisted development tools, automated testing, and code generation to increase engineering velocity and code quality.

• Identify high-value opportunities to integrate AI capabilities into product features: semantic search, AI-generated content, intelligent product recommendations, and dynamic campaign personalisation.

• Embed responsible AI practices - transparency, bias awareness, and consumer data privacy into any AI-powered consumer-facing feature from the outset.

Architecture, Standards & Governance

• Define and govern the software architecture for all capability domains, ensuring solutions are scalable, composable, and well-integrated with the shared commerce technology platform.

• Own the GraphQL API layer for capability domains - schema design, query performance, versioning, and contract governance with consuming front-end teams.

• Establish and enforce engineering standards across the organisation: code quality, testing practices, API design, accessibility, performance budgets, and deployment processes.

• Manage APIGEE integration for capability APIs - ensuring consistent security, rate limiting, and developer experience across internal and external API consumers.

• Partner closely with the Consumer Experience Engineering organisation to align on shared components, design system usage, and front-end standards.

Team Leadership & Stakeholder Engagement

• Lead, mentor, and grow a team of senior engineers and manage delivery partners.

• Foster a product engineering culture - engineers who take ownership of outcomes, not just outputs, and who engage deeply with consumer and business problems.

• Build strong working relationships with Product, UX, Marketing, Merchandising, and Data teams to ensure engineering is a genuine business partner across all capability areas.

Key Requirements:

• 15+ years of engineering experience, with at least 5 years in senior engineering leadership with direct product delivery accountability.

• Strong front-end and full-stack engineering background - hands-on proficiency in ReactJS, TypeScript, and GraphQL(GQL).

• Proven track record delivering e-commerce product capabilities - PDP/PLP, product discovery, content management, promotions, or consumer communications in a DTC or retail environment.

• Deep familiarity with Salesforce Commerce Cloud (SFCC) - commerce APIs, catalogue management, promotions framework, and extension patterns.

• Deep architectural & implementation expertise with headless CMS platforms, particularly Sanity content modelling, and editorial workflow design.

• Experience integrating AI capabilities into consumer-facing products such as recommendations, search relevance, content generation, or personalisation features via API-based services.

• Solid grasp of API management (APIGEE or equivalent) and composable, microservices-based architecture.

• Track record of building and governing engineering standards across multi-team product organisations.

• Experience in fashion, sports, or lifestyle retail DTC organisations.

• Background with search and merchandising platforms and personalisation engines.

• Familiarity with marketing automation and communications platforms.

• Working knowledge of AI/LLM APIs (OpenAI, Anthropic, or open-source models) applied to content enrichment or commerce use cases.

Key Technologies:

• Front-End: ReactJS, TypeScript, Next.js, GraphQL (GQL)

• Commerce Platform: Salesforce Commerce Cloud (SFCC / PWA Kit / SCAPI)

• CMS & Content: Sanity (headless), GROQ, content modelling, AI content workflows

• API Management: APIGEE, REST, GraphQL schema design & governance

• Search & Discovery: Elasticsearch faceted search, AI-assisted ranking

• Personalisation: Recommendation engine integrations, segmentation, A/B testing tooling

• Communications: Email / push / SMS platform integrations, event-triggered automation

• AI Integration: LLM APIs for content generation, semantic search, personalisation signals

• Promotions: SFCC promotions framework, rules engine, campaign scheduling & analytics

Leadership Expectations:

At PUMA, Directors are expected to operate as enterprise leaders who shape strategy, build capability, and create an environment where teams can deliver exceptional outcomes at speed and scale. Successful leaders combine commercial acumen, technical excellence, and people leadership while embodying the mindset and behaviours that define PUMA's culture.

Strategic Thinking & Vision

• Translate ambitious business goals into clear, executable technology strategies and roadmaps.

• Demonstrate the courage to challenge conventional thinking and advocate for innovative solutions that create long-term value.

• Operate effectively in ambiguity, providing clarity, direction, and confidence for teams and stakeholders.

• Balance immediate business priorities with long-term scalability, sustainability, and consumer impact.

Ownership & Accountability

• Take end-to-end ownership of outcomes, driving execution with determination and a relentless focus on results.

• Set high standards for quality, reliability, and operational excellence while fostering a culture of accountability.

• Navigate setbacks and changing priorities with resilience, maintaining momentum through complexity and uncertainty.

• Make difficult decisions when required and stand behind them with conviction and integrity.

People & Team Leadership

• Build, develop, and retain diverse, high-performing teams capable of delivering at scale.

• Foster an environment of trust, inclusion, collaboration, and mutual respect where individuals can thrive.

• Create opportunities for learning, growth, and continuous development while empowering teams with autonomy and accountability.

• Celebrate successes, recognise contributions, and cultivate a culture where high performance and enjoyment go hand in hand.

Collaboration & Stakeholder Management

• Build strong partnerships across Product, Design, Data, Marketing, Operations, and Business teams to achieve shared outcomes.

• Influence effectively across all levels of the organisation through credibility, transparency, and strong communication.

• Demonstrate confidence in decision-making while remaining open to challenge, feedback, and diverse perspectives.

• Lead with a team-first mindset, breaking down silos and enabling collaboration across functions and geographies.

Innovation & Continuous Learning

• Champion modern engineering practices, AI-native ways of working, and a culture of experimentation.

• Encourage curiosity, learning, and thoughtful risk-taking to unlock new opportunities for consumers and the business.

• Create space for innovation while maintaining a disciplined approach to execution and delivery.

• Continuously raise the bar on engineering excellence, operational maturity, and consumer experience.

Commercial & Consumer Mindset

• Understand the connection between technology decisions, consumer experience, and business performance.

• Make decisions that balance innovation, speed, quality, and commercial impact.

• Maintain a strong consumer-first perspective, ensuring technology investments create meaningful value for consumers.

• Demonstrate sound judgment and confidence when translating business priorities into engineering outcomes.

Building PUMA's Future

• Act as a visible culture builder and role model as PUMA continues to scale its DTC Engineering organisation.

• Embrace the opportunity to build teams, capabilities, and ways of working from the ground up.

• Lead with energy, optimism, and purpose, inspiring others to contribute to a shared vision and ambitious goals.

• Foster an environment where bold thinking, determination, collaboration, and enjoyment are all essential ingredients of success.

We are seeking a Director of Engineering - Consumer Experience to lead the technology organisation responsible for delivering exceptional digital experiences across Web and Mobile platforms. This is a horizontal, platform-level leadership role that sets the engineering direction, standards, and quality bar across all consumer-facing products for our Direct-to-Consumer (DTC) business.

You will own the engineering foundation that product teams build upon, including shared platform capabilities, AI-native tooling, frontend standards, and delivery infrastructure. You will lead a lean team of senior engineers and a network of delivery partners to build fast, accessible, and AI-native experiences that delight our consumers. You hold platform adoption authority and co-own the engineering quality bar across the organisation.

As PUMA continues to scale its DTC Engineering organization, our leaders are expected to be visible culture builders. These roles are office-based and require regular in-person collaboration to accelerate decision-making, strengthen team cohesion, foster innovation, and build a world-class engineering capability from the ground up.

Key Responsibilities & Scope of Ownership:

Technology Vision & Strategy

• Define and drive the multi-year Consumer Experience technology vision, ensuring alignment with DTC business goals and emerging digital trends.

• Build and communicate a clear technology roadmap covering Web (desktop, PWA) and Native Mobile (iOS, Android) platforms.

• Champion AI-native engineering paradigm - from AI-assisted development workflows to front-end personalisation and intelligent UX embedded into the engineering culture from day one.

• Evaluate, select, and govern the technology stack (ReactJS, Salesforce Commerce Cloud, Sanity CMS, GraphQL, and emerging tools) to ensure longevity, performance, and developer productivity.

Standards, Governance & Engineering Excellence

• Establish and enforce engineering standards, coding practices, design systems, accessibility guidelines (WCAG), and performance benchmarks across all consumer-facing touchpoints.

• Build and own a component library and design system that enables velocity and consistency for all product teams.

• Define governance frameworks for third-party vendor engagement including contracts, code quality reviews, delivery cadence, and SLA management.

• Introduce and maintain observability, performance monitoring, and incident management practices for consumer-facing platforms.

UI/UX & Consumer Experience Leadership

• Partner closely with UX/Design, Product, and Marketing teams to translate consumer insights into technically excellent digital experiences.

• Own the front-end architecture for responsive, performant, and accessible web experiences and mobile applications.

• Drive adoption of modern UX engineering practices such as skeleton screens, optimistic UI, progressive enhancement, micro-interactions.

• Champion performance engineering - page load, rendering optimisation, image delivery, CDN strategy, and headless CMS integration via Sanity.

Team & Vendor Leadership

• Lead, mentor, and grow a lean team of senior engineers while maintaining a high-trust, high-performance culture.

• Manage and hold accountable delivery partners for quality, timelines, and engineering standards.

• Partner with Engineering Heads, Product Owners and peer Directors to ensure horizontal services (design systems, shared APIs, performance tooling) are adopted consistently.

Key Requirements:

• 15+ years of progressive engineering experience, with 5+ years in a senior engineering leadership role.

• Deep architectural and implementation expertise in modern front-end engineering: ReactJS, TypeScript, GraphQL (GQL), REST APIs.

• Proven experience with Salesforce Commerce Cloud (SFCC) and headless CMS platforms (Sanity or equivalent).

• Demonstrable mobile engineering experience across React Native, iOS (Swift), and/or Android (Kotlin).

• Proven experience in shipping AI and LLM-driven capabilities in consumer-facing products, including real decisions around model selection, latency and cost trade-offs, and what it takes to make these features reliable in production.

• Track record of building and governing cross-functional engineering platforms used by multiple product teams.

• Subject matter expertise in modern consumer web standards, specifically web performance (Core Web Vitals), WCAG 2.1 compliance, and progressive web applications.

• Background in fashion, retail, or sports DTC commerce environments.

• Experience with composable/headless commerce architectures.

• Familiarity with APIGEE or API Gateway platforms.

• Experience with CI/CD, feature flagging, A/B testing frameworks.

Key Technologies:

• Front-End: ReactJS, TypeScript, Next.js, GraphQL (GQL)

• Commerce: Salesforce Commerce Cloud (SFCC / SFRA / PWA Kit)

• CMS: Sanity (headless), content modelling

• Mobile: React Native, iOS, Android

• APIs & Integration: GraphQL, REST, APIGEE

• AI/ML: AI-native tooling, LLM integration, AI-assisted development

• Observability: Performance monitoring, Web Vitals, CDN/edge tooling

Leadership Expectations:

At PUMA, Directors are expected to operate as enterprise leaders who shape strategy, build capability, and create an environment where teams can deliver exceptional outcomes at speed and scale. Successful leaders combine commercial acumen, technical excellence, and people leadership while embodying the mindset and behaviours that define PUMA's culture.

Strategic Thinking & Vision

• Translate ambitious business goals into clear, executable technology strategies and roadmaps.

• Demonstrate the courage to challenge conventional thinking and advocate for innovative solutions that create long-term value.

• Operate effectively in ambiguity, providing clarity, direction, and confidence for teams and stakeholders.

• Balance immediate business priorities with long-term scalability, sustainability, and consumer impact.

Ownership & Accountability

• Take end-to-end ownership of outcomes, driving execution with determination and a relentless focus on results.

• Set high standards for quality, reliability, and operational excellence while fostering a culture of accountability.

• Navigate setbacks and changing priorities with resilience, maintaining momentum through complexity and uncertainty.

• Make difficult decisions when required and stand behind them with conviction and integrity.

People & Team Leadership

• Build, develop, and retain diverse, high-performing teams capable of delivering at scale.

• Foster an environment of trust, inclusion, collaboration, and mutual respect where individuals can thrive.

• Create opportunities for learning, growth, and continuous development while empowering teams with autonomy and accountability.

• Celebrate successes, recognise contributions, and cultivate a culture where high performance and enjoyment go hand in hand.

Collaboration & Stakeholder Management

• Build strong partnerships across Product, Design, Data, Marketing, Operations, and Business teams to achieve shared outcomes.

• Influence effectively across all levels of the organisation through credibility, transparency, and strong communication.

• Demonstrate confidence in decision-making while remaining open to challenge, feedback, and diverse perspectives.

• Lead with a team-first mindset, breaking down silos and enabling collaboration across functions and geographies.

Innovation & Continuous Learning

• Champion modern engineering practices, AI-native ways of working, and a culture of experimentation.

• Encourage curiosity, learning, and thoughtful risk-taking to unlock new opportunities for consumers and the business.

• Create space for innovation while maintaining a disciplined approach to execution and delivery.

• Continuously raise the bar on engineering excellence, operational maturity, and consumer experience.

Commercial & Consumer Mindset

• Understand the connection between technology decisions, consumer experience, and business performance.

• Make decisions that balance innovation, speed, quality, and commercial impact.

• Maintain a strong consumer-first perspective, ensuring technology investments create meaningful value for consumers.

• Demonstrate sound judgment and confidence when translating business priorities into engineering outcomes.

Building PUMA's Future

• Act as a visible culture builder and role model as PUMA continues to scale its DTC Engineering organisation.

• Embrace the opportunity to build teams, capabilities, and ways of working from the ground up.

• Lead with energy, optimism, and purpose, inspiring others to contribute to a shared vision and ambitious goals.

• Foster an environment where bold thinking, determination, collaboration, and enjoyment are all essential ingredients of success.

Reporting to: Senior Manager Merchandising FP EBO

Key Objectives:

• Drive in-season trading and performance management, ensuring optimal stock availability across stores to maximize sales and revenue achievement.

• Collaborate closely with Visual Merchandising (VM) and Retail Operations to execute seasonal rollouts seamlessly in alignment with commercial objectives.

• Ensure timely launch of new-season merchandise, with accurate and on-schedule distribution across all designated stores as per the allocation plan.

• Implement effective replenishment strategies and maintain optimal SKU-level inventory health to minimize lost sales and improve stock productivity.

• Manage RTVs (Return to Vendor) and inter-store stock transfers, reducing slow-moving inventory, improving stock turns, and optimizing store-level assortment.

• Partner with the Buying team to align purchases with store-specific demand, price architecture, and strategic priorities based on forecasting insights.

• Lead weekly and monthly performance reporting, delivering actionable insights and presenting outcomes in trade and sales reviews to drive target achievement.

• Continuously enhance allocation, replenishment processes, and system inputs to improve efficiency and move toward an ideal SKU-level inventory model.

Key Performance Indicators:

• Net Sales Achievement

• Gross Profit :Delivered vs Plan

• Sell Through Achievement

• Markdown :As per Budget

• Optimal Stock Cover

Organizational Relationships:

Internal

• Operations

• Sales

• Buying

• Planning

• Warehouse

External

• Franchise Partners

Eligibility Criteria And Functional  Competencies Required:

• Graduate from a reputed institute

• 4+ years’ experience in Retail Merchandising

• Strong Communication, presentation and organizational skills

• Advance proficiency in excel

• Strong analytical and numerical ability

• Ability to multitask and prioritize based on business needs

• High learning agility, open to adopting new tools and technologies.

Reports to: Regional  Visual Merchandiser South

Position Summary: To ensure enhancement of visual representation of each Puma store by continuously updating the look and feel of the space.

Fostering VM creativity to front end team through VM trainings, Competitions & Store Audits

Alpha execution of Resec which includes Campaigns, Seasonal visual change overs and Key story roll outs

Responsible for all formats of stores- EBOs, Partner, SIS & LFR 

A planned journey for the responsible set of stores (beat plan) to be adhered and shared month on month

Key Objectives:

• Provide support to store teams to ensure brand and visual merchandising standards are understood and consistently upheld 

• Plan, order and coordinate for VM supplies for seasonal / monthly changes for the set of stores. 

• Train Store Management and Support teams on merchandising standards, proper fixture utilization and techniques  

• Organizing and sending weekly/monthly reports to the Head Office and implementing feedback 

• Maintaining a vendor base for various branded supply elements for the region 

• Fostering VM creativity to front end through VM trainings, Competitions & Store Audits 

• Supporting Key initiatives roll outs by covering all store formats. 

Key Performance Indicators:

• Net Sales 

• Stock Cover 

• Maintaining Vendor Base 

Organizational Relationships:

• Internal: Visual Merchandising Team , Sales Ops Team, Merchandising Team and Project Team 

• External: Execution partners for hangers, Execution partners for mannequins, Execution partners for branded supplies and Execution partners for print media 

Eligibility Criteria And Functional  Competencies Required:

• 5+ years of experience

• Bachelor’s/Master’s degree in Fashion Communication / Fashion /Accessories/ Textile Design

• Work experience as a Visual Merchandiser including design/ execution 

• Demonstrable visual design skills with a strong retail merchandising portfolio 

• Proficiency in Microsoft presentation & excel, Photoshop, Illustrator and other visual design tools

• Well versed with best practices of VM in Global industry  

• Excelling Photography skill  

• Creative and innovative thinker 

• Acing Number game- analyzing and tracking of the executions done  

• A proficient communicator.

Position Title: Senior Associate-Graphic Design (Third Party)

Position Summary: Support Marketing with ideation and graphic solutions for PUMA’s social platforms – Instagram / Facebook and YouTube

Report to: Creative Lead

Key Objectives:

• Work with social, business and creative team to create local content relevant for Instagram keeping with global design language

• Create content for PUMA’s social & ambassadors channels keeping it in the global PUMA tonality.

• Be in the know of current design trends to be implemented

• Understand Instagram as a platform for trends / design / content creators etc.

Key Performance Indicators:

Work will be judged on the newness, CTRs & engagement for the creative .

Organizational Relationships:

Internal: Will need to work with the marketing and creative team

Eligibility Criteria And Functional Competencies Required:

• 3-5 years of experience

• A strong background in graphic design

• Knowledge of the latest graphics tools and software – Photoshop, Illustrator, InDesign.

• Knowledge of current fashion & design trends

• Know-how of animation

• Vendor interaction and development abilities is a plus.

• Should be able to multi-task 

Reports to: Regional Visual Merchandiser North

Position Summary:

• To ensure enhancement of visual representation of each Puma store by continuously updating the look and feel of the space.

• Fostering VM creativity to front end team through VM trainings, Competitions & Store Audits

• Alpha execution of Resec which includes Campaigns, Seasonal visual change overs and Key story roll outs

• Responsible for all formats of stores- EBOs, Partner, SIS & LFR 

• A planned journey for the responsible set of stores (beat plan) to be adhered and shared month on month

Key Objectives:

• Provide support to store teams to ensure brand and visual merchandising standards are understood and consistently upheld 

• Plan, order and coordinate for VM supplies for seasonal / monthly changes for the set of stores. 

• Train Store Management and Support teams on merchandising standards, proper fixture utilization and techniques  

• Organizing and sending weekly/monthly reports to the Head Office and implementing feedback 

• Maintaining a vendor base for various branded supply elements for the region 

• Fostering VM creativity to front end through VM trainings, Competitions & Store Audits 

• Supporting Key initiatives roll outs by covering all store formats. 

Key Performance Indicators:

• Net Sales 

• Stock Cover 

• Maintaining Vendor Base 

Organizational Relationships:

• Internal: Visual Merchandising Team , Sales Ops Team, Merchandising Team and Project Team 

• External: Execution partners for hangers, Execution partners for mannequins, Execution partners for branded supplies and Execution partners for print media 

Eligibility Criteria And Functional  Competencies Required:

• 5+ years of experience

• Bachelor’s/Master’s degree in Fashion Communication / Fashion /Accessories/ Textile Design

• Work experience as a Visual Merchandiser including design/ execution 

• Demonstrable visual design skills with a strong retail merchandising portfolio 

• Proficiency in Microsoft presentation & excel, Photoshop, Illustrator and other visual design tools

• Well versed with best practices of VM in Global industry  

• Excelling Photography skill  

• Creative and innovative thinker 

• Acing Number game- analyzing and tracking of the executions done  

• A proficient communicator.

About the Role

We are looking for a Graphic Design Intern who understands and appreciates PUMA’s bold, performance-driven and street-inspired design language. This role is ideal for someone who can translate brand identity into compelling visuals across multiple consumer touch points static and motion.

Key Responsibilities

• Design and adapt creatives for:

  • Social media (Instagram, X, YouTube, etc.)

  • CRM (emailers, push notifications, app banners)

  • Store collaterals (in-store branding, signage, POS)

  • OOH (billboards, transit media, hoardings)

  • Marketplace platforms (Amazon, Flipkart, Myntra, etc.)

  • E-commerce website assets (banners, landing pages)

• Create basic motion graphics and video edits for social and digital campaigns

• Assist in developing short-form video content (reels, stories, ads)

• Support campaign shoots with quick edits and turnarounds

• Assist in creating campaign toolkits and visual systems

• Maintain consistency with brand guidelines across all formats

• Work on quick turnarounds for real-time and reactive content

• Support senior designers and marketing teams on ongoing campaigns

What We’re Looking For

• Basic understanding of PUMA’s brand aesthetic (sport + street + culture)

• Strong sense of layout, typography, color, and motion

• Ability to think across static + video formats

• Attention to detail and consistency

• Ability to handle multiple projects and deadlines

Required Skills

• Proficiency in:

  • Adobe Photoshop

  • Adobe Illustrator

  • Adobe After Effects / Premiere Pro (for video editing)

  • Adobe InDesign (good to have)

• Understanding of:

  • Social-first video formats (Reels, Shorts, Stories)

  • E-commerce and marketplace design requirements

Bonus Skills (Nice to Have)

• Basic 3D design knowledge (Blender, Cinema 4D, or similar)

• Ability to create simple product renders or motion loops

• Familiarity with fashion / sportswear / sneaker culture

• Understanding of marketplace design nuances (grid clutter, pricing overlays, etc.)

Portfolio Requirements

• Strong portfolio showcasing:

  • Social media creatives

  • Motion/video edits (reels, ads, animations)

  • Any fashion / sports / lifestyle projects

• 2 to 5 years in retail operations.

• Experience handling multi-store/SIS/LFR or supervisory retail roles is an advantage.

• Field-based role, requires daily/weekly travel across assigned stores.

• Flexible hours, including weekends and retail peak seasons.

• Graduate (Preferred: Business, Retail, Marketing).

• Assist multiple SIS with day-to-day operational requirements.

• Track SIS-level KPIs.

• Support SIS Staff in achieving sales targets through improved service and selling skills.

• Analyze SIS performance and share insights with the Area Sales Manager.

• Ensure VM standards are implemented consistently across all SIS.

• Coordinate with VM team for execution of seasonal updates, campaigns, and product launches.

• Audit SIS display quality and provide corrective action plans.

• Assist SIS in stock replenishment, stock counts, and shrinkage control.

• Identify fast/slow-moving products & support stock balancing across stores.

• Report stock gaps and discrepancies to the Area Manager.

• Conduct on-floor training for new and existing Retail Associates.

• Reinforce product knowledge, customer service expectations, and selling skills.

• Support performance coaching for SIS staff.

• 2 to 5 years in retail operations.

• Experience handling multi-store/SIS/LFR or supervisory retail roles is an advantage.

• Field-based rolerequires daily/weekly travel across assigned stores.

• Flexible hours, including weekends and retail peak seasons.

• Graduate (Preferred: Business, Retail, Marketing).

Position Summary: The Area Retail Associate (ARA) supports the Area Sales Manager by ensuring operational excellence, brand consistency, and sales performance across multiple PUMA SIS in a designated region. This role acts as a bridge between store teams and area leadership, helping drive store execution, training, and compliance.

Reports to: Manager Sales MBO (Upper North)

Key Objective:

1.Store Support & Operations:
• Assist multiple SIS with day-to-day operational requirements.

2.Sales Performance & Targets:
• Track SIS-level KPIs
• Support SIS Staff in achieving sales targets through improved service and selling skills.
• Analyze SIS performance and share insights with the Area Sales Manager.

3.Visual Merchandising:
• Ensure VM standards are implemented consistently across all SIS.
• Coordinate with VM team for execution of seasonal updates, campaigns, and product launches.
• Audit SIS display quality and provide corrective action plans.

4.Inventory & Stock Management:
• Assist SIS in stock replenishment, stock counts, and shrinkage control.
• Identify fast/slow-moving products & support stock balancing across stores.
• Report stock gaps and discrepancies to the Area Manager.

5.Training & Team Development:
• Conduct on-floor training for new and existing Retail Associates.
• Reinforce product knowledge, customer service expectations, and selling skills.
• Support performance coaching for SIS staff.

Key Performance Indicators

• Net Sales

• Brand Ranking at SIS doors

• Brand Desirability, Store Hygiene, Store Operations

• Training scores, Product Knowledge

• Up scaling Existing Space allocation

• New locations in premium Doors

Organizational Relationships:

• Internal: Puma Corporate team ,Merchandising/ Trading, Projects, Training  and HR

• External: SIS Distributor & Team and Store/SIS Owner, Dept/Floor Manager

Eligibility Criteria And Functional Competencies Required:

• 2–5 years in retail operations.

• Experience handling multi-store/SIS/LFR or supervisory retail roles is an advantage.

• Field-based role—requires daily/weekly travel across assigned stores.

• Flexible hours, including weekends and retail peak seasons.

Education

• Graduate (Preferred: Business, Retail, Marketing).

• Receiving & Quality Checks
• Coordinate vehicle/dock scheduling with transport partners and security.
• Supervise unloading; perform count & visual checks (damage, seal integrity, batch/lot, MRP, expiry/FEFO).
• Raise shortage/damage and escalate discrepancies promptly.
• Documentation & System Transactions
• Verify and reconcile PO / ASN / Delivery Note / Invoice before posting.
• Post GRN in WMS/ERP within SLA; capture variances and remarks.
• Ensure items are labeled, palletized, and barcoded as per standards for put-away.
• Knowledge of SAP will be an added advantage.
• Put-Away & Inventory Control
• Execute scan-based put-away to system-directed bins.
• Support daily stock reconciliations and variance justifications.
• Maintain accurate records for audits; coordinate with Finance for Goods Receipt support and document completeness.
• Coordination & Communication
• Liaise with factory, sourcing, transporters, QA, PO, SAP, LEA and Planning, to resolve inbound issues.
• Provide timely updates on delays, damages, and escalations to the Warehouse Manager.
• Drive adherence to SOPs, safety, 5S, and compliance (company and regulatory).
• Reporting & Continuous Improvement
• Publish daily inbound MIS: receipts vs plan, dock-to-stock time, GRN TAT, damages, and accuracy.
• Suggest and support small kaizens in receiving, staging, and put-away to reduce TAT/costs and improve accuracy.

• Dock-to-Stock TAT
• GRN Accuracy / Put-Away Accuracy
• Damage/Discrepancy Rate
• On-Time GRN Posting
• On time Put-away in bins
• Working Conditions

• Graduate / Postgraduate preferred in Supply Chain, Logistics, Business Administration, or Engineering.

• 3+ years in inbound warehouse operations (Retail/Lifestyle/FMCG/e-commerce preferred).

• Hands-on with WMS/ERP (e.g., SAP EWM/Oracle/BlueYonder), handheld scanners.
• MS Excel (Pivot, VLOOKUP, basic formulas).
• Familiarity with documentation (PO/Invoice/ASN; basic GST/e-way bill awareness) is a plus.

• High attention to detail, ownership, and follow-through.
• Clear communication and stakeholder coordination.
• Problem-solving under time pressure; team player with a safety-first mindset.