The Marketing Activation Manager Golf plays a key role in strengthening the COBRA and PUMA GOLF brands within the local market. This position is responsible for executing regional and global marketing activation strategies, ensuring brand consistency, and delivering impactful consumer experiences across all relevant channels. The role requires close collaboration with internal cross-functional teams, key accounts, and external partners to drive brand heat, commercial success, and high-quality market execution.

KEY RESPONSIBILITIES:

Marketing Activation & Brand Building

• Translate global and regional activation strategies into locally relevant consumer touchpoints that elevate COBRA and PUMA GOLF’s presence.
• Execute Go-To-Market plans across digital, PR, wholesale, and sports marketing channels.
• Ensure brand messaging is consistently executed in all consumer-facing initiatives.
• Manage and deliver product seeding programs, influencer collaborations, and PR initiatives to increase visibility and engagement.

Event & Asset Activation

• Implement the local marketing event strategy, aligning with the regional roadmap and global brand direction.
• Own the regional Cobra custom fit event strategy and annual event roadmap. Activate key assets, including athletes, ambassadors, influencers, and federations—in partnership with Sports Marketing and regional marketing teams.
• Ensure events are integrated into the full consumer journey—from awareness to conversion—driving measurable impact.

Cross-Functional Collaboration

• Work closely with Golf Brand, Sport Marketing, Merchandise, Sales teams, and Key Accounts to ensure alignment and seamless execution.
• Maintain strong communication flows between local markets, regional marketing, and the global brand organization.
• Support sales teams with trade marketing initiatives, in-store activation guidance, and tailored account marketing programs.

Budget Ownership & Performance Governance

• Manage and allocate the local marketing activation budget efficiently and strategically.
• Establish KPIs, ROI frameworks, and performance tracking to evaluate the impact of local activations and campaigns.
• Ensure financial objectives are met within the annual marketing plan.

Strategic Support & Market Insights

• Partner with senior brand and marketing leadership to identify short- and long-term growth opportunities.
• Provide insights into market trends, consumer behavior, and competitive activities to help shape future strategies.
• Support the creation and delivery of product roadmaps and seasonal activation plans.

PUMA is one of the fastest growing and most exciting running brands in the world and we are looking to expand the Run CATS program in North America.   This team of Tech Reps is responsible for driving our running programming at a hyper-local level.  We are looking for fast-paced individuals who have a passion for PUMA, running and life. Someone who can bring their knowledge of running to key PUMA accounts & partners in order to best educate on new product launches, motivate staff to drive sales, facilitate in-store events as well as plan and organize community running events.  The Run CATS will be seen as the key point people at the regional level and will be the eyes & ears for the brand in their respective territories.

• Own your territory to help drive sales and grow brand awareness at specialty and sporting goods
• Build strong relationships with your accounts and work closely with them to grow the brand by understanding their business and what is important to them and their customers
• Be an expert in all things PUMA running—product & marketing
• Utilization of sales data to look for areas of brand growth
• Educate retail partners and consumers on PUMA technology: Responsible for training store associates on all product details, features & benefits 
• Develop creative ways to engage with and motivate our partners to keep PUMA Running front of mind
• Create and execute new and exciting running events in person and virtually to help increase sales and brand awareness in key territories
• Work cross-functionally with the sales, marketing, merchandising and footwear and apparel product teams within PUMA to streamline communications & planning 
• Represent PUMA at marketing events such as expos & races at both the local and national level
• Complete weekly & monthly reports to track both your progress, PUMA’s growth, and report back from the field with consumer feedback

• Bachelor’s degree preferred
• 3+ years Retail, sales, event, marketing, or customer service experience preferred 
• Excellent presentation, public speaking & interpersonal skills both in person and virtually 
• Running retail experience preferred
• Knowledge and passion for running, products, and industry trends
• Entrepreneurial & self-motivated
• Excellent time management skills
• Collaborative team player with the ability to adapt in fast-paced environments
• Ability to pivot on a dime and react to a fast-paced environment
• Proficient in Microsoft applications: Outlook, Word, Excel & PowerPoint
• Travel is required up to 75% of the time
• Valid Driver’s License in good standing
• Working and reliable vehicle

The hiring range base pay for this position is $47,200-$62,765 + Bonus + Benefits

(Benefit Summary Corporate) 

Pay may vary depending on job-related knowledge, skills, and experience.

• Own your territory to help drive sales and grow brand awareness at specialty and sporting goods
• Build strong relationships with your accounts and work closely with them to grow the brand by understanding their business and what is important to them and their customers
• Be an expert in all things PUMA running – product & marketing
• Utilize sales data to look for areas of brand growth
• Educate retail partners and consumers on PUMA technology; train store associates on all product details, features & benefits 
• Develop creative ways to engage with and motivate our partners to keep PUMA Running front of mind
• Create and execute new and exciting running events in person and virtually to help increase sales and brand awareness in key territories
• Work cross-functionally with the sales, marketing, merchandising and footwear and apparel product teams within PUMA to streamline communications & planning 
• Represent PUMA at marketing events such as expos & races at both the local and national level
• Complete weekly & monthly reports to track both your progress, PUMA’s growth, and report back from the field with consumer feedback

• Bachelor’s degree preferred
• 3+ years of experience in retail, sales, events, marketing, or customer service
• Knowledge and passion for running, products, and industry trends
• Genuine enthusiasm for the running community and culture
• Running retail experience preferred
• Strong presentation, public speaking, and interpersonal skills (in-person & virtual)
• Self-motivated, entrepreneurial, and highly organized
• Collaborative team player with the ability to adapt in fast-paced environments
• Proficient in Microsoft Outlook, Word, Excel, and PowerPoint
• Willingness to travel up to 75%
• Valid driver’s license and reliable vehicle required

The Hiring range base pay for this position is $47,200 - $62,765 + Bonus + Benefits

(Benefit Summary Corporate) 

Pay may vary depending on job-related knowledge, skills, and experience

If you love sports and have a strong affinity to performance footwear or if you love athletic footwear and have a strong affinity to sports we would love to welcome you in our team. The PUMA International Sports Marketing Team is looking to widen its integrated Athletes Servicing Team and needs you. We put athletes first and will service our players with the speed, agility and spirit of a PUMA, always listening to our athletes and offering the best individual solutions.

• Support the Global Athlete Services Team to ensure all contracted athletes wear the correct products on the field of play
• Translate athlete feedback into precise, player‑specific development specifications & collaborate closely with factories in Asia to ensure high‑quality and timely execution
• Manage the full order process for international assets, including seasonal forecasting, order placement, tracking, delivery coordination and database management
• Maintain and update relevant data systems with accurate information on player‑specific customization requirements
• Partner with International Sports Marketing Managers to ensure timely and strategic boot rollouts, supporting major product introductions
• Build and maintain strong relationships with PUMA athletes and their support networks (management, medical teams, coaches, physiotherapists)
• Work closely with Footwear Product Development to elevate inline product performance using insights and test feedback from professional players.

• College or university degree in Sports Engineering, Sports Product Development, or a related field
• Strong understanding of the footwear product creation process, including lasts, tooling, materials, construction, and application methods
• Passion for Sports and deep interest in athlete performance
• Professional experience in project planning and execution
• Strong team orientation with the ability to perform under pressure; cross-cultural awareness, creativity, adaptability, and a hands‑on mindset
• Proficiency in MS Office (especially Excel) and the ability to quickly learn new software tools
• Excellent communication skills in English; additional languages are an advantage
• Willingness to travel frequently and internationally
• Depending on qualifications and experience, this position can be filled at either Junior or Manager level.

We are looking for a dynamic Sports Marketing leader to shape and execute local strategies that connect deeply with Malaysian consumers through key sports and cultural touchpoints with a focus on driving PUMA’s performance categories, specifically Running and Training, while fostering a strong network of ambassadors, athletes, teams, and federations to establish brand leadership in Malaysia. This role will be pivotal in driving strategy, establishing partnerships, and executing impactful activations that resonate.

The ideal candidate will possess deep industry knowledge, a strategic mindset, and a proven ability to lead projects and teams while delivering measurable business results.

Task 1: Develop and Drive the Performance Portfolio Strategy

• Create and execute integrated marketing and communication plans for the Performance portfolio categories (Run/ Train /Teamsports) that align with Global and SEA marketing seasonal initiatives, ensuring seamless connection to product stories and business goals.
• Build a robust portfolio of ambassadors, athletes, and teams that amplify category storytelling and enhance PUMA’s reputation as the preferred brand in these categories.
• Anticipate market trends and consumer behaviors to develop future-forward strategies that keep PUMA competitive and innovative.

Task 2: Agency Collaboration and Partnership Activation

• Lead and manage relationships with creative, content, PR, and event agencies, ensuring alignment with PUMA’s brand vision and marketing objectives.
• Oversee the development and execution of marketing communication plans, leveraging digital, social, and PR channels to showcase key partnerships and amplify brand visibility.
• Evaluate agency performance and outputs, providing clear feedback to ensure timely delivery, brand consistency, and campaign effectiveness.

Task 3: Consumer-Focused Activations and Engagement

• Plan and lead impactful GTM plans for Performance business unit, including events, sponsorships, and community engagements that drive brand visibility and product adoption.
• Work closely with cross-functional teams (Retail, Wholesales, E-commerce) to integrate activations into broader consumer touchpoints.
• Oversee the development of creative assets and digital content to amplify storytelling across owned and earned media platforms.

Task 4: Team Leadership and Collaboration

• Manage and mentor the Assistant Manager (Federation & Teamsports), ensuring alignment and seamless execution of football and basketball portfolios.
• Collaborate with regional and global teams to align on strategy and access resources, knowledge, and best practices.
• Act as the primary point of contact for performance marketing, providing strategic guidance and ensuring high standards of execution across the team.

Task 5: Cross-Functional Collaboration and Strategic Reporting

• Collaborate closely with Merchandising, Go-To Market and Sales teams to ensure alignment on marketing initiatives and brand messaging.
• Present reports, campaign insights, and strategic recommendations to Marketing Teamhead, driving informed decisions to refine and enhance performance marketing efforts.
• Act as the key liaison between local and regional teams, ensuring clear communication, resource alignment, and adherence to global and regional directives.

Education: Bachelor's Degree in Marketing/Sports Management or relevant studied.

Professional: 5-6 years of experience in sports marketing, preferably with a background in running categories. Proven track record in developing and executing strategies that drive engagement and growth.

IT Skills: MS Office (Powerpoint and Excel knowledge is a must).

Language Skills: English and local language.