Position Summary:

• This role will be responsible for driving CRM for PUMA.com and App across key customer communication channels including Email, Web & Mobile Push, WhatsApp, SMS/RCS and personalized/automated journeys

• The role includes end-to-end ownership of CRM campaign planning, execution, tracking, and performance analysis to drive customer engagement, retention, and revenue

• This role will also own the insights engine, deriving consumer and brand insights from CRM and customer data to influence the larger brand & CX strategy

Report to: Senior Manager Market Insights and Analytics

Key Objectives:

Campaign Planning & Management

• Own the CRM calendar for PUMA.com and App in line with business priorities, product launches, sale events, and key brand moments

• Ensure timely execution of comms across the relevant channels. Track, optimize, and report campaign performance daily

• Be hands-on with CRM tools-Clevertap, Branch, GA etc.

Performance Tracking & Optimization

• Monitor CRM funnel health across all key metrics (impressions, engagement, conversion, revenue contribution)

• Run A/B tests on messaging, audience segmentation, timing, and channel strategy to improve campaign effectiveness and funnel health

• Build and optimize customer lifecycle journeys. Identify and scale automations/ personalizations

• Share regular performance reports and actionable recommendations with key stakeholders

Consumer & Business Insights

• Analyze CRM data to draw insights on consumer behavior across cohorts & segments

• Identify trends and opportunities to improve customer experience, retention, and overall brand communication strategy

• Support broader business and brand teams with data-backed recommendations and insights

Stakeholder Management & Cross-functional Collaboration

• Work closely with all relevant stakeholders to align CRM initiatives with business goals

• Coordinate with internal & external partners for platform enablement, troubleshooting, and capability enhancement

Key Performance Indicators:

• Growth in CRM revenue contribution

• Improvement in customer retention &lifecycle metrics across key cohorts

• Funnel health optimization-Improving engagement and conversion metrics across channels

• Planning and execution excellence

• Actionable consumer insights that influence business / brand decisions

Organizational Relationships:

• Internal PUMA.com Team –Business, Trading & Planning, Tech Ops, Demand Generation, and Content, Marketing Team –BU teams, Social, and Creative teams, Operations & Customer Service, Data Sciences / IT, Finance and Global CRM counterparts

• External: Clevertap and Others-Branch, Insider one etc.

Eligibility Criteria and Functional Competencies Required:

• Data Proficiency: Comfortable navigating data dashboards and using Excel/BI tools. Basic understanding of business metrics, channel P&L, consumer cohorts and campaign performance metrics

• Strategic Mindset: Can see method in madness. Comfortable translating raw data in actionable brand & business insights

• Operational excellence: ability to manage both campaign strategy and execution with strong attention to detail, speed, and process discipline

• Communication & Interpersonal skills:

• Good stakeholder management and collaboration skills. This is a highly cross-functional role

• Any experience working with tools like Clevertap/ Branch/ Google Analytics/ Salesforce (preferred but not mandatory)

Position Title: Senior Associate-Graphic Design (Third Party)

Position Summary: Support Marketing with ideation and graphic solutions for PUMA’s social platforms – Instagram / Facebook and YouTube

Report to: Creative Lead

Key Objectives:

• Work with social, business and creative team to create local content relevant for Instagram keeping with global design language

• Create content for PUMA’s social & ambassadors channels keeping it in the global PUMA tonality.

• Be in the know of current design trends to be implemented

• Understand Instagram as a platform for trends / design / content creators etc.

Key Performance Indicators:

Work will be judged on the newness, CTRs & engagement for the creative .

Organizational Relationships:

Internal: Will need to work with the marketing and creative team

Eligibility Criteria And Functional Competencies Required:

• 3-5 years of experience

• A strong background in graphic design

• Knowledge of the latest graphics tools and software – Photoshop, Illustrator, InDesign.

• Knowledge of current fashion & design trends

• Know-how of animation

• Vendor interaction and development abilities is a plus.

• Should be able to multi-task 

Position Summary: We at PUMA for looking for a Copy writer for marketing, social & digital marketing 

Report to: Head - Brand Creative, Social and Influencer

Key Objectives:

• Content strategy, ideation for key campaigns 

• Content strategy, ideation, copy for key events, content planning with ambassadors 

• Launch ideas for new ambassador onboarding / launch 

Key Performance Indicators:

• Quick in thinking and creating content. 

• Create overall strategy along with the content team for new campaigns, ideas, events, ambassadors.

Organizational Relationships:

• Internal: Marketing, Communications and Digital  

• External: Agencies and Media platforms

Eligibility Criteria And Functional  Competencies Required:

• 1-3 years of relevant experience as a social content writer 

• Should have a strong command of language 

• Need to be quick in thinking and creating content. 

• Must be aware of all latest social trends & lingo. 

• Needs to be tracking brand’s social media conversation  

• Should be able to understand global direction and create copy for PUMA India social handles 

• Collaborate with media team and use their insights for copy for social & digital channels. 

• Should understand the basics of fashion & fashion-terms 

• Should be able to adapt to changes, be open and receptive to feedback, and should be able to work with multiple stakeholders. 

Position Summary:

• To drive growth for MBO/, SIS & Wholesale in the Footwear Category 

• Buy plan as per the channel requirement and assigned budget

• Gather Customer requirements and feedback to inculcate into the buys and range assortment

• Tracking on-time launch, sell-thru & ROS

Report to: Manager Buying ( Department Stores, SIS & Distribution )

Key Objectives:

1. Select the right Product Range

• Choose footwear styles, colours, sizes, and categories that match customer demand and fashion trend

• Maintain a balanced assortment across price and target consumers.

2. Achieve Sales and Profit Targets

• Buy Product that generate strong sell – through and healthy margins

• Optimize pricing and markdown strategies to improve profitably

3. Understand Market and Consumer Trends

• Track fashion trends, seasonal demand, competitor activates

4. Manage Inventory Efficiently

• Article level track on over & out of stock for top sellers and slow movers  

• Maintain healthy inventory turnover and replenishment cycles

5. Optimize Assortment Planning

• Assortment plan at region, customer and store level

• Use data and trend driven buying decisions 

Key performance indicators:

• Buy placement as per the Assortment

• Market Research

• Customer Feedback

Organizational relationships:

• Internal: Product, Sales, Planning & Trading

• External: Partners (LFR, SIS & Wholesale)

Eligibility criteria and functional  competencies required:

• 5 - 6 years experience in footwear & accessories buying

• NIFT/ FDDI or any reputed fashion school

• Analytical and numerical skills

• Range and Assortment Panning

• Good oral and written communication

• Presentation skills

• Negotiation skills

• Multitasking

• People Management

• Assist in preparation of annual budgets, quarterly forecasts, and variance analysis.

• Support monthly management review presentations and business performance reporting.

• Conduct cost, revenue, and trend analysis for strategic decision‑making.

• Purchases and COGS, accounting and MIS preparation - review and analysis

• Key Vendor management

• Overall analysis of COGS movement of the Company

• Prepare daily/weekly/monthly MIS reports covering:

• Financial KPIs

• Expense monitoring

• Cash flow updates

• AP/AR ageing

• Productivity metrics

• Develop automated dashboards using Excel/Power BI for leadership.

• Ensure data accuracy, timeliness, and consistency across all reports.

• Collaborate with teams to gather inputs, validate data, and improve reporting quality.

• Support process standardization, automation, and efficiency improvements.

• Qualified Chartered Accountant (CA) ICAI.

• Freshers preferred

• Strong understanding of financial concepts and basic taxation.

• Proficiency in Excel and PowerPoint.

• Strong analytical, communication, and problem-solving skills.

• Detail‑oriented, organized, and process‑driven.

• Eager to learn, take initiative, and drive improvements.

• Exposure across FP&A, MIS, and Accounts Payable.

• Strong learning curve with mentorship from senior finance leaders.

• A collaborative, growth‑focused environment with opportunities to specialize in corporate finance.

Position Summary: The Manager O&O eCommerce Site Merchandising for puma.com will manage visual merchandising on the website and app and drive user’s online shopping journey through innovative storytelling. The right candidate for this role will blend an eye for social, sports and fashion trends, with an strong appreciation for data. They understand the evolving consumer preferences are able to reflect that on site. They will need to envision compelling and clear ways to tell product stories through site merchandising and be able to implement these with the toolset provided.

Report to: Lead O&O eCommerce

Key Objectives:

• Be active on the latest sports/fashion trends and translate them on website, seamlessly presenting puma products in innovative ways.

• Plan and manage the merchandising calendar for Puma.com, defining event-specific refreshes, campaigns, promotions, and launches.

• Handle key product launches for the season, adhering to strict site guidelines and working closely with CRM, Social, and Demand Generation teams.

• Define and manage site navigation, filtering, category management, and product assortment to optimize customer discoverability, purchase flow, and product positioning.

• Strategically align homepage content, landing pages, and category pages to tell a cohesive story, consistent with brand and site priorities.

• Proactively collaborate with cross-functional teams, including Marketing, SEO, Search, CRM, Digital Marketing, Affiliates, Merchandising, Category, Cataloging, Customer Care, Warehouse, and Product Management, to drive continuous site improvements.

• Take ownership of all website merchandising tools.

• Monitor and enhance the performance of the homepage and all other promotional spaces throughout the site.

• Regularly review key competitors and other PUMA regional websites to identify opportunities for improvement.

• Use Google Analytics data to determine and implement optimizations on the website.

• Manage inventory optimization for the site by coordinating with the merchandising, catalog, and category teams.

• Work closely with the category and warehouse teams to manage launch article inventory effectively.

Key Performance Indicators:

• CTR (Click-Through Rate) of homepage banners and stories.

• Increase in Add-to-Cart actions.

• 100% on-time launches and events

Organizational Relationships:

• Internal: Ecommerce, Product, Merchandising, Demand, Customer Experience Team

• External: Vendors & Partner

Eligibility Criteria And Functional  Competencies Required:

• 5-7 years of experience.

• Avid interest social, sports/fashion trends.

• Ability to thrive in a fast-paced, dynamic environment; adaptable and responsive to rapid change.

• Strong project management and organizational skills, with the ability to multitask and work under pressure.

• Understanding of current trends and their relevance to our customers.

• Attention to detail.

• Proactive mindset, with a willingness to go the extra mile and the ability to think on their feet.

• Analytical approach to decision-making.

• Strong interpersonal skills and a team player.

• Ability to manage and develop functional relationships with key internal and third-party partners.

Reporting to: Head Category Marketing

Position Summary:

Role

Own and drive the key franchises equity within the Sportstyle business end-to-end – from strategic planning to cultural execution – across channels and consumer touchpoints.

Focus Area

Sportstyle – spanning sneaker culture, street fashion, and lifestyle-led consumption.

Strategic Mandate

Build and scale Marquee franchises in India while strengthening Puma’s positioning within culture, community, and premium fashion ecosystems.

Candidate Profile

Someone who knows every sneaker drop, is deeply embedded in the culture and community, and lives this space beyond work hours. Operates at the intersection of culture and commerce bringing sharp sneaker and street culture knowledge along with strong execution rigour.

Key Responsibilities:

1.  Marquee Franchise Strategy & Growth

• Own the roadmap for key Sportstyle franchises in India driving positioning, scale, and cultural relevance

• Build long-term franchise equity through storytelling, community integration, and visibility across all sales and marketing touch points

• Drive full-funnel impact from awareness to sell-through

2.  Strategic Account & Platform Development

• Build and grow Puma’s presence in premium fashion and lifestyle accounts

• Develop account-specific strategies aligned to Puma’s positioning and partner identity

• Leverage key accounts as platforms for culture-led storytelling and retail differentiation

3.  Integrated Marketing & Activation

• Lead cross-channel marketing initiatives ensuring alignment across brand, retail, digital, and community

• Plan and execute high-impact activations and cultural moments that drive both aspiration and conversion

• Identify opportunities to elevate brand presence beyond traditional campaign formats

4.  Community & Influencer Ecosystem:

• Build and manage a highly curated influencer and community network across fashion, sneakers, and street culture

• Drive a shift from paid amplification to earned cultural credibility

• Identify and collaborate with creators, stylists, and cultural voices who shape the narrative

5.  Cross-functional Leadership & Execution

• Drive strategic projects across teams – working closely with merchandising, content, sales, and external partners

• Ensure seamless execution from idea to on-ground delivery

• Own budgets with a strong focus on efficiency, ROI, and impact tracking

Key Performance Indicators:

• Growth and scale of Marquee franchises and sell-through performance during key campaign windows

• Reach targets met across owned, earned, and paid channels per campaign

• Traffic driven to Sportstyle product pages and retail touchpoints per activation

• Influencer roster relevance and engagement quality, reviewed quarterly

• Store engagement activities delivered consistently across key Sportstyle retail doors

Organizational Relationships:

• Internal: Content, Merchandising, Finance, Legal, Sales

• External: Sneaker and fashion community collaborators, premium fashion and lifestyle accounts, event and creative agencies, multi-brand retail partners

Eligibility Criteria And Functional  Competencies Required:

• 3–6 years in marketing or brand management; brand-side, agency, or startup experience considered

• Genuinely immersed in sneaker and street culture – knows the product, the community, the aesthetic codes, and what makes a brand feel credible in this space

• Proven track record running influencer programmes and delivering consumer activations end-to-end

• Operationally reliable – pressure-tested, no task too small, accountable on timelines and budgets

• Proficient in PowerPoint and Excel; clear communicator in briefs, decks, and in the room

• Attitude, cultural fluency, and hunger weighted above institution or pedigree

Reporting to: Lead Buying Accessories, Equipment & Kids

Position Summary:

To drive growth for Puma India in the Kids category

• Range Planning and Assortment

• Gather Customer requirements and feedback to inculcate into the category

• On time delivery of goods to required stores and platforms

Key Responsibilities-

• Build seasonal assortment across price points, categories, channels and age groups (PS/Youth/ Infant) and identify gaps.

• Translate market trends, consumer behavior, and competition into actionable product concepts (design, color, fabric, fit)

• Partner closely with design and sourcing teams to develop product with strong aesthetics, functionality, and cost alignment

• Manage OTB, drive order placement, optimize buys and depth vs. width.

• Partner with design/sourcing on trends, fabrics, and fits to drive sell-through.

• Track sales, margin, ST, WoC; drive repeats, markdowns, and exits.

• Leverage consumer and competition insights to refine range.

• Work cross-functionally to ensure smooth GTM execution.

Key Performance Indicators:

• Trend forecasting and range planning

• Product analytics and business planning

• Vendor and sourcing coordination

• Presentation and product storytelling skills

• Advanced Excel / planning tools understanding

• Global range planning understanding

• Product and trend sensitivity

• Global stakeholder management

• OTB and buy planning knowledge

• Product analytics understanding

• GTM execution management

• Product storytelling and presentation skills

• Cross-functional collaboration

• Strong Excel and analytical skills

• Agile and solution-oriented mindset

Eligibility Criteria And Functional  Competencies Required:

• We are looking for someone who has worked in product role/ buying role who knows integrities of buying product and merchandising possibly on kids. I also had shared ref brands to check.

• 5–8 yrs in merchandising/buying (Kids preferred) with strong product sense, analytical mindset, and execution ownership.

Reporting to: Senior Manager Sportstyle & Core

Position Summary:

• At PUMA, the Senior Executive – Product (Sportstyle Footwear) drives the creation of trend-led, consumer-first footwear ranges.

• Owns key franchises and supports seasonal line planning aligned with global direction and local relevance.

• Collaborates cross-functionally to translate insights, culture, and trends into commercially successful products.

• Plays a key role in delivering impactful launches, including new concepts and strategic collaborations.

Key Objectives:

• Drive seasonal product strategy and line planning for Sportstyle Footwear, aligned with global direction

• Own and grow key franchises, ensuring strong commercial performance and brand relevance

• Translate consumer insights, market trends, and competitor analysis into actionable product opportunities

• Collaborate with design, merchandising, and marketing to deliver cohesive and impactful ranges

• Lead end-to-end product lifecycle of heat drops—from concept to launch and in-season performance tracking

• Identify and execute high-impact collaborations and special projects to elevate brand heat

• Monitor sell-through, feedback, and KPIs to continuously optimize product and range decisions

Key Performance Indicators:

• Market Research

• Trend Analysis

• Range Planning

• Product Development

Organizational Relationships:

• Internal : Buying Team, Marketing Team & VM team, Sourcing and RCC

• External : Partners – Sneaker Accounts

Eligibility Criteria And Functional  Competencies Required:

• UG/PG from renowned Fashion Institute

• 1-4 years experience

• Keeps a sharp pulse on sneaker culture, fashion trends, and competitive landscape

• Basic understanding of footwear construction, range building, and franchise management

• Ability to decode consumer needs and translate them into relevant product opportunities

• Delivers end-to-end product launches with strong attention to detail and timelines

Reporting to: Assistant Manager Merchandising Store Allocation SIS

Position Summary: Manage Merchandising and store allocation for FP Stores.

Key Objectives:

• Own in‑season trading and performance management, ensuring the right stock is available at the right place and right time to maximize sales achievement.

• Partner closely with Visual Merchandising (VM) and Retail Operations to ensure seamless execution of seasonal rollouts in line with commercial plans.

• Ensure timely launch of new‑season merchandise, with accurate and on‑schedule distribution to all designated doors as per the allocation plan.

• Execute precise replenishment strategies and maintain healthy SKU‑level inventory to minimize lost sales and improve stock efficiency.

• Manage RTVs to warehouse and inter‑store stock consolidation to reduce slow‑moving inventory, optimize stock turns, and improve store‑level assortment.

• Collaborate with the Buying team to ensure purchases are placed in the right stores / price pockets based on demand forecasting and strategic inputs

• Drive weekly and monthly performance reporting, delivering actionable insights and presenting results in sales reviews to enable target achievement.

• Continuously refine allocation, replenishment, and system/tool inputs to improve efficiency and move toward an ideal SKU‑level inventory state.

Key Performance Indicators:

• Net Sales Achievement

• Gross Profit :Delivered vs Plan

• Sell Through Achievement

• Markdown :As per Budget

• Optimal Stock Cover

Organizational Relationships:

Internal

• Operations

• Sales

• Buying

• Planning

• Warehouse

External

• Franchise Partners

Eligibility Criteria And Functional  Competencies Required:

• Graduate from a reputed institute

• 2-3 years experience in Retail Merchandising

• Strong Communication, presentation and organizational skills

• Advance proficiency in excel

• Strong analytical and numerical ability

• Ability to multitask and prioritize based on business needs

• High learning agility, open to adopting new tools and technologies.

Reporting to: Senior Manager Merchandising FP Stores

Position Summary: In this role, you will work in close collaboration with the Buying & Sales team to assess market demand and optimize inventory planning, ensuring the right assortment is available at the right location and in the appropriate quantities. The role is responsible for managing trading performance and stock allocation of PUMA counters across Shop in Shops (SIS), including key partners like Kapsons,Iconic,Inc5,Regal. Through regular performance analysis the position delivers actionable insights that support efficient execution and contribute to overall business growth and profitability.

Key Objectives:

In-Season Merchandising & Analysis:

• Analyzing regular sales data and replenishing required stock

• Ensure timely dispatch of incoming new season stock to respective stores as per the launch plan.

• Prepare a rolling monthly inventory forecast and ensuring the inventory is maintained as per budget. Track variance if any and suggest remedial measures.

• Reviewing business performance and defining the course of action

• Collaborate closely with sales, buying, and operations teams, maintaining a strong connection with the product line and customer trends to develop effective allocation strategies.

• Collaborate with Visual Merchandising (VM), Retail Operations, and Sales teams to ensure seasonal rollouts are aligned and implemented as per plan.

• Manage RTV (Return to Vendor) to the warehouse and facilitate stock consolidation between stores to reduce slow-moving merchandise and improve store assortment.

Assortment Planning & Performance Monitoring:

• Prepare seasonal assortment plans, ensuring the right mix at Division Category, MRP band, and product type level

• Monitor style performance through regular tracking of Rate of Sale (ROS) and Sell-Through.

• Collaborate closely with the retail sales team to identify operational gaps and implement corrective actions.

• Monitor daily business performance and profitability through key performance indicators (KPIs).

• Maintain optimal stock cover across stores.

Key Performance Indicators:

• Net Sales

• Stock Cover

• Sell Thru %

• Markdown (Discount%)

Organizational Relationships:

Internal:

• Buying Team

• Sales team

• Operations Team

• Finance Team

• VM & Project Team

External:

• Partners

Eligibility Criteria And Functional  Competencies Required:

• MBA / MFM / Engineering from a reputed institute with 1–3 years of relevant experience in retail merchandising, planning.

• Strong proficiency in ‘Microsoft Excel’ is a must.

• Excellent analytical and numerical skills.

• Strong communication and interpersonal skills for stakeholder management

• Self-motivated and driven; capable of working independently with minimal or no supervision.

• Ability to multitask and prioritize work based on business needs.

• Analytical and inquisitive mindset with a keen eye for detail.

• Willingness to learn and adapt to new technologies/tools as required by the business.

Location: Bangalore (In-office)

• Assist in creating engaging, on-brand copy for social media posts, reels, and campaigns.

• Assist in ideating and executing content strategies for Instagram and other platforms.

• Stay on top of social media trends, memes, and pop culture moments to keep content fresh and relevant.

• Work closely with the design and marketing teams to ensure creative alignment.

• Bachelors degree in Mass Communication, Marketing, English, Design, or related field.

• Strong command over written English and social media tone of voice.

• Highly creative, proactive, and comfortable working in a fast-paced environment.