Reporting to: Senior Manager Merchandising FP EBO

Key Objectives:

• Drive in-season trading and performance management, ensuring optimal stock availability across stores to maximize sales and revenue achievement.

• Collaborate closely with Visual Merchandising (VM) and Retail Operations to execute seasonal rollouts seamlessly in alignment with commercial objectives.

• Ensure timely launch of new-season merchandise, with accurate and on-schedule distribution across all designated stores as per the allocation plan.

• Implement effective replenishment strategies and maintain optimal SKU-level inventory health to minimize lost sales and improve stock productivity.

• Manage RTVs (Return to Vendor) and inter-store stock transfers, reducing slow-moving inventory, improving stock turns, and optimizing store-level assortment.

• Partner with the Buying team to align purchases with store-specific demand, price architecture, and strategic priorities based on forecasting insights.

• Lead weekly and monthly performance reporting, delivering actionable insights and presenting outcomes in trade and sales reviews to drive target achievement.

• Continuously enhance allocation, replenishment processes, and system inputs to improve efficiency and move toward an ideal SKU-level inventory model.

Key Performance Indicators:

• Net Sales Achievement

• Gross Profit :Delivered vs Plan

• Sell Through Achievement

• Markdown :As per Budget

• Optimal Stock Cover

Organizational Relationships:

Internal

• Operations

• Sales

• Buying

• Planning

• Warehouse

External

• Franchise Partners

Eligibility Criteria And Functional  Competencies Required:

• Graduate from a reputed institute

• 4+ years’ experience in Retail Merchandising

• Strong Communication, presentation and organizational skills

• Advance proficiency in excel

• Strong analytical and numerical ability

• Ability to multitask and prioritize based on business needs

• High learning agility, open to adopting new tools and technologies.

Reports to: Regional  Visual Merchandiser South

Position Summary: To ensure enhancement of visual representation of each Puma store by continuously updating the look and feel of the space.

Fostering VM creativity to front end team through VM trainings, Competitions & Store Audits

Alpha execution of Resec which includes Campaigns, Seasonal visual change overs and Key story roll outs

Responsible for all formats of stores- EBOs, Partner, SIS & LFR 

A planned journey for the responsible set of stores (beat plan) to be adhered and shared month on month

Key Objectives:

• Provide support to store teams to ensure brand and visual merchandising standards are understood and consistently upheld 

• Plan, order and coordinate for VM supplies for seasonal / monthly changes for the set of stores. 

• Train Store Management and Support teams on merchandising standards, proper fixture utilization and techniques  

• Organizing and sending weekly/monthly reports to the Head Office and implementing feedback 

• Maintaining a vendor base for various branded supply elements for the region 

• Fostering VM creativity to front end through VM trainings, Competitions & Store Audits 

• Supporting Key initiatives roll outs by covering all store formats. 

Key Performance Indicators:

• Net Sales 

• Stock Cover 

• Maintaining Vendor Base 

Organizational Relationships:

• Internal: Visual Merchandising Team , Sales Ops Team, Merchandising Team and Project Team 

• External: Execution partners for hangers, Execution partners for mannequins, Execution partners for branded supplies and Execution partners for print media 

Eligibility Criteria And Functional  Competencies Required:

• 5+ years of experience

• Bachelor’s/Master’s degree in Fashion Communication / Fashion /Accessories/ Textile Design

• Work experience as a Visual Merchandiser including design/ execution 

• Demonstrable visual design skills with a strong retail merchandising portfolio 

• Proficiency in Microsoft presentation & excel, Photoshop, Illustrator and other visual design tools

• Well versed with best practices of VM in Global industry  

• Excelling Photography skill  

• Creative and innovative thinker 

• Acing Number game- analyzing and tracking of the executions done  

• A proficient communicator.

Position Title: Senior Associate-Graphic Design (Third Party)

Position Summary: Support Marketing with ideation and graphic solutions for PUMA’s social platforms – Instagram / Facebook and YouTube

Report to: Creative Lead

Key Objectives:

• Work with social, business and creative team to create local content relevant for Instagram keeping with global design language

• Create content for PUMA’s social & ambassadors channels keeping it in the global PUMA tonality.

• Be in the know of current design trends to be implemented

• Understand Instagram as a platform for trends / design / content creators etc.

Key Performance Indicators:

Work will be judged on the newness, CTRs & engagement for the creative .

Organizational Relationships:

Internal: Will need to work with the marketing and creative team

Eligibility Criteria And Functional Competencies Required:

• 3-5 years of experience

• A strong background in graphic design

• Knowledge of the latest graphics tools and software – Photoshop, Illustrator, InDesign.

• Knowledge of current fashion & design trends

• Know-how of animation

• Vendor interaction and development abilities is a plus.

• Should be able to multi-task 

About the Role

We are looking for a Graphic Design Intern who understands and appreciates PUMA’s bold, performance-driven and street-inspired design language. This role is ideal for someone who can translate brand identity into compelling visuals across multiple consumer touch points static and motion.

Key Responsibilities

• Design and adapt creatives for:

  • Social media (Instagram, X, YouTube, etc.)

  • CRM (emailers, push notifications, app banners)

  • Store collaterals (in-store branding, signage, POS)

  • OOH (billboards, transit media, hoardings)

  • Marketplace platforms (Amazon, Flipkart, Myntra, etc.)

  • E-commerce website assets (banners, landing pages)

• Create basic motion graphics and video edits for social and digital campaigns

• Assist in developing short-form video content (reels, stories, ads)

• Support campaign shoots with quick edits and turnarounds

• Assist in creating campaign toolkits and visual systems

• Maintain consistency with brand guidelines across all formats

• Work on quick turnarounds for real-time and reactive content

• Support senior designers and marketing teams on ongoing campaigns

What We’re Looking For

• Basic understanding of PUMA’s brand aesthetic (sport + street + culture)

• Strong sense of layout, typography, color, and motion

• Ability to think across static + video formats

• Attention to detail and consistency

• Ability to handle multiple projects and deadlines

Required Skills

• Proficiency in:

  • Adobe Photoshop

  • Adobe Illustrator

  • Adobe After Effects / Premiere Pro (for video editing)

  • Adobe InDesign (good to have)

• Understanding of:

  • Social-first video formats (Reels, Shorts, Stories)

  • E-commerce and marketplace design requirements

Bonus Skills (Nice to Have)

• Basic 3D design knowledge (Blender, Cinema 4D, or similar)

• Ability to create simple product renders or motion loops

• Familiarity with fashion / sportswear / sneaker culture

• Understanding of marketplace design nuances (grid clutter, pricing overlays, etc.)

Portfolio Requirements

• Strong portfolio showcasing:

  • Social media creatives

  • Motion/video edits (reels, ads, animations)

  • Any fashion / sports / lifestyle projects

• 2 to 5 years in retail operations.

• Experience handling multi-store/SIS/LFR or supervisory retail roles is an advantage.

• Field-based role, requires daily/weekly travel across assigned stores.

• Flexible hours, including weekends and retail peak seasons.

• Graduate (Preferred: Business, Retail, Marketing).

• Assist multiple SIS with day-to-day operational requirements.

• Track SIS-level KPIs.

• Support SIS Staff in achieving sales targets through improved service and selling skills.

• Analyze SIS performance and share insights with the Area Sales Manager.

• Ensure VM standards are implemented consistently across all SIS.

• Coordinate with VM team for execution of seasonal updates, campaigns, and product launches.

• Audit SIS display quality and provide corrective action plans.

• Assist SIS in stock replenishment, stock counts, and shrinkage control.

• Identify fast/slow-moving products & support stock balancing across stores.

• Report stock gaps and discrepancies to the Area Manager.

• Conduct on-floor training for new and existing Retail Associates.

• Reinforce product knowledge, customer service expectations, and selling skills.

• Support performance coaching for SIS staff.

• 2 to 5 years in retail operations.

• Experience handling multi-store/SIS/LFR or supervisory retail roles is an advantage.

• Field-based rolerequires daily/weekly travel across assigned stores.

• Flexible hours, including weekends and retail peak seasons.

• Graduate (Preferred: Business, Retail, Marketing).

Position Summary: Responsible for Collecting, Managing, Analysing, and Reporting business data to support decision-making across departments.

Reporting to: Team Head LFR and SIS

Key Responsibilities:

• Prepare daily, weekly, and monthly MIS reports.

• Generate performance reports for internal usage – Sales, stock, markdown, growth, profitability

• Analyze business performance metrics – Sales productivity, Staff productivity

• Create dashboards and visualizations for stakeholders.

• Extract, clean, validate, and transform data from multiple sources.

• Collaborate with operations, sales, finance, and retail partner teams.

• Promotion communication to retail partners, track performance Vs promotion, maintain promotion calendar

• Manage PAN India sales staff data, sales staff incentive calculation, uniform planning and execution to staff  

KPIs:

• Accuracy of reports

• Timelines of MIS delivery

• Data quality & integrity

• Data management Process simplification / ability to add small XL driven automations

Internal Stake holders:

• Regional Sales Team

• Finance

• HR

• Merchandising & Planning

• Sales Operations/ Warehousing/ Logistics

External Stake holders:

• Retail Partner’s SPOC

Required Skills:

• Advanced Microsoft XL ( Pivot Tables, Look ups, Dash boards, Power Query, index match)

• Power Point as additional skill

• SQL as additional skill

• Power BI as additional skill

• Decent written English.

Position Summary: Build and scale PUMA India’s increasing momentum of Running and Training franchises while strengthening Puma’s credibility within culture & community.

Report to: Senior Brand Marketing Manager

Key Objectives:

• Lead the development and execution of integrated brand campaigns and marketing initiatives to drive brand aspiration, consumer engagement, and business growth.

• Own the annual brand marketing calendar, ensuring alignment with global brand strategy, local market priorities, and key commercial moments.

• Conceptualize and deliver large-scale experiential activations, including events, pop-ups, retail takeovers, and community initiatives that create meaningful consumer impact.

• Build, manage, and grow the PUMA’s on-ground community through always-on engagement programs, events, athlete/influencer relationships, and grassroots initiatives.

• Identify and cultivate strategic partnerships, creators, communities, and cultural opportunities that strengthen brand relevance and expand reach.

• Conduct deep-dive business, consumer, and market analysis to generate actionable insights and inform marketing decisions.

• Own performance tracking, evaluating business impact and translating learnings into future opportunities.

• Manage agency and vendor partners, marketing budgets, negotiations, and cross-functional stakeholder relationships

• Strong internal & external stakeholder management: Work closely with multiple external partners and internal stakeholders – Merchandizing, content, sales, Ecom & Retail teams to ensure desirable outcome

Eligibility Criteria And Functional Competencies Required:

• 4-6 years of experience. Prior experience within the sports, fitness, events is strongly preferred.

• Has experience in building brand experiences, community initiatives and has an extreme knack for creative thinking

• Strong relationship management skillset

• Ability to conduct, dissect and drive insights from all marketing efforts

• Budget management, vendor relationships

• Proven track record running influencer programmes and delivering consumer activations end-to-end

• Operationally reliable – pressure-tested, no task too small, accountable on timelines and budgets

• Proficient in PowerPoint and Excel; clear communicator in briefs, decks, and in the room its, influencers, and retail activation

Position Summary:

• This role will be responsible for driving CRM for PUMA.com and App across key customer communication channels including Email, Web & Mobile Push, WhatsApp, SMS/RCS and personalized/automated journeys

• The role includes end-to-end ownership of CRM campaign planning, execution, tracking, and performance analysis to drive customer engagement, retention, and revenue

• This role will also own the insights engine, deriving consumer and brand insights from CRM and customer data to influence the larger brand & CX strategy

Report to: Senior Manager Market Insights and Analytics

Key Objectives:

Campaign Planning & Management

• Own the CRM calendar for PUMA.com and App in line with business priorities, product launches, sale events, and key brand moments

• Ensure timely execution of comms across the relevant channels. Track, optimize, and report campaign performance daily

• Be hands-on with CRM tools- Clevertap, Branch, GA etc.

Performance Tracking & Optimization

• Monitor CRM funnel health across all key metrics (impressions, engagement, conversion, revenue contribution)

• Run A/B tests on messaging, audience segmentation, timing, and channel strategy to improve campaign effectiveness and funnel health

• Build and optimize customer lifecycle journeys. Identify and scale automations/ personalizations

• Share regular performance reports and actionable recommendations with key stakeholders

Consumer & Business Insights

• Analyze CRM data to draw insights on consumer behaviour across cohorts & segments

• Identify trends and opportunities to improve customer experience, retention, and overall brand communication strategy

• Support broader business and brand teams with data-backed recommendations and insights

Stakeholder Management & Cross-functional Collaboration

• Work closely with all relevant stakeholders to align CRM initiatives with business goals

• Coordinate with internal & external partners for platform enablement, troubleshooting, and capability enhancement

Key Performance Indicators:

• Growth in CRM revenue contribution

• Improvement in customer retention &lifecycle metrics across key cohorts

• Funnel health optimization-Improving engagement and conversion metrics across channels

• Planning and execution excellence

• Actionable consumer insights that influence business / brand decisions

Organizational Relationships:

• Internal PUMA.com Team –Business, Trading & Planning, Tech Ops, Demand Generation, and Content, Marketing Team –BU teams, Social, and Creative teams, Operations & Customer Service, Data Sciences / IT, Finance and Global CRM counterparts

• External: Clevertap and Others-Branch, Insider one etc.

Eligibility Criteria and Functional Competencies Required:

• Hands-on experience working with CRM tools like Clevertap/ Branch/ Google Analytics/ Salesforce or equivalent

• Immediate joining is a plus

• MBA from a tier 1 college preferred

• Minimum 2+yrs experience in CRM/ lifecycle marketing/ growth & retention strategies

Skills:

• Data Proficiency & Analytical Skills: Comfortable navigating data dashboards and using Excel/BI tools. Basic understanding of business metrics, channel P&L, consumer cohorts and campaign performance metrics

• Strategic Mindset: Can see method in madness. Comfortable translating raw data in actionable brand & business insights

• Operational excellence: ability to manage both campaign strategy and execution with strong attention to detail, speed, and process discipline

• Communication & Interpersonal skills: good stakeholder management and collaboration skills. This is a highly cross-functional role

Position Summary:

• To drive growth for MBO/, SIS & Wholesale in the Footwear Category 

• Buy plan as per the channel requirement and assigned budget

• Gather Customer requirements and feedback to inculcate into the buys and range assortment

• Tracking on-time launch, sell-thru & ROS

Report to: Manager Buying ( Department Stores, SIS & Distribution )

Key Objectives:

1. Select the right Product Range

• Choose footwear styles, colours, sizes, and categories that match customer demand and fashion trend

• Maintain a balanced assortment across price and target consumers.

2. Achieve Sales and Profit Targets

• Buy Product that generate strong sell – through and healthy margins

• Optimize pricing and markdown strategies to improve profitably

3. Understand Market and Consumer Trends

• Track fashion trends, seasonal demand, competitor activates

4. Manage Inventory Efficiently

• Article level track on over & out of stock for top sellers and slow movers  

• Maintain healthy inventory turnover and replenishment cycles

5. Optimize Assortment Planning

• Assortment plan at region, customer and store level

• Use data and trend driven buying decisions 

Key performance indicators:

• Buy placement as per the Assortment

• Market Research

• Customer Feedback

Organizational relationships:

• Internal: Product, Sales, Planning & Trading

• External: Partners (LFR, SIS & Wholesale)

Eligibility criteria and functional  competencies required:

• 5 - 6 years experience in footwear & accessories buying

• NIFT/ FDDI or any reputed fashion school

• Analytical and numerical skills

• Range and Assortment Panning

• Good oral and written communication

• Presentation skills

• Negotiation skills

• Multitasking

• People Management

Position Summary: The Manager O&O eCommerce Site Merchandising for puma.com will manage visual merchandising on the website and app and drive user’s online shopping journey through innovative storytelling. The right candidate for this role will blend an eye for social, sports and fashion trends, with an strong appreciation for data. They understand the evolving consumer preferences are able to reflect that on site. They will need to envision compelling and clear ways to tell product stories through site merchandising and be able to implement these with the toolset provided.

Report to: Lead O&O eCommerce

Key Objectives:

• Be active on the latest sports/fashion trends and translate them on website, seamlessly presenting puma products in innovative ways.

• Plan and manage the merchandising calendar for Puma.com, defining event-specific refreshes, campaigns, promotions, and launches.

• Handle key product launches for the season, adhering to strict site guidelines and working closely with CRM, Social, and Demand Generation teams.

• Define and manage site navigation, filtering, category management, and product assortment to optimize customer discoverability, purchase flow, and product positioning.

• Strategically align homepage content, landing pages, and category pages to tell a cohesive story, consistent with brand and site priorities.

• Proactively collaborate with cross-functional teams, including Marketing, SEO, Search, CRM, Digital Marketing, Affiliates, Merchandising, Category, Cataloging, Customer Care, Warehouse, and Product Management, to drive continuous site improvements.

• Take ownership of all website merchandising tools.

• Monitor and enhance the performance of the homepage and all other promotional spaces throughout the site.

• Regularly review key competitors and other PUMA regional websites to identify opportunities for improvement.

• Use Google Analytics data to determine and implement optimizations on the website.

• Manage inventory optimization for the site by coordinating with the merchandising, catalog, and category teams.

• Work closely with the category and warehouse teams to manage launch article inventory effectively.

Key Performance Indicators:

• CTR (Click-Through Rate) of homepage banners and stories.

• Increase in Add-to-Cart actions.

• 100% on-time launches and events

Organizational Relationships:

• Internal: Ecommerce, Product, Merchandising, Demand, Customer Experience Team

• External: Vendors & Partner

Eligibility Criteria And Functional  Competencies Required:

• 5-7 years of experience.

• Avid interest social, sports/fashion trends.

• Ability to thrive in a fast-paced, dynamic environment; adaptable and responsive to rapid change.

• Strong project management and organizational skills, with the ability to multitask and work under pressure.

• Understanding of current trends and their relevance to our customers.

• Attention to detail.

• Proactive mindset, with a willingness to go the extra mile and the ability to think on their feet.

• Analytical approach to decision-making.

• Strong interpersonal skills and a team player.

• Ability to manage and develop functional relationships with key internal and third-party partners.

Reporting to: Lead Buying Accessories, Equipment & Kids

Position Summary:

To drive growth for Puma India in the Kids category

• Range Planning and Assortment

• Gather Customer requirements and feedback to inculcate into the category

• On time delivery of goods to required stores and platforms

Key Responsibilities-

• Build seasonal assortment across price points, categories, channels and age groups (PS/Youth/ Infant) and identify gaps.

• Translate market trends, consumer behavior, and competition into actionable product concepts (design, color, fabric, fit)

• Partner closely with design and sourcing teams to develop product with strong aesthetics, functionality, and cost alignment

• Manage OTB, drive order placement, optimize buys and depth vs. width.

• Partner with design/sourcing on trends, fabrics, and fits to drive sell-through.

• Track sales, margin, ST, WoC; drive repeats, markdowns, and exits.

• Leverage consumer and competition insights to refine range.

• Work cross-functionally to ensure smooth GTM execution.

Key Performance Indicators:

• Trend forecasting and range planning

• Product analytics and business planning

• Vendor and sourcing coordination

• Presentation and product storytelling skills

• Advanced Excel / planning tools understanding

• Global range planning understanding

• Product and trend sensitivity

• Global stakeholder management

• OTB and buy planning knowledge

• Product analytics understanding

• GTM execution management

• Product storytelling and presentation skills

• Cross-functional collaboration

• Strong Excel and analytical skills

• Agile and solution-oriented mindset

Eligibility Criteria And Functional  Competencies Required:

• We are looking for someone who has worked in product role/ buying role who knows integrities of buying product and merchandising possibly on kids. I also had shared ref brands to check.

• 5–8 yrs in merchandising/buying (Kids preferred) with strong product sense, analytical mindset, and execution ownership.