• Drive commercial results by managing revenue, margin, profitability, and identifying growth opportunities through data and market analysis.
• Optimize inventory and in‑season performance by managing the full sell‑in cycle, improving assortments and replenishment, and ensuring accurate forecasting
• Lead GTM execution including line reviews, assortment building, sell‑in presentations, and contributing to seasonal sales planning.
• Collaborate cross‑functionally with Merchandising, Planning, Marketing, Supply Chain, and Sales Ops to ensure aligned, on‑time, and brand‑consistent execution
• Ensure operational excellence by maintaining accurate order books, adhering to pricing and distribution rules, improving processes, and contributing positively across the Key Account team.

• 3–5+ years of Key Account Management or Sales experience, ideally in sporting goods, fashion, lifestyle, or FMCG.
• Proven ownership of retail/digital accounts, including sell-in, sell-through, forecasting, and in-season trading.
• Strong commercial and analytical skills, with the ability to interpret market, inventory, and sell-through data.
• Expertise in GTM processes, assortment planning, demand forecasting, and order management.
• Excellent communication, negotiation, and organizational skills, with experience collaborating across cross-functional teams.

As a Global Junior SEO Manager, you ensure that SEO initiatives are executed correctly, consistently, and at scale. Your primary focus is to support and execute SEO‑driven content strategies at scale. You will help ensure that content across all markets and platforms is search‑optimized, discoverable, and aligned with global SEO standards.

You will work closely with the SEO Manager and content stakeholders to translate strategy into high‑quality execution, making sure that content performs well in search and follows a consistent global approach across platforms. Your work ensures that CBC, PWC, and Tier 3 platforms comply with global SEO standards and that issues are identified and addressed early.

• Support the execution of global SEO strategies across platforms and regions
• Optimize existing and new content for:  Search intent, keyword targeting, internal linking, content structure and onpage best practices
• Partner with stakeholders to ensure SEO requirements are embedded into workflows
• Support the rollout of content related SEO initiatives, such as: New page types, content templates, products categorization
• Perform SEO quality assurance, ensuring alignment with global standards
• Monitor content performance and visibility, identifying opportunities for improvement
• Assist with SEO audits, documentation, and reporting, with a strong focus on content and discoverability
• Support technical SEO initiatives.

• First handson experience in SEO, with a strong interest in content SEO and search strategy
• Good understanding of:  Keyword research, search intent, onpage optimization, internal linking and content structure
• Comfortable working with CMSs and content platforms (e.g. CBC, PWC, or similar)
• Strong attention to detail and content quality
• Analytical mindset, able to interpret performance data and turn insights into action
• Curious, proactive, and eager to grow within a global SEO organization
• Able to collaborate effectively with content, marketing, and SEO stakeholders.

As CRM Lifecycle Manager, you will own the end-to-end customer lifecycle strategy - from first interaction through repeat purchase and long-term value creation. Your role is to turn customer data, behavioural insights, and brand storytelling into measurable, incremental CLTV.

You will design lifecycle logic from the ground up, and build journeys that improve retention, frequency, and customer lifetime value at scale.

You will be part of the CRM team and work closely with BI, Technology, Marketing and Business Units to ensure lifecycle marketing is deeply embedded into a data-driven, consumer centric strategy.

• Define and own the global CRM lifecycle strategy, covering acquisition onboarding, activation, engagement, repeat purchase, retention, and reactivation
• Design lifecycle frameworks from scratch: key moments, triggers, journeys, and messaging logic across the customer lifecycle
• Brief lifecycle journeys to the Internal Creative Studio and ensure the output reflects industry best-practices and fit-for-purpose
• Translate customer behaviour into action, aligning with wider brand marketing teams to integrate customer profiles and using data to identify high-impact moments where CRM can drive incremental value
• Partner closely with data & analytics teams to define segmentation logic, customer states, and lifecycle KPIs (retention, frequency, CLV uplift)
• Work with platform vendors and internal tech teams to ensure journeys are scalable, automated, and measurable across regions and channels
• Own lifecycle performance measurement, setting up test-and-learn frameworks, incrementality and A/B testing, and cohort-based reporting, continuously reviewing and optimising performance of journeys
• Collaborate with paid media and onsite teams to align lifecycle messaging with acquisition, personalization, and conversion strategies
• Act as the strategic voice of the customer, balancing brand, experience, and commercial outcomes across touchpoints.

• Strong experience in CRM lifecycle or retention marketing, ideally in global retail and eCommerce, fashion, lifestyle, or sportstyle organizations
• Proven ability to design lifecycle strategies
• Highly analytical mindset: comfortable working with cohorts, funnels, CLTV models, and incrementality frameworks
• Deep understanding of CRM ecosystems, including ESPs, CDPs, identity resolution, and marketing automation capabilities
• Ability to turn data into decisions - you can clearly articulate why a journey exists, what it drives, and how success is measured
• Strong stakeholder management skills, able to align global and regional teams around shared lifecycle principles
• Hands-on but strategic: you can zoom out to define frameworks and zoom in to fix what’s not working.

As the Global eCom App Marketing Manager, you will define and lead our global app retention and growth strategy across all owned app communication channels. 

This role will own the end-to-end global app lifecycle roadmap, from engagement and retention strategy to reporting and analysis, vendor partnerships, and enablement of local market teams. You will work closely with global and local performance marketing teams, CRM, UX/UI, BI and Analytics, Engineering and external vendors to ensure our app ecosystem delivers measurable customer lifetime value. 

• Define and lead the global app retention and engagement strategy across push notifications, in-app messaging, and other app communication channels
• Build lifecycle frameworks covering onboarding, activation, engagement, loyalty, win-back, and reactivation
• Establish global best practices and scalable playbooks for local market execution
• Drive personalization and segmentation strategies in partnership with CRM and data teams
• Own the global app growth and retention roadmap aligned with business objectives
• Design and oversee a structured testing framework (A/B, multivariate testing)
• Collaborate with product and UX teams to improve app conversion, usability, and engagement
• Define global KPIs for app performance (retention, churn, CLTV, push engagement, revenue contribution) 
• Own strategic relationships with key marketing technology vendors, including Emarsys (ESP & customer engagement) & Branch (deep linking & attribution) 
• Act as the central point of contact for local market teams executing app campaigns
• Ensure alignment between global strategy and local execution. 

• Strong experience in CRM, lifecycle, or app marketing within eCommerce, consumer tech or fashion/ lifestyle organisations.
• Strong experience managing push, in-app messaging, and deep linking ecosystems
• Hands-on experience with marketing automation platforms (experience with Emarsys preferred) 
• Experience with mobile attribution and deep linking tools (e.g., Branch) 
• Strong analytical capability with ability to translate data into strategy 
• Experience managing cross-functional and international stakeholders.

As Senior MarTech Manager, you will own how marketing technology enables growth across the customer journey: from audience strategy and activation to measurement and lifecycle orchestration. 

This role exists to turn tools into outcomes. In partnership with Brand, BI & IT, you will define how the MarTech ecosystem should look like, how different components integrate, what “good” looks like at scale, and how global and regional teams activate technology consistently, intelligently, and profitably. 

You will define high-impact use cases, and ensure the stack is configured, integrated, and adopted in a way that unlocks real business value. You will act as the connective tissue between digital marketing, CRM/lifecycle, analytics, data, and external partners, helping the organization move to a cohesive, AI-ready ecosystem. 

• Define and lead the global MarTech strategy and roadmap in support of growth, efficiency, and customer relevance 
• Own the business logic of the MarTech ecosystem (GMP, CDP/DMP, ESP, measurement), ensuring tools work together as a coherent system 
• Define, prioritize, and evolve MarTech use cases tied to audience activation, lifecycle orchestration, personalization, and incrementality 
• Act as the key business counterpart to agencies and vendors, challenging implementations for quality, scalability, and long-term value 
• Act as the super-user of the MarTech stack (e.g. CDP, SA360, Branch, GMP, ESP), driving adoption, feature utilization, and innovation 
• Upskill the organization by building playbooks, trainings, workflows, and activation standards 
• Ensure consistent tagging, taxonomy, and governance across regions and channels 
• Be the main fire-starter for first-party data activation, powering audience strategy, lifecycle orchestration, and the marketing flywheel 
• Continuously assess the MarTech landscape and guide stack evolution toward a privacy-first, AI-ready future
• Stay up to date on AI, LLMs, and emerging technologies, translating them into practical MarTech use cases and working with the right vendors to bring them to life.

• 7+ years of experience in MarTech within commercial marketing teams 
• Proven track record as a hands-on MarTech leader, driving adoption and value 
• Deep understanding of platforms such as CDPs, Google Marketing Platform, Branch, Emarsys and marketing automation tools 
• Strong grasp of data flows, identity, consent, and measurement in a privacy-first environment 
• Highly analytical and commercially minded, able to link MarTech capabilities to measurable growth outcomes 
• Confident communicator who can align senior stakeholders and challenge partners with credibility 
• Curious, forward-thinking, and comfortable operating in matrixed, global organizations.

• Drive Sales & Profitability: Lead revenue, margin, and market share growth across all assigned field and independent retail accounts within the region.
• Execute Sales Strategy: Implement the Field Sales Strategy in line with national plans and brand priorities, ensuring strong distribution quality and consistent marketplace execution.
• Seasonal & In‑Season Management: Prepare and deliver seasonal assortments and sell‑in proposals, manage order processes, and optimize in‑season stock levels, replenishment, and sell‑through.
• Marketplace Insights & Reporting: Conduct regular store visits to track KPIs, monitor consumer and competitor behavior, identify opportunities, and provide actionable feedback to internal stakeholders.
• Operational & Data Excellence: Maintain accurate customer and order data, ensure compliance with pricing and distribution guidelines, and uphold high standards across administrative and reporting processes.

• Relevant Experience: Several years of field sales, account management, or retail partner management experience—ideally within consumer goods, sporting goods (Teamsport), or premium/lifestyle brands.
• Commercial & Analytical Strength: Proven ability to drive revenue growth and manage sell‑in/sell‑through, supported by strong analytical skills in reading KPIs, sales data, inventory health, and market trends.
• Customer & Market Expertise: Solid understanding of local market landscapes, consumer behavior, competitor activity, and experience working closely with independent retail partners and store‑level execution.
• Strong Communication & Relationship Skills: Skilled in negotiations, influencing, and presenting seasonal assortments and product stories; able to build strong, trust‑based partnerships across diverse stakeholders.
• Organized, Accountable & Mobile: Highly structured and self‑driven, able to manage multiple priorities and comply with pricing, distribution, and internal controls; willingness to travel frequently within the assigned territory.

For our PUMA store in Utrecht, we are looking for a talented Store Manager, who wants to challenge themselves in a dynamic and sporty environment, focusing on the following objectives:

• Drive Sales & Brand Strategy: Implement medium- to long-term strategies to achieve sales and KPI objectives, promoting PUMA’s sales culture.
• Team Leadership & Development: Hire, manage, and train a results-oriented team, ensuring training programs are executed effectively.
• Customer Experience Excellence: Maintain high standards of service aligned with PUMA brand values and deliver outstanding in-store experiences.
• Operational & Inventory Management: Oversee stock control, physical inventory counts, and compliance with Loss Prevention and Visual Merchandising standards.
• Analysis & Marketing Execution: Analyze customer profiles and sales trends, provide feedback to the Area Manager, and manage marketing initiatives within budget.

• Retail Leadership Experience: 2–4 years of managerial experience in a customer-focused retail environment (preferably Clothing & Footwear) with measurable objectives.
• Commercial & Financial Acumen: Strong interest in business and financial aspects.
• Customer-Centric & Interpersonal Skills: Friendly, reliable, and able to communicate effectively with large groups.
• Organizational & Technical Proficiency: Excellent time management and proficiency in Word, Outlook, PowerPoint, and Excel.
• Adaptability & Professional Growth: Self-motivated, adaptable, and committed to continuous development.