• 1-2 years of sales experience, preferably in a focused, customer-oriented retail environment (preferably clothing/shoes)  

• Passion for the PUMA brand  

• Customer-oriented, reliable, and friendly personality  

• Strong communication and motivation skills  

• Strong organizational talent and good time management  

• Ability to give presentations to large groups  

• Business acumen and financial cost awareness  

• Computer skills, basic knowledge of MS Office including the use of Outlook, Word, Excel, PowerPoint,

As our Paid Media Lead, you will shape how paid media generates profitable growth across the Puma global ecommerce business. You will lead activities across search, paid social, display, and emerging channels, raising the bar on strategy, automation, measurement and execution whilst building and inspiring a world-class team. 

You will lead and elevate an existing team, sharpen channel strategy, raise execution quality, and ensure media investment delivers incremental growth. 

To succeed in this role, you must have been a hands-on operator yourself. You know what great looks like across campaign structure, bidding, audiences, feeds, creative testing, measurement, attribution and pacing. You can motivate agencies, platforms, and internal teams with knowledge, passion and credibility. 

You will be part of the Global Acquisition & Retention team and work closely with Brand, regional teams, BI, Finance, CRM, MarTech, and external partners to make paid media a true growth engine.

• Define and lead the global paid media strategy across search, paid social, display, and emerging channels
• Desire to deep dive into campaign performance, extracting actionable insights to iterate on strategy and inform future marketing activity
• Own the global paid media roadmap across structure, capability, measurement, automation, operating model, and partner management
• Act as the senior expert across Google Ads, SA360, DV360, CM360, Meta, TikTok, Pinterest, Snap, and other relevant buying platforms
• Set global standards for campaign architecture, tracking, audience strategy, creative testing, budget allocation, bidding, and optimization
• Ensure investment decisions are grounded in strong commercial logic, moving beyond just CPA into contribution margin, CLTV, payback, customer quality, and incrementality
•  Partner with BI, Finance, and MarTech to strengthen measurement frameworks, improve forecasting, and build a clearer view of channel effectiveness across the funnel
• Drive advanced automation and AI adoption across paid media to improve speed, quality, and efficiency
• Lead and inspire the paid media team into a state-of-the-art center of excellence
• Own ad platform and agency relationships and, together with our Senior MarTech Manager, key AdTech partner relationships
• Contribute and challenge channel mix, budget allocation, and current ways of working to unlock better growth
• Cross-functional collaborate with CRM, Brand, Content, and Creative teams to connect paid media to the broader customer journey
• Build a strong test-and-learn agenda across audience, creative, bidding, landing pages, markets, and channels
• Identify and test new growth opportunities, exploring emerging platforms and driving innovation through new formats, tools, and technologies
• Support senior stakeholders with clear, data-backed narratives on performance, trade-offs, and future growth opportunities
• Stay ahead of industry trends and platform updates to continuously improve our media effectiveness and maintain a competitive edge.

• Extensive experience in paid media leadership roles, ideally across both a fast paced consumer brand and leading media agency
• Deep and recent hands-on expertise across paid search, paid social, and ideally display
• Strong platform fluency across Google Ads, SA360, DV360, CM360, Meta, TikTok, and other major buying platforms
• Deep familiarity with the wider media and data ecosystem, including CDPs, analytics platforms, tagging frameworks, and audience activation workflows
• Highly data driven and adaptable with the ability to interpret complex performance data and turn it into clear, strategic recommendations
• Commercially driven, with a clear view of healthy acquisition beyond just ROAS
• Experienced in setting up global paid media playbooks and guardrails for regional execution
• Strong understanding of automation and AI in media buying, including smart bidding, feeds, rules, scripts, experimentation, and workflow automation
• Strong command of forecasting, budget pacing, incrementality, testing, and investment trade-offs
• Proven experience leading and scaling teams, with the ability to raise the bar on performance and accountability
• Experience working in complex global or multi-market environments
• Excellent stakeholder management skills in a matrixed organization
• A passion for testing and learning, with a finger on the pulse of the latest media trends and emerging technologies.

• Drive commercial results by managing revenue, margin, profitability, and identifying growth opportunities through data and market analysis.
• Optimize inventory and in‑season performance by managing the full sell‑in cycle, improving assortments and replenishment, and ensuring accurate forecasting
• Lead GTM execution including line reviews, assortment building, sell‑in presentations, and contributing to seasonal sales planning.
• Collaborate cross‑functionally with Merchandising, Planning, Marketing, Supply Chain, and Sales Ops to ensure aligned, on‑time, and brand‑consistent execution
• Ensure operational excellence by maintaining accurate order books, adhering to pricing and distribution rules, improving processes, and contributing positively across the Key Account team.

• 3–5+ years of Key Account Management or Sales experience, ideally in sporting goods, fashion, lifestyle, or FMCG.
• Proven ownership of retail/digital accounts, including sell-in, sell-through, forecasting, and in-season trading.
• Strong commercial and analytical skills, with the ability to interpret market, inventory, and sell-through data.
• Expertise in GTM processes, assortment planning, demand forecasting, and order management.
• Excellent communication, negotiation, and organizational skills, with experience collaborating across cross-functional teams.

As the Global eCom App Marketing Manager, you will define and lead our global app retention and growth strategy across all owned app communication channels. 

This role will own the end-to-end global app lifecycle roadmap, from engagement and retention strategy to reporting and analysis, vendor partnerships, and enablement of local market teams. You will work closely with global and local performance marketing teams, CRM, UX/UI, BI and Analytics, Engineering and external vendors to ensure our app ecosystem delivers measurable customer lifetime value. 

• Define and lead the global app retention and engagement strategy across push notifications, in-app messaging, and other app communication channels
• Build lifecycle frameworks covering onboarding, activation, engagement, loyalty, win-back, and reactivation
• Establish global best practices and scalable playbooks for local market execution
• Drive personalization and segmentation strategies in partnership with CRM and data teams
• Own the global app growth and retention roadmap aligned with business objectives
• Design and oversee a structured testing framework (A/B, multivariate testing)
• Collaborate with product and UX teams to improve app conversion, usability, and engagement
• Define global KPIs for app performance (retention, churn, CLTV, push engagement, revenue contribution) 
• Own strategic relationships with key marketing technology vendors, including Emarsys (ESP & customer engagement) & Branch (deep linking & attribution) 
• Act as the central point of contact for local market teams executing app campaigns
• Ensure alignment between global strategy and local execution. 

• Strong experience in CRM, lifecycle, or app marketing within eCommerce, consumer tech or fashion/ lifestyle organisations.
• Strong experience managing push, in-app messaging, and deep linking ecosystems
• Hands-on experience with marketing automation platforms (experience with Emarsys preferred) 
• Experience with mobile attribution and deep linking tools (e.g., Branch) 
• Strong analytical capability with ability to translate data into strategy 
• Experience managing cross-functional and international stakeholders.

As Senior MarTech Manager, you will own how marketing technology enables growth across the customer journey: from audience strategy and activation to measurement and lifecycle orchestration. 

This role exists to turn tools into outcomes. In partnership with Brand, BI & IT, you will define how the MarTech ecosystem should look like, how different components integrate, what “good” looks like at scale, and how global and regional teams activate technology consistently, intelligently, and profitably. 

You will define high-impact use cases, and ensure the stack is configured, integrated, and adopted in a way that unlocks real business value. You will act as the connective tissue between digital marketing, CRM/lifecycle, analytics, data, and external partners, helping the organization move to a cohesive, AI-ready ecosystem. 

• Define and lead the global MarTech strategy and roadmap in support of growth, efficiency, and customer relevance 
• Own the business logic of the MarTech ecosystem (GMP, CDP/DMP, ESP, measurement), ensuring tools work together as a coherent system 
• Define, prioritize, and evolve MarTech use cases tied to audience activation, lifecycle orchestration, personalization, and incrementality 
• Act as the key business counterpart to agencies and vendors, challenging implementations for quality, scalability, and long-term value 
• Act as the super-user of the MarTech stack (e.g. CDP, SA360, Branch, GMP, ESP), driving adoption, feature utilization, and innovation 
• Upskill the organization by building playbooks, trainings, workflows, and activation standards 
• Ensure consistent tagging, taxonomy, and governance across regions and channels 
• Be the main fire-starter for first-party data activation, powering audience strategy, lifecycle orchestration, and the marketing flywheel 
• Continuously assess the MarTech landscape and guide stack evolution toward a privacy-first, AI-ready future
• Stay up to date on AI, LLMs, and emerging technologies, translating them into practical MarTech use cases and working with the right vendors to bring them to life.

• 7+ years of experience in MarTech within commercial marketing teams 
• Proven track record as a hands-on MarTech leader, driving adoption and value 
• Deep understanding of platforms such as CDPs, Google Marketing Platform, Branch, Emarsys and marketing automation tools 
• Strong grasp of data flows, identity, consent, and measurement in a privacy-first environment 
• Highly analytical and commercially minded, able to link MarTech capabilities to measurable growth outcomes 
• Confident communicator who can align senior stakeholders and challenge partners with credibility 
• Curious, forward-thinking, and comfortable operating in matrixed, global organizations.

For our PUMA store in Utrecht, we are looking for a talented Store Manager, who wants to challenge themselves in a dynamic and sporty environment, focusing on the following objectives:

• Drive Sales & Brand Strategy: Implement medium- to long-term strategies to achieve sales and KPI objectives, promoting PUMA’s sales culture.
• Team Leadership & Development: Hire, manage, and train a results-oriented team, ensuring training programs are executed effectively.
• Customer Experience Excellence: Maintain high standards of service aligned with PUMA brand values and deliver outstanding in-store experiences.
• Operational & Inventory Management: Oversee stock control, physical inventory counts, and compliance with Loss Prevention and Visual Merchandising standards.
• Analysis & Marketing Execution: Analyze customer profiles and sales trends, provide feedback to the Area Manager, and manage marketing initiatives within budget.

• Retail Leadership Experience: 2–4 years of managerial experience in a customer-focused retail environment (preferably Clothing & Footwear) with measurable objectives.
• Commercial & Financial Acumen: Strong interest in business and financial aspects.
• Customer-Centric & Interpersonal Skills: Friendly, reliable, and able to communicate effectively with large groups.
• Organizational & Technical Proficiency: Excellent time management and proficiency in Word, Outlook, PowerPoint, and Excel.
• Adaptability & Professional Growth: Self-motivated, adaptable, and committed to continuous development.