Global sports company PUMA is proud to announce an exciting new chapter in its partnership with the TAG Heuer Porsche Formula E Team. As the team prepares for the upcoming season of Formula E, it's not only a bold new look for the Porsche 99X Electric, but the team will unveil a fresh new look, courtesy of PUMA's state of the art apparel.
This collaboration underlines PUMA's commitment to innovation and performance as the team's clothing will be state-of-the-art, just like the cars they use. From pitcrew to drivers, every apparel has been designed to blend style and comfort with high performance - a perfect reflection of both brands' passion for pushing the boundaries on and off the track.
“Our long-standing partnership with Porsche has been an incredible journey of shared values and mutual passion for excellence,” said Thomas Josnik, Vice President of Motorsport at PUMA. “With this new collection, we’re not just providing apparel; we’re delivering a statement of innovation and forward-thinking design that aligns perfectly with the electrifying spirit of Formula E.”
The new team clothing line combines PUMA's advanced materials and technology, ensuring durability and performance under the most strenuous conditions. This is yet another important step toward aligning the team's visual identity with the dynamism and sustainability values so inherent to Formula E.
The fans will have a chance to see the new-look apparel when the TAG Heuer Porsche Formula E Team takes to the track for the first time this season for the Brazilian E-Prix.
