Merchandising / Buying
Executive, Merchandising Footwear
Seoul, Korea, Republic of
SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy. Simply click APPLY ONLINE and follow the steps to upload your application.
Your Talent
- Education : Bachelor degree
- Professional : Minimum 4~6 years of experience in sport and lifestyle with footwear or apparel product line building and planning experience. (fashion/lifestyle categories preferred)
- IT Skills: Highly advanced MS Office Skills (Excel, Powerpoint)
- Language Skills : Business English fluent
- Competencies : Proactive, Sense of Trend, Keen eyes on contemporary market trend and fashion industry, Teamwork, Communication Skills
- Functional Skills : Product Line building and planning, Strategic SKU management for enhanced profitability, Distribution channel comprehensive
Your Mission
[SUMMARY] This role leads the country-level merchandising strategy for SELECT Business Unit — the most fashion-forward, culturally-driven segment within the brand. It requires a deep understanding of both global brand direction and local consumer behavior to translate trends, creative partnerships, and market movements into commercially successful and culturally resonant product ranges. The focus lies in curating elevated assortments, driving long-term brand desirability, and connecting the brand with top-tier fashion distribution and cultural communities. This role not only supports the country’s financial goals but also positions SELECT as a storytelling platform that merges innovation, collaboration, and style credibility.
- [Task 1] Channel Strategy & Market Execution
Align SELECT product ranges with the right channels — including fashion retail, ECOM, and influencer-driven platforms — to maximize sell-through and reinforce premium brand positioning in high-impact environments. - [Task 2] End-to-End GTM Planning & Execution
Drive the full go-to-market process for SELECT collections and projects, from seasonal planning and sell-in readiness to in-market execution, performance tracking, and storytelling activation. - [Task 3] Consumer & Cultural Insight Integration
Translate deep knowledge of consumer behavior, lifestyle shifts, and cultural movements into strategic product direction and market-relevant positioning. - [Task 4] Cross-Functional Leadership & Communication
Act as the strategic lead between Merchandising, Sales, Marketing, and Global teams to ensure cohesive execution, unified messaging, and strong alignment across all key functions within the SELECT business. - [Task 5] Creative Collaboration & Local Partnership Development
Identify and lead culturally relevant collaborations with designers, artists, or local tastemakers. Ensure each partnership adds strategic and creative value while strengthening SELECT’s cultural impact. - [Task 6] Trend Curation & Product Storytelling
Filter and translate emerging design, fashion, and subcultural trends into product-driven narratives that emotionally resonate with SELECT’s target audience and elevate the brand's cultural relevance. - [Task 7] Business Ownership & Insight-Led Planning
Own the SELECT business across categories with a clear focus on financial targets, assortment performance, and range evolution. Use data-driven insights and sell-through analysis to inform future product and GTM strategies.
PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.
PUMA supports over 21,000 employees across 51 countries. The PUMA Group owns the brand PUMA, Cobra Golf and stichd, and is headquartered in Herzogenaurach, Germany.
