Marketing
Assistant Manager, Customer Analytics SEA
Singapore, Singapore
SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy. Simply click APPLY ONLINE and follow the steps to upload your application.
Your Talent
Education: Bachelor’s Degree in Finance/Accounting/Statistics/Math/Data Science/Engineering/MBA.
Professional: Minimum 5-6 years of experience in Data/Commercial Analytics/ Revenue/Pricing. Previous experience working for E-Commerce Fashion Retailer / FMCG is desirable.
IT Skills: Advanced Proficiency MS-office (Excel & Power Point)
Excellent data storytelling skills using visualization tools like Tableau or Power BI
SQL and other programming skills (R,Python) a plus.
Language Skills: Fluent in English (written & spoken)
Your Mission
This role is for a results-driven professional to lead and execute strategies that drive incremental revenue through CRM and loyalty programs.
This role is responsible for driving data-driven strategies to enhance customer engagement, retention, and business growth. This role involves managing customer analytics, CRM platforms, segmentation, and lifecycle marketing initiatives. The role involves collaborates with cross-functional teams, including retail, marketing, and IT, to optimize customer interactions and improve overall customer lifetime value. By leveraging data insights, automation, and personalization, the role ensures a seamless and impactful customer experience across all touchpoints.
Task 1: Analyze customer behavior, purchase trends, and engagement patterns to develop data-driven segmentation strategies. Utilize analytics tools to generate insights that optimize marketing campaigns and customer journeys. Present key findings to stakeholders, providing actionable recommendations to improve customer lifetime value and retention.
Task 2: Develop and implement CRM strategies that enhance customer lifecycle stages, from acquisition to retention. Optimize automation workflows and personalized communication to increase engagement and reduce churn. Ensure CRM systems are efficiently integrated with marketing, sales, and customer service platforms for seamless data flow.
Task 3: Monitor the effectiveness of email, SMS, and loyalty campaigns by analyzing key performance metrics such as open rates, conversion rates, and ROI. Conduct A/B testing and refine messaging, targeting, and timing for improved results. Collaborate with marketing teams to continuously optimize customer engagement efforts based on data insights.
Task 4: Design and manage customer loyalty programs that drive repeat purchases, engagement, and brand advocacy. Analyze loyalty data to identify high-value customers, refine reward structures, and enhance program effectiveness. Collaborate with marketing teams to develop targeted retention campaigns that increase customer lifetime value and strengthen brand loyalty.
Task 5: Leverage customer data and CRM insights to personalize online and in-store experiences, optimizing sales and conversions. Develop data-driven strategies to improve customer journeys, reduce friction points, and enhance omnichannel engagement. Work with e-commerce and retail teams to implement targeted promotions, product recommendations, and customer retention initiatives that boost overall revenue growth.
PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.
PUMA supports over 21,000 employees across 51 countries. The PUMA Group owns the brand PUMA, Cobra Golf and stichd, and is headquartered in Herzogenaurach, Germany.
