Education:

• Ideally degree level or equivalent experience

Experience:

• Proven commercial marketing experience, preferably consumer goods industry (sports, lifestyle, fashion)

Capabilities:

• Strong presentation, organizational and negotiation skills

• Fluency in the English language (speaking, reading, writing) at business level

• Proven interpersonal & presentation abilities to operate effectively with cross-functional teams

• Results oriented

• Experience of developing strong relationships, communicating across a wide variety of networks

• Effectively defines, plans, schedules, controls tasks and projects

• Proficiency in MS Office (word, excel, power-point)

• Proficiency in Adobe Photoshop, Illustrator and Indesign

The Manager Commercial Marketing is responsible for implementing the Regional Trade Marketing strategy as per defined Brand and commercial objectives, looking to deliver brand and quality consistency in Trade Marketing implementation in the Region through set guidelines.

• Develop, analyze, assess and improve the process for delivering effective sell in and sell through, through Trade Marketing tools for identified Regional Strategic/Key Accounts.

• Build and manage relationships with Key Accounts’ trade and marketing teams and ensure a consistent flow of communication and alignment.

• Align seasonal priorities internally with Sales and Merchandising teams.

• Liaise with the Visual Merchandising team to ensure alignment between campaign roll out and product merchandising.

• Liaise and manage (Retail & Wholesale) requirements and ensure an extensive roll out of window / instore launches of global / regional campaigns. When needed, tailor specific campaigns and executions for Key Accounts.

• Brief Strategic/Key Account seasonal requirements to external suppliers and manage project through execution.

• Manage trade marketing quotations and invoicing process with internal/external suppliers.

• Develop and deliver seasonal category presentations for Regional Strategic/Key Accounts and Regional/Global Commercial teams.

• Work with VM team to document campaigns and develop reports to be shared internally and presented as best practices.

• Work on achieving process and budget efficiencies for Strategic/Key Accounts in the Region.

• 3-5 years of experience in Retail Merchandising, ideally covering both outlet and eCommerce channels.  
• Preferably a university degree in business related areas.
• Experience with Buying, inventory planning and financial performance tracking is essential.
• Strong MS Office/Excel skills.
• Strong analytical skills.
• Excellent knowledge of all relevant Merchandising KPIs.
• Strong communication skills (English) is a must.
• Understanding of Merchandise Planning & Buying cycles.
• Strong commercial mindset.
• Highly organized and detail oriented.
• Knowledge of market trends, sporting goods & fashion industry.
• Adaptability to work in a fast-paced retail environment and manage multiple priorities.
• Team Player.

Responsible for optimizing product assortment and sales performance across both our marketplace channel and physical outlet stores.

Range Planning & Buying:

• Define seasonal product ranges and buy plans tailored for outlet and marketplace channels.
• Develop range building blocks, grading logic, and sell-through targets using both qualitative and quantitative insights.
• Determine weeks in store (WIS), forecast final buy quantities, and manage option count to maximize product performance and customer relevance.
• Build product assortments for new store openings or marketplace expansions based on store environment, historical performance, and customer behavior.
• Maintain the range plan in-season and throughout the order process.

Inventory & Order Management:

• Accountable for timely order placement and order tracking to ensure alignment with launch timelines.
• Own divisional buy spend, inventory control, and in-season stock movement for both outlet and marketplace business.
• Monitor and manage option flow, density, and support in-season replenishment to support commercial and operational needs.
• Own Clearance strategy and drive sell-out of regional old stock via Outlet and Marketplace channel.

Sales Performance & In-Season Management:

• Track sales performance and Sell-Thru weekly, comparing plan vs actuals and revising action plans accordingly.
• Jointly responsible for top-down and bottom-up target achievement, including sales, margin, and profitability KPIs.
• Support development and execution of markdown and promotional strategies across both channels, including post-sale analysis.

Marketplace Management:

• Oversee listing strategy ensuring SEO best practices and brand consistency.
• Collaborate with the marketplace team on promotions, price competitiveness and promotional calendars.
• Extend product assortment according to requirements utilizing regional clearance stock.

Cross-functional Collaboration:

• Work closely with the allocation team to ensure timely product launches and implementation of assortment plans.
• Work closely with Visual Merchandising, Brand & Commercial Marketing, and Operations teams to align retail and marketplace displays with brand and business objectives.
• Liaise with Teamhead Retail Merchandising to develop financial plans and seasonal strategies across categories & stores.

Planning & Reporting:

• Prepare product and strategy presentations for key stakeholders including global teams (e.g., Buy Review), senior management, and store operations.
• Prepare RESEC aligned with global launches and regional focuses
• Conduct performance deep-dives and sell-through analysis to adjust future buying and allocation strategies.
• Provide actionable insights to improve marketplace competitiveness and outlet productivity based on sales trends, customer behavior, and market activity.