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Merchandising / Buying, Dubai, United Arab Emirates

Manager Merchandising - Footwear GCC

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy. Simply click APPLY ONLINE and follow the steps to upload your application.

Your talent

  • Preferably Bachelor’s degree in Business
  • Relevant product management experience with top tier international sports or lifestyle brands
  • Experience as a footwear buyer
  • Advanced MS Office knowledge
  • Ability to work alongside other functions
  • General knowledge of go-to-market processes
  • General knowledge of the retail environment
  • Strong analytical skills
  • Technical product knowledge
  • Ability to convincingly present category knowledge using PowerPoint and spreadsheet software tools;
  • Fluency in the English language (speaking, reading, writing) at a business level
  • Interested in working in a truly multicultural environment 
  • Readiness and ability to travel 

Your mission

  • Manage all merchandise/product related matters pertaining to Footwear, including, but not limited to, Sportstyle and Performance footwear categories.
  • Execute the global and regional merchandising strategy.
  • Define the GCC footwear collection according to corporate/regional targets and in line with the regional/global business strategy.
  • Market research of competitors’ products.
  • Define prices at the article level, according to competitors’ similar products.
  • Propose forecasts based on historical data, trend analysis and other approaches.
  • Analyze sales data, account buying trends and forecasting future sales volumes.
  • Support wholesale business planning.
  • Finalize buying plans for the GCC.
  • Regular reporting as per requirements / guidelines.
  • Day to day work that requires coordination of customer service and purchasing (cancellation, increase orders, maintain updated database, look for FTS, data entry IPS, provide info to sales, create VLP).

Our principles

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.

PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000 employees worldwide.

Want to join our team?

Team work at PUMA

United Arab Emirates

Witness change at PUMA United Arab Emirates in Dubai – whether in the city itself or in our energetic office.

PUMA Headquarter Herzogenaurach

Shape PUMA Merchandising

PUMA encourages your passion for sports – we live it ourselves. That's particularly true for PUMA Merchandising, where it's essential to make the connection between market needs and product development. With creative solutions, we channel market and consumer needs into PUMA products.

Marketing, Dubai, United Arab Emirates

Manager Brand Marketing GCC

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy. Simply click APPLY ONLINE and follow the steps to upload your application.

Your talent

Education:

  • University Degree preferably in Marketing

Experience:

  • 3-5 years experience in marketing, preferably consumer goods industry (sports, lifestyle, fashion)

Capabilities:

  • Excellent verbal and written communication skills
  • Fluency in the English language (speaking, reading, writing) at business level.
  • Knowledge of and active involvement in sport and the business of sport
  • Dynamic and creative
  • Results driven
  • Multitasking capabilities
  • Strong organization skills
  • Strong interpersonal and leadership skills
  • Project Management skills
  • Ability to work under minimum supervision with a proactive approach
  • Proficiency in MS Office (word, excel, power-point)

Your mission

  • Develop and implement a local Marketing Strategy aligned with Regional / Global Marketing seasonal initiatives and product narratives.
  • Acquire and manage all necessary creative assets and tools from global and regional team to ensure effective roll out of seasonal stories and plans to all key stake holders. (Agencies, key Accounts, Internal departments, Influencers, Media). Where need be, develop local creative and assets based on market requirements to support the roll out of seasonal initiatives.
  • Lead the roll out of creative assets and communication plans across all marketing channels: Digital, Activation/Events, Public Relations, Trade, and Retail together with leveraging local and global assets (Sport and Lifestyle). Communicate and drive integration with Sales & Retail on brand initiatives. Align with HQ and global teams on strategy and communication plans where required.
  • Manage & Coordinate with all third-party vendors (i.e. Agencies / Suppliers) to ensure execution of marketing plans is in line with agreed budgets.
  • Manage procedures to ensure efficient flow of documentation between third party vendors and accounts and ensure timely payments to third party vendors.
  • Maintain knowledge of current and relevant local and global trends to ensure that strategic partnerships remain relevant to consumers.
  • Media: Oversee briefing, planning and execution of all Media campaigns to launch brand initiatives. Analyze campaign results and oversee reports created to highlight learnings, working together with PR Manager.  
  • Events: Conceptualize, plan and execute consumer activations in line with event agencies to bring to life seasonal brand initiatives.  Develop activation reports to document and present as best practices.
  • Social: Manage digital and social agencies to build a solid strategic content plan that flows key seasonal stories on PUMA channels and influencer / blogger platforms. Oversee Seeding plans in line with PR to ensure key product on the right people for maximum visibility.
  • PR: Work with PR to build a strong communication plan and ensure a consistent flow of messaging (always on approach) across all channels (Print / Digital / Social) throughout the season.

Please note: The expected start date for this role is 05 January 2026.

Our principles

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.

PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000 employees worldwide.

Want to join our team?

Team work at PUMA

United Arab Emirates

Witness change at PUMA United Arab Emirates in Dubai – whether in the city itself or in our energetic office.

PUMA Marketing

Shape PUMA Marketing

PUMA Marketing is a highly engaged, driven and fun group! We communicate directly with our consumers daily, and work together to create stories that effectively reach and impact PUMA fans around the world. It doesn‘t get any better than that!

Retail Stores, Dubai, United Arab Emirates

Retail Sales Associate

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy. Simply click APPLY ONLINE and follow the steps to upload your application.

Your talent

  • First sales experience preferably in a fast pace retail environment

  • Passion for PUMA Brand

  • Customer-oriented, reliable and friendly personality

  • Strong team player

  • Excellent communication skills

  • Ability to learn fast

  • Computer literacy including basic knowledge about common MS programs

Your mission

  • Actively communicate with customers in a friendly and helpful manner, promoting the PUMA brand and merchandise in trying to fulfill the customers’ needs and meet selling standards

  • Understand business needs and expectations to individually influence store objectives in sales, store environment, and business operations

  • Adhere to and consistently demonstrate behavior of all PUMA policies and procedures to ensure a consistent business setting for customers and employees

  • Be up to date and show understanding of product, PUMA procedures, and company initiatives to effectively communicate with customers and fellow PUMA team members

  • Adhere to and consistently demonstrate behavior of PUMA retail operations initiatives to strengthen PUMA International’s competitive position within the marketplace.

  • Consistently participate and demonstrate understanding of store programs involving safety, operations, service and loss prevention to positively add to store’s overall performance

  • Understand store merchandise, sales and operations related statistics to gain expected business knowledge and to positively add to overall store performance

  • Actively play a part and add to PUMA store standards on the sales floor and back areas including cleaning, maintenance, organization, product flow, store presentation and general consistency to help achieve store’s objectives accurately and on time

Our principles

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.

PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000 employees worldwide.

Want to join our team?

Team work at PUMA

United Arab Emirates

Witness change at PUMA United Arab Emirates in Dubai – whether in the city itself or in our energetic office.

PUMA Retail

PUMA Retail

Remember: We are stronger together. With our shared momentum we all make PUMA the best place to be.

Team work at PUMA

United Arab Emirates

Witness change at PUMA United Arab Emirates in Dubai – whether in the city itself or in our energetic office.

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