This role is accountable for managing in-season trading activities to ensure efficient inventory management, seamless product rollouts, and effective cross-functional collaboration. This role demands strong analytical skills, close coordination with logistics, and proactive decision-making to optimize stock flow and maximize business performance. Oversight of multiple retail channels – Mono Doors – Full Priced Stores (FPS), Factory Outlet Concept (FOC) and Black Door (BD) – if any. Responsible for operations in Malaysia, ensuring alignment with local market dynamics, customer preferences, and business objectives.

Task 1: Inventory Management
- Monitor and maintain optimal stock levels at stores and warehouses to ensure balanced inventory.
- Compile and analyze detailed sizing reports and data insights to guide allocations.
- Assess historical trends to identify inventory risks and opportunities.
- Facilitate stock consolidation across stores to minimize slow-moving merchandise.
- Track and enhance sell-through rates for improved turnover.
- Collaborate closely with Merchandising Planner to ensure continuous supply chain optimization for reordering, if any.

Task 2: Logistics & Supply Chain Coordination
- Work closely with Country Logistics team to proactively plan product ranges, provide delivery forecasts, and monitor shipment status.
- Collaborate with Logistics to ensure timely deliveries of merchandise.
- Coordinate delivery schedules to align with merchandising and promotional timelines.

Task 3: Effective and Efficient In-Season Rollout
- Set up pricing in the system accurately and on time.
- Responsible for updating internal and external price changes in the system.
- Ensure seasonal product assortments are planned and updated in line with any in-season changes.
- Oversee the timely rollout of monthly launches for seamless market entry.
- Manage stock replenishments, ensuring healthy stock levels while monitoring store capacity constraints.
- Maintain accuracy in markdown pricing and ensure proper price updates.
- Track incoming new stock and proactively flag items at risk due to shipment delays.
- Conduct thorough evaluations of promotional activities and Key Item (KI) product performance.

Task 4: Cross-Functional Collaboration
- Work with Visual Merchandising and Store Operations teams on new product launches.
- Participate in monthly DTC meetings and conduct bi-monthly store walks/retail visits to gather insights.
- Partner with Merchandising Planner to ensure alignment on allocation, promotions, and stock flow.
 

Education: Bachelor's degree in business management or relevant studies.

Professional: Minimum 3-4 years retail / merchandising experience in a fashion, footwear, or apparel retail industry.
IT Skills: Strong computer skills including MS Excel, Word, and Power Point.

Language Skills: English and local languages.
 
 

This role will be responsible for execution of performance marketing campaigns on Lazada & Shopee (including META CPAS) for PUMA SEA. It is execution focused role with the expectation of hand ons experience of managing campaigns.

Task 1: Set up and track investment on Lazada & Shopee campaigns across objectives like sales, add to cart, conversion rate & key metrics.
Task 2: Manage Revenue, ROAS and CPM across different platforms & channels.
Task 3: Execute media plan & actively tracking the progress to scale up/down on the spending.
Task 4: Delivering regular reports of campaign results, including data analysis and evaluation of KPIs. Identifying patterns and trends in campaign data sets.
Task 5: Individual will also be responsible for finance matter including processing invoices/purchase order.
 

Education: Bachelor's degree in business management or relevant studies.

Professional: Prior experience of executing any ads type (experience in Shopee & Lazada ads set up is a plus.)

IT Skills: Ads optimization knowledge

Language: English and local languages
 

This position is responsible for managing visual merchandising through clear guidelines, regular store visits, and reporting to continuously elevate execution standards and team capability, while also leading store experience initiatives including display maintenance and new store openings to ensure impactful and consistent VM execution across all locations.

Task 1: Responsible for executing VM planning and execution including in store RESEC launch and visual display presentation, with effective store zoning to build appealing story telling.

Task 2: Creative use of graphics & props to enhance brand presence across all stores. Execute in-store branding such as window display, in store poster, POPs, etc. Provide graphic design support.

Task 3: Track and control VM budget & expenses. Plan and control stores merchandise display capacity. Plan stores layout and zoning and track effectiveness.

Task 4: Cross functional communication and alignment among departments for seasonal store campaign, trade shows, and other projects. Train and guide Visual Merchandising Specialist(VMS) In-store

Education: Bachelor’s degree in graphic design/fashion design or equivalent studied. 

Professional: Functional: Proven Retail/Trade marketing experience for an international multi categories’ brand; previous budget management responsibilities Industry: sports or fashion industry.

IT Skills: Familiar with print design; Good proficiency in Adobe Illustrator, Photoshop, Ppt, Excel, and Microsoft Office.

Language Skills: English and local languages.

This position is responsible for managing visual merchandising presentation through effective VM programmes, including the development of clear guidelines, regular store visits, and reporting, to continuously elevate overall VM standards and skill sets. In addition, be responsible for driving visual merchandising initiatives, display maintenance, and new store openings to ensure a consistent and impactful in-store experience.

Task 1: Responsible for executing VM planning and execution including in store RESEC launch and visual display presentation, with effective store zoning to build appealing story telling.

Task 2: Creative use of graphics & props to enhance brand presence across all stores. Execute in-store branding such as window display, in store poster, POPs, etc. Provide graphic design support.

Task 3: Track and control VM budget & expenses. Plan and control stores merchandise display capacity. Plan stores layout and zoning and track effectiveness.

Task 4: Cross functional communication and alignment among departments for seasonal store campaign, trade shows, and other projects. Train and guide Visual Merchandising Specialist(VMS) In-store.

Education: Bachelor’s degree in graphic design/fashion design or equivalent studies.

Professional: Functional: Proven Retail/Trade marketing experience for an international multi categories’ brand; previous budget management responsibilities.
Industry: sports or fashion industry.

IT Skills: Familiar with print design; Good proficiency in Adobe Illustrator, Photoshop, Ppt, Excel, and Microsoft Office.

Language Skills: English

The Manager, Visual Merchandising – Malaysia is responsible for driving brand-consistent, commercially effective, and premium retail experiences across all retail and wholesale doors in the country. This role leads VM strategy, execution excellence, and team capability development to ensure that PUMA’s global direction is translated into locally relevant, high-impact store environments that elevate consumer experience and drive sell-through. The role acts as the VM market lead, partnering closely with Retail, Merchandising, Marketing, and SEA VM to deliver best-in-class execution across seasonal campaigns, new store openings, and ongoing store standards. 

Task 1: VM Strategy & Execution Excellence  

Education: Bachelor’s degree in graphic design or equivalent studied in Photoshop, Illustrator and File maker Pro. 

Professional: Functional: Proven Retail/Trade marketing experience for an international multi categories’ brand; previous budget management responsibilities. 

Industry: sports or fashion industry.

IT Skills:  Familiar with print design; Good proficiency in Adobe Illustrator, Photoshop, PPT, Excel, and Word. 

Lead and shape the SEA Retail Training strategy, frameworks, and capability agenda across Owned & Operated (O&O) stores, Partner stores, and Wholesale retail environments. The role operates as a regional training hub, responsible for strategy, content development, digital learning enablement, and performance insights, while working closely with Retail Operations and Wholesale teams to ensure effective execution and measurable business impact across all retail channels.

Task 1: Retail Training Strategy & Frameworks
•    Define and drive the SEA Retail Training strategy aligned with company direction, retail priorities, and commercial KPIs.
•    Design and deploy regional training frameworks across core pillars: Selling Skills, Product Knowledge, Leadership & Coaching, Brand & Customer Experience.
•    Translate global initiatives into SEA-relevant, executable training programs for O&O, Partner, and Wholesale channels.

Task 2: Regional Capability & Flagship Programs
•    Design, launch, and govern regional capability programs, including: Running / NITRO Expert Program, Customer Experience (CX) initiatives, Safe Size Foot Scanner initiatives.
•    Establish certification standards, assessment criteria, and performance benchmarks.
•    Continuously refine programs based on business performance and market feedback.
•    Ensure training, adoption, and sustainment plans are in place for all retail technology rollouts.

Task 3: Digital Learning & Platform Enablement
•    Own the SEA digital learning strategy, including content design, platform governance, and vendor evaluation.
•    Ensure learning solutions are retail-friendly, mobile-first, and scalable across all channels.
•    Oversee development of e-learning modules, micro-learning, videos, and training toolkits to support seasonal and ongoing training needs.

Task 4: Stakeholder & Enablement Leadership
•    Act as a strategic partner to Retail Operations, Wholesale, P&O, Merchandising, Marketing, and Global teams.
•    Enable O&O, Partner, and Wholesale teams through Train-the-Trainer models, digital toolkits, and governance frameworks, rather than direct store-level delivery.
•    Facilitate regional workshops, summits, and capability upskilling sessions.

Education: Bachelor’s degree in business management, psychology or relevant studies.

Professional: 8-0 years of experience in retail training, capability development, or people development. Proven regional or multi-market experience. Strong understanding of own & operated, and partner / wholesale retail models. Excellent stakeholder management and communication skills.

IT Skills: Advanced proficiency in PowerPoint for executive-ready training decks and storytelling. Strong working knowledge of Excel for basic data analysis, tracking, and reporting. Experience with digital learning platforms (LMS/LXP), including content deployment, tracking, and vendor coordination. Familiarity with customer experience and store execution tools (e.g. Qualtrics, Falcony or similar platforms).

Language Skills: English and local language

Strategically manage and promote sales culture within a District of 8-12 stores to achieve or exceed sales, KPI’s, and profitability goals to position PUMA to be the Fastest Sports Brand in the world.

Task 1: Deliver on Set Targets and KPIs

• Deliver on set retail P&L and KPI targets and identify opportunities and initiate plans to improve and grow the business by increasing store productivity (e.g. Conversion Rate, UPT, ATV, Sales per hour and sqm).
• Increase comp sales of all PUMA stores by setting & driving SMART targets and implementing operating plans locally.
• Closely monitor business performance and take necessary action.
• Proactively manage Store-related OPEX with particular emphasis on Personnel Expenses.

Task 2: Operations Standards / Store Management

• Adopt and implement global/regional Operational Tools and Standards.
• Execute country-specific operational policies and procedures (per Global Retail Operation Manual) to ensure they are compliant with International/Global Retail standards.
• Deliver all operational standards for store openings (with Daily Game Plan), closings, relocation, upgrades, stock replenishment, inventory management, staff roster etc, to ensure smooth implementation and that budgets and timelines are met.
• Coach and lead local Retail Operations Teams to ensure Area- and Store Managers’ capabilities and competencies are developed and comply with International/Global standards.
• Manage all operational aspects of store inventories, including defining in-store shipment processes, coordinating stock takes and ensuring data integrity. Work with Merchandise and Planning team to manage store inventory level to ensure optimal stock to support sales targets.
• Manage country loss prevention standards and ensure that shrink goals are met and security is to PUMA standard.
• Execute VM guidelines in accordance with Global VM Survival Guide and RESEC.
• Guide, coach and train retail staff in all aspects of retail operations and retail training, working with close co-operation with the Country Retail Trainer. Support retail field training programs and roll-out of training initiatives.
• Execute the Customer Experience Program and use it to improve Retail Sales and customer service standards.
• Tailor Regional and International operational initiatives to meet Country needs including translation of material and execute these according to designated timeline and budget.

Task 3: Cross Functional Relationship

• Work effectively with Retail support functions for country specific projects and needs.
• Establish collaborative and effective relationships with Country Retail Manager, Retail Training, Retail Marketing, Merchandising Manager, E-Commerce Director etc.

Task 4: Process Improvement

• Set and implement best practices on Operations Management via cross-functional and cross-channel collaboration. Drive process improvements and strategic priorities in the country.

Task 5: Teams

• Drive and coach country Operations teams to ensure that they are motivated and capable of managing the business effectively.
• Work closely with Country Retail Training teams to identify the relevant developmental needs for store teams to ensure that training programs are targeted, relevant and conducted effectively.
• Work closely with country support functions and wholesale teams.
• Identify talent within the staff pool and develop them as part of succession planning.
• Develop strong store management team and secure succession plan through effective hiring, development, training and staff retention programs.

Education: Bachelor 'degree in business management or equivalent studied.

Professional: Functional: Minimum 5 years retail operations experience and 2-3 years from a similar position with a Global Brand in a customer service-oriented environment (preferably apparel/footwear/sports/outdoor)

Leadership: Minimum 2 years of managerial experience. Experience in managing multiple stores required.

IT Skills: MS Excel; Basic computer skills in MS Word, PowerPoint

Language Skills: Excellent verbal and written communication skills including English at business level

The primary role of this position requires the ability to manage the day-to-day operations of ecommerce business. This role requires a data-driven mindset, can-do attitude, strong attention to detail, and the ability to collaborate cross-functionally to ensure smooth e-commerce operations.

Task 1: Sales Management
•    Monitor sales trends across PUMA’s ecommerce channels to identify areas for improvement and growth opportunities.
•    Conduct regular benchmarking of competitor performance, campaign mechanics, and fashion trends to uncover new opportunities for PUMA.

Task 2: Communication and Collaboration
•    Liaise with internal teams (e.g., logistics, content, marketing, operations, and training) to align on day-to-day ops, key campaigns, timely execution of ecommerce mechanics such as vouchers, flash sales, and short video activation.
•    Coordinate with external partners, marketplace reps, and enablers for campaign alignment, product exposure, and livestream technical setup.

Task 3: Livestream Management

•    Plan and manage livestream sessions, including scheduling, product arrangements, and performance tracking across Shopee and TikTok channels.
•    Evaluate livestream performance using key data metrics such as GMV, CR%, traffic, GPM, etc., and provide actionable recommendations to drive sales.
•    Coordinate with content creators, hosts, and internal creative teams to ensure engaging and brand-consistent livestream executions.

Task 4: Reporting
•    Maintain detailed records of sales performance (e.g., total GMV, live GMV, expenses).
•    Manage administrative responsibilities, including reviewing and processing billing documents from various vendors and marketplaces.
•    Support monthly/quarterly business reviews with consolidated summaries.
 

Education: Bachelor's degree in business management and relevant studies.

Professional: Minimum 3-4 years of relevant experience in the e-commerce industry. Experience working for marketplaces, enablers, or fashion brands.

IT Skills: Microsoft (Excel, PowerPoint, Word)

Language: English and local language

This position is responsible to drive regional alignment, governance, and performance across SEA retail projects and design initiatives. This position operates by owning regional frameworks, strategic initiatives, governance mechanisms, and performance tracking, while influencing country teams through matrix leadership rather than direct reporting lines. The role balances retail design sensibility with strong project management discipline, enabling consistent execution, speed-to-market, and quality across all SEA retail formats including flagship, inline, factory outlet, SIS, and special projects. 

Task 1: SEA Project & Design Leadership and Coordination 

• Act as the regional focal point for SEA Project & Design coordination across all countries. 
• Drive alignment of country project pipelines with regional priorities and capacity. 
• Ensure structured coordination between Project Managers, Design teams, and the Senior Head. 
• Lead regional cadence meetings, follow-ups, and action tracking.  
• Provide managerial oversight on delivery readiness, risks, and dependencies across SEA. 

Task 2: Governance, Standards & Quality Assurance 

• Own and drive governance frameworks for retail design and project execution across SEA.  
• Ensure adherence to Global Retail Environment standards and regional directives.  
• Oversee approvals, design signoffs, and execution checkpoints.  
• Proactively identify deviations, quality risks, and execution gaps; drive corrective actions.  
• Support flagship and strategic projects with enhanced governance focus. 

Task 3: Strategic Initiatives, Innovation & Continuous Improvement 

• Lead and drive regional strategic initiatives related to store formats, cost optimization, speed-to-market, and scalability.  
• Identify opportunities for standardization, modularization, and sustainability.  
• Translate strategic intent into actionable regional programs and playbooks. 

Task 4: Regional Performance Tracking, Reporting & Insights  

• Own SEA-level dashboards covering project status, design readiness, timelines, and risks. 
• Maintain consolidated insights on project health and delivery performance.  
• Prepare reports, presentations, and decision-support materials. 
• SEA project delivery adherence (timeline, readiness, quality). Governance and compliance effectiveness across markets. Impact of strategic initiatives (cost, speed, scalability, quality). Quality of regional reporting and leadership visibility. Stakeholder confidence and alignment scores.

Education: Bachelor’s degree in architecture, Interior Design, Project Management, Engineering, or relevant studies.

Professional: A minimum 7 years of experience in retail project management, retail design, architecture, or construction. Proven exposure to multi-country or regional retail environments. Experience managing flagship or complex retail projects preferred. Prior experience operating at a regional or matrix-management level is an advantage. 

IT Skills: Advanced proficiency in MS Excel, PowerPoint, and reporting tools. Strong understanding of retail project lifecycles and design development stages. Working knowledge of AutoCAD / design documentation processes. Familiarity with dashboards, trackers, and performance reporting 

Language Skills: Fluency in English (PUMA Group Language is English)

This position is responsible to analyze regional retail training performance and business data to provide insights, reporting, and recommendations that support data-driven decision-making across SEA.

Task 1: Training Performance Analytics & Insights
•    Develop and maintain regional dashboards covering Sales, CX, Product, E-learning, and Operations metrics.
•    Analyse training and performance data to identify trends, gaps, and improvement opportunities.
•    Provide clear, actionable insights to SEA and market stakeholders.

Task 2: Reporting & Governance
•    Prepare regular training performance reports for SEA and Global stakeholders.
•    Ensure consistent KPI definitions, tracking, and reporting across all markets.
•    Support governance of training metrics and data quality.

Task 3: Data Enablement & Stakeholder Support
•    Partner with Retail Operations, CX, and Digital teams to align data inputs and outputs.
•    Support leadership presentations with data-driven insights and recommendations.
•    Improve data literacy and reporting understanding within the training community.

Task 4: Continuous Improvement
•    Identify risks, gaps, and improvement opportunities within regional training programs.
•    Recommend enhancements to training frameworks, tools, and measurement approaches.
•    Ensure consistent KPI tracking and governance across all SEA markets.

Education: Bachelor’s degree in business, Analytics, Human Resources, Learning & Development, or relevant studies.

Professional: A minimum 4 years' experience in analytics, reporting, performance management, CX analytics, or training effectiveness measurement. Proven experience working with data, dashboards, and performance reporting in a regional or multi-market environment. Experience in retail, consumer experience, or operations-driven environments is an advantage.

IT Skills: Advanced proficiency in Excel (pivot tables, formulas, data analysis).
Strong PowerPoint skills for insight storytelling and leadership presentations.
Experience working with dashboards, BI tools, or analytics platforms (e.g. Qualtrics, Power BI, Tableau, or similar). Comfortable managing large datasets and ensuring data accuracy.

Language Skills: Strong written and spoken in English
 

This position is responsible to plan, manage, and optimize the SEA digital learning platforms and e-learning programs, ensuring scalable, engaging, and measurable training delivery across all SEA retail markets.

Task 1: Digital Learning Program Management
•    Develop, plan, and manage SEA e-learning programs in line with SEA retail training strategy.
•    Own end-to-end management of SEA digital learning platforms, including content upload, maintenance, and troubleshooting.
•    Ensure digital learning solutions are scalable, accessible, and aligned with regional training standards.

Task 2:  E-Learning Content Development
•    Convert classroom-based training materials into engaging digital and micro-learning formats.
•    Develop interactive e-learning modules, quizzes, and assessments using approved authoring tools.
•    Ensure digital learning content supports key retail capability areas including Selling, Product, CX, and Compliance.

Task 3: Rollout, Tracking & Compliance
•    Coordinate SEA-wide e-learning rollouts in collaboration with Retail Operations teams.
•    Track participation, completion, and compliance of mandatory learning programs.
•    Ensure learning programs are completed within agreed timelines.

Task 4: Platform Governance & Continuous Improvement
•    Maintain content accuracy, version control, and platform stability.
•    Identify opportunities to improve learner engagement and usability.
•    Support continuous improvement of digital learning effectiveness through data analysis and feedback.

Education: Bachelor’s degree in education, Learning & Development, IT, Business, or related field.

Professional: A minimum 4 years of experience in e-learning development, LMS administration, or digital learning. Experience supporting learning programs across multiple markets is an advantage. Exposure to retail or consumer-facing environments is preferred.
IT Skills: Experience with e-learning authoring tools (e.g. EasyGenerator, Articulate, or similar). Proficient in LMS administration and content management. Comfortable working with digital platforms, data tracking, and reporting tools.

Language Skills: Strong written and spoken English.

 

This position is responsible to develop, plan, and govern the SEA retail training content and regional training programs, ensuring alignment with retail strategy, brand standards, and seasonal priorities. This role leads content creation and program management to enable Retail Operations teams to execute training effectively at store level.

Task 1: Retail Training Content Development
•    Develop, plan, and maintain SEA-level retail training content aligned with retail strategy and brand priorities.
•    Create high-quality, visually engaging training materials using PowerPoint, ensuring clarity, storytelling, and retail relevance.
•    Design and produce visual learning assets, including product cards, job aids, infographics, and quick reference guides.
•    Develop short-form training videos (e.g. product features, selling techniques, coaching tips) using basic video editing tools such as CapCut or equivalent.
•    Translate product, campaign, and merchandising strategies into compelling, retail-ready training storytelling across multiple formats (slides, visuals, videos).
•    Ensure all content is practical, engaging, and easily executable by Retail Operations teams at store level.

Task 2: Regional Training Program Management
•    Plan, manage, and coordinate SEA regional training programs (e.g. NITRO Expert, CX Champion, WOW Bill, seasonal focus programs).
•    Support rollout planning, timelines, and execution readiness in partnership with Retail Operations.
•    Ensure program standards, content, and tools are clearly communicated and aligned across markets.
•    Collect qualitative feedback from markets to support continuous program improvement.

Task 3: Seasonal & Campaign Training Support
•    Lead development of seasonal product training decks, videos, and supporting tools aligned with SEA and Global timelines.
•    Ensure timely delivery of training materials to support product launches and key campaigns.
•    Adapt global training materials to meet SEA needs while maintaining content governance.

Task 4: Content Governance & Continuous Improvement
•    Work closely with SEA Merchandising, Marketing, and Retail stakeholders to identify training needs and priorities.
•    Maintain consistency, accuracy, and quality of training materials across all SEA markets.
•    Manage and organise centralized regional content libraries.

Task 5: Innovation & Learning Trend Adoption
•    Stay up to date with learning design trends, retail training tools, and digital learning innovations.
•    Continuously improve training content formats (e.g. micro-learning, short videos, blended learning).
•    Explore and recommend new tools or approaches to enhance training effectiveness and engagement.

Education: Bachelor’s degree in business, Education, Learning & Development, Marketing, or relevant studies.

Professional: A minimum of 6 years' experience in retail training, learning & development, or product training. Proven experience in managing regional training programs or initiatives. Experience working with cross-functional stakeholders in a regional environment. Exposure to sportswear, fashion, footwear, or lifestyle retail is an advantage.

IT Skills: Advanced PowerPoint skills with strong visual and instructional design capability. Experience with content creation tools such as Canva, Photoshop, or similar. Basic video editing skills using tools such as CapCut or equivalent. Familiarity with e-learning platforms and digital learning tools.

Language Skills: Strong written and spoken English.