London, September 21, 2008
PUMA and PEACE ONE DAY team up once again to launch the ‘ONE DAY ONE GOAL’ campaign

PUMA and Peace One Day Will Celebrate International Day of Peace with Football Star David Bentley in London

PUMA is a major supporter of the non-profit organization “Peace One Day” founded by Jeremy Gilley in 1999. Peace One Day, together with PUMA, will raise awareness for September 21st, Peace Day, at a star-studded celebration in London’s Royal Albert Hall. A special screening of Jeremy Gilley’s new acclaimed documentary, ‘The Day After Peace’, will be followed by performances by Annie Lennox, Bryan Adams and John Legend. Footballer David Bentley from Premier League club Tottenham Hotspurs will also take the stage to announce the football matches played around the world in honor of Peace Day. Proceeds of the celebration will go to assist the organization to raise awareness of Peace Day, September 21st annually, and manifest life saving activities on the Day.

In September 2007, PUMA announced a long-term partnership with the British non-profit organization Peace One Day at Peace One Day’s gala hosted at London’s Royal Albert Hall. PUMA’s commitment was based on the organizations’ shared values such as inclusiveness, leadership, passion, and willingness to push boundaries. Filmmaker, Jeremy Gilley began Peace One Day (POD) as a film project to establish an annual day of global ceasefire and non-violence. In 2001 Peace One Day’s efforts were rewarded when the United Nations unanimously adopted the first-ever day of global ceasefire and non-violence on September 21st annually – Peace Day.

“We support the aim of Peace One Day and want to make a contribution to the generation of global peace on one day,” said Jochen Zeitz, PUMA CEO and Chairman, “We are delighted to be a strong and long-term partner of this exemplary initiative.”

To help raise visibility and awareness of Peace Day, PUMA launched the PUMA Peace One Day Football Collection, which was unveiled at the African Cup of Nations in January 2008. PUMA’s established relationships with its African football teams ensured this exciting football collection was seen on some of Africa’s leading players throughout the tournament. The collection consists of specifically designed footballs and accessory items, which have been available in PUMA retail stores world wide since May 2008. A portion of the profits generated by the collection will be donated to POD. PUMA’s long-term goal is to source all products related to this collection in Africa.

The first ‘ONE DAY ONE GOAL’ match was also initiated during the January 2008 activities in Ghana. Through this collaborative initiative, PUMA and Peace One Day have asked people around the world to play football on September 21st, with each match celebrating cooperation, unity and the power of football to bring people together in peace. The aim of the ‘ONE DAY ONE GOAL’ initiative is to encourage people to play football all over the world, whether in major stadiums, local pitches, in the streets, on the beach, in the office, at home – it doesn’t matter. Over 150 matches are expected to take place in countries across the globe in honor of the Day, many supported by PUMA sponsored club teams and top talent.

As a direct result of Peace One Day’s campaign in 2007, parties in Afghanistan recognized Peace Day resulting in 1.4 million Afghanistan children being vaccinated against polio. Last year, 100 million people in 200 countries were engaged in Peace Day activities and in 14 of those countries, efforts were targeted towards providing life-saving activities and medical services on the Day. PUMA has worked alongside Peace One Day since 2007 and has developed a Peace One Day collection of products available in stores in September to benefit the non-profit organization.

For more information on PEACE ONE DAY, visit www.peaceoneday.org and for global stockist information, please visit our websitewww.puma.com

Photo Credits: Robert Ashcroft/ PUMA
Herzogenaurach, Germany, December 1st, 2021
WORLD ATHLETE OF THE YEAR KARSTEN WARHOLM TALKS “ONLY SEE GREAT”

The current 400m hurdles world record holder and World Athlete of the Year 2021 Karsten Warholm speaks about his motivation to stay at the highest level in sports and how he set his record-breaking performance, in a video interview with sports company PUMA.

PUMA Ambassador and Norwegian athlete Karsten Warholm shares his motivation to become the number one in PUMA’s “Only See Great” campaign

"DO WHAT HAS TO BE DONE TO ACHIEVE GREATNESS” 

With the ‘Only See Great’ campaign, PUMA explores the career path of its brand ambassadors, as they will talk about their own paths to striving for greatness, listening to their hearts, and finding a vision that no one else can see.

In the interview, Warholm talks about his extraordinary performances, starting from the very first successes, which happened thanks to a balanced mix of professional preparation and by trusting his instincts.

“When I won the World Championships in London, I think that was a surprise to me and a surprise to everyone”, Karsten said. “That was sort of my breakthrough, and I didn’t expect it but I also knew I had a chance – I knew that the work was done, and I knew I had results that could be good enough. That doesn’t necessarily mean that you’re able to do it – but yeah, a very special moment and probably one of the most memorable moments because the victories that you haven’t prepared for mentally are probably the biggest surprises.”

Karsten Warholm

I do this because I really enjoy it. And the only thing that’s better than one gold medal… is two.

WHILE MANY TITLES AND MEDALS FOLLOWED, WARHOLM SAYS HIS BIGGEST INSPIRATION IS HIS LOVE FOR THE SPORT.

The postponement of the Olympic Games last year took their toll on motivation, but Warholm said the delay also helped him raise the bar: “The mindset comes back again because you need to try to turn the tables and see if you can make this an advantage. I was able to continue the training and I think, if it wasn’t for the pandemic, I wouldn’t have been able to run 45.94 at the Olympics.”

Warholm says he fully embraces the vision of “Only See Great”: “Every time I step on a track, I try to give it my all and I hope people see that and get inspired by the way I’m attacking my races. I think attitude is something that we can all have, and we can all learn.”

The idea for PUMA’s “Only See Great” campaign was inspired by cultural icon, entrepreneur and philanthropist Shawn “JAY-Z” Carter who first said: “I only see great. I don’t see good. I don’t see compromise. We should always strive to make something great, something that will last.”

PUMA launches "For All Time" a global Classics platform featuring Icons of Culture.
Global sports brand PUMA announces the kickoff of their “FOR ALL TIME” marketing campaign, highlighting their deep legacy as the Classic sneaker brand. PUMA will be examining the meaning of the word “Classic” through products, content, and impact created by “The Collective,” a group of Iconic Culture Influencers, who have shaped the sneaker game over the last 50 years.

PUMA has partnered with their Basketball and Classics Creative Director, JAY-Z and Roc Nation’s Emory Jones, as the executive producers of “The Collective,” a team of creatives, influencers, and storytellers who have had a timeless influence in each of their respective fields. Each member of The Collective will highlight various Classic PUMA sneaker silhouettes with interviews, creative content, and product designs that help define both what it means to be a Classic, and what it means to have timeless influence.

As a key element of the project, each member of The Collective will hand select a rising member of the next generation of soon-to-be classic influencers within their fields, and support their work and development with a financial grant as well as mentorship and promotional support. PUMA will highlight these new members of the Collective, shining a light on those who very well may become the “classics” of tomorrow.

The Collective line up consists of: Roc Nation’s Emory Jones, award-winning Designer and PUMA Creative Director June Ambrose, Harlem fashion innovator Dapper Dan, decorated Director and videographer Hype Williams, NBA Hall of Famer and PUMA Ambassador Walt Clyde Frazier, RHUDE Designer Rhuigi Villaseñor, Creative Consultant and Founder of Upscale Vandal, Mike Camargo, and Legendary Photographer Lenny Santiago who stands as the Visual Director of Still Photography for the campaign.

“This year we will be highlighting PUMA’s legacy as a classic sneaker brand by asking a select group of iconic cultural leaders the essential question: What is a Classic?” said Adam Petrick, Chief Brand Officer at PUMA. “Our ‘FOR ALL TIME’ campaign will communicate PUMA’s classic sneakers such as The Suede, and other products by recounting inspiring stories from renowned people who have become unparalleled classics themselves, having influenced Fashion, Music and Sports over the last five decades.”

Over the next 7 months, The Collective will share their personal stories of growth and development, while also sharing the story of their personally selected Collective member. Each month will see the release of new content via advertising, web content, and social media.

In the current culture of snackable content, immediate access, and trending fame there isn’t much respect for the “long-game.” But it’s the long-game that lasts, the long-game that breeds enduring influence. The “FOR ALL TIME” initiative celebrates this influence by passing the torch to those who aspire to build a legacy, in collaboration with those who have.

PUMA has 75 years of rich history; 75 years of building relationships with some of the most impactful names across sport, music, fashion and entrepreneurship; June Ambrose merged hip hop into the luxury fashion space creating a blueprint for 90s and 00s style, Hype Williams transformed hip hop into art with his groundbreaking music videos, Emory Jones is a business and branding visionary, Lenny Santiago redefined on-the-move portraiture, Rhuigi challenged the traditions of American streetwear, Dapper Dan defined logomania before it had a name, and Mike Camargo brings community to the masses - the collective boasts 30+ years of cultural influence that has expanded that access of generations to come.

The collective have been profiled in a series of short films by award-winning director Nadia Hallgren (Becoming), the platform will enable the collective to tell their stories and playbook on how they have created timeless, classic influence. Starting in late April, the platform will be updated on a monthly basis with The Collectives’ stories, starting with Emory Jones in April, followed by Mike Camargo in May, and June Ambrose in June.

In that same time frame, many of PUMA’s products have become true icons and have earned the designation of “Classic.” From the timeless PUMA Suede or the T7 Track Suit, worn by B Boys and street influencers in the 70’s and 80’s, to the world’s first signature basketball shoe – The Clyde, first established in 1973 and named for Walt “Clyde” Frazier, who redefined “cool” on and off the court. From the everyday ease of the CA-Pro tennis sneaker capturing the on-court look of the 80s and 90s, to the Slipstream basketball shoe, originally released in the early 80s and re-released several times over its history... PUMA has a long list of products that can truly be called “Classics.”

All information on the FOR ALL TIME platform can be found at puma.com/foralltime. It will house content and conversations with the collective.

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