Jochen Zeitz, CEO of PUMA AG: “PUMA Korea will ensure to maximize the PUMA brand potential on the South Korean market with the aim to become the most desirable sportlifestyle company worldwide.”

With the new subsidiary PUMA accelerates its regional expansion in the Phase IV of the long-term company development plan. The South Korean market represents one of the largest markets for PUMA’s distribution in Asia. The aim of PUMA Korea is to fully explore the PUMA brand potential in the South Korean market in the coming years.

Jochen Zeitz, CEO and Chairman, PUMA AG: “The PUMA Board of Management is convinced that PPR, as one of the world’s top fashion and retail companies will be the perfect partner for PUMA, one of the world’s leading Sportlifestyle companies. Both companies have a European background and ideally complement each other with regard to their global perspective. With the support of PPR, we plan to strengthen our position as the leading company in the Sportlifestyle market with a continued focus on long-term sustainable growth.

The PUMA Board of Management unanimously believes that PPR’s engagement is in the best interests of the company and that the announced offer price per share of EUR 330 for the voluntary public take-over offer is fair. Based on a preliminary fairness opinion issued by Lehman Brothers and subject to review of the offer document, the Board of Management will recommend the offer to the PUMA Shareholders.

Last year PUMA strengthened its external design portfolio through a partnership with Alexander McQueen, which included a jointly-launched Footwear collection. Along with other top designers, McQueen is also part of the PPR Group. Going forward PUMA can utilize PPR’s premium segment design and sourcing expertise, contributing to the further improvement of PUMA’s product offering. Additionally, PPR’s experience in worldwide retail, wholesale and multi-brand management will provide valuable support to PUMA’s brand expansion plans.

In a “Letter of Intent“ to the PUMA Board of Management, PPR has emphasized its strong interest in PUMA and assures its solid confidence in the company as well as its full support regarding the implementation of the Phase IV goals of PUMA’s long-term development plan.

Francois-Henri Pinault, CEO and Chairman of PPR: “PUMA is one of the leading Sportlifestyle companies in the world. The successful expansion strategy as well as the long-term growth potential of PUMA complement the PPR portfolio perfectly. We guarantee PUMA’s continuity as an autonomous company within the PPR Group and we will support the management with our resources and our know-how in strengthening PUMA’s unique brand positioning.

In the context of the planned transaction there will be no changes with regard to staffing. The PPR Group acknowledges and fully supports that the current board, management and employees of PUMA will continue to work on the successful implementation of the company’s strategy. The employees of PUMA have contributed importantly – with their passion, their creativity and their continuous innovation – to the success of PUMA. The “Letter of Intent” of PPR furthermore states that these corporate values will be ensured in the future. Additionally, all PUMA locations including headquarter locations in Herzogenaurach, Hong Kong and Boston will retain their full independence.

“This is a special day as we introduce our PUMA Racing Team and unveil the colors of our boat in this wonderful setting of Boston Harbor,” said Jochen Zeitz, CEO and Chairman, PUMA AG. “We are extremely pleased that the City of Boston, the State of Massachusetts and Save the Harbor are welcoming the Volvo Ocean Race as an official port of call and, as a company, we are proud to be able to call Boston the home of our North American and international brand headquarters for more than a decade.”

PUMA has offices in Boston’s Marine Industrial Park, where the Global Marketing headquarters are located, and Westford, Massachusetts, where PUMA North America is based. PUMA officials worked closely with the local government to help bring the Volvo Ocean Race to Boston.

Said Mayor Thomas M. Menino, City of Boston: “We are delighted that Boston has been selected as the only North American stopover for the 2008-2009 Volvo Ocean Race. World Class events like this, with great partners like PUMA, Volvo and Save the Harbor/Save the Bay give folks from our neighborhoods and visitors from across the region and around the world another reason to rediscover all that Boston Harbor and waterfront have to offer.”

“Today, Massachusetts is all about innovation and opportunity. Governor Patrick and I are proud to have our capital city selected as the only North American port of call for the Volvo Ocean Race, we are proud to have innovative companies like PUMA headquartered here in the state, and we are particularly proud of Boston Harbor and Massachusetts Bay,” said Secretary Daniel O’Connell, Dept. of Housing & Economic Development, Commonwealth of Massachusetts.

“The choice of Boston as a North American stopover for the 2008-09 Volvo Ocean Race is a welcome addition to the ground-breaking route. Boston has a proud association with international sailing and sailors. There has been great enthusiasm from everyone involved in making the Boston stopover happen. I fully expect that Boston will put on a tremendous show when the race comes to town,” said Glenn Bourke, CEO, Volvo Ocean Race.

“It’s a major fillip for the Volvo Ocean Race and the sport of sailing to have involvement from an iconic global consumer brand such as PUMA. There is definitely synergy between us – the Volvo Ocean Race leads the way on advanced design with the Volvo Open 70, while PUMA brings great energy and creativity to the design of their sports lifestyle products.”

Said Patricia A. Foley, President, Save the Harbor/Save the Bay: “With billions of public dollars invested in the Boston Harbor Clean-up and the Big Dig, and billions more invested in new waterfront development, we are looking forward to the fantastic opportunity that this stopover will provide to share the harbor with Bostonians, regional residents and visitors from around the world.”

PUMA announced its entry into the Volvo Ocean Race in late March with skipper Ken Read placed at the helm of the PUMA Racing Team. Read was on-hand for the unveiling on Friday, bringing the boat up from its training base in Newport, Rhode Island, after it made the trip across the Atlantic.

The exterior design of the training boat is uniquely PUMA. Conceptualized by Puma’s brand head, Antonio Bertone, with the help of ad agency GBH, the idea was to transform the boat into an object. In this particular case, the object is a shoe, taking inspiration from PUMA’s heritage.

“We wanted to have some fun with the design — basically have a floating shoe out on the water,” says Antonio Bertone, Group Functional Head Brand & Marketing. “So we had the boat painted to look like it’s made from leather and then stitched together. The boat and the Volvo Ocean Race on the whole is just a great platform for PUMA to express its creativity and design-forward thinking.”

The Volvo Ocean Race is a legendary around-the-world yacht race that blends state-of-the-art design and technology, elite sporting performance and extreme adventure into one global event. The Volvo Ocean Race began in 1973 as the “Whitbread Round the World Race”. The race takes approximately nine months to complete, covers 39,000 nautical miles in challenging and often dangerous waters, and is broken into 11 separate legs. The Volvo Ocean Race 2008-09 challenge will have at least 12 ports of call, including ports in Middle East, India and Asia – places never before visited in race history.

Consolidated sales up 7% currency neutral or 2% in Euro currency

Highlights Q1

• Consolidated sales up 7% currency neutral or 2% in Euro currency
• Gross profit margin at 52%
• BIT up 2% to € 135 million, representing 21% on sales
• EPS at € 6.02 compared to € 5.83

Outlook 2007

• Orders up currency neutral 1.4% to nearly € 1.1 billion
• Management now expects sales and earnings growth in the low single-digits

Sales and Earnings Development

Global branded sales up 9%

PUMA’s worldwide branded sales, which include consolidated and license sales, rose currency neutral 8.9% (3.5% in Euro terms) to € 762.1 million. Footwear sales improved by 9.7% to € 441.4 million, Apparel by 6.1% to € 253.3 million and Accessories by 14.8% to € 67.4 million.

Licensed business increased 15%

The licensed business increased by 15.2% currency neutral (13.3% in Euro terms) to € 106.3 million. The company realized a royalty and commission income of € 9.7 million in the first quarter versus € 8.5 million in the prior year, an increase of 14.0%.

Consolidated sales up 7%

In Q1, consolidated sales grew 7.4% currency neutral (2.0% in Euro terms) to € 655.8 million. Sales in Footwear were up 9.0% to € 413.5 million, Apparel by 4.8% to € 200.7 million and Accessories by 4.7% to € 41.7 million.

Gross profit at 52%

In Q1, gross profit margin reached 52.2% compared to 52.4% last year. The Footwear margin was slightly up from 52.0% to 52.1% and Accessories increased from 53.4% to 54.9%. Apparel reported 51.9% compared to 52.9% last year.

SG&A ratio below last year

In total, SG&A rose 1.0% to € 207.3 million in Q1 2007. As a percentage of sales, the cost ratio decreased slightly from 31.9% to 31.6%. Marketing/Retail expenses were down by 0.8% to € 99.8 million, representing a cost ratio of 15.2% compared to 15.6% in the previous year. Product development and design expenses increased by 3.0% to € 13.1 million and were flat at 2% of sales. Other selling, general and administrative expenses increased 2.7% to € 94.4 million, or slightly from 14.3% to 14.4% of sales.

EBIT margin stable

EBIT increased by 2.0% to € 134.8 million versus € 132.2 million last year. As a percentage of sales this relates to a stable EBIT margin of 20.6%.
Due to an increase in the financial results, pre-tax profit grew by 2.3% to € 137.2 million. The tax ratio was 29.1% versus 29.5% in last year’s quarter.

Earnings per share 3.3% above last year

In Q1, net earnings grew by 3.7%. In absolute amounts, net earnings accounted for € 96.6 million versus € 93.1 million last year. The net return amounts to 14.7% versus 14.5%. Earnings per share reached € 6.02, a 3.3% increase from last year’s € 5.83. Diluted earnings per share were calculated at € 6.01 compared with € 5.78.

Net Assets and Financial Position

Equity ratio at 61%

As of March 31, 2007, total assets climbed by 15.8% to € 1,797.7 million and the equity ratio reached 60.9% after 61.4% in the previous year.

WORKING CAPITAL

Inventories grew 21.4% to € 344.1 million, mainly due to the retail expansion and early deliveries from the Asian production. Receivables were up 9.1%, reaching € 519.2 million. Total working capital at the end of March totaled € 496.1 million compared to € 440.3 million last year.

CAPEX/CASHFLOW

For Capex, the company spent € 16.4 million in Q1 versus € 59.3 million in last year’s quarter, whereas € 1.6 million versus € 41.8 million were related to acquisitions. Free cashflow amounts to € -9.8 million compared to € -135.2 million last year or € -8.2 million versus € -93.4 million excluding acquisition costs.

Cash position

Total cash end of March stood at € 402.4 versus € 354.1 million last year. Bank debts were down from € 68.1 million to € 63.5 million. As a result, the net cash position improved from € 286.0 million to € 338.9 million year over year, but declined since end of December 2006, mainly due to further share buybacks.

Share Buyback/New Subscribed Capital

During Q1, PUMA purchased another 150,000 of its own shares. At quarter-end, 1,270,000 shares were held as treasury stock in the balance sheet, accounting for 7.4% of total share capital.
Effective April 10, 2007 all own shares were cancelled and share capital was reduced accordingly. Including the option rights (Management-Incentive-Program) exercised in April 2007, subscribed capital consists of 16,007,364 shares or € 40,978,851.84 as of today.

Regional Development

Sales in the EMEA-region increased currency adjusted 8.0% reaching € 360.9 million versus € 339.3 million last year, representing 55.0% of consolidated sales compared to 52.8%. Gross profit margin reached 53.7% compared to 55.2% last year. Orders in the EMEA-region were slightly up 0.8% currency adjusted which represents a decline in Euro terms of -0.8% to € 595.3 million.

Sales in the Americas were up currency neutral 4.5% to € 174.3 million. The region now accounts for 26.6% compared to 28.3%. Gross profit margin increased from 47.5% to 49.7%. The order volume decreased 8.6% currency adjusted to € 260.6 million.
Despite the announced consolidation in the US market, sales were only slightly down to $ 156.2 million in Q1. However, orders for US end-of-quarter declined 17.6%, which is mainly due to a business related adjustment with one key account that had seen a significant sales increase in the prior years, as well as a generally moderating environment in the US mall business.

The Asia/Pacific region showed a currency neutral sales increase of 8.6% to € 120.6 million with a strong double-digit increase in China. The total region accounts for 18.4% of sales versus 18.9% last year. The gross profit margin was down from 51.9% to 51.4%. End of March orders on hand were up currency adjusted by 20.0% totaling € 206.9 million.

Outlook 2007

Future orders up 1.4% to nearly € 1.1 billion
Consolidated orders were up currency adjusted by 1.4% to € 1,062.8 million. In terms of product segments, Footwear decreased by 4.5% to € 654.5 million, while Apparel was up 15.4% to € 343.2 million and Accessories 0.1% to € 65.1 million.

Management expects sales and earnings growth in the lower single-digits
Due to the order situation end of Q1, Management now expects for FY2007 sales and earnings growth in the low single-digits. Gross profit margin should range between 50%-51%. Due to already announced and expected investments in relation to the Volvo Ocean Race participation as well as other planned SG&A initiatives, total cost ratio is expected to be around or above 35% of sales. EBIT should therefore develop in line with sales while the tax rate should come in at last year’s level.

Jochen Zeitz, CEO: “We’re pleased to have started Q1 with continued growth despite difficult year-on-year comps. While the remainder of the off-year in terms of major sports events will certainly be challenging given our current order book, we continue to be fully focused on our long-term objectives.”

The Managing Board and the Supervisory Board have based their decision to support the Offer and to recommend to the PUMA Shareholders to accept the Offer on several considerations, including without limitation the following:

• The Managing Board and the Supervisory Board consider the Offer Price of EUR 330,00 per PUMA Share offered by the Bidder to be fair within the meaning of Section 31 para. 1 of the Takeover Act. The Offer Price exceeds the historical market prices of the PUMA Share; furthermore, the fairness of the Offer Price from a financial point of view is supported by the two Fairness Opinions provided by the investment banks Lehman Brothers and UBS. Potential synergies resulting from the future co-operation between PPR and PUMA have not been taken into consideration, it being understood that it is not intended to achieve synergies by way of shutdowns of business locations or reduction of staff.
• By combining the businesses of PUMA AG and PPR Group the market position of PUMA AG as the leading enterprise in the sportlifestyle sector is strengthened in the long term and a platform for the further worldwide development of the Company and the implementation of its business strategy is created. Through the combination with PPR, the PUMA Group does not only secure the support of a financially solid international group, but also profits from the global orientation of PPR Group, its comprehensive portfolio in the premium brand segment and PPR’s know-how and its numerous resources in the areas of international products, sales, multi-brand management, design and procurement. The Managing Board and the Supervisory Board are of the opinion that both groups complement each other very well with respect to their orientation and strategy and that PPR Group, being one of the internationally leading groups in fashion and trade, is an ideal partner for PUMA AG. Therefore, the Managing Board and the Supervisory Board are of the opinion that the completion of the Offer is in the best interest of PUMA AG and the PUMA Group.
• The Bidder has declared that PPR does not plan any staff reduction at PUMA AG as a consequence of its acquisition of control over the Company and that PPR does not intend to endeavour to procure any material changes to the terms and conditions of employment of PUMA AG and the current employee representation and employee structure at PUMA AG.

Melody Harris-Jensbach graduated at the Parson School of Design in New York and has considerable experience in the fashion industry, especially in the area design and product management, as well as managing global premium- and lifestyle brands such as Viventi by Bernd Berger, Laurel by Escada and Esprit Women’s Wear.

From 1998 to 2003 she held the position as Design Director Women’s Wear and has been member of the Senior Management of Esprit since then. In 2003 she took on the responsibility as International Product Director Women. She was responsible for the successful implementation of the market needs of all Woman’s segments in international key markets. In 2005 she also took over the Woman’s Casual Division, the Core Business of Esprit, which she manages up to today.

Melody Harris-Jensbach is American, married and has lived in Germany for more than 22 years. Based on her international work experience and her comprehensive know-how in the lifestyle and fashion industry, not only does she have the required qualification and expertise for taking over the position of Martin Gaensler in the PUMA Board, but she will also contribute to the further long-term development of PUMA.

Over his 25 year career with PUMA, Martin Gaensler has been serving as a Member of the Board since 1993 and since 1998 as Vice Chairman, overseeing Research, Development and Design as well as Sourcing. Based on his future personal plans he will retire from the business this year.

Jochen Zeitz, CEO and Chairman of PUMA AG: “With the appointment of Melody Harris-Jensbach we are delighted to not only have an excellent manager on board but also for the first time a female member joining the PUMA Board of Management. With her comprehensive experience and know-how in managing brands from the lifestyle and premium segment she will further strengthen the PUMA team and also contribute in supporting PUMA’s company strategy to become one of the most desirable Sportlifestyle companies.”

Martin Gaensler, Vice Chairman of the PUMA Board: “With the appointment of Melody as Member of the PUMA Board of Management, PUMA emphasizes and strengthens the global positioning of the company especially with regards to the future emerging markets and strategies. I am convinced that Melody will lead the PUMA Creative Team exceptionally well and also introduce important new elements for the future success. I could not wish for a better successor for my position.”

Melody Harris-Jensbach, future member of the PUMA Board: “It is an honor to become a part of such a dynamic corporation and I am looking forward to my new position. I can assure that the PUMA product philosophy and strategy will be continued with the same ‘heart and soul’ that makes this brand so desirable. I am proud to contribute my experience and talents that will support the success and continued global growth of PUMA.”

The change is based on the resolutions of PUMA AG’s shareholders’ meeting of 11 April 2007. The shareholders’ meeting had appointed Lindenberg, Stahl and Herz with the proviso that their appointment should end upon the expiry of the day on which the clearance of the business combination of PPR S.A. and PUMA AG pursuant to the EU Merger Control Regulation had been announced by the European Commission. At the same time, François-Henri Pinault, chairman of the administrative board of PPR S.A., Jean-François Palus, Chief Financial Officer of PPR S.A. and Grégoire Amigues, director for strategy and business development of PPR S.A. had been appointed with effect as from the beginning of the day following the day on which the EU merger clearance has been announced.

The term of office of these three shareholder representatives in the supervisory board will expire by the end of the shareholders’ meeting resolving on the discharge for the financial year 2011.

Jochen Zeitz, CEO and Chairman, PUMA AG: “We are pleased that the PUMA shareholders have with their vote supported the junction of PUMA with the PPR group and set the basis for a successful cooperation. With the support of PPR we will use the large potential of our brand and the emerging possibilities on a long-term basis and will invest into brand-building, enabling us to further strengthen our position as the leading company in the Sportlifestyle market.”

PUMA has become a member of the PPR group. PUMA will announce its financial results for the 2nd Quarter and First Half-Year of 2007 on August, 9. PPR will announce its consolidated financial results for the First Half-Year on August, 31. Additionally, PPR will inform about sales of the PPR group including PUMA on July, 26.

Appointment marks the first time a European manager is named to the Board of Directors of the US Premium brand

Jochen Zeitz, CEO and Chairman of PUMA AG, has been appointed as a member of the Board of Directors of Harley-Davidson, Inc. Zeitz becomes the first European Manager to join the Board of Directors of the US premier motorcycle manufacturer that currently comprises 10 members.

James Ziemer, President and CEO Harley-Davidson, Inc.: “Jochen brings a wealth of international consumer products business expertise and strong leadership in international financial management, marketing and brand management. Harley-Davidson is a premium brand and the ultimate choice in motorcycling and we are focused more than ever on retail excellence and ensuring that our products lead and define the heavyweight motorcycle industry. Jochen will be a great asset and contributor to these efforts.”

Jochen Zeitz, CEO and Chairman: “I am delighted to have been appointed to the Board of Directors of a company, which reveals an unprecedented success story. Harley-Davidson has evolved in the same direction as PUMA, developing from a supplier of functional products to a global premium brand, with a dynamic company history that combines extraordinary styling with modern lifestyle thereby fascinating customers from all over the world”.

Consolidated sales increase currency adjusted more than 3%

Highlights Q2

• Consolidated sales increase currency adjusted more than 3%
• Gross profit margin above 52%
• EBIT margin 11% versus 13% last year
• EPS at € 2.82 versus € 3.12

Highlights First Half-Year

• Global brand sales at € 1.4 billion
• Consolidated sales up over 5% currency adjusted
• Gross profit margin remains at 52%
• EBIT at € 196 million, representing 16% of sales versus 17% last year
• EPS at € 8.84 compared to € 8.95

Outlook 2007

• Orders up 0.5% currency adjusted
• Management confirms sales and earnings growth in the low single-digits for FY 2007

Sales and Earnings Development

Global brand sales at € 1.4 billion in first half

PUMA’s brand sales, which include consolidated sales and license sales, reached € 621.9 million during Q2, thus marking a currency adjusted increase of 4.2% (0.4% in Euro).

During the first six months, brand sales rose 6.7% currency adjusted (2.0% in Euro) to € 1,384.0 million. Like-for-like, footwear sales increased 5.9% to € 780.2 million, Apparel improved by 7.2% to € 479.0 million and Accessories rose by 10.8% to € 124.7 million.

Licensed business up 12% after six months

In Q2, the licensed business increased by 8.5% currency adjusted to € 79.1 million and by 12.2% to € 185.4 million after six months.

The company realized a royalty and commission income in Q2 of € 8.8 million versus € 7.3 million in the prior year, an increase of 21.4%. Year-to-date, royalty and commission income was up 17.4% to € 18.5 million.

Consolidated sales up more than 5% after six months

In Q2, consolidated sales grew 3.1% currency adjusted. Due to the continued strength of the Euro currency, Sales were slightly down in Euro terms 0.7% to € 542.8 million. In the EMEA and Asia/Pacific regions sales increased currency adjusted in high single-digits, whereby the Americas declined low double-digits versus last year. In total, Footwear was up 1.1% to € 320.9 million, Apparel improved by 6.8% to € 185.6 million and Accessories by 2.7% to € 36.3 million on a currency neutral basis. Sales in Q2 were positively affected by early shipments in June.

Sales in the first six months were up 5.5% currency adjusted to € 1,198.6 million. In segments, Footwear increased 5.5% to € 734.4 million, Apparel 5.8% to € 386.2 million and Accessories 3.8% to € 78.0 million.

Gross profit margin remained at 52%

The gross profit margin reached 52.2% in Q2 and for the first half compared to 51.4% and 51.9% respectively. In the first half, the Footwear and the Apparel margins increased from 51.8% to 52.1% whereby Accessories increased from 53.5% to 53.8%. Due to the continued weakness of the US-Dollar versus the Euro and therefore a better hedge than last year, gross profit margin was positively affected by approximately 100 basis points.

SG&A

SG&A expenses increased in Q2 by 4.6% to € 220.6 million and by 2.9% to € 427.9 million during the first half. As a percentage of sales, the cost ratio increased from 38.6% to 40.6% and from 35.0% to 35.7% respectively. The increase in cost ratio is due to continuous investments in brand and infrastructure according to budget. In addition, some one-time costs were booked in Q2.

For the first half, Marketing/Retail expenses were almost flat and accounted for € 207.4 million or 17.3% of sales. Product development and design expenses rose by 6.2% to € 28.6 million or to 2.4% of sales. Other selling, general and administrative expenses were up 5.5% to € 191.8 million, or from 15.3% to 16.0% of sales.

EBIT at € 196 million

In Q2, EBIT was down by 11.9% to € 61.0 million and by 2.8% to € 195.9 million after six months. This resulted in an EBIT margin of 11.2% and 16.3% respectively.

Including the interest result of € 2.5 million in Q2 and € 4.8 million for the first half, pre-tax profit decreased by 11.0% to € 63.5 million and by 2.3% to € 200.7 million respectively. The tax ratio was calculated at 28.7% versus 29.0% during the six month period.

Earnings per share

Net earnings decreased by 9.9% to € 45.2 million in Q2 and by 1.0% to € 141.7 million in the first half. The net return amounts to 8.3% versus 9.2% and 11.8% versus 12.0% respectively.

Earnings per share in Q2 reached € 2.82 versus € 3.12 last year. Year-to-date earnings per share were down only slightly by 1.2% to € 8.84 compared to € 8.95. Diluted earnings per share were calculated at € 2.81 compared with € 3.03 and € 8.82 versus € 8.81 respectively.

Net Assets and Financial Position

Equity ratio at 60%

As of June 30, 2007, total assets climbed by 20.0% to € 1,830.6 million and the equity ratio reached 60.3% after 63.1% in the previous year.

Working capital

Inventories grew 17.0% to € 389.2 million and receivables were up 12.9%, reaching € 453.8 million. As expected, the inventory situation improved versus the last quarters. The increase in receivables is mainly due to the sales increase in particular in June due to the mentioned early shipments. Total working capital at the end of June totaled € 516.4 million versus 468.5 million last year, an increase of 10.2%.

Capex/Cashflow

For Capex, the company spent € 35.7 million versus € 81.4 million last year, whereas € 4.9 million versus € 47.2 million were related to acquisitions.
Free Cashflow amounts to € 64.5 million compared to € -99.1 million last year or € 69.4 million versus € -51.9 million excluding acquisition costs. Thereof, the company distributed € 39.9 million as dividend and invested € 41.6 million for the share-buy-back program.

Cash position

Total cash end of June stood at € 443.1 versus € 354.5 million last year. Bank debts were up from € 48.5 million to € 59.8 million. As a result, the net cash position improved from € 306.0 million to € 383.3 million year-over-year despite the above mentioned out-flows.

Own Shares/ Subscribed Capital

Effective April 10, 2007 all own shares were cancelled and share capital was reduced accordingly. As of today, the company has no treasury stocks in its balance sheet. Subscribed capital consists of 16,020,964 shares end of period.

Regional Development

Sales in the EMEA-region reached € 282.9 million in Q2, a currency adjusted increase of 9.4%. In particular, the EMEA-region was positively affected by early shipments in June as mentioned above. Year-to-date, sales increased by 8.7% to € 643.8 million.

Gross profit margin reached 53.9% compared to 55.0% last year. Orders on hand were slightly up 0.6% to € 568.1 million. It should be considered that end of June orders already include a higher share of next year shipments versus last year.

As expected, Q2 sales in the Americas were down 11.1% currency adjusted reaching € 145.3 million. First half sales decreased 3.1% to € 319.7 million. The gross profit margin, however, increased by 190 basis points to 49.6%. The order volume was down by 11.8% to € 241.1 million.

Due to the already announced business related adjustment with one key account that had seen a significant sales increase in the prior years, as well as a continuous moderating environment in the US mall business sales in the US market were down 20.3% in Q2 and 10.4% after six months. Orders for the US decreased 16.2% to $ 211.1 million at the end of June.

In Q2, the Asia/Pacific-region increased sales currency adjusted by 9.1% to € 114.5 million and 8.8% in six months reaching € 235.1 million. The gross profit margin was up by 60 basis points and reached 51.2%. Orders on hand were up 20.4% and totaled € 191.9 million with a strong increase in the Chinese market.

Outlook 2007

Orders up 0.5% currency adjusted
Total orders on hand as of June increased currency adjusted 0.5% but decreased in Euro terms 1.8% and totaled € 1,001.2 million. However, a higher share of orders for deliveries in the following year is already included. Orders for the second half of 2007 show a decline of approximately 2% currency neutral.

In terms of product segments, Footwear orders were down by 6.3% currency adjusted to € 616.0 million. Apparel orders increased 16.2% to € 328.8 million and Accessories 1.0% to € 56.3 million.

Management confirms sales and earnings growth in the low single-digits
Management confirms sales and earnings growth in the low single-digits for FY 2007 with an estimated gross profit margin between 50%-51%. Royalty and commission income should only be slightly above last year which is mainly due to the expiration of the license contract in Korea.

The total cost ratio is expected to be around or above 35% of sales mainly due to already announced investments in relation to the Volvo Ocean Race participation as well as other planned SG&A initiatives. As a result, EBIT should almost develop in line with sales providing an EBIT margin nearly on last year’s level. Tax rate is estimated at or around 29%.

Jochen Zeitz, CEO: “We are encouraged by our Q2 results, which show continued growth despite difficult comps due to last year’s World Cup. Even if the year 2007 remains challenging we will continue to invest in brand initiatives in order to tap into the significant long-term brand potential.”