PUMA together with Modibodi believes that everybody who wants to participate in exercise or sport should be given the opportunity to stay active and play, fueling the motivation behind PUMA x Modibodi’s exclusive global partnership under the “She Moves Us” platform.

“Even in the 21st century, periods and leaks still prevent women from participating in sports. Studies have revealed that girls’ participation in sport drops from 69% (ages 11-12) to 45% (ages 13-15)*. Additionally, the single-use plastic from disposable products can continue to pollute the environment for hundreds of years,” said Erin Longin, Global Director Run/Train at PUMA. “As a global brand, we felt it important to do our part to address this issue. The PUMA x Modibodi collaboration allows women to stay active, without having to worry about leaks, while reducing their monthly waste from period products."

As a part of PUMA’s She Moves Us platform, featuring real, strong, and empowered women, this collection is inspired by the teambuilding and uplifting that is often intrinsically present in women-led collectives and initiatives. The support and encouragement with which women help each other fulfill their individual potential is at the center of this collection and campaign.

The creative was shot on a farm filled with greenery and wildlife, showcasing a group gathering to celebrate and empower each other. They came together in the British countryside to reflect and share their individual stories, providing their thoughts on empowerment, liberty, and what motivates them. Here’s a look at what they said:

“What empowers me is to see people living their true authentic self...Liberty is the autonomy and strength to walk your own path...Waking up, looking in the mirror, and being like, ‘I got this today.’”

Timeless designs for fearless women. PUMA and LIBERTY make a grand entrance to this summer’s tournament by adding a touch of timeless elegance to the lightest and most comfortable performance jerseys PUMA has ever made. Drawn by hand in LIBERTY’S design studio, the quintessential LIBERTY florals take to the pitch in understated tonal palettes complemented by retro-inspired graphics and oversized team emblems. The street-worthy style delivers pitch-worthy performance, worn exclusively by the Italy, Iceland, Austria and Switzerland women’s teams on the biggest European stage.

The Stewie 1 embodies Breanna’s fierce-yet-humble nature with its Quiet Fire colorway—a striking combination of neon yellow and contrasting black. The aggressive flame molding morphs into the calming ripples of water in the midsole showcasing the duality of Stewie’s game and personality, while a North Star-inspired upper captures the Forward’s brilliant talent and is a nod to her high school team.

Flutur’s unabashed aesthetic invites bright colors and form-fitting looks, inspired by old-school rave culture. The collection is filled with vivid shades, holographic details, and retro silhouettes. Active influences are mixed throughout as well, shown through striped jerseys, throwback sportswear silhouettes, and tracksuit-inspired cuts. Hues of pink, purple, and orange define the collection’s color palette, which includes apparel, footwear, and accessories, while Dua Lipa herself introduces a new pink hairstyle to match the color scheme of the collection.

At the front and center of the collection, Dua Lipa’s butterfly lettermark is inspired by vintage rave flyers and represents transition and new beginnings, a theme that became central to the London-born musician’s life as she went through a creative metamorphosis of her own. Dua Lipa’s butterfly graphic shares placement with PUMA’s fast cat insignia in much of the collection.

“Yoga is the art of letting go but it is also about being conscious about the here and now,” said Cara Delevingne. “With this collection, PUMA and I also wanted to make conscious decisions about the materials we use.”

While sustainability has been the focus of the collection, Exhale does not compromise on the performance characteristics that are needed for a good workout. It uses PUMA’s highly functional dryCELL technology, which draws moisture away from the skin to keep you dry and comfortable.

At the same time, thoughtful design features, such as a stay-put fit for the tights, keep you looking well dressed, even in the most demanding yoga pose.

The new sports court was unveiled by Nikita in a special launch event in Toxteth with her friends and family from the community. The event hosted a group of young girls and boys from the local leisure centre to meet their hero and play in a number of small sided games to celebrate the opening of the new facility. The new sports court will be open to all children in the local area giving everyone the chance to play.

Period Pep Talks are a response to a globally commissioned report* that uncovered 1 in 2 girls quit sport due to periods. The talks feature world-class athletes including NRLW star Tiana Penitani, European sprinter Jodie Williams, and former professional race car driver Naomi Schiff, who directly address young girls and teens who are considering leaving the sport they love due to puberty and menstruation. The athletes share their own stories and experiences to help encourage girls to keep their head in the game.

“The data from our global report in May 2022, showed women and girls believe periods need to be more openly discussed in the sports world. That’s why we are proud to partner with PUMA to create the Period Pep Talks, working with their athletes to raise this issue in our global consciousness,” says Sarah Forde, Modibodi Head of Sustainability and Public Affairs.

The ground-breaking range combines Modibodi’s unique patent pending Activewear Technology with world-class expertise from PUMA. With a design showcasing innovation at its very best, the collection consists of two styles of activewear: leggings and cycle shorts with both styles available in two colours; aubergine and black.

This is the second installment from the PUMA x Modibodi powerhouse collaboration, after launching their first period and leak-proof underwear range in May this year.

“With 50 per cent of girls experiencing discomfort from disposable menstrual products like pads and tampons when participating in sport or physical exercise, we felt it was important to design a range of leak-proof activewear that would make playing sport on your period more comfortable, more protected, and more possible than ever,” says Erin Longin, Global Director Running and Training business unit at PUMA.

A variety of everyone’s favorite styles are included in this pack – ranging from classics brought back from PUMA’s archive to some of their most recent releases in the last couple of years, these include Mayze, Mayze Stack, Slipstream, Slipstream Hi, RS-X, RS-X Hento, Teveris Nitro, Suede Mayu, Cali Dream, and Orkid.

The new AC Milan Home kit takes inspiration from the energy, creativity and style of Milan. The new kit celebrates what it means to ‘Move Like Milan’, reflecting the rapid acceleration of the city’s culture as Milan reinvents itself. With respect to tradition and a commitment to innovation, ‘Move Like Milan’ is to move with passion and elegance striving to be more than a just a football club.

The jersey features Milan’s iconic red and black stripes reinterpreted at various widths in a single, symmetrical design, celebrating the creative balance of tradition and modernity giving rise to a new Milan, from the pitch to the streets to the city skyline.

As a horizon of modern skyscrapers emerges in the city, so does a new state of mind. The Milanese are embracing international influences at a striking pace, setting their sights on the future, eager to spark a new era of creativity and innovation for the ever-elegant metropolis.

The two captains of AC Milan’s Women’s team and Men’s team, Valentina Giacinti and Alessio Romagnoli shared their comments on the new Home kit designed by PUMA.

Giacinti said, “I’m really excited to be wearing this kit on the pitch for the first time in our next game. I love the design, modern yet traditional, and how it has been influenced by the city of Milan.”

Romagnoli added, “Wearing the red and black colors day in and day out gives me immense pride. The new kit looks really modern, and you can truly see where the inspiration for the stripes comes from – it is a great representation of Milan’s new and expanding skyline.”

“AC Milan as a club is a mirror of the energy and spirit of the city of Milan,” said Casper Stylsvig, Chief Revenue Officer at AC Milan. “We are very proud to be launching our new Home kit today and debuting it on the pitch for the first time with our Women’s team. Once again PUMA’s new jersey captures the true essence of Milan, a unique blend of football, fashion and culture that truly sets this club and this city apart.”

The Cali Dream is bold and dreamy, with a stacked sole and soft pastels. It's made for those who know that the real glow up is internal, and confidence comes from within.

Campaign images express a sense of freedom and authenticity, following Winnie as she explores her roots in the streets of Jamaica. Winnie proudly exudes self-love and shows how important her heritage is to who she has become today. She pairs PUMA’s newest sneaker with a series of stylish outfits, including a classic PUMA tee with a mesh bodysuit in the colors of the Jamaican flag, for an eye-catching look.