Ensure high customer service standards, manage store operations, oversee staff performance, handle cash desk transactions, maintain merchandising standards, and achieve financial and operational goals while adhering to company policies and safety regulations.

• Sales Management: Drive and achieve sales, KPIs, and profitability goals via offering and showing products to customers, assisting them in choosing products, consulting on product purposes, properties, quality, care rules, prices, offer substitute, new, and related products, calculating purchase costs, issuing receipts, preparing documents, packing purchases, and handling exchanges.
• Customer Experience & Communication: Ensure high standards of customer service and engagement on the sales floor.Take measures to prevent and resolve conflict situations.Foster effective communication within the team and with other departments.
• Salesfloor Engagement: Spend 90% of time on the sales floor engaging with customers and coaching employees.
• Team Management: Assist in recruiting, training, developing, and managing store staff. Motivate and encourage retail sales staff to achieve sales target
• Store Operations: Process POS transactions (sales, exchanges, discounts and refunds) accurately in comply with Retail P&Ps. Identify, interpret, diagnose the performance of the store as based on controllable operational KPI’s  (including but not limited to CR, UPT, ATV).
• Loss Prevention: Oversee loss prevention and ensure operational compliance.
• Inventory Management: Achieve or exceed inventory and shrink goals; manage physical inventory counts.
• Merchandise Management: Handle incoming and outgoing merchandise and communicate opportunities. Ensure the store's visual presentation meets or exceeds PUMA VM standards.
• Reporting: Prepare and analyze sales reports, and provide insights to improve performance.
• Compliance: Ensure compliance with company policies, procedures, and legal requirements.

• Sales (Profitability Management and performance): Essential for achieving sales goals, managing payroll, and ensuring profitability.Analytical abilities preparing and analyzing sales reports, and providing insights to improve performance. Ability to interpret and diagnose the store performance as based on controllable operational KPI’s (including but not limited to CR, UPT, ATV).
• Product Knowledge: Understanding the purposes, properties, quality, care rules, and prices of the products being sold. This includes being able to offer substitute, new, and related products to customers.
• Customer Service & Communication: Crucial for maintaining high standards of customer experience and handling sales transactions accurately. Fostering effective communication within the team and with other departments.
• Salesfloor Engagement: Necessary for spending time on the sales floor, engaging with customers, and coaching employees.
• Sales Floor Stock: Manage stock levels in the sales floor and ensure sizes and styles are available for the customers.
• Visual and Presentation Skills: Important for ensuring the store's visual presentation meets or exceeds PUMA's VM standards.
• Self- leadership: Ability to work independently and efficient and be able to manage own emotions and challenges.
• Technology: Proficiency in retail software, inventory management and POS systems.
• Compliance Knowledge: Ensuring compliance with company policies, procedures, and legal requirements.
• Inventory and Merchandise Management: Handling inventory, managing shrink goals, and processing merchandise.
• The ability to constantly walk and move about is required. Use of the following senses is critical to this position: speaking, hearing, near and far acuity, depth perception, and field of vision.
• Experience in the role: Minimum of 3 years in a retail environment, with at least 1 year in a supervisory  or senior retail staff role.
• Education: Minimum completed full school/vocational school education (i.e. high school diploma), or higher.

Collaboration & Operations

• Foster strong, collaborative relationships within the HR Team to ensure consistent and effective HR operations.
• Act as the primary HR business partner for Retail teams (and Wholesale where applicable), managing day‑to‑day HR operations and administrative activities.
• Ensure HR queries and issues are handled accurately, consistently, and in a timely manner, maintaining high standards of service delivery.
• Maintain comprehensive and accurate employee records, ensuring full compliance with GDPR requirements.
• Ensure job descriptions are regularly reviewed, up to date, signed, and securely stored in Workday.
• Facilitate staff changes, recruitment approvals, and offer confirmations in line with internal governance.
• Ensure employment contracts, variations, and all onboarding paperwork are completed, signed, and processed correctly, including right‑to‑work and reference checks.
• Monitor sickness absence and attendance trends, applying company procedures and updating Workday accurately, while partnering with managers to address concerns proactively.
• Build strong working relationships with stakeholders across Retail and Distribution, demonstrating professionalism and integrity at all times.
• Identify and implement opportunities for digitalisation, automation, and process improvement within HR operations.
• Keep up to date with changes in employment legislation and HR best practice, ensuring policies and guidance remain compliant.
• Maintain a strong working knowledge of Time & Attendance and Payroll processes, including the ability to run payroll using Equator and support pay‑related queries.

Employee Engagement, Wellbeing & Retention

• Visit retail stores regularly to maintain visibility, build trust, and proactively engage with managers and employees.
• Analyse engagement data, turnover trends, and feedback to identify themes, best practices, and opportunities for improvement.
• Partner with managers to implement initiatives that enhance employee engagement, wellbeing, and retention within retail teams.
• Support and promote continuous learning, skills development, and career progression initiatives across the retail population.

Performance Management & Employee Relations

• Coach and support managers and employees through the full performance management lifecycle, ensuring expectations are clear and outcomes are documented and actionable.
• Advise line managers on employee relations matters, including disciplinary, grievance, capability, and absence management cases, ensuring fair and consistent application of policy.
• Support investigative and formal HR processes, providing guidance in line with employment law and company values.

Onboarding, Offboarding & Recruitment

• Train and support hiring managers on the end‑to‑end recruitment process, ensuring consistent use of recruitment tools, training videos, and surveys.
• Assist with recruitment activity, including candidate shortlisting, interviews, and the preparation and issuing of employment offers and contracts.
• Maintain accurate recruitment and employee lifecycle data in Workday.
• Coordinate effective onboarding activities to ensure a positive new‑starter experience across retail and distribution locations.
• Keep the P&O Induction Handbook and all policy and procedure documentation current and accessible.
• Manage the offboarding process, including system updates, return of PUMA property, and the completion of exit interviews, using insights to support retention strategies.

HR Platforms & Systems

• Establish effective communication methods for employees without access to puma.com email, ensuring consistent messaging across the retail population.
• Create, update, and maintain clear and engaging YOU@PUMA communications.
• Ensure Workday data integrity, accuracy, and timely updates across all employee lifecycle events.
• Manage and support employee benefits administration via Benefits@PUMA, including an understanding of salary sacrifice arrangements.

• Minimum 3 years’ experience as an HR Advisor or HR Business Partner, ideally within retail or multi-site environments.
• Confident supporting line managers and building strong working relationships across different levels.
• Solid experience handling ER cases end‑to‑end with a good understanding of UK employment law.
• Strong organisational skills with the ability to manage high volumes of activity in a fast-paced setting.
• Comfortable analysing HR data (e.g., absence, turnover, engagement) to inform decision-making.
• Clear, professional communicator with the ability to influence and coach managers effectively.
• Hands‑on, adaptable, and comfortable working across multiple stores and stakeholders.
• Ability to handle sensitive data with discretion and confidentiality.
• Proactive, solution-oriented, and adaptable to a fast-paced environment.
• A mindset focused on improving processes, efficiency, and employee experience.
• Experience using HR systems (e.g., Workday) and supporting payroll/time & attendance processes is advantageous.
• Expertise in employment law and HR best practices.
• CIPD Level 3 or higher.

Foster and enhance a sales-driven culture within the retail store, aligning with both operational and strategic guidelines, to achieve or exceed sales targets, KPIs, and profitability goals, positioning PUMA as the fastest sports brand in the world.

Sales and Profitability:

• Ensure the store consistently achieves/exceeds sales, KPIs, and profitability goals.
• Use short and long-term planning, expense control, sales, and service.

Customer Experience:

• Guarantee high standards of customer experience in line with PUMA brand values and service standards.

Team Management:

• Participate in recruiting, avoid shortage of staff, train, develop, and manage high-performing team and employees.
• Hold team members accountable through productivity conversations, coaching, recognition, and performance actions.
• Participate in performance appraisals of the team.

• Sales Floor Engagement:
• Spend 80% of working time on the sales floor engaging with customers, selling, and coaching employees.

Operational Efficiency:

• Identify, interpret, diagnose the performance of the store as based on controllable operational KPI’s  (including but not limited to CR, UPT, ATV) and lead the team accordingly. Control PEX costs of the store  and ensure efficeint staff schedule to achieve Sales and  KPIs targets while providing excellent customer service.
• Ensure completion of training programs (Local and Global).

Business Analysis:

• Analyse customer profiles, buying trends, and competitive information to drive business.
• Communicate and provide feedback to the Area/District Manager.

Loss Prevention:

• Implement and monitor Loss Prevention education, training, and awareness programs.
• Ensure compliance with Loss Prevention and Operational standards.

Inventory Management:

• Oversee the execution and processing of incoming and outgoing merchandise.
• Achieve or exceed Inventory and Shrink goals; manage Physical Inventory counts.

Retail Marketing and Instore Communication:

• Execute and manage Marketing initiatives and events within budget.
• Maintain strong communication with local PR and marketing.

Store Operations:

• Participate in new store openings/closings; travel may be required.
• Attend Store Manager Meetings and offsite training as required.
• Process POS transactions (sales, exchanges, discounts and refunds) accurately; Ensure POS access right are up-to-date and comply with Retail P&Ps.
• Maintain Visual Guidelines and store presentation standards.
• Ensure store maintenance needs are communicated and addressed promptly.

Compliance and Safety:

• Comply with all Policies and Procedures, operational core competencies, and key accountabilities.
• Maintain a safe and compliant working environment for all Store Associates and Customers.
• Work non-traditional hours as required (weekends, evenings, holidays, overtime).

• Two to four years of management experience in a focused, customer service oriented retail environment (preferably apparel/footwear) with results driven track record
• Proven ability to exceed sales while meeting payroll goals, demonstrated ability to identify, hire, train, develop and retain top talent Managers as well as teams, ability to reason through complex issues, demonstrates effective communication, ability to present information to large groups and facilitate store visits
• Strong interpersonal, communication and motivational skills
• Strong organizational and time management skills
• Practical experience in Project Management, skills in implementing communications methods and event management
• Commercial acumen
• Interest in innovation and change
• Leadership
• PC-skills, MS-Office Knowledge, Outlook, Internet
• The ability to constantly walk and move about is required. Use of the following senses is critical to this position: speaking, hearing, near and far acuity, depth perception, and field of vision.

• Translate regional HR priorities into cluster‑specific execution plans, ensuring global and regional HR standards, policies, and Center of Excellence guidance are implemented consistently while adapting to local market and cultural nuances.
• Act as the strategic HR partner to cluster leadership teams, providing guidance on organizational structure, workforce planning, capability needs, talent deployment, and supporting budgeting & forecasting in collaboration with Finance for cluster‑level workforce planning.
• Oversee high‑quality execution of all core HR processes across the cluster, including recruitment, onboarding, performance, talent management, development, compensation and, where applicable, payroll accuracy and timeliness.
• Ensure each market adheres to employment laws, works council requirements (where applicable), health & safety standards, local regulatory obligations, and the governance of HR data quality needed for legal compliance.
• Serve as the first escalation point for complex employee relations matters within the cluster, managing cases, conflict resolution, disciplinary processes, and restructuring topics.
• Collaborate closely with Regional HR, functional HRBPs, and global HR teams, sharing insights from cluster markets, aligning on talent and organizational priorities, and ensuring that cluster execution supports broader strategy.
• Lead local HR teams across the cluster, strengthening HR capability, coaching HR managers, and ensuring consistent service delivery, while also overseeing HRIS usage, maintenance, and process discipline in partnership with People Tech.
• Drive cluster‑wide process improvements, harmonizing ways of working across markets, optimizing tools and workflows, and ensuring accurate HR data, system readiness, and reporting required to enable smooth daily operation.
• Responsible for approx. 600 Employees across UK, Ireland, Sweden, Norway, Denmark and Finland.

• A college degree, preferably in business, psychology, law, or a related field
• At least 10–15 years of professional experience in HR, as well as several years of leadership experience, ideally in an international setting
• Ideally work experience in UK and the Nordics
• In-depth knowledge of HR strategy, recruiting, talent management & people development, compensation & benefits, workforce planning, and labor law
• Strong leadership and coaching skills, as well as the ability to motivate and inspire teams
• Excellent communication and collaboration skills, particularly when interacting with executives and the works council
• Experience in budget planning and management
• Fluency in English.

Ensure high customer service standards, manage store operations, oversee staff performance, handle cash desk transactions, maintain merchandising standards, and achieve financial and operational goals while adhering to company policies and safety regulations.

• Sales Management: Drive and achieve sales, KPIs, and profitability goals via offering and showing products to customers, assisting them in choosing products, consulting on product purposes, properties, quality, care rules, prices, offer substitute, new, and related products, calculating purchase costs, issuing receipts, preparing documents, packing purchases, and handling exchanges.
• Customer Experience & Communication: Ensure high standards of customer service and engagement on the sales floor.Take measures to prevent and resolve conflict situations.Foster effective communication within the team and with other departments.
• Salesfloor Engagement: Spend 90% of time on the sales floor engaging with customers and coaching employees.
• Team Management: Assist in recruiting, training, developing, and managing store staff. Motivate and encourage retail sales staff to achieve sales target
• Store Operations: Process POS transactions (sales, exchanges, discounts and refunds) accurately in comply with Retail P&Ps. Identify, interpret, diagnose the performance of the store as based on controllable operational KPI’s  (including but not limited to CR, UPT, ATV).
• Loss Prevention: Oversee loss prevention and ensure operational compliance.
• Inventory Management: Achieve or exceed inventory and shrink goals; manage physical inventory counts.
• Merchandise Management: Handle incoming and outgoing merchandise and communicate opportunities. Ensure the store's visual presentation meets or exceeds PUMA VM standards.
• Reporting: Prepare and analyze sales reports, and provide insights to improve performance.
• Compliance: Ensure compliance with company policies, procedures, and legal requirements.

• Sales (Profitability Management and performance): Essential for achieving sales goals, managing payroll, and ensuring profitability.Analytical abilities preparing and analyzing sales reports, and providing insights to improve performance. Ability to interpret and diagnose the store performance as based on controllable operational KPI’s (including but not limited to CR, UPT, ATV).
• Product Knowledge: Understanding the purposes, properties, quality, care rules, and prices of the products being sold. This includes being able to offer substitute, new, and related products to customers.
• Customer Service & Communication: Crucial for maintaining high standards of customer experience and handling sales transactions accurately. Fostering effective communication within the team and with other departments.
• Salesfloor Engagement: Necessary for spending time on the sales floor, engaging with customers, and coaching employees.
• Sales Floor Stock: Manage stock levels in the sales floor and ensure sizes and styles are available for the customers.
• Visual and Presentation Skills: Important for ensuring the store's visual presentation meets or exceeds PUMA's VM standards.
• Self- leadership: Ability to work independently and efficient and be able to manage own emotions and challenges.
• Technology: Proficiency in retail software, inventory management and POS systems.
• Compliance Knowledge: Ensuring compliance with company policies, procedures, and legal requirements.
• Inventory and Merchandise Management: Handling inventory, managing shrink goals, and processing merchandise.
• The ability to constantly walk and move about is required. Use of the following senses is critical to this position: speaking, hearing, near and far acuity, depth perception, and field of vision.
• Experience in the role: Minimum of 3 years in a retail environment, with at least 1 year in a supervisory  or senior retail staff role.
• Education: Minimum completed full school/vocational school education (i.e. high school diploma), or higher.

Achieve Sales Goals:

• Ensure the store meets or exceeds sales, KPIs, and profitability targets.

Customer Experience:

• Maintain high standards of customer service in line with PUMA's values.

Team Management:

• Participate in recruiting, avoid shortage of staff,  Train, develop, and manage high-performing team and employees
• Hold team members accountable through productivity conversations, coaching, recognition, and performance actions.
• Support store manager in preparartion for performance appraisal and provide a timely and proper feedback to the tema members through a daily observation of their performance

Salesfloor Engagement:

• Spend 90% of time on the sales floor engaging with customers and coaching employees.

Store Operations:

• Supervise store performance and daily operations. Participate in new store openings/closings; travel may be required
• Attend Store Manager Meetings and offsite training as required
• Process POS transactions (sales, exchanges, discounts and refunds) accurately; Ensure POS access right are up-to-date and comply with Retail P&Ps
• Identify, interpret, diagnose the performance of the store as based on controllable operational KPI’s  (including but not limited to CR, UPT, ATV) and lead the team accordingly

Payroll and Schedulling:

• Manage payroll and create schedules to ensure profitability and service quality.

Training Programs:

• Ensure completion and effectiveness of training programs

Loss Prevention:

• Oversee loss prevention and operational compliance

Inventory Management:

• Manage inventory, including physical counts and shrink goals

Complaint Safety:

• Comply with all Policies and Procedures, operational core competencies, and key accountabilities.
• Maintain a safe and compliant working environment for all Store Associates and Customers.

Sales and Profitability Management: Achieving or exceeding sales, KPIs, and profitability goals.

Analytical and Performance Management: Analyzing customer profiles, buying trends, and conducting performance appraisals. Interpreting and diagnosing the store’s performance as based on controllable operational KPI’s (including but not limited to CR, UPT, ATV).

Customer Service: Maintaining high standards of customer experience in line with brand values.

Leadership and Team Management: Effective communication skills, Recruiting, training, developing, and managing store staff.

Operational Management: Handling payroll, scheduling, inventory, and loss prevention.

Salesfloor Engagement: Spending significant time on the sales floor engaging with customers and coaching employees.

The ability to constantly walk and move about is required. Use of the following senses is critical to this position: speaking, hearing, near and far acuity, depth perception, and field of vision.

Experience in the role: Minimum of 3 years in a retail environment, with at least 1 year in a managerial or senior retail staff role.

Work non-traditional hours as required (weekends, evenings, holidays, overtime)

Achieve Sales Goals:

Ensure the store meets or exceeds sales, KPIs, and profitability targets.

Customer Experience:

Maintain high standards of customer service in line with PUMA's values.

TeamManagement:                                                                                                          Participate in recruiting, avoid shortage of staff,  Train, develop, and manage high-performing team and employees.

Hold team members accountable through productivity conversations, coaching, recognition, and performance actions.

Support store manager in preparartion for performance appraisal and provide a timely and proper feedback to the tema members through a daily observation of their performance.

Salesfloor Engagement:

Spend 90% of time on the sales floor engaging with customers and coaching employees.

Store Operations (backup store manager responsibilities upon request and/or at manager's absence):

Supervise store performance and daily operations.

Participate in new store openings/closings; travel may be required.

Attend Store Manager Meetings and offsite training as required

Process POS transactions (sales, exchanges, discounts and refunds) accurately

Ensure POS access right are up-to-date and comply with Retail P&Ps.

Identify, interpret, diagnose the performance of the store as based on controllable operational KPI’s  (including but not limited to CR, UPT, ATV) and lead the team accordingly.  

Payroll and Scheduling:

Manage payroll and create schedules to ensure profitability and service quality.

Training Programs:

Ensure completion and effectiveness of training programs.

Loss Prevention:

Oversee loss prevention and operational compliance.

Inventory Management:

Manage inventory, including physical counts and shrink goals.

Compliance and Safety:

Comply with all Policies and Procedures, operational core competencies, and key accountabilities.

Maintain a safe and compliant working environment for all Store Associates and Customers.

Work non-traditional hours as required (weekends, evenings, holidays, overtime).

Sales and Profitability Management:

Achieving or exceeding sales, KPIs, and profitability goals.

Analytical and Performance Management:

Analyzing customer profiles, buying trends, and conducting performance appraisals. Interpreting and diagnosing the store’s performance as based on controllable operational KPI’s (including but not limited to CR, UPT, ATV).

Customer Service:

Maintaining high standards of customer experience in line with brand values.

Leadership and Team Management:

Effective communication skills, Recruiting, training, developing, and managing store staff.

Operational Management:

Handling payroll, scheduling, inventory, and loss prevention.

Salesfloor Engagement:

Spending significant time on the sales floor engaging with customers and coaching employees.

The ability to constantly walk and move about is required. Use of the following senses is critical to this position: speaking, hearing, near and far acuity, depth perception, and field of vision.

Experience in the role:

Minimum of 3 years in a retail environment, with at least 1 year in a managerial or senior retail staff role.

Education:

Minimum completed full school/vocational school education (i.e. high school diploma), or higher.