Achieve Sales Goals:

Ensure the store meets or exceeds sales, KPIs, and profitability targets.

Customer Experience:

Maintain high standards of customer service in line with PUMA's values.

TeamManagement:                                                                                                          Participate in recruiting, avoid shortage of staff,  Train, develop, and manage high-performing team and employees.

Hold team members accountable through productivity conversations, coaching, recognition, and performance actions.

Support store manager in preparartion for performance appraisal and provide a timely and proper feedback to the tema members through a daily observation of their performance.

Salesfloor Engagement:

Spend 90% of time on the sales floor engaging with customers and coaching employees.

Store Operations (backup store manager responsibilities upon request and/or at manager's absence):

Supervise store performance and daily operations.

Participate in new store openings/closings; travel may be required.

Attend Store Manager Meetings and offsite training as required

Process POS transactions (sales, exchanges, discounts and refunds) accurately

Ensure POS access right are up-to-date and comply with Retail P&Ps.

Identify, interpret, diagnose the performance of the store as based on controllable operational KPI’s  (including but not limited to CR, UPT, ATV) and lead the team accordingly.  

Payroll and Scheduling:

Manage payroll and create schedules to ensure profitability and service quality.

Training Programs:

Ensure completion and effectiveness of training programs.

Loss Prevention:

Oversee loss prevention and operational compliance.

Inventory Management:

Manage inventory, including physical counts and shrink goals.

Compliance and Safety:

Comply with all Policies and Procedures, operational core competencies, and key accountabilities.

Maintain a safe and compliant working environment for all Store Associates and Customers.

Work non-traditional hours as required (weekends, evenings, holidays, overtime).

Sales and Profitability Management:

Achieving or exceeding sales, KPIs, and profitability goals.

Analytical and Performance Management:

Analyzing customer profiles, buying trends, and conducting performance appraisals. Interpreting and diagnosing the store’s performance as based on controllable operational KPI’s (including but not limited to CR, UPT, ATV).

Customer Service:

Maintaining high standards of customer experience in line with brand values.

Leadership and Team Management:

Effective communication skills, Recruiting, training, developing, and managing store staff.

Operational Management:

Handling payroll, scheduling, inventory, and loss prevention.

Salesfloor Engagement:

Spending significant time on the sales floor engaging with customers and coaching employees.

The ability to constantly walk and move about is required. Use of the following senses is critical to this position: speaking, hearing, near and far acuity, depth perception, and field of vision.

Experience in the role:

Minimum of 3 years in a retail environment, with at least 1 year in a managerial or senior retail staff role.

Education:

Minimum completed full school/vocational school education (i.e. high school diploma), or higher.

• Support the delivery of Sales Operations strategy through high-quality insight, reporting and analysis

• Act as a key enabler of commercial decision-making by translating data into clear, actionable outputs

• Contribute to a consistent and aligned view of performance across Strategic Accounts

• Ownership of the sell-through intelligence for Strategic Accounts, adding value through analysis of key data and trends in the marketplace

• Support the development of a single, aligned view of performance across accounts and stakeholders

• Ensuring key stakeholders are aware of KPIs for the customers. Refining and adjusting presentation to support different stakeholders needs

• Contribute to consistent KPI definitions and reporting standards across teams

• As part of sell-through ownership, analyse year-on-year variances and deep dive into increases / decreases

• Support more forward-looking insight by highlighting emerging trends and potential risks/opportunities

• Help adopt and implement new technologies and processes across all operations

• Support improvements in reporting automation and efficiency to reduce manual tasks

• Working closely with the strategic accounts internal stakeholder and to foster strong relationships between customer and PUMA stakeholders

• Enable cross functional coordination by ensuring consistent and accessible insight

• Utilise weekly intelligence to highlight and identify actions on over / under performing products

• Support weekly trading by providing timely and relevant performance insight

• Assistance in inventory management through providing regular opportunity reports and stock risk issues, proactively suggesting remedial actions needed

• Provide insight to support decision making on stock, intake and commercial actions

• Proactively identify daily business opportunities and shortfalls in forward orders

• Highlight potential commercial outcomes for the business 

• High level of commercial and business acumen knowledge
• Strong problem-solving skills (structuring, analysis, synthesis)
• Analytical mindset and facility with numbers
• Experience in cross-functional projects
• Strong Microsoft Office Package skills – highly proficient Excel and Power BI skills would be considered a plus
• Ability to work under pressure and to meet tight deadlines
• Outgoing, open personality with a strong desire to learn and develop
• Self-motivated with an ability to work on own initiative
• Commercially aware with an active interest in Sports and Fashion
• Well-developed problem-solving skills
• Ability to translate data into clear, actionable commercial insights
• Comfort working with data to identify trends, risks and opportunities
• Interest in improving how reporting and insight supports decision-making

As Team Head Sales Operations, you will lead Sales Operations support across all PUMA’s Accounts, enabling revenue growth, profitable execution and customer value creation. Acting as a senior commercial partner to Account leaders, driving profitable revenue growth by translating commercial strategy into effective sales operations, insight-led decision making, and scalable ways of working across accounts.

Key Responsibilities (Sales/Commercial Aligned)

• Lead and develop a high-performing Sales Operations team that enables sales effectiveness and account performance

• Partner with Account Team Heads to drive account planning, forecasting, prioritisation and execution

• Enable profitable growth by supporting full-account P&L thinking in collaboration with Finance and Sales leadership

• Own Sales Operations focus areas including Direct Deliveries, VAS, Purchasing and Sustainability, ensuring they support commercial outcomes

• Drive sales insight and performance management, embedding data literacy, standard KPIs and consistent reporting across accounts

• Align data and reporting consistencies

• Establish and maintain a consistent and trusted view of performance by working with Sales, Finance and Supply Chain (driving a single source of truth), building on existing reporting frameworks and commercial visibility

• Improve sales efficiency by simplifying processes, reducing non-value-adding activity and removing friction for customers and sales teams

• Shift reporting from retrospective to forward‑looking insight, using forecasting and proactive, decision‑led analytics. Strengthening forecast modelling and financial planning alignment to support informed commercial decisions

• Reinforce collaboration through consistent commercial and operational planning frameworks

• Identify opportunities for efficiency, capacity release and automation, building on workload analysis, process reviews and tool optimisation

• Champion sales tools, technologies and ways of working that improve pipeline quality, planning accuracy and decision-making

• Support the evolution of reporting and analytics towards more forward-looking insight and forecasting, extending existing planning and modelling approaches

• Lead workload analysis, process reviews, and tool optimisation initiatives

• Deliver clear commercial insights and performance updates to senior leadership and global stakeholders

• Ensure insight is embedded into decision-making and governance, strengthening the link between performance visibility, commercial decisions and execution

• Supporting clear commercial operating ways of working (weekly, monthly, quarterly) with cross-functional planning frameworks

• Proven senior Sales Operations or commercial leader with strong understanding of sales strategy and execution.
• Strong commercial acumen, with the ability to connect activity to revenue, margin and customer value.
• Highly analytical and confident translating sales data into clear recommendations and actions.
• Influential communicator with executive presence and strong cross‑functional stakeholder management skills.
• Advanced Excel capability; Power BI or similar sales analytics tools highly desirable.

The Marketing Activation Manager Golf plays a key role in strengthening the COBRA and PUMA GOLF brands within the local market. This position is responsible for executing regional and global marketing activation strategies, ensuring brand consistency, and delivering impactful consumer experiences across all relevant channels. The role requires close collaboration with internal cross-functional teams, key accounts, and external partners to drive brand heat, commercial success, and high-quality market execution.

KEY RESPONSIBILITIES:

Marketing Activation & Brand Building

• Translate global and regional activation strategies into locally relevant consumer touchpoints that elevate COBRA and PUMA GOLF’s presence.
• Execute Go-To-Market plans across digital, PR, wholesale, and sports marketing channels.
• Ensure brand messaging is consistently executed in all consumer-facing initiatives.
• Manage and deliver product seeding programs, influencer collaborations, and PR initiatives to increase visibility and engagement.

Event & Asset Activation

• Implement the local marketing event strategy, aligning with the regional roadmap and global brand direction.
• Own the regional Cobra custom fit event strategy and annual event roadmap. Activate key assets, including athletes, ambassadors, influencers, and federations—in partnership with Sports Marketing and regional marketing teams.
• Ensure events are integrated into the full consumer journey—from awareness to conversion—driving measurable impact.

Cross-Functional Collaboration

• Work closely with Golf Brand, Sport Marketing, Merchandise, Sales teams, and Key Accounts to ensure alignment and seamless execution.
• Maintain strong communication flows between local markets, regional marketing, and the global brand organization.
• Support sales teams with trade marketing initiatives, in-store activation guidance, and tailored account marketing programs.

Budget Ownership & Performance Governance

• Manage and allocate the local marketing activation budget efficiently and strategically.
• Establish KPIs, ROI frameworks, and performance tracking to evaluate the impact of local activations and campaigns.
• Ensure financial objectives are met within the annual marketing plan.

Strategic Support & Market Insights

• Partner with senior brand and marketing leadership to identify short- and long-term growth opportunities.
• Provide insights into market trends, consumer behavior, and competitive activities to help shape future strategies.
• Support the creation and delivery of product roadmaps and seasonal activation plans.

Ensure high customer service standards, manage store operations, oversee staff performance, handle cash desk transactions, maintain merchandising standards, and achieve financial and operational goals while adhering to company policies and safety regulations.

• Sales Management: Drive and achieve sales, KPIs, and profitability goals via offering and showing products to customers, assisting them in choosing products, consulting on product purposes, properties, quality, care rules, prices, offer substitute, new, and related products, calculating purchase costs, issuing receipts, preparing documents, packing purchases, and handling exchanges.
• Customer Experience & Communication: Ensure high standards of customer service and engagement on the sales floor.Take measures to prevent and resolve conflict situations.Foster effective communication within the team and with other departments.
• Salesfloor Engagement: Spend 90% of time on the sales floor engaging with customers and coaching employees.
• Team Management: Assist in recruiting, training, developing, and managing store staff. Motivate and encourage retail sales staff to achieve sales target
• Store Operations: Process POS transactions (sales, exchanges, discounts and refunds) accurately in comply with Retail P&Ps. Identify, interpret, diagnose the performance of the store as based on controllable operational KPI’s  (including but not limited to CR, UPT, ATV).
• Loss Prevention: Oversee loss prevention and ensure operational compliance.
• Inventory Management: Achieve or exceed inventory and shrink goals; manage physical inventory counts.
• Merchandise Management: Handle incoming and outgoing merchandise and communicate opportunities. Ensure the store's visual presentation meets or exceeds PUMA VM standards.
• Reporting: Prepare and analyze sales reports, and provide insights to improve performance.
• Compliance: Ensure compliance with company policies, procedures, and legal requirements.

• Sales (Profitability Management and performance): Essential for achieving sales goals, managing payroll, and ensuring profitability.Analytical abilities preparing and analyzing sales reports, and providing insights to improve performance. Ability to interpret and diagnose the store performance as based on controllable operational KPI’s (including but not limited to CR, UPT, ATV).
• Product Knowledge: Understanding the purposes, properties, quality, care rules, and prices of the products being sold. This includes being able to offer substitute, new, and related products to customers.
• Customer Service & Communication: Crucial for maintaining high standards of customer experience and handling sales transactions accurately. Fostering effective communication within the team and with other departments.
• Salesfloor Engagement: Necessary for spending time on the sales floor, engaging with customers, and coaching employees.
• Sales Floor Stock: Manage stock levels in the sales floor and ensure sizes and styles are available for the customers.
• Visual and Presentation Skills: Important for ensuring the store's visual presentation meets or exceeds PUMA's VM standards.
• Self- leadership: Ability to work independently and efficient and be able to manage own emotions and challenges.
• Technology: Proficiency in retail software, inventory management and POS systems.
• Compliance Knowledge: Ensuring compliance with company policies, procedures, and legal requirements.
• Inventory and Merchandise Management: Handling inventory, managing shrink goals, and processing merchandise.
• The ability to constantly walk and move about is required. Use of the following senses is critical to this position: speaking, hearing, near and far acuity, depth perception, and field of vision.
• Experience in the role: Minimum of 3 years in a retail environment, with at least 1 year in a supervisory  or senior retail staff role.
• Education: Minimum completed full school/vocational school education (i.e. high school diploma), or higher.

Sales Management: Drive and achieve sales, KPIs, and profitability goals.
Customer Experience: Ensure high standards of customer service and engagement on the sales floor.
Store Operations: Oversee daily store operations, including opening and closing procedures.Conduct full pre-sale preparation of goods, including checking names, quantities, completeness, prices, labeling compliance, unpacking, and inspecting the appearance. Arrange and display goods according to the company's international rules.
Monitor the availability of goods in the trade section, check the quality, expiration dates, and ensure proper labeling and pricing.
Inventory Management: Manage stock levels, conduct inventory counts, and ensure product availability in the sales floor.
Visual Merchandising: Maintain store presentation and visual merchandising standards.
Reporting: Prepare and analyze sales reports, and provide insights to improve performance.
Compliance: Ensure compliance with company policies, procedures, and legal requirements.
Communication: Foster effective communication within the team and with other departments.

Product Knowledge & Sales Management: Achieving or exceeding sales, KPIs, and profitability goals. Understanding the purposes, properties, quality, care rules, and prices of the products being sold. This includes being able to offer substitute, new, and related products to customers.

Customer Service & Communication Skills: Providing high standards of customer service and engagement on the sales floor, assisting customers in choosing products, and resolving conflict situations. Fostering effective communication within the team and with other departments. Problem-Solving & Strong analytical skills.

Sales Floor Stock: Manage stock levels in the sales floor and ensure sizes and styles are available for the customers.

Technology: Proficiency in retail software and POS systems.

Compliance Awareness: Adhering to safety regulations, hygiene standards, and company policies.

Self- leadership:  Ability to work independently and efficient and be able to manage own emotions and challenges.

Sales Management: Drive and achieve sales, KPIs, and profitability goals.
Customer Experience: Ensure high standards of customer service and engagement on the sales floor.
Store Operations: Oversee daily store operations, including opening and closing procedures.Conduct full pre-sale preparation of goods, including checking names, quantities, completeness, prices, labeling compliance, unpacking, and inspecting the appearance. Arrange and display goods according to the company's international rules.
Monitor the availability of goods in the trade section, check the quality, expiration dates, and ensure proper labeling and pricing.
Inventory Management: Manage stock levels, conduct inventory counts, and ensure product availability in the sales floor.
Visual Merchandising: Maintain store presentation and visual merchandising standards.
Reporting: Prepare and analyze sales reports, and provide insights to improve performance.
Compliance: Ensure compliance with company policies, procedures, and legal requirements.
Communication: Foster effective communication within the team and with other departments.

Product Knowledge & Sales Management: Achieving or exceeding sales, KPIs, and profitability goals. Understanding the purposes, properties, quality, care rules, and prices of the products being sold. This includes being able to offer substitute, new, and related products to customers.

Customer Service & Communication Skills: Providing high standards of customer service and engagement on the sales floor, assisting customers in choosing products, and resolving conflict situations. Fostering effective communication within the team and with other departments. Problem-Solving & Strong analytical skills.

Sales Floor Stock: Manage stock levels in the sales floor and ensure sizes and styles are available for the customers.

Technology: Proficiency in retail software and POS systems.

Compliance Awareness: Adhering to safety regulations, hygiene standards, and company policies.

Self- leadership:  Ability to work independently and efficient and be able to manage own emotions and challenges.