PUMA CEO Björn Gulden

Sustainability is a key value of PUMA, deeply integrated in our business operations. It guides our company to work faster toward a more just and sustainable future.

Bjørn Gulden CEO

Sustainable Ambitions

At PUMA we are not without ambitions. We have 10 sustainability targets we want to reach by 2020. These are our 10FOR20. With these targets in mind, we aim to get better in environmental, health and safety, human rights, and governance matters within PUMA and our supply chain.

planet earth

Climate Change

Developing and implementing science-based reduction target.


Stakeholder Engagement

Strengthening our commitment to engage with our stakeholders by continuing annual stakeholder meetings and public reporting.

PUMA production

Human Rights

Embedding human rights in all our operations and suppliers, and making a positive impact on communities where PUMA is present.

PUMA Vietnam and Singapore

Social Compliance

Complying with industry standards / ILO Core Conventions for all core suppliers, including suppliers of finished goods, as well as component and material suppliers.

Supply Chain Factory


Reducing the discharge of all hazardous chemicals from our supply chain to zero.


Water and Air

Meet industry good practice on water treatment and air emissions with 90% of PUMA core suppliers.

PUMA design


Use more sustainable materials in PUMA's key materials.

PUMA Headquarter

Environmental Profit and Loss

Continuing to report annually on our impact and reducing PUMA's E P&L value significantly.

PUMA Vietnam and Singapore

Health and Safety

Reducing injury rates significantly to achieve zero fatal accidents and injury rates below industry average.

PUMA Logo jumping cat


Running and maintaining a state-of-the-art compliance system.



acting socially responsible

We are one PUMA family and treat each other as such. It is our duty to ensure that PUMA products are manufactured under safe, fair, legal and humane working conditions throughout the supply chain, with workplaces where human rights are respected and workers’ health and safety are protected.


Playing fair

taking care of the ENVIRONMENT

We love doing sports outside. That's only possible in a healthy ecosystem. At PUMA, we are constantly working on reducing our environmental impact. We're determined to reduce our carbon emissions, electricity usage, waste and air pollution in our own offices and, even more importantly, in our supply chain.

Targeting change
PUMA's Headquarter Entrance with Logo

talking to our stakeholders

PUMA's path to a better world is inspired and guided by our stakeholders. These include customers and consumers, direct and indirect employees, suppliers, regulators, non-governmental organizations, international agencies, foundations, academics, our Sustainability Committee and many others. It is crucial for us to frequently engage with everyone to reflect on our program, get valuable feedback and adjust our course if necessary.

Scoring together

using more sustainable materials 

Feel better and play better with the growing amount of alternatives used in PUMA products. We are constantly striving to use more sustainable key materials such as cotton, polyester, leather, polyurethane and cardboard.


Sporting alternatives
basketball sole

Our Standards


PUMA’s Code of Conduct sets a clear minimum standard for supply chain partners and is displayed in all of PUMA’s directly contracted partner factories.

Feel free to download our Code of Conduct



PUMA is commited to ethical, and responsible individual and corporate behavior. Our Code of Ethics prescribes this commitment, which all of our employees and business partners are required to comply with.

Stefan Seidel
Stefan Seidel
Head of Corporate Sustainability