Marketing
Retail Marketing Manager
Somerville, United States of America
SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy. Simply click APPLY ONLINE and follow the steps to upload your application.
At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal opportunity - no matter your background, identity, or experience. To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.
Your Talent
- Bachelor’s degree in Marketing or equivalent relevant experience
- 5+ years of experience in Retail Marketing, preferably with a sport or luxury fashion and accessories brand
- Demonstrated success managing cross-channel retail marketing activations
- Deep understanding of omni-channel and regional retail strategies
- Strong project management, cross-functional communication, and problem-solving skills
- Able to work independently and thrive in a fast-paced, dynamic environment
- Expert knowledge of Microsoft Office Suite, including Word, Excel, PowerPoint
- Ability to travel domestically up to 20% of the time including some nights and weekends
Your Mission
- Collaborate with cross-functional partners to develop comprehensive quarterly marketing directives for PUMA owned outlet stores
- Lead the development and execution of a robust calendar of deliverables focused on in-store promotions and events, mall marketing, paid media, Email, OOH, Social, affiliate and community initiatives
- Serve as point person to troubleshoot needs arising out of the planned scope and deliver timely solutions to support uninterrupted store services
- Provide direction and communications focused on briefing, cost negotiation and end-to-end project management to PUMA’s external partners
- Create best-in-class communications to field associates and serve as primary point of contact for owned projects
- Lead the planning and execution of in-store marketing programs including but not limited to in-store promotions and events, mall marketing, paid media, Email, OOH, Social, affiliate and community initiatives
- Manage creative development, production timelines, and executional excellence across all physical retail locations
- Lead the retail communication of marketing programs to all field teams
- Oversee vendor relationships for signage, printing, activations, and external agencies
- Manage and allocate marketing budgets efficiently; analyze performance metrics (traffic, conversion, ROI) and consumer insights to optimize campaigns, regularly report on KPIs, and recommend improvements
- Any other ad-hoc projects as requested or assigned
PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.
PUMA supports over 21,000 employees across 51 countries. The PUMA Group owns the brand PUMA, Cobra Golf and stichd, and is headquartered in Herzogenaurach, Germany.
