Marketing
Senior Acquisition Marketing Manager Affiliate
Somerville, United States of America
SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy. Simply click APPLY ONLINE and follow the steps to upload your application.
At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal opportunity - no matter your background, identity, or experience. To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.
Your Talent
- 5+ years of relevant experience in affiliate marketing, either in-house with an agency, at an agency or managing affiliate programs directly
- Bachelor’s degree in marketing, analytics, communications, or a related field – or equivalent experience
- Strong project management and organizational skills with the ability to manage multiple tasks and priorities in a fast-pacing retail environment
- Analytical mindset with the ability to produce data-driven reports to properly identify opportunities for growth
- Proven ability to work independently, meet tight deadlines, adapt quickly in a direct-to-consumer environment
- Strategic thinker who also has comfort in tactical execution
- Proficiency in Microsoft Office suite, especially Excel, PowerPoint, and Teams, as well as collaboration platforms
- Excellent communication skills with ability to present insights and recommendations to senior leadership
- Fluency with the retail/ecommerce landscape, including trends, platforms, and customer behavior
- Retail, sportswear, or fashion industry experience/interest highly preferred
Your Mission
- Manage the agency of record, monitor delivery and campaign performance on an ongoing basis and generate campaign performance reports, provide performance analysis and execute on that analysis to ensure ROI targets are achieved
- Expand the development and diversification of partners while maintaining relationships with affiliates to motivate partners to improve campaign performance
- Collaborate with in-house creative in developing creative needs and ensure requests are fulfilled and match desired product
- Work cross functionally across all DTC functions to determine needs for promotions and product launches - including landing pages, creative, site content, physical stores, and promotion/product set up
- Monitor competitive landscape in the affiliate space and provide strategic solutions to provide best in class programs
- Safeguard brand integrity by ensuring brand voice and messaging is not infringed upon and that the correct verbiage is always used; escalate internally if any egregious infringements persist
- Establish best practices in growing the program for each market (US & Canada) along with active collaboration with global counterparts
- Analyze and report on affiliate performance metrics to internal stakeholders and deliver actionable insights
- Lead initiatives to drive in-store traffic through Affiliate marketing program in partnership with the Senior Retail Marketing Manager
- Oversee the PUMA Referral program, working closely with vendor partner and Retention marketing team to measure and enhance performance
- Partner with the social media team to integrate influencers/content creators into upper-funnel affiliate programs
PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.
PUMA supports over 21,000 employees across 51 countries. The PUMA Group owns the brand PUMA, Cobra Golf and stichd, and is headquartered in Herzogenaurach, Germany.
