Leadership

• Responsible for all aspects of the performance management and professional development of the team, including recruitment, development plans, providing constructive feedback, appraisals and exit processes

• Foster a positive and inclusive team culture by actively engaging team members, promoting open communication, and implementing initiatives that enhance employee satisfaction and well-being

• Compliance with and implementation of legal and operational requirements regarding occupational health and safety within your own area of responsibility.

Global Retail In-Store Technology Strategy & Platforms

• Define and execute a global in-store technology strategy aligned with PUMA’s brand vision, D2C ambition, and commercial objectives

• Own the end-to-end lifecycle of all in-store technology solutions (POS, clienteling, store devices, workforce tools, in-store digital experiences), from concept through rollout and optimisation

• Partner closely with Retail, Markets, Operations, and Store Excellence teams to understand local store needs, operational realities, and regional nuances

• Drive a global in-store technology roadmap and backlog, balancing scalability with market-specific requirements

• Act as the key business-facing technology leader for retail stores, ensuring solutions deliver measurable value for store teams and consumers.

In-Store Consumer & Associate Experience Enablement

• Enable seamless, intuitive, and frictionless in-store consumer journeys, from assisted selling and checkout to omnichannel services (CnC, RiS, SfS, endless aisle)

• Design and evolve technology that empowers store associates with the right tools, data, and insights to deliver premium consumer experiences

• Ensure tight integration between in-store systems and digital commerce platforms to support a true omnichannel experience

• Leverage store-level data and feedback to continuously improve in-store experiences and operational efficiency.

Store Systems, POS & Device Ecosystem

• Own the global POS strategy, including hardware, software, payments, and integration with upstream and downstream systems

• Define standards for store devices and digital tooling (handhelds, kiosks, mobile POS, digital signage), ensuring reliability, usability, and scalability

• Partner with IT Operations and Security to ensure store technologies meet performance, stability, and compliance requirements.

Global Standards & Scalable Execution

• Establish global principles, architectures, and standards for in-store technology while enabling local flexibility where it creates value

• Lead global rollouts and upgrades, coordinating with Markets, Retail Operations, and Change teams to ensure smooth adoption

• Drive adoption through strong change management, training enablement, and clear communication with store teams.

Vendor, Innovation & Continuous Improvement

• Manage strategic technology partners and vendors in the retail technology ecosystem

• Continuously scan the market for emerging retail technologies and innovations that can enhance store performance and consumer engagement

• Define KPIs and success metrics for in-store technology initiatives, tracking value creation and continuously optimising solutions.

• 10–15 years of experience in retail technology, D2C, or large-scale enterprise technology environments, with strong exposure to physical retail and store operations

• Proven track record owning in-store technology landscapes (POS, payments, store devices) and delivering multi-market store rollouts

• Solid understanding of omnichannel integration between physical retail and digital commerce platforms

• Strong ability to balance global standards with local market needs in complex, international organisations

• Experienced people leader with a history of leading global teams and influencing senior retail and technology stakeholders

• Pragmatic, outcome-driven leader with a strong focus on reliability, adoption, and store-level impact.