Karsten Warholm
PERFORMANCE ON ALL LEVELS

THIS IS PUMA

Sport has the power to transform and empower us. As one of the world’s leading sports brands, we stand on the same playing field as the fastest athletes on the planet. To achieve that, the PUMA brand is based on the very values that make an excellent athlete.

Tommie Smith
Be Brave
We are never afraid to take risks. We stand up for our beliefs and are prepared to make the choices that will push sports forward.
Dua Lipa x PUMA
Be Confident

Everything we do, we do with conviction. We back our instinct to do the right thing and we are always bold in our actions.

Usain Bolt
Be Determined

Nothing deters us from realising our dreams. We believe success is an endless pursuit to improve ourselves and the way we play.

Neymar Jr.
Be Joyful

For us sport is more than winning at all costs. We live to play the game and revel in the pure joy of sporting competition.

Andre De Grasse
Copyright - PUMA
Copyright - PUMA
Usain Bolt
Andre De Grasse

“I always think that,
I am Forever. Faster.

ANDRE DE GRASSE
Copyright - PUMA

“Whatever I do, I Do It With Passion.”

KARSTEN WARHOLM
Copyright - PUMA

“I Sometimes Imagine That I Am A Bird.”

YAROSLAVA MAHUCHIKH
Usain Bolt

“My Single Goal is to Become the Greatest. If I Get to Be A Legend, I’ve Achieved my Goal.”

USAIN BOLT
Andre De Grasse
Copyright - PUMA
Copyright - PUMA
Usain Bolt
Andre De Grasse
Copyright - PUMA
Copyright - PUMA
Usain Bolt
PUMA SPORT

OUR SPORTS

Share the excitement in Teamsports, innovate with Golf, bring style into Running & Training and performance into Motorsports. In light of PUMA’s FOREVER. FASTER. mantra, PUMA brings a high level of brand heat to sports and elevate PUMA onto the next level.

Arne Kein Dithering

ARNE FREUNDT

CEO, CCO

Hubert Hinterseher

HUBERT HINTERSEHER

CHIEF FINANCIAL OFFICER

Puma

ANNE-LAURE DESCOURS

CHIEF SOURCING OFFICER

PUMA

MARIA VALDES

CHIEF PRODUCT OFFICER

Photo Credits: Christoph Maderer/ PUMA

PUMA in Figures

8.602

BILLION EURO SALES IN 2023

622

MILLION EUROS EBIT IN 2023

≈21,000

EMPLOYEES

1948

FOUNDING YEAR

PUMA HEADQUARTERS

Herzogenaurach, Germany

Copyright-PUMA

Video Credit: Andi Mährlein

PUMA BRANDS
stichd Logo

STICHD

What you wear contributes to how you perform – this includes what you wear underneath as well. Affiliate company stichd is a member of the PUMA Group. It develops, produces and distributes bodywear and socks for PUMA as well as other well-known brands.

Cobra PUMA Golf Logo

COBRA PUMA GOLF

COBRA PUMA GOLF believes the game of golf should be fun. Golfers of all skill levels can enjoy the game and everything about it through innovative and performance-oriented shoes, apparel and clubs.