• Own revenue, margin, and profitability for assigned European key accounts, delivering against regional and country targets
• Own the end-to-end replenishment and availability steering for Amazon Europe, proactively identifying reorder opportunities and maximizing in-stock performance across all marketplaces
• Translate sell-through, availability, and demand signals into clear commercial actions, actively steering replenishment decisions to maximize sales while protecting margin and inventory health
• Lead Go‑To‑Market execution for assigned accounts, including line reviews, assortment planning, and distribution alignment
• Partner cross‑functionally with Planning, Supply Chain, Marketing, and Merchandising to ensure on‑time delivery, forecast accuracy, and operational excellence.

• 3–5+ years of experience in Key Account Management, Sales, or Commercial roles, ideally in fashion, sporting goods, lifestyle, or FMCG
• Proven track record managing Amazon (Vendor and/or Seller) or comparable pure player accounts, with hands-on ownership of availability, replenishment, and in-season performance
• Strong commercial and financial acumen, with experience managing revenue, margin, inventory, and profitability KPIs
• Strong analytical capability with the ability to interpret Amazon-specific KPIs (e.g., in-stock rate, Weeks of Cover, article profitability) and translate them into impactful commercial decisions
• Strong stakeholder management skills with experience working cross‑functionally and presenting to buying and senior leadership teams.

The Strategic Account Manager is responsible for driving sustainable profitable growth within General Sporting Goods and Athletic Specialty channels in Western Canada; based out of Calgary. They will keep in mind brand priorities while serving the needs of the consumer. They identify opportunities for business growth in both footwear and apparel, work to strengthen relationships to maximize account performance and collaborate cross-functionally to deliver tailored solutions that meet the needs of both clients and consumers.

• Drive Sales Excellence: Manage and direct sales of PUMA footwear, apparel, and accessories across all genders, ensuring alignment with brand goals.

• Proactive Account Management: Analyze sales performance to manage product life cycles, inventory, and sell-through rates. Identify and seize opportunities to improve existing business, penetrate new markets, and tackle challenges with data-driven, well-thought-out solutions.

• Collaborate Cross-Functionally: Partner with internal teams, including Account Services, Marketing, Merchandising, Planning, Sales Operations, and Finance, to deliver seamless service and exceed customer expectations.

• Deliver High-Impact Presentations: Prepare and execute seasonal product presentations, leveraging strategic negotiation and storytelling skills to secure retailer buy-in and drive results.

• Efficient Sample Management: Seasonally manage a full sample set for sell-in with key accounts and liquidation in a timely manner

• Maximize Retail Partnerships: Build strong assortments for both brick-and-mortar and digital channels, delivering a best-in-class experience that drives mutual growth.

• Leverage Data for Insights: Conduct formal sales reporting and analysis, using retailer metrics, trends, and customer data to drive actionable insights and decisions.

• Monitor Competitors & Trends: Stay ahead of the competitive landscape, implementing strategies to position PUMA as a market leader.

• Retailer Relationship Building: Establish and maintain strong, professional relationships with retail partners, fostering collaboration and trust.

• Showroom Management: Coordinate showroom setup and maintenance while supporting sample requests and shipment.

• Market Travel: Stay informed on trends and account opportunities with regular market visits (at least once per month).

• Adapt to Business Needs: Contribute to special projects and adjust responsibilities as the business evolves.

• BA/BS with concentration in Business, Management, Marketing, Sales preferred.

• 5+ years of footwear and/or apparel selling or retail buying/merchandising/planning experience.

• Must have strong interpersonal skills and be able to build lasting professional relationships.

• Exceptional communication skills (both oral and written) and the ability to effectively communicate at all levels of the organization.

• Proven ability to analyze complex data, identify opportunities, and execute innovative solutions.

• Confident storyteller who can command attention, and drive retailer/account alignment.

• Detail oriented with ability to prioritize and provide complete follow-through on all responsibilities and KPIs.

• Sense of urgency to analyze a high volume of data/activity to meet tight deadlines.

• Possess strong analytical skills and working knowledge of retail math financial metrics: sales, inventory, turn, gross margin $, open to buy & order book management.  

• Working and continued knowledge of national trends and the competitive landscape.

• Strong computer proficiency in MS Office: Excel, PowerPoint, Teams, Outlook, Word as well as experience using tools like PowerBI.

• Flexibility to travel for account visits, market research, and regional/national sales meetings as needed.

-Lead strategic business development across key accounts, building strong commercial partnerships and leveraging product and brand strategies to drive sustainable growth in sales, margin, and market share.
-Define and steer the point-of-sale strategy, ensuring best-in-class retail execution across accounts through high-impact commercial plans, campaigns, and sales force effectiveness within a wholesale environment.
-Own and optimize the end-to-end Go-To-Market strategy, including forecasting, demand planning, allocation, and order management, ensuring alignment with business priorities and delivery of commercial targets.
-Drive integrated wholesale planning, leading demand and inventory strategies to maximize stock efficiency across the company and its partners, while supporting long-term business performance.

-10+ years of experience in commercial management roles within wholesale and/or retail, preferably in the sportswear or fashion industry.
-Strong understanding of sports market trends and consumer dynamics.
-Solid experience in commercial strategy, strategic planning, and budgeting.
-Advanced Excel skills.
-Advanced English proficiency.

Reports To: Area Sales Manager / Regional Manager

Location: Tamil Nadu- Multiple Store Locations within Assigned Territory

Role Summary: The Area Retail Associate (ARA) supports the Area Sales Manager by ensuring operational excellence, brand consistency, and sales performance across multiple PUMA SIS in a designated region. This role acts as a bridge between store teams and area leadership, helping drive store execution, training, and compliance.

Key Responsibilities:

1. Store Support & Operations:-

• Assist multiple SIS with day-to-day operational requirements.

• Tracking competition to keep abreast of new developments in the market and providing regular feedback to ensure constant improvement in the product offering

2. Sales Performance & Targets:-

• Deliver targeted sales nos. from SIS & Bi-brand stores by driving desired Puma Retail standards

• Track SIS-level KPIs

• Support SIS Staff in achieving sales targets through improved service and selling skills.

• Analyze SIS performance and share insights with the Area Sales Manager.

3. Visual Merchandising:-

• Ensure VM standards are implemented consistently across all SIS.

• Coordinate with VM team for execution of seasonal updates, campaigns, and product launches.

• Audit SIS display quality and provide corrective action plans.

4. Inventory & Stock Management:-

• Assist SIS in stock replenishment, stock counts, and shrinkage control.

• Identify fast/slow-moving products & support stock balancing across stores.

• Report stock gaps and discrepancies to the Area Manager and Merchandising team

5. Training & Team Development:-

• Conduct on-floor training for new and existing Retail Associates.

• Reinforce product knowledge, customer service expectations, and selling skills.

• Support performance coaching for SIS staff.

6. Franchisee management 

• Handle Key accounts and franchisee 

Working Conditions:

• Field-based role. Requires daily/weekly travel across assigned stores.

• Flexible hours, including weekends and retail peak seasons.

Qualifications & Requirements

Education: Graduate (Preferred: Business, Retail, Marketing).

Experience:

• 3- 5 years in retail operations.

• Experience handling multi-store/SIS/LFR or supervisory retail roles is an advantage.

Execute the assigned sales and marketing strategies by developing specific account plans and maintaining a profitable business for the states of Georgia, Alabama, Mississippi, and Louisiana.

• Travel extensively throughout designated territory calling on all assigned Running Specialty accounts, weekends sometimes required for key events.

• Attend key retailer and channel events, such as trade shows and conferences.

• Provide the highest level of service and technical expertise from sell in to sell through.

• Develop and maintain strong relationship with accounts in the territory as well as internal stakeholders to help drive the business.

• Manage all aspects of the business for wholesale account list including, but not limited to:

  • Sell in process – product presentations and product trainings.

  • Business planning, order entry and all operational tasks.

  • Order book management

  • Shop merchandising and sell through planning.

• Achieve annual sales volume targets for given territory and key accounts. 

• Achieve annual channel distribution targets for given territory.

• Deliver all orders by booking deadline.

• Provide Channel Sales Manager with weekly account updates and sales tracking to both prebook and annual quarterly sales targets.

• Identify and cultivate new Running Specialty accounts within the designated territory.

• Provide product and brand training throughout the territory to drive sales within the market, as needed.

• Proactively manage order book with designated Sales Support Rep on a daily and weekly basis to review all open orders and ensure product is shipping.

• College degree preferred.
• 3+ years in an outside sales role, Running and/or sports industry preferred.
• Working knowledge and understanding of the Run Specialty channel.
• Former competitive high school or collegiate runner is preferred.
• Ability to travel is required.
• Excellent communication and presentation skills required.
• Must have comprehensive, current experience and knowledge, including technical knowledge of Running footwear and apparel, including competitive brands. 
• Proficient with Microsoft Office (Outlook, Excel, Word, PowerPoint, PowerBI).
• High level of energy and professionalism.
• Exceptional follow through and organizational skills.
• Ability to convincingly present product and brand using PowerPoint and spreadsheet software tools.
• Efficient time management skills with the ability to multi-task and focus on primary business objectives in a fast-paced, dynamic environment.

The hiring range base pay for this position is $82,000-$111,315 + Bonus + Benefits

(Benefit Summary Corporate) 

Pay may vary depending on job-related knowledge, skills, and experience.

Execute the assigned sales and marketing strategies by developing specific account plans and maintaining a profitable business for Northern California and Nevada.

• Travel extensively throughout designated territory calling on all assigned Running Specialty accounts, weekends sometimes required for key events.

• Attend key retailer and channel events, such as trade shows and conferences.

• Provide the highest level of service and technical expertise from sell in to sell through.

• Develop and maintain strong relationship with accounts in the territory as well as internal stakeholders to help drive the business.

• Manage all aspects of the business for wholesale account list including, but not limited to:

  • Sell in process – product presentations and product trainings.

  • Business planning, order entry and all operational tasks.

  • Order book management

  • Shop merchandising and sell through planning.

• Achieve annual sales volume targets for given territory and key accounts. 

• Achieve annual channel distribution targets for given territory.

• Deliver all orders by booking deadline.

• Provide Channel Sales Manager with weekly account updates and sales tracking to both prebook and annual quarterly sales targets.

• Identify and cultivate new Running Specialty accounts within the designated territory.

• Provide product and brand training throughout the territory to drive sales within the market, as needed.

• Proactively manage order book with designated Sales Support Rep on a daily and weekly basis to review all open orders and ensure product is shipping.

• College degree preferred.
• 3+ years in an outside sales role, Running and/or sports industry preferred.
• Working knowledge and understanding of the Run Specialty channel.
• Former competitive high school or collegiate runner is preferred.
• Ability to travel is required.
• Excellent communication and presentation skills required.
• Must have comprehensive, current experience and knowledge, including technical knowledge of Running footwear and apparel, including competitive brands. 
• Proficient with Microsoft Office (Outlook, Excel, Word, PowerPoint, PowerBI).
• High level of energy and professionalism.
• Exceptional follow through and organizational skills.
• Ability to convincingly present product and brand using PowerPoint and spreadsheet software tools.
• Efficient time management skills with the ability to multi-task and focus on primary business objectives in a fast-paced, dynamic environment.

The hiring range base pay for this position is $82,000-$111,315 + Bonus + Benefits

(Benefit Summary Corporate) 

Pay may vary depending on job-related knowledge, skills, and experience.

Execute the assigned sales and marketing strategies by developing specific account plans and maintaining a profitable business.

• Travel extensively throughout designated territory calling on all assigned Running Specialty accounts, weekends sometimes required for key events.

• Attend key retailer and channel events, such as trade shows and conferences.

• Provide the highest level of service and technical expertise from sell in to sell through.

• Develop and maintain strong relationship with accounts in the territory as well as internal stakeholders to help drive the business.

• Manage all aspects of the business for wholesale account list including, but not limited to:

  • Sell in process – product presentations and product trainings.

  • Business planning, order entry and all operational tasks.

  • Order book management

  • Shop merchandising and sell through planning.

• Achieve annual sales volume targets for given territory and key accounts. 

• Achieve annual channel distribution targets for given territory.

• Deliver all orders by booking deadline.

• Provide Channel Sales Manager with weekly account updates and sales tracking to both prebook and annual quarterly sales targets.

• Identify and cultivate new Running Specialty accounts within the designated territory.

• Provide product and brand training throughout the territory to drive sales within the market, as needed.

• Proactively manage order book with designated Sales Support Rep on a daily and weekly basis to review all open orders and ensure product is shipping.

• College degree preferred.
• 3+ years in an outside sales role, Running and/or sports industry preferred.
• Working knowledge and understanding of the Run Specialty channel.
• Former competitive high school or collegiate runner is preferred.
• Ability to travel is required.
• Excellent communication and presentation skills required.
• Must have comprehensive, current experience and knowledge, including technical knowledge of Running footwear and apparel, including competitive brands. 
• Proficient with Microsoft Office (Outlook, Excel, Word, PowerPoint, PowerBI).
• High level of energy and professionalism.
• Exceptional follow through and organizational skills.
• Ability to convincingly present product and brand using PowerPoint and spreadsheet software tools.
• Efficient time management skills with the ability to multi-task and focus on primary business objectives in a fast-paced, dynamic environment.

The hiring range base pay for this position is $82,000-$111,315 + Bonus + Benefits

(Benefit Summary Corporate) 

Pay may vary depending on job-related knowledge, skills, and experience.

Execute the assigned sales and marketing strategies by developing specific account plans and maintaining a profitable business.

• Travel extensively throughout designated territory calling on all assigned Running Specialty accounts, weekends sometimes required for key events.

• Attend key retailer and channel events, such as trade shows and conferences.

• Provide the highest level of service and technical expertise from sell in to sell through.

• Develop and maintain strong relationship with accounts in the territory as well as internal stakeholders to help drive the business.

• Manage all aspects of the business for wholesale account list including, but not limited to:

  • Sell in process – product presentations and product trainings.

  • Business planning, order entry and all operational tasks.

  • Order book management

  • Shop merchandising and sell through planning.

• Achieve annual sales volume targets for given territory and key accounts. 

• Achieve annual channel distribution targets for given territory.

• Deliver all orders by booking deadline.

• Provide Channel Sales Manager with weekly account updates and sales tracking to both prebook and annual quarterly sales targets.

• Identify and cultivate new Running Specialty accounts within the designated territory.

• Provide product and brand training throughout the territory to drive sales within the market, as needed.

• Proactively manage order book with designated Sales Support Rep on a daily and weekly basis to review all open orders and ensure product is shipping.

• College degree preferred.
• 3+ years in an outside sales role, Running and/or sports industry preferred.
• Working knowledge and understanding of the Run Specialty channel.
• Former competitive high school or collegiate runner is preferred.
• Ability to travel is required.
• Excellent communication and presentation skills required.
• Must have comprehensive, current experience and knowledge, including technical knowledge of Running footwear and apparel, including competitive brands. 
• Proficient with Microsoft Office (Outlook, Excel, Word, PowerPoint, PowerBI).
• High level of energy and professionalism.
• Exceptional follow through and organizational skills.
• Ability to convincingly present product and brand using PowerPoint and spreadsheet software tools.
• Efficient time management skills with the ability to multi-task and focus on primary business objectives in a fast-paced, dynamic environment.

The hiring range base pay for this position is $82,000-$111,315 + Bonus + Benefits

(Benefit Summary Corporate) 

Pay may vary depending on job-related knowledge, skills, and experience.

• This role is an individual contributor level.
• The Senior Demand and Business Planning Manager will develop the seasonal inventory forecasts for footwear, apparel, and accessories using and creating forecasting tools, analysis, and re-alignment.
• Responsible to consolidate and communicate the forecast to senior leadership in merchandising, product management, and sales / sales operations
• Work cross functionally with sales management and merchandising to ensure the inventory forecast is strategically planned to key product initiatives and relevant to distribution plans
• Be the key stake holder at monthly meetings with finance to review on hand inventory and future forecasted inventory
• Review and analyze seasonal bookings against forecast / inventory to communicate action plans and provide strategic guidance for future products
• Work directly with key account managers and sales leaders across the organization to ensure inventory is properly planned in accordance with customer needs
• Communicate forecasting and replenishment strategies to support channel distribution
• Responsible for reporting on category bi-monthly inventory purchases in accordance to sourcing guidelines along with Puma regions for global alignment
• Work directly and closely with procurement to ensure inventory is bought in accordance with Go-To Market plans and submitted on deadlines; must review development sign offs to ensure product launch timelines

• Bachelor’s Degree
• 5-7 years of experience in planning, forecasting and/or supply chain management
• Strong working knowledge of merchandising, forecasting, and retail processes
• Ability to follow specific direction, adhere to deadlines, address all internal stake holders in a timely manner
• Naturally entrepreneurial and inquisitive, solution-oriented with the ability to present actionable recommendations.
• Ability to develop strong working relationships with all internal and external partners
• Ability to prioritize workloads, manage multiple projects simultaneously and adapt to changing priorities.
• Advanced knowledge of Excel; highly competent with Microsoft Office Suite.
• Industry and Market Knowledge
• Strong analytical and communication skills

The hiring range base pay for this position is $82,000-$111,315 + Bonus + Benefits

(Benefit Summary Corporate) 

Pay may vary depending on job-related knowledge, skills, and experience.

• Assist multiple SIS with day-to-day operational requirements.

• Track SIS-level KPIs.

• Support SIS Staff in achieving sales targets through improved service and selling skills.

• Analyze SIS performance and share insights with the Area Sales Manager.

• Ensure VM standards are implemented consistently across all SIS.

• Coordinate with VM team for execution of seasonal updates, campaigns, and product launches.

• Audit SIS display quality and provide corrective action plans.

• Assist SIS in stock replenishment, stock counts, and shrinkage control.

• Identify fast/slow-moving products & support stock balancing across stores.

• Report stock gaps and discrepancies to the Area Manager.

• Conduct on-floor training for new and existing Retail Associates.

• Reinforce product knowledge, customer service expectations, and selling skills.

• Support performance coaching for SIS staff.

• 2 to 5 years in retail operations.

• Experience handling multi-store/SIS/LFR or supervisory retail roles is an advantage.

• Field-based rolerequires daily/weekly travel across assigned stores.

• Flexible hours, including weekends and retail peak seasons.

• Graduate (Preferred: Business, Retail, Marketing).

• 2 to 5 years in retail operations.

• Experience handling multi-store/SIS/LFR or supervisory retail roles is an advantage.

• Field-based role, requires daily/weekly travel across assigned stores.

• Flexible hours, including weekends and retail peak seasons.

• Graduate (Preferred: Business, Retail, Marketing).

The Planner Wholesale is responsible for managing sales, inventory, and forecasting processes for assigned wholesale accounts or product categories. This role drives in‑season business performance, supports cross‑functional alignment, and ensures account plans meet financial targets for sales, margin, receipts, and inventory. The ideal candidate is analytically strong, detail‑oriented, and comfortable owning the planning process with cross‑functional partners.

Seasonal Planning and Wholesale Forecasting Support

• Build seasonal, annual, and long‑range sales and inventory plans for assigned accounts/categories.

• Develop bottom‑up financial forecasts leveraging historical data, current trends, and account needs.

• Partner with Sales, Merchandising, and insights team to align pre‑season targets, product strategies, and inventory requirements.

• Create forecast plans that maximize margin, sales, and inventory productivity.

• Monitor weekly sales, inventory levels, and sell‑through to identify risks and opportunities.

• Re‑forecast sales, receipts, and inventory based on trend shift throughout the season.

• Manage franchise, key item and replenishment forecasts and provide guidance to improve accuracy and account sell-through.

Communication & Reporting

• Analyze business drivers to understand performance by channel, style, door, and other key attributes.

• Support hindsight and post‑season recaps to influence future planning and buy strategies.

• Translate data into clear, actionable insights for cross‑functional partners and senior management.

Cross‑Functional Collaboration

• Partner with Sales, Merchandising, Insights and Finance teams.

• Participate in go‑to‑market milestones and account-facing meetings, providing data‑driven planning insights.

• Ensure alignment between account needs, product strategies, and internal inventory plans.

• Communicate proactively about inventory risks, product flow issues, and changes in demand.

• Bachelor’s degree in business, Finance, Economics, Merchandising, or related field.

• 2–3 years of wholesale planning, retail planning, or inventory management experience.

• Strong analytical skills and advanced Excel proficiency (pivot tables, VLOOKUP/XLOOKUP, logical formulas).

• Experience with planning systems, reporting tools, or BI dashboards preferred.

• Exceptional attention to detail, organization, and ability to manage multiple priorities.

• Strong written and verbal communication skills with ability to present analysis to cross‑functional teams.

• Understanding of retail math, forecasting models, and wholesale financial metrics.

The hiring range base pay for this position is $66,300-$83,380 + Bonus + Benefits

(Benefit Summary Corporate) 

Pay may vary depending on job-related knowledge, skills, and experience.

Full Pay Range: $66,300-$100,300