The Managing Board and the Supervisory Board have based their decision to support the Offer and to recommend to the PUMA Shareholders to accept the Offer on several considerations, including without limitation the following:

• The Managing Board and the Supervisory Board consider the Offer Price of EUR 330,00 per PUMA Share offered by the Bidder to be fair within the meaning of Section 31 para. 1 of the Takeover Act. The Offer Price exceeds the historical market prices of the PUMA Share; furthermore, the fairness of the Offer Price from a financial point of view is supported by the two Fairness Opinions provided by the investment banks Lehman Brothers and UBS. Potential synergies resulting from the future co-operation between PPR and PUMA have not been taken into consideration, it being understood that it is not intended to achieve synergies by way of shutdowns of business locations or reduction of staff.
• By combining the businesses of PUMA AG and PPR Group the market position of PUMA AG as the leading enterprise in the sportlifestyle sector is strengthened in the long term and a platform for the further worldwide development of the Company and the implementation of its business strategy is created. Through the combination with PPR, the PUMA Group does not only secure the support of a financially solid international group, but also profits from the global orientation of PPR Group, its comprehensive portfolio in the premium brand segment and PPR’s know-how and its numerous resources in the areas of international products, sales, multi-brand management, design and procurement. The Managing Board and the Supervisory Board are of the opinion that both groups complement each other very well with respect to their orientation and strategy and that PPR Group, being one of the internationally leading groups in fashion and trade, is an ideal partner for PUMA AG. Therefore, the Managing Board and the Supervisory Board are of the opinion that the completion of the Offer is in the best interest of PUMA AG and the PUMA Group.
• The Bidder has declared that PPR does not plan any staff reduction at PUMA AG as a consequence of its acquisition of control over the Company and that PPR does not intend to endeavour to procure any material changes to the terms and conditions of employment of PUMA AG and the current employee representation and employee structure at PUMA AG.

The change is based on the resolutions of PUMA AG’s shareholders’ meeting of 11 April 2007. The shareholders’ meeting had appointed Lindenberg, Stahl and Herz with the proviso that their appointment should end upon the expiry of the day on which the clearance of the business combination of PPR S.A. and PUMA AG pursuant to the EU Merger Control Regulation had been announced by the European Commission. At the same time, François-Henri Pinault, chairman of the administrative board of PPR S.A., Jean-François Palus, Chief Financial Officer of PPR S.A. and Grégoire Amigues, director for strategy and business development of PPR S.A. had been appointed with effect as from the beginning of the day following the day on which the EU merger clearance has been announced.

The term of office of these three shareholder representatives in the supervisory board will expire by the end of the shareholders’ meeting resolving on the discharge for the financial year 2011.

The more flexible and international structure of a one-tier European Corporation permits that Jochen Zeitz – in his new role as Executive Chairman of the Board – can continue to be responsible for PUMA’s next phase of its corporate development while also providing PPR’s future Sport & Lifestyle Division with his extensive and unique expertise in the sportlifestyle sector. PUMA will become a core brand within this new division.

In the role of Head of PPR’s Sport & Lifestyle Division, Zeitz will act as a member of PPR’s Executive Committee. Within the framework of the Division’s strategy developed by PPR, Jochen Zeitz will be responsible for setting up the organisation and will be in charge of operations in order to build a portfolio of strong, complementary brands within the sport and lifestyle arena in the future. These brands, and PUMA in particular, will benefit from international growth opportunities and new synergies derived from complementary consumer universes and pooled resources. Zeitz will assume his new responsibilities as Head of PPR’s Sport & Lifestyle Division after the search for a CEO of PUMA has been completed.

“I strongly believe in PUMA’s future potential as an innovation leader and icon for the sport and lifestyle industry backed by its strong brand. I am confident that Jochen Zeitz, together with the new CEO in charge of the PUMA brand, will bring PUMA to the next step. We will now look into expanding our sport and lifestyle investments in the coming years with PUMA as a core brand in our future portfolio”, François-Henri Pinault, Chairman and CEO of PPR, said.

The new management structure shall facilitate the implementation of PUMA’s five-year strategic company plan. The conversion into an SE will not infringe PUMA’s working arrangements and will proceed in close coordination with the respective employee representation bodies. PUMA’s five year strategic plan 2011-2015 will be released together with PUMA’s third-quarter results on October 26.

With immediate effect Jochen Zeitz will also assume the newly created role of Chief Sustainability Officer (CSO) at PPR. This measure not only underlines PPR’s strong commitment to Sustainability but is also a clear acknowledgement and is an opportunity to expand on PUMA’s pioneering role in this area, taking into account PUMA’s strong environmental and social commitment under the umbrella of PUMAVision.

“I will – in cooperation with the Personnel Committee – personally conduct the search for the future CEO of the PUMA brand” said Jochen Zeitz. “While all necessary preparations will be taken, I will remain CEO of PUMA. When the new CEO is appointed, I will ensure a seamless handover and implementation of the company’s five-year strategic plan which we have been diligently working on during the course of this year. After then 18 years as CEO of PUMA, I look forward to evolving my role within PUMA as well as the PPR Group and am passionate to further pursue responsible business opportunities within a sustainable social and environmental context.”

Jean-François Palus became Group Managing Director of PPR SA in 2008, and joined the Supervisory Board of PUMA in 2007 and the PPR SA Board in 2009. He was Chief Financial Officer of PPR SA, the main shareholder of PUMA, for six years. A graduate of France’s HEC business school, Jean-François Palus began his career with Arthur Andersen as an auditor and financial adviser. He joined the PPR group in 1991.

“I have come to value PUMA highly over the last five years of successful cooperation and I would like to thank Jochen Zeitz for his invaluable contribution to PUMA’s outstanding development for more than 20 years”, said Jean-François Palus. “PUMA is a fantastic brand and company with highly committed people. I am looking forward to working with management to tap into the huge potential alongside Franz Koch and his PUMA team to become the most desirable and sustainable sportlifestyle company in the world.”

The first collection by Kering Eyewear - PUMA’s “Collezione Uno” - will be made up of optical frames and sunglasses, which will be divided into three main segments: Performance, Active and Sportstyle. Each product segment is characterized by style, form and combines technology and color, which makes the products distinctive and functional for specific needs and situations. In line with PUMA’s new brand positioning as a sports brand, the range will also include eyewear items specifically designed for Running and playing Golf. The first collection will be officially presented in July 2015.

“A new phase in the world of eyewear is beginning for us,” said Bjørn Gulden, CEO of PUMA. “PUMA’s new brand positioning as a true sports brand means that we need to offer eyewear collections that are able to go beyond the expectations of athletes and to guarantee better performance thanks to continuous quality research and innovation. I would also like to thank Charmant for the good cooperation in the last 12 years. They have not only created a solid foundation for our Eyewear business, but also significantly expanded it and established PUMA Eyewear as a successful brand.”

Roberto Vedovotto, President and CEO of Kering Eyewear said: “Being a brand leader in sportswear and a strategic brand for the Group, PUMA offers us the extraordinary opportunity of developing an extremely innovative product with notable growth potential, especially in the performance segment, where the technology that we are able to develop will give us a unique positioning in the sports eyewear sector”.

The eyewear collections continue to be available in the PUMA Stores, including PUMA’s Online Store as well as retail stores.

In the first quarter 2017, consolidated sales increased currency adjusted by approx. 15% (approx. 18% in reported terms) to € 1,005 million compared to € 852 million in the first quarter last year. The operating result (EBIT) in the first quarter 2017 increased by approx. 70% to approx. € 70 million (Q1 2016: € 41.3 million).

In light of the strong first-quarter increase in sales and profitability as well as the positive business outlook for the current year 2017, PUMA raises the full-year guidance for its consolidated sales and operating result (EBIT). The Management now expects that sales will increase currency adjusted at a low double-digit percentage rate (previous guidance: currency adjusted increase at a high single-digit percentage rate). The operating result (EBIT) is now anticipated to come in between € 185 million and € 200 million (previous guidance: between € 170 million and € 190 million). In line with the previous guidance, the Management still expects that net earnings will improve significantly in 2017.

A complete overview of PUMA’s business development for the first quarter 2017 will be published on April 25, 2017.