The new PUMA x Dapper Dan collection was inspired by the idea of a pre-game runway, with a luxury upcycled aesthetic complemented by knitted materials and allover monogram designs. The collection puts a spin on the classic Clyde sneaker, a T7 tracksuit with PUMA x Dap logo mania, two tees and a reversible padded jacket featuring Dap’s powerful depiction of the PUMA, rhinestones, and the collaborator’s logo. In true Dapper Dan form, he took inspiration from his Harlem roots for this second drop, reflecting on the importance of expression and what that has looked like for him through the years.
Since the early ‘80s Dap has been a pioneer of design, remixing symbols to create his own signature style. What started as him selling his luxury goods out of the trunk of a car, led to him wrapping cars in his designs for his hip hop clientele, and ultimately opening an atelier that people looked to for the full, Harlem experience.

Centered around the aesthetics of college athletics and Americana at large, part two of the capsule includes a Varsity Jacket, Double-Layered Hoodie, and a fresh take on the PUMA Slipstream, all created in collaboration with Rhuigi. “New York Worldwide” graphics on the apparel pay homage to the music, style, and culture of the Big Apple, while a timeless green and cream color scheme further evokes a vintage feel.

The campaign for PUMA x Rhuigi part two celebrates a shared experience that unites all New Yorkers; the humble pizza slice. Set at family-owned institution Lenny's Pizza, the editorial is fronted by Kia Patrón (@kiaptron), Tyliv Bonaparte (@tylivbonaparte), and owner of Lenny’s Pizza, Frank Giordano.

PUMA continues to support gaming as an important part of the culture around consumers after a series of collaborations with prominent gaming companies such as Nintendo and Roblox. The brand’s new collection showcases PUMA’s commitment to innovation and style, offering products that celebrate the cultural impact of FINAL FANTASY XIV Online across generations.

In anticipation of the collaboration's release, a new CG teaser was revealed today, showcasing elements of the coming collection. View the teaser video, which features the FINAL FANTASY XIV Online brand breaking into the PUMA world, at: https://youtu.be/L8qNTl8B2oo.

This season of PUMA x PRONOUNCE, titled “Progressive Line,” is exploring the world of commuting through the use of technical silhouettes made for urban territories. The collection features a futuristic and progressive design language, visible through technical and premium materials, interesting trim executions, and a bold color story and graphics.

The apparel is the highlight of this drop, using multiple fabric and detail executions. Design accents like towel jacquard, metal, and graphics in a puff print offer a bold look. The matching Toweling Polo and Long Shorts offer a standout look with a unique graphic pattern embossed on the fabric. The collared Women’s Jacket re-interprets a denim jacket in a monochrome tech look, made with a chromatic RainCELL material to protect against the elements. The Men’s Windbreaker also uses RainCELL, arriving in monotone black and grey options with a hood and branded Spanish buckles on the front. Further apparel includes graphic tees, hoodies, and half zips.

Only a couple of few weeks before the Formula One engines are ignited for the first GP of the season at the Bahrain International Circuit PUMA is offering the latest lifestyle looks of last season´s fiercest contenders - Mercedes-AMG Petronas F1 Team and Red Bull Racing.

For the Spring / Summer Collection of the Silver Arrows Team was inspired by a vision about the future without a defined shape, without standardized formats and unusual positions. The Mercedes F1 Team has always had a futuristic vision being a pioneer in the search for innovations.

For this season we decided to elevate the product and create a fusion between the products and the graphic itself being one. Like a luminous spark the streetwear collection is featuring translucent and clear details blend with premium materials while the Statement Collection comes with star focused graphics on hoodies, tees, and pants.

“My goal with this collaboration was to bring our over-the-top vibes over to PUMA, while stepping out of my comfort zone by designing sports clothes. That’s what led me to subtly reference Johan Cruyff, the ultimate 70’s football icon who is also the perfect embodiment of the Palomo Spain aesthetic in sport”, says Alejandro Gómez Palomo, Founder and Creative Director of Palomo Spain. “It was wonderful to partner with a company that has the means and engineering necessary to work on things in a way I can’t in my studio and my atelier, as that allowed us to approach the collection in a much more technical way than usual”, he adds.

“The crossover between craftsmanship and technology is an interesting one, as it’s not obvious at all; yet a highly technical production process was necessary to create the intricate embroideries and detailing that are Palomo’s trademark on the PUMA scale. Those delicate graphic elements elevate the collection and bring the right balance to a classic, clean silhouette”, says Heiko Desens, Global Creative Director for PUMA.

“The love affair between luxury and sport is clear in this second collaboration we’ve created with MCM, the classic details of both German brands are visible in the design and construction,” said Heiko Desens, PUMA’s Global Creative Director. “The first time we worked together was an instant success, I’m certain that it will happen again and that everyone will be excited about what’s to come.”

“The collaboration between MCM and PUMA tells a great story of the heritage of both brands, but also how important culture is for MCM and the connection to all relevant topics for our consumer – from sport, music, to the influence of street-culture for luxury brands.” Dirk Schönberger, MCM Global Brand Officer

“Twenty years ago, Black Station was PUMA’s home for our most innovative designs in fashion,” said Adam Petrick, PUMA’s Chief Brand Officer. “Given the boundaries we are pushing from a product design and digital standpoint, we found it fitting to bring Black Station back as a new portal for digital exploration across fashion, sport performance, our heritage classics, and innovation.”

The experience begins with visitors entering a hyper-realistic digital lobby space with three separate portals. The first two portals, accessible beginning September 7th, will unveil exclusive never-seen-before Nitro NFRNO and Nitro Fastroid sneakers linked to PUMA’s recent NFT NitroPass mint.