EUGENE, USA, JULY 15, 2022
PUMA signs fastest Woman alive Elaine Thompson-Herah

Global sports brand PUMA has signed five-time Olympic champion and fastest woman alive Elaine Thompson-Herah. The 30-year-old Jamaican will further boost the company’s impressive roster of track and field athletes ahead of the 2022 World Athletics Championships in Eugene, Oregon, USA.

Elaine Thompson-Herah is the first woman in history to win the "sprint double" at consecutive Olympics, capturing gold in both the 100 meter and 200 meter at the 2016 Rio Olympics and again at the 2020 Tokyo Olympics. Apart from her historic Olympic achievements, Elaine Thompson-Herah became the fastest woman alive when she ran 10.54 seconds at the Prefontaine Classic in Eugene, USA, in 2021.

“We are thrilled that Elaine has chosen to join the PUMA family,” said PUMA CEO Bjørn Gulden. “With her speed she embodies everything we stand for as a brand. Elaine ran the second-fastest time in women's history last year and is only 0.05 seconds off a world record. She really targets the 100-meter world record and we want to help her achieve that goal with our most innovative performance products.”

PUMA has a long and rich history in Track & Field and has sponsored the Jamaica Athletics Administrative Association since 2002. Elaine Thompson-Herah now joins her Jamaican compatriot, sprint superhero, world record holder and Olympic gold medalist Usain Bolt.

“PUMA just felt like the right fit, a company that has been working with the World’s Fastest Man for decades,” said Elaine Thompson-Herah. “I’m excited to be part of such an elite group and can’t wait to get started. I really want to break the 100-meter world record. The current one has been undefeated for 34 years. Now is the time. I think there's still a lot I can unleash."

Herzogenaurach, Germany, August 10, 2022
PUMA signs South Korean High Jumper Woo Sanghyeok
Sports company PUMA has signed an agreement with successful South Korean high jumper Woo Sanghyeok, who will wear PUMA’s performance products starting at the Diamond League Meeting in Monaco

At 26 years old, Woo Sanghyeok already has several medals to his name such as gold at the World Indoor Championships in Belgrade and silver at the World Athletics Championships in Eugene. In 2022, he set a personal best and the Korean Record of 2.36 meters at the indoor event in Hustopeče, Czech Republic.

“We are very excited to welcome Sanghyeok to the PUMA family,” said Pascal Rolling, Head of Sports Marketing at PUMA. “We believe he will be among the best high jumpers in the world in the next years.”

At PUMA, Woo Sanghyeok will join a roster of world-class athletes such as 400m hurdles World Record Holder Karsten Warholm, pole vault World Record Holder Armand “Mondo” Duplantis and Jamaican sprinters Shericka Jackson and Elaine Thompson-Herah.

São Paulo, Brazil, August 11, 2022
Sprinter Vitória Rosa is PUMA's new athlete and global ambassador
PUMA announces sprinter Vitória Rosa as its new athlete and global ambassador. One of the great names in Brazilian track and field, as well as a promise for the 2024 Olympic Games in Paris, Vitória represented Brazil at the 2016 Olympic Games at just 20 years old and last year at the Olympic Games in Tokyo. In addition, the athlete was a gold, silver and bronze medalist at the Pan American Games in Lima 2019, South American champion in 2017, 2019 and 2021, as well as a finalist in the Outdoor World Championship in London 2017 with the Brazilian 4x100m relay team.

Currently, the 26-year-old is #20 in the world ranking for the 200m sprint and having competed since 2013, Vitória is in the best phase of her career. The athlete, in her competition debut wearing PUMA, broke the South American 200m record at the Oregon World Championships, with a time of 22.47s. The former record had gone unbeaten since 2011. Earlier this year, the sprinter also achieved the South American Indoor record in the 60m sprint with a time of 7.14s at the World Indoor Championships in Belgrade, being the first South American woman to be a finalist in this race.

The arrival of Vitória Rosa to the PUMA team follows the recent partnership between the global sports brand and the Brazilian Athletics Confederation (CBAt), in vigor until 2024, when the Paris Olympics will take place. Vitória also joins a strong team in the Women's category of PUMA Brazil, with names such as Bruna Marquezine, Isis Valverde, Larissa Manoela and Isa Pacheco, reinforcing the brand's support of women in sport.

SOMERVILLE, MASSACHUSETTS, FEBRUARY 23, 2023
PUMA RELEASES ITS NEWEST UPDATE: DEVIATE NITRO ELITE 2

PUMA is releasing its newest update to its running lineup, the Deviate NITRO ELITE 2.

Elite runners require high-performance products that don’t just keep up but excel. When it’s about beating your PR every time, you need propulsion, next-level cushioning, and stabilization. That’s why PUMA reworked Deviate NITRO Elite 2 to incorporate the latest and most innovative engineering.

“The deviate elite has been my go-to racing shoe, and” said Molly Seidel, U.S. marathoner for PUMA and Olympic Bronze medalist. “I can’t wait to take the new and improved version two to the roads in 2023!”

The Deviate NITRO Elite 2 is a running shoe redesigned for explosive, race day propulsion. A carbon fiber PWRPLATE ensures stability and maximum running efficiency, while NITRO Elite foam offers supreme cushioning that won’t weigh you down. It’s a running go-to made with lightweight monomesh and durable PUMAGRIP rubber for multi-surface traction and an effortless run.

Tech Specs:

• Stack Heights: 28mm forefoot / 36mm heel

• HTD: 8mm

• Weight: 176 grams (women’s), 211 grams (men’s)

• Key Technologies: Super Critical NITRO Elite foam; carbon fiber PWRPLATE; PUMAGRIP LT

The Deviate NITRO ELITE 2 will be available on February 1 on PUMA.com and in store at PUMA Flagship stores and select retailers globally.

 

Herzogenaurach, Germany, April 15, 2023
THE PUMA FOREVERRUN NITRO IS A BOLD CONVERGENCE OF SPORTS AND FASHION

Inspired by PUMA running technology, the new ForeverRun NITRO comes from the world of sports but is here to take over the streets.

The ForeverRun leverages performance innovations to create a style-forward runner that challenges the barriers between sports and fashion. The core of the ForeverRun NITRO’s performance credentials sits in its sole unit, which provides unparalleled cushioning and stability, with an unmissable gradient color scheme.

A member of the NITRO™ family, the ForeverRun is a sports silhouette for the style set. Best-in-class NITRO™ foam cushioning ensures lasting comfort from morning until night, making this pair perfect for the streets, the catwalk, and beyond. Colors are inspired by Futrograde, PUMA’s FW22 New York Fashion Week runway show, the ForeverRun NITRO is showcased in gradient hues that originally debuted on the runway.

The shoe’s debut colorways come with a full-white or full-black upper, resting atop a gradient-hued sole unit featuring unmissable NITRO™ text branding.

Notes to Editors

PUMA welcomes the PUMA ForeverRun NITRO, a close relative of the PUMA FASTROID NITRO and PUMA Fast-R NITRO Futrograde.

PUMA NITRO™ cushioning is a specialized, nitrogen-infused foam that maximizes response and bounce while remaining super-lightweight. Nitrogen infusion amplifies the inherent properties of foam, making it highly springy and soft.

Somerville, Massachusetts, September 1, 2022
PUMA Launches SEASONS, an Elevated Outdoor Collection

Global sports brand PUMA will launch a new outdoor footwear and apparel collection called SEASONS, a line of elevated performance pieces made with technical materials and innovative, stay-dry features.

The SEASONS collection is rooted in trail running and versatile for outdoor activities. It was created to protect against the elements by using functional, performance materials like GORE-TEX in its multi-terrain trail footwear, and Sympatex—a three-layer waterproof, windproof, and breathable fabric made from 100% recycled material—in the Stormcell Jacket. The SEASONS collection is ready to tackle off-road terrain and various weather conditions.

“As a result of the COVID-19 Pandemic and the closure of gyms and studios, we saw more and more people looking to the outdoors for fitness, health, and wellness,” said Erin Longin, General Manager, PUMA Run Train. “We knew this would be a lasting behavior and people were looking for gear that would perform in the outdoor environment, which is why we created SEASONS as an extension of our RUN PUMA performance collection.”

The apparel collection uses cell technologies—stormCELL, rainCELL, dryCELL, and warmCELL—to protect against the elements. Key products in the launch collection feature a waterproof Stormcell Jacket, Raincell Jacket / Pant, and Down Jacket for the autumn, winter season. The collection also features new additions to PUMA’s trail running footwear offering with a new, lightweight trail shoe in FAST-TRAC NITRO GTX and an updated Voyage NITRO 2 GTX.

For multi-terrain. For outdoor conditions. For all SEASONS.

SEASONS Stormcell Jacket

Providing extreme weather protection, the Seasons stormCELL Jacket is a high-performing go-to when the going gets tough. Made with Sympatex—a three-layer waterproof, windproof, and breathable textile, the seam-sealed shell features an oversize adjustable hood with reflective bungee collar, hook and loop extended cuff, bonded two-way pit zips, and hem adjustments for a customized fit. Countless dry storage options—including multiple water repellent bonded zipper options and hand pockets with an internal bag—mean you’ll be prepared for whatever comes your way.

stormCELL: Technical, seam-sealed material constructions are engineered to help protect against extreme conditions and keep you dry and comfortable.
FOREVER BETTER: Three-layer waterproof, windproof, and breathable Sympatex fabric is made from 100% recycled material as a step toward a better future.

  • Outer shell designed to be layered over insulated products when needed
  • 3L breathable, waterproof, and windproof shell
  • Fully taped heat-sealed seams for waterproof protection
  • Bonded zippers with storm flaps
  • Reflective extended zipper pulls
  • Performance seaming for optimal mobility and fit
  • Two-way pit zips for ventilation
  • Attached oversize fully adjustable hood with bonded visor
  • Extended cuff with adjustable hook and loop closure
  • Four secure exterior pockets
  • Two large internal stow pockets
  • One secure small internal bag
  • Hem adjustments
  • Interior hang loops
  • Black reflective branding

SEASONS Down Jacket

Conquer winter in the Seasons Down Jacket, featuring innovative warmCELL—a thermal insulation that traps heat close to the body for supreme warmth. An adjustable fitted hood, elastic bound cuff, and technical hem adjustments enhance the performance of this chill-proof style. Zip hand pockets are ideal when temps drop, while an internal chest pocket with packable bag and stow pockets will protect your stuff so you can focus on more important things, like your outdoor excursion.

warmCELL: Thermal insulation traps heat close to the body to help keep you warm in cold conditions.

  • 750 fill power
  • 90/10 RDS duck down
  • Designed to be layered under stormCELL Jacket or worn on its own
  • Packable with included bag
  • Nylon micro water-repellent ripstop
  • Three-piece fully adjustable hood
  • Reverse coil zippers with extended pulls and zip garages
  • Performance seaming and underarm gusset for optimal fit and mobility
  • Secure fitted cuff
  • Hem adjustments
  • Three secure exterior pockets
  • Two large interior stow pockets
  • Black reflective branding

SEASONS Raincell Jacket

An elevated water-repellent outer layer, the Seasons rainCELL Jacket features an adjustable hood with visor and bungee collar for wet weather protection. An extended cuff with hook and loop closure offers additional coverage and a secure fit. Internal seam sealing in key areas acts as an extra barrier so you can power through, whatever the forecast. Two bonded zip-front pockets provide convenient dry storage for everything—from phone to fuel.

rainCELL: Technical material constructions are engineered to help protect against rainy conditions and keep you dry

  • Water-repellent stretch woven material
  • Softshell designed to be layered
  • Performance seaming for optimal mobility and fit
  • Heat-sealed seams at hood and shoulder
  • Water-repellent bonded zippers
  • Storm flap with zip garage
  • Three-piece fully adjustable hood
  • Extended cuff with adjustable hook and loop closure
  • Hem adjustments
  • Two secure exterior pockets
  • Interior hang loops
  • Black reflective branding

SEASONS Raincell Pant

Featuring stretch material, the Seasons rainCELL Pant provides water-repellent coverage without restriction. Reinforced articulated knees further the ease of movement and add durability, while an elastic back waistband with belt loops and full zip fly with hook and loop closure ensure a stay-put fit. The gusseted zipper ankle offers enhanced shoe coverage, and two bonded zip front pockets are ideal for stashing essentials. Adventure on—rain or shine.

rainCELL: Technical material constructions are engineered to help protect against rainy conditions and keep you dry

  • Water-repellent stretch woven material
  • Performance seaming for best mobility and fit
  • Fully functioning fly with hook and loop closure
  • Half elasticated waistband with belt loops
  • Water-repellent bonded zippers with garage
  • Gusseted crotch for comfort
  • Four secure pockets, including interior stash pocket
  • Reinforced articulated knees
  • Lower leg zipper with gusset for maximum shoe coverage
  • Black reflective branding

FAST-TRAC NITRO GTX

Featuring a waterproof and breathable GORE-TEX upper, the FAST-TRAC NITRO GTX thrives in challenging conditions. A durable rubber PUMAGRIP ATR outsole provides reliable multi-terrain traction, while NITRO foam is ultra-responsive and cushioned. Light up your next adventure with sleek, reflective branding.

VOYAGE NITRO 2 GTX

With waterproof GORE-TEX, the Voyage NITRO 2 GTX keeps moisture out while still offering ultimate breathability. The outsole is next level with innovative PUMAGRIP ATR—a durable rubber compound designed for harsh elements and tough trails. NITRO foam provides propulsion and cushioning, while the bootie construction ensures dirt stays on the trail.

DEVIATE NITRO 2 WINTERIZED

Optimized for inclement weather, the Deviate NITRO 2 Winterized is an all-season upgrade to its award-winning predecessor. Featuring a water-repellent upper, the new iteration also

incorporates a full-length layer of premium NITRO Elite foam at the midsole for supreme cushioning and peak propulsion. A reworked PWRPLATE acts as a lever for maximum energy transfer at toe-off, while improved traction rounds out this tech-packed running shoe.

PUMA’s SEASONS Collection will be available starting September 2022, on PUMA.com, PUMA Stores, and selected retailers worldwide.

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Herzogenaurach (Germany), August 26th, 2021
Work out with the kids: PUMA and CYBEX launch collection of strollers aimed at active parents

Sports company PUMA and German expert in child goods CYBEX have created a collection of strollers aimed at active parents who enjoy taking their children along when they exercise.

The collection will feature two styles. The ZENO is a 4-in-1 stroller which can be pushed, pulled, or even attached to a bike or skis, while the AVI is a lightweight sport stroller, ideal for running. Both products feature reflective elements and protective PUMA ‘stand guards’ on strategic areas of the strollers, to allow for optimal visibility at any time of the day.

“This year, PUMA has introduced innovative technologies, such as NITRO Foam, and launched a whole new family of performance running shoes,” said PUMA CEO Bjørn Gulden. “A perfect addition to these are the products that we created together with CYBEX . The two strollers are running products for parents who want to keep up their active lifestyle.”

Both the ZENO and AVI strollers will appear in a brand-new design, giving them an athletic look and feel which is inspired by the PUMA’s latest running campaign.

 “We are excited to announce this first-time partnership and collaboration. Our shared  passion for products, our vision for the future of running and active modern parenthood are perfectly aligned with Puma”, said CYBEX CEO Johannes Schlamminger. “Our commitment to creating technologies with state-of-the-art innovation make this joint venture one that can really spark change for runners and parents.”

 


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Boston, Massachusetts; June 25th,  2020
PUMA's Newest running shoe offers a light feel and responsive Ride
Global sports brand PUMA has just released UltraRide, its latest performance running shoe, designed to remove excess materials for a light feel and responsive ride.

UltraRide is created for runners looking to reach their next running goal. Built on the foundation of Reductionist Theory, UltraRide reduces weight with outsole cutaways to leave runners with the basic running essentials: cushioning and responsiveness for limitless potential. A light, airy upper and supportive midsole plate merge through a dynamic bridge design. Combined with PROFOAMLITE for cushioning and rubber surface area for power transfer at toe-off, UltraRide helps runners reach their highest potential. The global campaign feature two of PUMA’s Norwegian athletes, two-time World Champion Karsten Warholm and hurdler, Amalie Iuel.

“With UltraRide, we designed the shoe to give runners what they are looking for in a running shoe,” said PUMA Run Train Global Director, Erin Longin. “The lightweight upper and responsive PROFOAMLITE midsole, combined with the PROPLATE ensures a spry and comfortable stride for runners training for their next goal.”

 

The key benefits of this performance running shoe are:

  • Propulsion: An engineered propulsion plate provides midfoot stability for a smooth gait cycle, resulting in a reflex toe-off and propels the runner faster through every stride
  • Lightweight: PROFOAMLITE is a new and improved high rebound EVA that pushes the boundaries of lightest-possible weight with instant cushion
  • Airy and Breathable: Open-holed mesh allows for maximal ventilation while a dynamic underlay system offers support

 

Shop UltraRide starting June 25th on PUMA.com, PUMA Stores, and selected retailers worldwide.

 

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