Herzogenaurach, Germany, August 3, 2022
SIX-TIME OLYMPIC MEDALLIST ANDRE DE GRASSE TALKS “ONLY SEE GREAT”

Having just won gold in the men’s 4x100 relay at the World Athletics Championship in Eugene, De Grasse speaks about his motivation to keep performing at the highest level in a video interview with sports company PUMA.

With the ‘Only See Great’ campaign, PUMA explores the career path of its brand ambassadors, as they talk about their own paths to greatness, listening to their hearts, and finding a vision that no one else can see.

In the interview, Andre talks about his extraordinary performances, his very first successes and how he prepared for the moments leading up to it.

“Every year is a learning curve, a learning step. And I feel like I want to just keep climbing the ladder, I told myself going into the Olympics that I wanted to win three gold medals. I came up a little bit short”, De Grasse laughs. “I got one. And now it’s like, okay, now I need to focus on what are the things that I can do to continue to get better.”

Andre’s biggest drive is to be the best version of himself and to continue to carry on his legacy of being one of the best track and field athletes in the world.

First a hamstring injury stopped De Grasse, then COVID. How did he manage to stay motivated? “I think I get a lot of support from my family, my friends, they continue to push me every single day to be the best athlete of myself. Obviously, I have self-motivation as well that I want to be the best”, Andre says. “And that’s what keeps me, keeps me up at night, keeps me motivated and keeps me ready to take on the day.”

The idea for PUMA’s “Only See Great” campaign was inspired by cultural icon, entrepreneur and philanthropist Shawn “JAY-Z” Carter who first said: “I only see great. I don’t see good. I don’t see compromise. We should always strive to make something great, something that will last."

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Somerville, Massachusetts, September 1, 2022
PUMA Launches SEASONS, an Elevated Outdoor Collection

Global sports brand PUMA will launch a new outdoor footwear and apparel collection called SEASONS, a line of elevated performance pieces made with technical materials and innovative, stay-dry features.

The SEASONS collection is rooted in trail running and versatile for outdoor activities. It was created to protect against the elements by using functional, performance materials like GORE-TEX in its multi-terrain trail footwear, and Sympatex—a three-layer waterproof, windproof, and breathable fabric made from 100% recycled material—in the Stormcell Jacket. The SEASONS collection is ready to tackle off-road terrain and various weather conditions.

“As a result of the COVID-19 Pandemic and the closure of gyms and studios, we saw more and more people looking to the outdoors for fitness, health, and wellness,” said Erin Longin, General Manager, PUMA Run Train. “We knew this would be a lasting behavior and people were looking for gear that would perform in the outdoor environment, which is why we created SEASONS as an extension of our RUN PUMA performance collection.”

The apparel collection uses cell technologies—stormCELL, rainCELL, dryCELL, and warmCELL—to protect against the elements. Key products in the launch collection feature a waterproof Stormcell Jacket, Raincell Jacket / Pant, and Down Jacket for the autumn, winter season. The collection also features new additions to PUMA’s trail running footwear offering with a new, lightweight trail shoe in FAST-TRAC NITRO GTX and an updated Voyage NITRO 2 GTX.

For multi-terrain. For outdoor conditions. For all SEASONS.

SEASONS Stormcell Jacket

Providing extreme weather protection, the Seasons stormCELL Jacket is a high-performing go-to when the going gets tough. Made with Sympatex—a three-layer waterproof, windproof, and breathable textile, the seam-sealed shell features an oversize adjustable hood with reflective bungee collar, hook and loop extended cuff, bonded two-way pit zips, and hem adjustments for a customized fit. Countless dry storage options—including multiple water repellent bonded zipper options and hand pockets with an internal bag—mean you’ll be prepared for whatever comes your way.

stormCELL: Technical, seam-sealed material constructions are engineered to help protect against extreme conditions and keep you dry and comfortable.
FOREVER BETTER: Three-layer waterproof, windproof, and breathable Sympatex fabric is made from 100% recycled material as a step toward a better future.

  • Outer shell designed to be layered over insulated products when needed
  • 3L breathable, waterproof, and windproof shell
  • Fully taped heat-sealed seams for waterproof protection
  • Bonded zippers with storm flaps
  • Reflective extended zipper pulls
  • Performance seaming for optimal mobility and fit
  • Two-way pit zips for ventilation
  • Attached oversize fully adjustable hood with bonded visor
  • Extended cuff with adjustable hook and loop closure
  • Four secure exterior pockets
  • Two large internal stow pockets
  • One secure small internal bag
  • Hem adjustments
  • Interior hang loops
  • Black reflective branding

SEASONS Down Jacket

Conquer winter in the Seasons Down Jacket, featuring innovative warmCELL—a thermal insulation that traps heat close to the body for supreme warmth. An adjustable fitted hood, elastic bound cuff, and technical hem adjustments enhance the performance of this chill-proof style. Zip hand pockets are ideal when temps drop, while an internal chest pocket with packable bag and stow pockets will protect your stuff so you can focus on more important things, like your outdoor excursion.

warmCELL: Thermal insulation traps heat close to the body to help keep you warm in cold conditions.

  • 750 fill power
  • 90/10 RDS duck down
  • Designed to be layered under stormCELL Jacket or worn on its own
  • Packable with included bag
  • Nylon micro water-repellent ripstop
  • Three-piece fully adjustable hood
  • Reverse coil zippers with extended pulls and zip garages
  • Performance seaming and underarm gusset for optimal fit and mobility
  • Secure fitted cuff
  • Hem adjustments
  • Three secure exterior pockets
  • Two large interior stow pockets
  • Black reflective branding

SEASONS Raincell Jacket

An elevated water-repellent outer layer, the Seasons rainCELL Jacket features an adjustable hood with visor and bungee collar for wet weather protection. An extended cuff with hook and loop closure offers additional coverage and a secure fit. Internal seam sealing in key areas acts as an extra barrier so you can power through, whatever the forecast. Two bonded zip-front pockets provide convenient dry storage for everything—from phone to fuel.

rainCELL: Technical material constructions are engineered to help protect against rainy conditions and keep you dry

  • Water-repellent stretch woven material
  • Softshell designed to be layered
  • Performance seaming for optimal mobility and fit
  • Heat-sealed seams at hood and shoulder
  • Water-repellent bonded zippers
  • Storm flap with zip garage
  • Three-piece fully adjustable hood
  • Extended cuff with adjustable hook and loop closure
  • Hem adjustments
  • Two secure exterior pockets
  • Interior hang loops
  • Black reflective branding

SEASONS Raincell Pant

Featuring stretch material, the Seasons rainCELL Pant provides water-repellent coverage without restriction. Reinforced articulated knees further the ease of movement and add durability, while an elastic back waistband with belt loops and full zip fly with hook and loop closure ensure a stay-put fit. The gusseted zipper ankle offers enhanced shoe coverage, and two bonded zip front pockets are ideal for stashing essentials. Adventure on—rain or shine.

rainCELL: Technical material constructions are engineered to help protect against rainy conditions and keep you dry

  • Water-repellent stretch woven material
  • Performance seaming for best mobility and fit
  • Fully functioning fly with hook and loop closure
  • Half elasticated waistband with belt loops
  • Water-repellent bonded zippers with garage
  • Gusseted crotch for comfort
  • Four secure pockets, including interior stash pocket
  • Reinforced articulated knees
  • Lower leg zipper with gusset for maximum shoe coverage
  • Black reflective branding

FAST-TRAC NITRO GTX

Featuring a waterproof and breathable GORE-TEX upper, the FAST-TRAC NITRO GTX thrives in challenging conditions. A durable rubber PUMAGRIP ATR outsole provides reliable multi-terrain traction, while NITRO foam is ultra-responsive and cushioned. Light up your next adventure with sleek, reflective branding.

VOYAGE NITRO 2 GTX

With waterproof GORE-TEX, the Voyage NITRO 2 GTX keeps moisture out while still offering ultimate breathability. The outsole is next level with innovative PUMAGRIP ATR—a durable rubber compound designed for harsh elements and tough trails. NITRO foam provides propulsion and cushioning, while the bootie construction ensures dirt stays on the trail.

DEVIATE NITRO 2 WINTERIZED

Optimized for inclement weather, the Deviate NITRO 2 Winterized is an all-season upgrade to its award-winning predecessor. Featuring a water-repellent upper, the new iteration also

incorporates a full-length layer of premium NITRO Elite foam at the midsole for supreme cushioning and peak propulsion. A reworked PWRPLATE acts as a lever for maximum energy transfer at toe-off, while improved traction rounds out this tech-packed running shoe.

PUMA’s SEASONS Collection will be available starting September 2022, on PUMA.com, PUMA Stores, and selected retailers worldwide.

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herzogenaurach, germany, february 15, 2021
PUMA AND CARA DELEVINGNE CO-CREATE NEW ECO-CONSCIOUS YOGA COLLECTION

Global sports brand PUMA and international model, actress, and activist Cara Delevingne have co-created Exhale, a new eco-conscious yoga collection.

When designing the Exhale Collection, PUMA made thoughtful decisions around sustainability by using eco-conscious materials, such as at least 70% recycled polyester, and by fully offsetting any unavoidable emissions.

The collection is made for those who want to make a more mindful space – spiritually, mentally, and environmentally, without losing any performance benefits. It includes a high waist full tight, studio bra, knit cover up, crop top, boyfriend-inspired tee, leotard, and a jogger – all in a neutral color palette.

“Yoga is one of my biggest passions, it has impacted my life in such a positive way. When PUMA approached me about partnering to create a yoga line, I was thrilled. We both are very focused on the environment, that is why it was important to design a collection with minimal impact,” said Cara. “This creates a more meaningful impact on our mind, body, and practice; allowing us space for peace and tranquility to simply exhale.”

PUMA is committed to reducing its environmental impact and live up to its code of being “Forever Better”. That is why Cara decided to partner with PUMA to create a performance collection that would combine two of her biggest passions – yoga and the environment.

To offset any unavoidable emissions, PUMA partnered with First Climate, a leading provider of services relating to carbon neutrality, green energy, and water management to purchase credits toward the construction of small-sized biogas plants for rural energy supply, which is used to replace conventional fuels like firewood or coal.

PUMA and Cara’s yoga Exhale Collection will be available starting February 15th, on PUMA.com, PUMA Stores, and selected retailers worldwide.

To learn more about PUMA’s commitment to sustainability, visit PUMA.com/FOREVERBETTER

boston, massachusetts; january 10th, 2020
new year, new you: step into the zone with puma
Global sports brand PUMA is releasing a brand new women’s training shoe, called Zone XT, designed for high-intensity workouts, and endurance-based running and training.

Adriana Lima, PUMA’s global womens training ambassador, is the face of the campaign, where she is featured showing some of her best training moves.

The PUMA Zone XT was inspired by the zone where progress happens, that moment when the heart-rate speeds up, making the body burn fat most efficiently, also boosting endurance and increasing your metabolism. The main benefits of these new trainers include: maximum cushioning, support, and grip – making the Zone XT perfect for any type of training, mainly HIIT workouts.

 

A new year deserves a new pair of shoes, one that will help you accomplish all of those New Year’s resolutions, especially those related to your training regime. PUMA’s Zone XT will be available on January 10th at PUMA.com, PUMA stores, and select retailers worldwide.

 

boston, massachusetts; january 17th, 2020
Intensify your training with PUMA´s new LQD CELL Hydra
Global sports brand PUMA will intensify any workout with its new LQD CELL Hydra, which offers stable cushioning thanks to its full-length LQD CELL technology midsole. 

PUMA has chosen Lewis Hamilton, its global men’s training ambassador and six times Formula 1® Champion, as the perfect partner to present the new trainer, as he has a very rigorous training regime that keeps him ready to perform and achieve his goals.

PUMA’s LQD CELL technology is very versatile, the soft yet sturdy hexagonal cells compress and work together with the brand’s proprietary energy-returning foam to keep any athlete steady while working out. The premium rubber outsole allows the athlete’s foot to stay safe when moving explosively, while the lateral wrap-ups give supplemental stability. Joining dynamic training and design in one performance trainer, you’ll stay at 100% and nothing less.

 

 

Be ready for the new year, re-energize and empower your training. PUMA’s new LQD CELL Hydra will be available on January 17th at PUMA.com, PUMA Stores, and select retailers worldwide.

 

Boston Massachusetts; February 6th, 2020
Train like a champ with PUMA LQD CELL Shatter Mid
Global Sports company PUMA is ready to shatter the mold, by releasing an updated version of its already popular LQD CELL Shatter, one of PUMA’s women’s training styles. The provocative silhouette is prepared for any workout as its LQD CELL technology will offer stable cushioning while the lightweight layer of PUMA’s patented foam, PROFOAM, provides comfort.

LQD CELL Shatter Mid offers the same performance benefits as its predecessors but with a twist – this new updated version brings the heat with its unique above the ankle silhouette, branded strap details, bold colors, and a striking design.

 

Wollerau, Switzerland; March 9, 2020
PUMA I X-BIONIC® PRODUCT SERIES WINS THE PRESTIGIOUS PLUS X AWARD
For Innovation, Design, Functionality, Ergonomics and High Quality.

X-BIONIC already holds the title of "The most innovative brand of the year" for the 11th year in a row. This year, X-BIONIC was recognized for a total of 12 different products and product series’, one of which is the "Runbeatable" collection, in collaboration with PUMA®. This whole product series, consisting of 10 limited edition products, got honored with five quality seals at once, namely for innovation, design, functionality, ergonomics and high quality. The award was given out by the Plus X Award expert panel, which is made up of independent expert jurors, who ultimately crowns the winner of the quality seals of the innovation award.

 

The innovative and technical solutions of X-BIONIC®, enhanced with exclusive design by PUMA®, impressed the Plus X Award jury once again: "X-BIONIC and PUMA have focused their profound knowledge of the sports industry on one goal and created an exciting symbiotic collection. It combines the innovative power of the X-BIONIC technologies, which have always impressed the jury of the PLUS X AWARD, the world's largest innovation prize for technology, sport and lifestyle, for over a decade, with the contemporary design of PUMA. These designs are world-renowned, and the global sports world is unimaginable without them. The new collection takes these designs to a whole new level with the groundbreaking innovations of X-BIONIC. The PUMA | X-BIONIC collection sets new modern and contemporary standards that drive international athletes on their way to new heights of performance." Commented Donat Brandt, President and member of the jury from the PLUS X AWARDS.  

 

“The award win is a clear signal that we succeed again in creating outstanding innovation and this prize represents the potential of our collaboration. We had no doubt that this collaboration with PUMA would be award-winning,” said Prof. Dr. Bodo W. Lambertz, Founder of X-BIONIC®.

 

“We have been researching and developing solutions for the sports industry for over 20 years, that are based on nature. This innovation power lead to more than 800 patent registrations worldwide, more than 700 international award and test wins. Athletes wearing X-BIONIC® & X-SOCKS® in International Championships, including the Olympics, won over 1200 medals. The PUMA I X-BIONIC collection was developed to bring this best-in-class technology to the market, combining our patented technologies with the design language of PUMA,” commented Aitor Henao Soto, Head of Marketing & Communications from X-BIONIC®.

 

“Every one of our athletes that has tested the PUMA I X-BIONIC collection has loved it – Mondo Duplantis, Erica Kinsey, and Will Claye are amongst those who can’t seem to take it off,” mentioned Matias Infante, Head of Running and Training Marketing for PUMA. “This award is a testament to the quality, innovation, and technology of our performance products.”

Keep performing under all conditions with the PUMA by X-BIONIC® award-winning collection, which is now available in selected PUMA Stores worldwide, on PUMA.com, and on X-BIONIC.com.

 

JOIN PUMA AND MONDO DUPLANTIS AS THEY HOST A LIVE POWER TRAINING ON INSTAGRAM TOday, APRIL 3rd 

Bradford Rahmlow will be leading the dual training to make you sweat from home.

WHAT: Global sports brand PUMA, World Record holder Mondo Duplantis, and PUMA trainer Bradford Rahmlow will be hosting a LIVE power training on PUMA’s Instagram account. No audacious pole-vaulting exercises will be taught, but this 30-minute lower body & core-focused workout will have you sweating – and maybe regretting it the next day. Follow @puma, @mondoduplantis, and @rahmstagram, activate the notifications for updates, and be ready to stay home and train.

WHO: Mondo Duplantis and Bradford Rahmlow

WHEN: Friday, April 3rd, 2020 – 9am PDT/ 12pm EDT / 5pm BST / 6pm CEST

WHERE: Follow @PUMA on Instagram to join and train from home.

Boston, Massachusetts; April 22, 2020
Commemorate Earth Day with PUMA AND First Mile
To commemorate Earth Day, global sports brand PUMA and First Mile have released new styles and colorways of their co-branded collection, made from recycled yarn manufactured from collected plastic bottles. 

In order to raise awareness and drive change towards creating a more sustainable world, PUMA and First Mile launched its first collection in February to support the creation of sustainable jobs, reduce environmental waste and positively impact local communities within the First Mile network.

The second drop of the PUMA x FIRST MILE collection consists of performance shoes, apparel, and accessories. Featuring an exclusive camo pattern, earth tones and a dash of vibrant colors, this collection will not only allow you to perform your best but also look great while doing so.

 

 

“Earth day is an important reminder that we should be looking after our planet and constantly working on bringing our environmental impact in line with planetary boundaries,” said Stefan Seidel, Head of Sustainability for PUMA. “Our strategy is centered on continuously looking for more sustainable alternatives for our key materials and creating maximum positive impact, living up to our code of being Forever Better.”

“On this specific Earth Day, we are reminded more than ever how connected we are and how we depend on essential services to keep our communities safe,” mentioned Kelsey Halling, Head of Partnerships for First Mile. “This collection celebrates not just the environment, but those individuals doing the critical work of waste management.” 

The second drop of the PUMA x FIRST MILE training collection will be available on Earth Day, April 22nd, on PUMA.com and retailers worldwide.

To learn more about PUMA’s commitment to sustainability, visit PUMA.com/FOREVERBETTER

 

Herzogenaurach, Germany, April 28, 2020
PUMA TO HOST LIVE WORKOUT WITH PAMELA REIF AND ALVIN DAVIE ON INSTAGRAM THIS WEDNESDAY, APRIL 29th
A dual workout to keep the body and mind active while at home

WHAT: Global sports brand PUMA will spice up your home workouts thanks to its #StrongerTogether LIVE Instagram series. This Wednesday, PUMA’s trainers Pamela Reif and Alvin Davie will be hosting a LIVE 30-minute workout session on PUMA’s account. They both are featured on PUMATRAC, PUMA’s free workout app, which offers a bespoke workout experience which can be enjoyed anywhere. Be sure to follow @puma, @pamelareif and @alvindavie, activate the notifications for any updates, and be ready to smile while you sweat.

WHO: Pamela Reif and Alvin Davie

  • Pamela Reif: PUMA trainer, and one of Germany’s most famous health and fitness influencers
  • Alvin Davie: PUMA trainer, fitness expert and creator of Plyo-Boxing

WHEN: Wednesday, April 29th, 2020 - 9am PDT / 12pm EDT / 5pm BST / 6pm CEST

WHERE: Follow @PUMA on Instagram to join and train from home.

 

Boston, Massachusetts; June 25, 2020
PUMA's new training shoe was born to provoke
Global sports brand PUMA has just released Provoke XT, its latest women’s training silhouette, designed to challenge the standards of conventional athletic design.

This dynamic shoe was constructed for optimum performance on the inside, while the outside offers a provocative style.

Provoke XT is PUMA’s all new training shoe, created for women who aren’t afraid to take risks. It features an aggressive geometric midsole, bold tongue construction, a TPU jewel piece in the midfoot and heel for stylish support, and an all-around secure fit. 

 

The key benefits of this instant head-turner are:

Shop Provoke XT starting June 25th on PUMA.com, PUMA Stores, and selected retailers worldwide.

 

Boston, Massachusetts; July 15, 2020
PUMA’S NEW LQDCELL METHOD IS READY FOR ANY EXPLOSIVE WORKOUT 
Global sports brand PUMA has added a member to the LQDCELL family, the brand new LQDCELL Method, made to intensify any workout with its stable cushioning technology. 

PUMA’s LQDCELL Method was built to capture quick and explosive movements during high-intensity training and enhance them with LQDCELL stable cushioning technology. Great for lateral exercises, agility drills, and over-the-top effort, this training shoe ups your energy while keeping you grounded on your feet.  

“It is essential that I have the best tools for my training, as it is an integral part of my daily routine,” said Lewis Hamilton, Six-Time Formula One World Champion and PUMA’s global training ambassador. “With PUMA’s cushioning technology, I don’t need to focus on anything but getting the most out of my performance.” 

 

PUMA’s LQD CELL technology is made out of soft yet sturdy hexagonal cells that compress and work together with proprietary foams to keep you steady while working out.   

The key benefits of LQDCELL Method are: 

LQDCELL Method will be available for both men and women starting July 15th on PUMA.com, PUMA Stores, and selected retailers worldwide. 

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