Running and Training

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São Paulo, Brazil, August 11, 2022

Sprinter Vitória Rosa is PUMA's new athlete and global ambassador

PUMA announces sprinter Vitória Rosa as its new athlete and global ambassador. One of the great names in Brazilian track and field, as well as a promise for the 2024 Olympic Games in Paris, Vitória represented Brazil at the 2016 Olympic Games at just 20 years old and last year at the Olympic Games in Tokyo. In addition, the athlete was a gold, silver and bronze medalist at the Pan American Games in Lima 2019, South American champion in 2017, 2019 and 2021, as well as a finalist in the Outdoor World Championship in London 2017 with the Brazilian 4x100m relay team.

Currently, the 26-year-old is #20 in the world ranking for the 200m sprint and having competed since 2013, Vitória is in the best phase of her career. The athlete, in her competition debut wearing PUMA, broke the South American 200m record at the Oregon World Championships, with a time of 22.47s. The former record had gone unbeaten since 2011. Earlier this year, the sprinter also achieved the South American Indoor record in the 60m sprint with a time of 7.14s at the World Indoor Championships in Belgrade, being the first South American woman to be a finalist in this race.

The arrival of Vitória Rosa to the PUMA team follows the recent partnership between the global sports brand and the Brazilian Athletics Confederation (CBAt), in vigor until 2024, when the Paris Olympics will take place. Vitória also joins a strong team in the Women's category of PUMA Brazil, with names such as Bruna Marquezine, Isis Valverde, Larissa Manoela and Isa Pacheco, reinforcing the brand's support of women in sport.

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Herzogenaurach, Germany, April 18, 2023

PUMA signs German runner Konstanze Klosterhalfen

Sports company PUMA has signed a partnership agreement with German long-distance runner Konstanze Klosterhalfen, who will wear the company’s performance running products starting at the first Diamond League event in Doha on May 5.

At only 26 years old, “KoKo”, as she is known in the track and field community, can already look back on an impressive career. She is the reigning European Champion in the 5,000 meters and has medaled at the World Championships and the European Indoor Championships. She has set several German records ranging from 1,500 meters to 10,000 meters.

Apart from her success on the track, Klosterhalfen has also shown that she can be a serious contender in road races. She won her debut half-marathon race in Valencia last year, setting the third-fastest time ever run by a European woman.

“KoKo is an incredible talent who has proven her speed time and time again,” said Pascal Rolling, Head of Sports Marketing Running. “We are very excited that she has chosen PUMA to partner with, both on the track and on the road.”

Following the introduction of a new line of running products that uses PUMA’s NITRO technology, the company built a strong team of middle and long-distance runners, including Olympic medalist Molly Seidel, World and Olympic Champion Emmanuel Korir and Jenny Simpson, one of the most successful runners in US-history.

On the track, Klosterhalfen will compete in PUMA’s new evoSPEED Distance NITRO Elite+ 2 spike, an ultra premium race day shoe which incorporates PUMA’s latest NITRO ELITE midsole for responsive cushioning and a full-length internal carbon plate for exceptional energy return.

For road races, she can choose from PUMA’s latest road running shoes such as the Deviate NITRO Elite 2, which is made with a carbon fiber PWRPLATE that ensures stability and maximum running efficiency combined with the supreme cushioning of PUMA’s NITRO ELITE foam.

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SOMERVILLE, MASSACHUSETTS, FEBRUARY 23, 2023

PUMA RELEASES ITS NEWEST UPDATE: DEVIATE NITRO ELITE 2

PUMA is releasing its newest update to its running lineup, the Deviate NITRO ELITE 2.

Elite runners require high-performance products that don’t just keep up but excel. When it’s about beating your PR every time, you need propulsion, next-level cushioning, and stabilization. That’s why PUMA reworked Deviate NITRO Elite 2 to incorporate the latest and most innovative engineering.

“The deviate elite has been my go-to racing shoe, and” said Molly Seidel, U.S. marathoner for PUMA and Olympic Bronze medalist. “I can’t wait to take the new and improved version two to the roads in 2023!”

The Deviate NITRO Elite 2 is a running shoe redesigned for explosive, race day propulsion. A carbon fiber PWRPLATE ensures stability and maximum running efficiency, while NITRO Elite foam offers supreme cushioning that won’t weigh you down. It’s a running go-to made with lightweight monomesh and durable PUMAGRIP rubber for multi-surface traction and an effortless run.

Tech Specs:

• Stack Heights: 28mm forefoot / 36mm heel

• HTD: 8mm

• Weight: 176 grams (women’s), 211 grams (men’s)

• Key Technologies: Super Critical NITRO Elite foam; carbon fiber PWRPLATE; PUMAGRIP LT

The Deviate NITRO ELITE 2 will be available on February 1 on PUMA.com and in store at PUMA Flagship stores and select retailers globally.

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Herzogenaurach, Germany, April 15, 2023

THE PUMA FOREVERRUN NITRO IS A BOLD CONVERGENCE OF SPORTS AND FASHION

Inspired by PUMA running technology, the new ForeverRun NITRO comes from the world of sports but is here to take over the streets.

The ForeverRun leverages performance innovations to create a style-forward runner that challenges the barriers between sports and fashion. The core of the ForeverRun NITRO’s performance credentials sits in its sole unit, which provides unparalleled cushioning and stability, with an unmissable gradient color scheme.

A member of the NITRO™ family, the ForeverRun is a sports silhouette for the style set. Best-in-class NITRO™ foam cushioning ensures lasting comfort from morning until night, making this pair perfect for the streets, the catwalk, and beyond. Colors are inspired by Futrograde, PUMA’s FW22 New York Fashion Week runway show, the ForeverRun NITRO is showcased in gradient hues that originally debuted on the runway.

The shoe’s debut colorways come with a full-white or full-black upper, resting atop a gradient-hued sole unit featuring unmissable NITRO™ text branding.

Notes to Editors

PUMA welcomes the PUMA ForeverRun NITRO, a close relative of the PUMA FASTROID NITRO and PUMA Fast-R NITRO Futrograde.

PUMA NITRO™ cushioning is a specialized, nitrogen-infused foam that maximizes response and bounce while remaining super-lightweight. Nitrogen infusion amplifies the inherent properties of foam, making it highly springy and soft.

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Herzogenaurach, Germany, May 13, 2023

PUMA’S FASTROID NITRO FEATURES NEVER-BEFORE-SEEN VOLUMES OF CUSHIONING

Inspired by PUMA’s lightweight, responsive foam technology, PUMA’s FASTROID NITRO is a statement sneaker that pushes performance aesthetics to entirely new limits.

Fueled by NITRO™, and informed by the concept of OVERTECH, the FASTROID NITRO redefines maximalism. An elite runner that is exaggerated into a truly divergent and polarizing fashion silhouette, the FASTROID NITRO aims to make a bold statement.

An impactful and experimental expression of PUMA’s best-in-class performance technologies, FASTROID shatters conventions to push the boundaries of stack height and silhouette. Building on design cues from PUMA’s pinnacle Running style FAST’R, the FASTROID’s decoupled platform sole unit boasts extreme proportions and unparalleled NITRO™ cushioning.

The lightweight and specially engineered ULTRAWEAVE upper is stabilized with targeted PWRTAPE reinforcements. Built around a concealed carbon PWRPLATE, the midsole showcases NITRO™ signature waves, in never before seen heights, for maxed-out cushioning.

The PUMA FASTROID NITRO originally debuted in September 2022 during PUMA’s “Futrograde” presentation at New York Fashion Week. 2,000 pairs of PUMA NFRNO NITRO and FASTROID sneakers were made redeemable through PUMA’s interactive Black Station platform. The shoe’s debut colorway featured a fully blacked-out upper, resting atop a gradient-hued NITRO™ sole unit with unmissable text branding.

Now the FASTROID NITRO is first off the blocks in 2023, featuring two new fresh colorways in the monotone but stealthy “Triple Black,” complemented by a popping gradient “Sunset” colorway.

The PUMA FASTROID NITRO will be available starting May 13, 2023 from PUMA.com. PUMA flagship stores, and select retailers globally.

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Eugene, USA, July 13, 2022

PUMA takes its “Forever Faster” spirit to the World Athletics Championships with strong athletes and products

Sports company PUMA will outfit 12 federations and several medal contenders at the World Athletics Championships in Eugene, Oregon, USA, and provide them with its latest Nitro technology, so they can perform at their best.

Ever since its foundation in 1948, it has been the company’s philosophy to provide the fastest athletes with the fastest products, an attitude summarized in the brand’s motto “Forever Faster.”

In Eugene, individual PUMA athletes, performing in PUMA’s footwear technology, include 400m hurdles world-record holder Karsten Warholm, pole vault world-record holder Armand "Mondo" Duplantis, triple Olympic medalist Andre De Grasse, Ukrainian indoor high-jump world champion Yaroslava Mahuchikh, triple jumpers Patricia Marmona and Will Claye and many more.

The athletics federations of Australia, the Bahamas, Barbados, Brazil, the British Virgin Islands, Cuba, Jamaica, Norway, Portugal, South Africa, Switzerland and Trinidad and Tobago will all perform in PUMA apparel.

“Track and field is sports and athleticism in its purest form and embedded in the very core of PUMA,” said PUMA CEO Bjørn Gulden. “We are proud that many world records were set in our shoes and we are looking to our athletes writing the next chapter in sports history in Eugene.”

Current world records in PUMA shoes are triple jump (Jonathan Edwards, 1995), 1,000m (Noah Ngeny, 1999), 3,000m Steeplechase (Saif Saaeed Shaheen, 2004), 100m and 200m (Usain Bolt, 2009), 400m hurdles (Karsten Warholm, 2021), and pole vault (Mondo Duplantis, 2022).

PUMA heads to Eugene with improved versions of its successful evoSPEED NITRO spikes, making them even lighter and more competitive. For Norwegian hurdler and world-record holder Karsten Warholm, PUMA created the ultimate hurdles shoe, the evoSPEED Naio NITRO.

There are also improved versions of the gold-medal-winning PUMA evoSPEED Nitro Elite and several new products for long-distance runners. The evoSPEED Distance Nitro Elite+ 2 spike uses PUMA’s proprietary NITRO foam and a PWRPLATE for exceptional energy return and is aimed at events ranging from 800m to 10,000m.

PUMA’s road racing athletes can choose from the DEVIATE NITRO ELITE 2, which is even lighter than its predecessors and also features a new last, or the futuristic and aggressively designed FAST-R NITRO Elite, which uses NITRO Elite technology and a PWRPLATE to support an efficient run.

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Herzogenaurach, Germany, August 3, 2022

SIX-TIME OLYMPIC MEDALLIST ANDRE DE GRASSE TALKS “ONLY SEE GREAT”

Having just won gold in the men’s 4x100 relay at the World Athletics Championship in Eugene, De Grasse speaks about his motivation to keep performing at the highest level in a video interview with sports company PUMA.

With the ‘Only See Great’ campaign, PUMA explores the career path of its brand ambassadors, as they talk about their own paths to greatness, listening to their hearts, and finding a vision that no one else can see.

In the interview, Andre talks about his extraordinary performances, his very first successes and how he prepared for the moments leading up to it.

“Every year is a learning curve, a learning step. And I feel like I want to just keep climbing the ladder, I told myself going into the Olympics that I wanted to win three gold medals. I came up a little bit short”, De Grasse laughs. “I got one. And now it’s like, okay, now I need to focus on what are the things that I can do to continue to get better.”

Andre’s biggest drive is to be the best version of himself and to continue to carry on his legacy of being one of the best track and field athletes in the world.

First a hamstring injury stopped De Grasse, then COVID. How did he manage to stay motivated? “I think I get a lot of support from my family, my friends, they continue to push me every single day to be the best athlete of myself. Obviously, I have self-motivation as well that I want to be the best”, Andre says. “And that’s what keeps me, keeps me up at night, keeps me motivated and keeps me ready to take on the day.”

The idea for PUMA’s “Only See Great” campaign was inspired by cultural icon, entrepreneur and philanthropist Shawn “JAY-Z” Carter who first said: “I only see great. I don’t see good. I don’t see compromise. We should always strive to make something great, something that will last."

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Somerville, Massachusetts, September 1, 2022

PUMA Launches SEASONS, an Elevated Outdoor Collection

Global sports brand PUMA will launch a new outdoor footwear and apparel collection called SEASONS, a line of elevated performance pieces made with technical materials and innovative, stay-dry features.

The SEASONS collection is rooted in trail running and versatile for outdoor activities. It was created to protect against the elements by using functional, performance materials like GORE-TEX in its multi-terrain trail footwear, and Sympatex—a three-layer waterproof, windproof, and breathable fabric made from 100% recycled material—in the Stormcell Jacket. The SEASONS collection is ready to tackle off-road terrain and various weather conditions.

“As a result of the COVID-19 Pandemic and the closure of gyms and studios, we saw more and more people looking to the outdoors for fitness, health, and wellness,” said Erin Longin, General Manager, PUMA Run Train. “We knew this would be a lasting behavior and people were looking for gear that would perform in the outdoor environment, which is why we created SEASONS as an extension of our RUN PUMA performance collection.”

The apparel collection uses cell technologies—stormCELL, rainCELL, dryCELL, and warmCELL—to protect against the elements. Key products in the launch collection feature a waterproof Stormcell Jacket, Raincell Jacket / Pant, and Down Jacket for the autumn, winter season. The collection also features new additions to PUMA’s trail running footwear offering with a new, lightweight trail shoe in FAST-TRAC NITRO GTX and an updated Voyage NITRO 2 GTX.

For multi-terrain. For outdoor conditions. For all SEASONS.

SEASONS Stormcell Jacket

Providing extreme weather protection, the Seasons stormCELL Jacket is a high-performing go-to when the going gets tough. Made with Sympatex—a three-layer waterproof, windproof, and breathable textile, the seam-sealed shell features an oversize adjustable hood with reflective bungee collar, hook and loop extended cuff, bonded two-way pit zips, and hem adjustments for a customized fit. Countless dry storage options—including multiple water repellent bonded zipper options and hand pockets with an internal bag—mean you’ll be prepared for whatever comes your way.

stormCELL: Technical, seam-sealed material constructions are engineered to help protect against extreme conditions and keep you dry and comfortable.
FOREVER BETTER: Three-layer waterproof, windproof, and breathable Sympatex fabric is made from 100% recycled material as a step toward a better future.

Outer shell designed to be layered over insulated products when needed
3L breathable, waterproof, and windproof shell
Fully taped heat-sealed seams for waterproof protection
Bonded zippers with storm flaps
Reflective extended zipper pulls
Performance seaming for optimal mobility and fit
Two-way pit zips for ventilation
Attached oversize fully adjustable hood with bonded visor
Extended cuff with adjustable hook and loop closure
Four secure exterior pockets
Two large internal stow pockets
One secure small internal bag
Hem adjustments
Interior hang loops
Black reflective branding

SEASONS Down Jacket

Conquer winter in the Seasons Down Jacket, featuring innovative warmCELL—a thermal insulation that traps heat close to the body for supreme warmth. An adjustable fitted hood, elastic bound cuff, and technical hem adjustments enhance the performance of this chill-proof style. Zip hand pockets are ideal when temps drop, while an internal chest pocket with packable bag and stow pockets will protect your stuff so you can focus on more important things, like your outdoor excursion.

warmCELL: Thermal insulation traps heat close to the body to help keep you warm in cold conditions.

750 fill power
90/10 RDS duck down
Designed to be layered under stormCELL Jacket or worn on its own
Packable with included bag
Nylon micro water-repellent ripstop
Three-piece fully adjustable hood
Reverse coil zippers with extended pulls and zip garages
Performance seaming and underarm gusset for optimal fit and mobility
Secure fitted cuff
Hem adjustments
Three secure exterior pockets
Two large interior stow pockets
Black reflective branding

SEASONS Raincell Jacket

An elevated water-repellent outer layer, the Seasons rainCELL Jacket features an adjustable hood with visor and bungee collar for wet weather protection. An extended cuff with hook and loop closure offers additional coverage and a secure fit. Internal seam sealing in key areas acts as an extra barrier so you can power through, whatever the forecast. Two bonded zip-front pockets provide convenient dry storage for everything—from phone to fuel.

rainCELL: Technical material constructions are engineered to help protect against rainy conditions and keep you dry

Water-repellent stretch woven material
Softshell designed to be layered
Performance seaming for optimal mobility and fit
Heat-sealed seams at hood and shoulder
Water-repellent bonded zippers
Storm flap with zip garage
Three-piece fully adjustable hood
Extended cuff with adjustable hook and loop closure
Hem adjustments
Two secure exterior pockets
Interior hang loops
Black reflective branding

SEASONS Raincell Pant

Featuring stretch material, the Seasons rainCELL Pant provides water-repellent coverage without restriction. Reinforced articulated knees further the ease of movement and add durability, while an elastic back waistband with belt loops and full zip fly with hook and loop closure ensure a stay-put fit. The gusseted zipper ankle offers enhanced shoe coverage, and two bonded zip front pockets are ideal for stashing essentials. Adventure on—rain or shine.

rainCELL: Technical material constructions are engineered to help protect against rainy conditions and keep you dry

Water-repellent stretch woven material
Performance seaming for best mobility and fit
Fully functioning fly with hook and loop closure
Half elasticated waistband with belt loops
Water-repellent bonded zippers with garage
Gusseted crotch for comfort
Four secure pockets, including interior stash pocket
Reinforced articulated knees
Lower leg zipper with gusset for maximum shoe coverage
Black reflective branding

FAST-TRAC NITRO GTX

Featuring a waterproof and breathable GORE-TEX upper, the FAST-TRAC NITRO GTX thrives in challenging conditions. A durable rubber PUMAGRIP ATR outsole provides reliable multi-terrain traction, while NITRO foam is ultra-responsive and cushioned. Light up your next adventure with sleek, reflective branding.

VOYAGE NITRO 2 GTX

With waterproof GORE-TEX, the Voyage NITRO 2 GTX keeps moisture out while still offering ultimate breathability. The outsole is next level with innovative PUMAGRIP ATR—a durable rubber compound designed for harsh elements and tough trails. NITRO foam provides propulsion and cushioning, while the bootie construction ensures dirt stays on the trail.

DEVIATE NITRO 2 WINTERIZED

Optimized for inclement weather, the Deviate NITRO 2 Winterized is an all-season upgrade to its award-winning predecessor. Featuring a water-repellent upper, the new iteration also

incorporates a full-length layer of premium NITRO Elite foam at the midsole for supreme cushioning and peak propulsion. A reworked PWRPLATE acts as a lever for maximum energy transfer at toe-off, while improved traction rounds out this tech-packed running shoe.

PUMA’s SEASONS Collection will be available starting September 2022, on PUMA.com, PUMA Stores, and selected retailers worldwide.

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herzogenaurach, germany, february 15, 2021

PUMA AND CARA DELEVINGNE CO-CREATE NEW ECO-CONSCIOUS YOGA COLLECTION

Global sports brand PUMA and international model, actress, and activist Cara Delevingne have co-created Exhale, a new eco-conscious yoga collection.

When designing the Exhale Collection, PUMA made thoughtful decisions around sustainability by using eco-conscious materials, such as at least 70% recycled polyester, and by fully offsetting any unavoidable emissions.

The collection is made for those who want to make a more mindful space – spiritually, mentally, and environmentally, without losing any performance benefits. It includes a high waist full tight, studio bra, knit cover up, crop top, boyfriend-inspired tee, leotard, and a jogger – all in a neutral color palette.

“Yoga is one of my biggest passions, it has impacted my life in such a positive way. When PUMA approached me about partnering to create a yoga line, I was thrilled. We both are very focused on the environment, that is why it was important to design a collection with minimal impact,” said Cara. “This creates a more meaningful impact on our mind, body, and practice; allowing us space for peace and tranquility to simply exhale.”

PUMA is committed to reducing its environmental impact and live up to its code of being “Forever Better”. That is why Cara decided to partner with PUMA to create a performance collection that would combine two of her biggest passions – yoga and the environment.

To offset any unavoidable emissions, PUMA partnered with First Climate, a leading provider of services relating to carbon neutrality, green energy, and water management to purchase credits toward the construction of small-sized biogas plants for rural energy supply, which is used to replace conventional fuels like firewood or coal.

PUMA and Cara’s yoga Exhale Collection will be available starting February 15th, on PUMA.com, PUMA Stores, and selected retailers worldwide.

To learn more about PUMA’s commitment to sustainability, visit PUMA.com/FOREVERBETTER

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boston, massachusetts; january 10th, 2020

new year, new you: step into the zone with puma

Global sports brand PUMA is releasing a brand new women’s training shoe, called Zone XT, designed for high-intensity workouts, and endurance-based running and training.

Adriana Lima, PUMA’s global womens training ambassador, is the face of the campaign, where she is featured showing some of her best training moves.

The PUMA Zone XT was inspired by the zone where progress happens, that moment when the heart-rate speeds up, making the body burn fat most efficiently, also boosting endurance and increasing your metabolism. The main benefits of these new trainers include: maximum cushioning, support, and grip – making the Zone XT perfect for any type of training, mainly HIIT workouts.

A new year deserves a new pair of shoes, one that will help you accomplish all of those New Year’s resolutions, especially those related to your training regime. PUMA’s Zone XT will be available on January 10th at PUMA.com, PUMA stores, and select retailers worldwide.

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boston, massachusetts; january 17th, 2020

Intensify your training with PUMA´s new LQD CELL Hydra

Global sports brand PUMA will intensify any workout with its new LQD CELL Hydra, which offers stable cushioning thanks to its full-length LQD CELL technology midsole.

PUMA has chosen Lewis Hamilton, its global men’s training ambassador and six times Formula 1® Champion, as the perfect partner to present the new trainer, as he has a very rigorous training regime that keeps him ready to perform and achieve his goals.

PUMA’s LQD CELL technology is very versatile, the soft yet sturdy hexagonal cells compress and work together with the brand’s proprietary energy-returning foam to keep any athlete steady while working out. The premium rubber outsole allows the athlete’s foot to stay safe when moving explosively, while the lateral wrap-ups give supplemental stability. Joining dynamic training and design in one performance trainer, you’ll stay at 100% and nothing less.

Be ready for the new year, re-energize and empower your training. PUMA’s new LQD CELL Hydra will be available on January 17th at PUMA.com, PUMA Stores, and select retailers worldwide.

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Boston Massachusetts; February 6th, 2020

Train like a champ with PUMA LQD CELL Shatter Mid

Global Sports company PUMA is ready to shatter the mold, by releasing an updated version of its already popular LQD CELL Shatter, one of PUMA’s women’s training styles. The provocative silhouette is prepared for any workout as its LQD CELL technology will offer stable cushioning while the lightweight layer of PUMA’s patented foam, PROFOAM, provides comfort.

LQD CELL Shatter Mid offers the same performance benefits as its predecessors but with a twist – this new updated version brings the heat with its unique above the ankle silhouette, branded strap details, bold colors, and a striking design.